Eric Brooker

The Channel Standard

An experienced, data-driven advisory firm that methodically empowers suppliers to boost visibility and drive growth. Leading the way in channel excellence, we provide tailored solutions and actionable insights that transform your bottom line.

Founder & CEO

Counsel Culture

Host of the award-winning Counsel Culture podcast, ranked in the top 1% globally, and keynote speaker on leadership and culture. Known for delivering transformative insights on self-leadership, vulnerability, and presence, empowering organizations to thrive. Offers coaching in leadership, sales, and culture, along with emcee services for corporate and nonprofit events.

Keynote Speaker | Coach | Podcast Host | Bestselling Author

YOU ARE ENOUGH!

Author of the national bestseller You Are Enough: Overcoming Lifelong Doubts of Worthiness (October 2023), a deeply personal journey through loss, grief, and hope. This powerful work explores self-leadership and the healing process, offering readers a path to embrace their worthiness, even amidst life’s challenges. Through heartfelt storytelling, it inspires others to find strength, resilience, and the truth that You Are Enough.

Author

Bluewave Technology Group

Led transformative M&A initiatives, completing a projected three-year effort in just nine months. By month seven, achieved line of sight to the original three-year EBITDA target. This accelerated success significantly enhanced market presence and positioned the organization for long-term growth. Transitioned out of the business as planned after achieving EBITDA goals, enabling the seamless integration of acquired companies.

Vice President, Strategic Partnerships

Bigleaf Networks

Led sales, strategy, and GTM initiatives for a state-of-the-art SD-WAN solution. Oversaw a channel-exclusive sales organization, driving exceptional execution and exceeding targets. Established Bigleaf Networks as a recognized leader in the SD-WAN space. Played a pivotal role in strengthening the company’s presence in the channel community.

Vice President of Sales

Senior Director, National Partner Programs

Broadvoice

Built a comprehensive framework, refining the sales process and enhancing data collection through the CRM. Delivered coaching and training to ensure adoption, driving employee retention and consistent revenue forecasting. Led a channel sales team for a UCaaS provider, achieving a 2x increase in sales with no additional headcount. Strengthened partner relationships to enhance market presence. Positioned the business for sustained success in the channel market.

National Director of Channel Sales

ViaSat Inc.

Joined as a founding member of the channel sales team for a global satellite internet provider, playing a key role in establishing the channel program's foundation. Transitioned out as financial outcomes did not align with expectations set during the interview process, offer letter, or personal career goals.

Midwest Regional Sales Manager

Ecessa Corporation

Led a large team of sales and marketing executives for an SD-WAN provider. Established multiple Technology Solutions Distributor (TSD) relationships, building Ecessa’s reputation as one of the most respected SD-WAN providers in the channel. Drove significant growth in channel partnerships and market recognition. Transitioned out of the company due to organizational financial challenges, with the CEO assuming sales and marketing responsibilities.

Channel Chief - Vice President of Sales and Marketing

Involta

Achieved significant success by closing one of the largest deals in company history. Led sales efforts in a competitive market, driving growth and customer engagement. Transitioned out during an unexpected nationwide layoff as the company shifted to a General Manager model under new leadership to reduce costs.

Director of Sales

Brookline Networks

Founded a Trusted Advisor agency specializing in selling services through the channel. Built a highly respected agency in the marketplace as a registered agent with one of the largest Technology Solutions Distributors (TSDs). Achieved significant success, establishing a strong reputation within the channel community.

Founder

Inspiring Technology Leader | Bestselling Author | Keynote Speaker | Podcast Host

From my home in St. Paul, Minnesota, my journey has taken me across the globe, connecting with thought leaders and industry experts. With over 25 years in the tech industry, I've honed my skills in visionary leadership, business development, and creating environments where individuals and organizations thrive.

Author of "You Are Enough": My bestselling book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," offers transformative insights on conquering self-doubt and embracing inherent worth, helping readers achieve personal and professional growth.

Keynote Speaker: I deliver impactful keynotes on leadership, culture, and worthiness, blending personal stories with professional wisdom to inspire audiences to embrace authenticity and drive positive change.

Host of the Counsel Culture Podcast: My podcast ranks in the top 1% globally, where I explore themes of leadership, culture, and personal growth through engaging conversations and interviews, offering listeners actionable insights for meaningful transformation.

Professional Background: Before venturing into writing and keynote speaking, I built a successful career in technology, holding prominent leadership roles. My strategic and innovative approach has left a lasting impact on organizations and teams.

Inspire and Empower: Through my book, speeches, and podcast, I share wisdom and experiences to uplift individuals from all walks of life. Committed to fostering a supportive culture, I combine authentic storytelling with practical advice to drive self-belief and positive transformation.

Let's Connect: If you're seeking inspiration and practical strategies to drive your organization forward, or looking for a keynote speaker who can ignite change, let's connect and explore the possibilities.

Speaker | Coach | CEO | Host | Author

Counsel Culture is a www.ericbrooker.com company.

“It is all about becoming the best version of ourselves possible.”

There is an opportunity for all of us if we look for it—the chance to serve others while at the same time taking a leadership role in our own lives.

Eric hosts the award-winning podcast Counsel Culture which is currently ranked in the top 1% of all podcasts globally.

In addition, Eric is a keynote speaker focusing on topics of culture and leadership. Topics include:
- Leadership & Culture
- Self Leadership - Where It All Begins
- The Power of Vulnerability as a Leader
- The Power of Being Present

Eric provides coaching opportunities from; 
- Leadership Coaching Program
- Sales Leadership
- The Keys to Culture
- The Power of LinkedIn

Eric also provide emcee services for; fundraisers, non-profits, annual company kickoff events.

The book, "You Are Enough Overcoming Lifelong Doubts of Worthiness" was released in October 2023.

"You Are Enough" is a book about loss, grief, and hope. In this book, I share how the grieving of an estranged relationship with my oldest child took me to my own childhood to find true healing. Ultimately, it is a book about self-leadership. This book details our journey and suffering through grief and explains how we have held onto hope. I share our emotional journey as a parent and discuss the genuine suffering we have gone through (including the suffering of our children). I share our story in hopes of building a bridge for you to come to terms with the simple fact that despite not having control of every situation, You Are Enough.”

Eric A. Brooker

Cloudli Communications

Wholesale Sales Manager - North America

Sangoma

Regional Channel Sales Manager

Calero-MDSL

Channel Account Director - Central US

IntelePeer

Our purpose built communications platform as a service empowers the Enterprise. Modernize and align your business with how the world now communicates. Our No Code Low Code Visual designer makes short work of creating and deploying automated customer experiences and workflows. Now seamless omni-channel interactions are fast, easily, & affordable. Integrations, Open APIs, Automation, and Natural Language Capabilities like speech to text, text to speech, sentiment, tonality, and translations are all included. Your SHORT Code becomes a SMART Code with CPaaS. The market has moved, modernize with CPaaS and move beyond basic communications.

National Channel Director, Strategics

Channel Manager - North Central

Five9

Enterprise Sales Director - Midwest

Sr. Enterprise Field Account Executive

Sr. Regional Account Executive

NICE inContact

District Sales Manager

NICE Systems (NASDAQ: NICE) is the worldwide leading provider of software solutions that enable organizations to take the next best action in order to improve customer experience and business results, ensure compliance, fight financial crime, and safeguard people and assets. NICE’s solutions empower organizations to capture, analyze, and apply, in real time, insights from both structured and unstructured Big Data. This data comes from multiple sources, including phone calls, mobile apps, emails, chat, social media, video, and transactions. NICE solutions are used by over 25,000 organizations in more than 150 countries, including over 80 of the Fortune 100 companies. www.nice.com.

Enterprise Account Executive

Genesys

Genesys is a leading provider of customer engagement and contact center solutions. With more than 3,500 customers in 80 countries, Genesys orchestrates more than 100 million customer interactions every day across the contact center and back office, helping companies deliver fast and optimal levels of customer service with a highly personalized cross-channel customer experience. Genesys also prioritizes the flow of work to back office personnel resulting from any customer interaction, internal workflow or business application, optimizing the performance and satisfaction of customer-facing employees across the enterprise.

At Genesys, I manage all Customer Experience software and Cloud sales such as IVR, Routing, Reporting, Multi-Channel, Screen Pop, Proactive Outbound, Predictive Analysis, Call Recording/Screen Recording, Quality Management, Workforce Management, Speech and Text Analytics, Back office Workload Distribution, etc.

My focuses are through direct relationships as well as a high-touch channel centric model.  My passion drives the ability to help new and existing clients achieve an enhanced experience for THEIR customers.  I provide a complete strategy so the overall results are achieved.

2014 Genesys Presidents Club

Regional Account Executive

Avaya

At AVAYA, I manage hardware/software sales which include but not limited to:  Data Networking, Unified Communications, Contact Center, IVR, WFO/WFM/CRQM, CRM Integration, SIP/IP-PBX, Desktop/Room based Video, and Virtualization.

My efforts are through a direct relationship and a high-touch, channel centric model.  I support the channel environment, while still driving direct business. My focus is on building relationships with new and existing clients, while growing market share within my module.  The end results provide a complete strategy to the end user customer.

Named Account Manager

Professional sales executive, that demonstrates driving multimillion dollar revenue growth in highly competitive markets.  Experienced in delivering sound solutions based on initiatives.  Desire to build long lasting relationships with customers.  Exhibits reliability, completes assignments in a timely matter, quick to learn and extract information, and contributes as a teammate.  Surpasses set goals and activity levels.  President's Club Winner.

Specialties:
Contact Center/CCaaS
IVR - Self Service
WFO (WFM, CR, QM, Speech Analytics)
Cloud
CRM integration
Unified Communications
Voice Over Internet Protocol
Session Initiation Protocol
Network switching and routing
Wireless Local Area Network
Salesforce.com
Wide Area Networks
Data Center

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