Eric Basu

Founder and Chief Executive Officer, Haiku Inc

As the CEO of Haiku Inc, I am passionate about creating innovative and engaging games that teach real-world cybersecurity skills and connect players to career opportunities. With over 20 years of experience as a serial entrepreneur and investor in the cybersecurity and technology sectors, I have founded and led multiple successful startups, such as Sentek Global, a leading provider of government and commercial cybersecurity solutions, and the San Diego Cyber Center of Excellence, a nonprofit organization that fosters the growth and development of the cybersecurity ecosystem in the region.

I leverage my diverse background and expertise in gaming, cybersecurity, business development, public speaking, government contracting, and military special operations to build and scale high-performance teams, create value from ideas, and solve complex problems. As a former SEAL officer in the U.S. Navy, I have a strong sense of mission, leadership, and resilience, and I aim to inspire and empower others to achieve their full potential. I am also an active member of the board of directors and advisor to several organizations that support law enforcement, military veterans, and education, such as the Las Vegas Metropolitan Police Department Foundation, the Veteran Fund, and Saved In America.

Founder and Member Board of Directors

Founder and member of the Board of Directors, responsible for the standup, oversight, and management of the non-profit. The San Diego CCOE is dedicated to making the greater San Diego region into a Cyber Security Center of Excellence, resulting in an increase in jobs, talent, and capital in the cyber security vertical to the region.

DT Professional Services

DT Professional Services is SBA 8(a) certified minority-owned small business; dedicated to providing highly innovative system designs and software solutions that meet the technological demands of our clients. We bring a unique mix of technical and online marketing expertise that positions us well to attain great results for our clients. With 10+ years of average experience in delivering Web Strategies & IT services/solutions to several verticals, “Nothing our customers envision is impossible.” We implement the visions of our customers using cutting-edge technology, innovative systems designs and by providing various engineering & marketing services. DT Professional Services is an agile company with the ability to respond swiftly and skillfully to project needs.

Instant Tactical Solutions

A strong leadership team with a history of entrepreneurial and management success offers value-added IT Consulting, Outsourcing, Software as a Service, to align business and IT. Most importantly, we position IT as an enabler of business. Instant Tactical Solutions (InstaTac) is headquartered in the US with an international network of delivery centers. We leverage our global footprint to produce INSTANT (just-in-time) solutions that also offer significant cost advantages for our customers. Contact us today to learn how we can help your company leverage the latest technologies and empower your business.

Member

StateFund Insurance (USIS Consults LLC)

Chief Internet Officer for one of the largest providers of Workers Compensation Company in California. Simplified the online process of applying and binding Workers Compensation coverage for small and medium sized businesses via the independent agent channel.

Consulted with one of the largest re-sellers of electronics to develop a direct to consumer strategy. Also, grew the online channel from 2MM to 12MM in less than one year via highly performing direct marketing.

Managing Director, eBusiness Operations

Farmers Insurance (Zurich Financial)

Spearheaded the single largest initiative at the company, empowering the agents with the latest web technologies to compete in this digital age.  Launched a full-service web product and process for customers to buy & service all their insurance needs online. Significantly improved overall Online Customer Satisfaction ratings; was awarded one of the best user-friendly - acquisition and retention website by various 3rd parties.

Assistant Vice President, eBusiness

Grew the internet channel for the company from $0 in online production to over $25MM in monthly Gross Written Premiums. Developed an award winning online strategy to complement the company's agent channel. Grew the eBusiness department from 12 full time employees to over 35 full time employees.

Director, eBusiness

Countrywide Bank

Responsibile for maintaining and enhancing all aspects of Countrywide Bank’s retail website, improving user experience, ease of use, new customer acquisition and customer adoption. Develop new product proposals and perform required financial analysis.

VP, Internet Channel Management

Utilize website analytics in order to increase efficiency and conversion for online campaigns. Optimize landing pages, keywords, keyword placement & bids to attain maximum ROI. Implemented cross selling initiatives and target marketing on the website to existing customer portfolio.

AVP, Web Channel  Management

Led analytic modeling, customer profiling and segmentation engagements to facilitate the direct marketing of Countrywide’s Home Loan products to existing customer portfolio. Supervised marketing statisticians and analysts, improved marketing-campaigns’ to support several business units. Analyzed online data, including click-stream behavior, path analysis and consumer profiling using proprietary tools, advanced java scripting, and industry tools such as Omniture.

Sr. Internet Research Analyst

CarsDirect.com

Managed all online marketing and search engine optimization activities across automotive, mortgage/real-estate verticals. Led the strategy and execution of online marketing programs including Paid Search and Rich Media. Negotiated, launched and managed multiple premium sponsorships with business partners such as Google, Yahoo, AOL and MSN among others.

Online Marketing Manager

YPGN Corp.

Diversified business by launching new and improved product sets. Maximized revenue by improving pricing, forecasting, and optimization systems.  Evaluated operations-enhancing proposals and managed product development cycles. Increased revenue by 200% with business development and product cross-sell strategies. Focused on portfolio retention, resulting in 100% increase in repeat business

Business Development Manager

• Internet Product Development and Channel Management Executive with extensive experience deploying large-scale, consumer-facing Internet products. 

• Successful, award winning Program Manager and business builder with deep, integrated experience in both online and offline channels. 

• Online marketing professional with extensive experience in developing and optimizing large-scale customer acquisition & retention programs across online marketing channels (search, online media/portal partnerships, affiliate programs, email) 

• Collaborative product & project manager between the business and technical side of any undertaking. 

• Effectively creates vision, builds consensus, delivers solutions, and optimizes results by translating objectives into specific and measurable strategies, campaigns, and key performance indicators

• Respected leader skilled in coaching, mentoring, and developing staff, and committed to rewarding performance. 

Thrives in a fast-paced, entrepreneurial environment!

Specialties: Strategic Marketing • Product Development • Marketing Analytics • Web Analytics • Brand Assessment • Internet Software Development Management • Product Architecture • User Interface Design • Acquisition & Retention Marketing • Marketing Research • Thought Leadership

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The Battle

Eric Basu

Nipun Sharma, PMP CSM

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