Eric Basu

Founder and Chief Executive Officer, Haiku Inc

As the CEO of Haiku Inc, I am passionate about creating innovative and engaging games that teach real-world cybersecurity skills and connect players to career opportunities. With over 20 years of experience as a serial entrepreneur and investor in the cybersecurity and technology sectors, I have founded and led multiple successful startups, such as Sentek Global, a leading provider of government and commercial cybersecurity solutions, and the San Diego Cyber Center of Excellence, a nonprofit organization that fosters the growth and development of the cybersecurity ecosystem in the region.

I leverage my diverse background and expertise in gaming, cybersecurity, business development, public speaking, government contracting, and military special operations to build and scale high-performance teams, create value from ideas, and solve complex problems. As a former SEAL officer in the U.S. Navy, I have a strong sense of mission, leadership, and resilience, and I aim to inspire and empower others to achieve their full potential. I am also an active member of the board of directors and advisor to several organizations that support law enforcement, military veterans, and education, such as the Las Vegas Metropolitan Police Department Foundation, the Veteran Fund, and Saved In America.

Founder and Member Board of Directors

Founder and member of the Board of Directors, responsible for the standup, oversight, and management of the non-profit. The San Diego CCOE is dedicated to making the greater San Diego region into a Cyber Security Center of Excellence, resulting in an increase in jobs, talent, and capital in the cyber security vertical to the region.

I received my early order of GTG energy pouches, a company started by my buddy Joshua Gunderson.  When Josh first described the product to me as a natural substitute for folks who used to use dip (chewing tobacco), I thought that it wasn’t really a product for me since I never dipped (one of the minority in the SEAL Teams who didn’t).  However, with my passion for flying GA planes long distances and the limitations on my bladder, I found these work great for giving me extra energy without requiring more frequent bathroom breaks.  They also aren’t as harsh as coffee on my stomach as I get older.  I’ve been impressed with Josh as I’ve watched his entrepreneurial journey and I’m even more impressed with his product.  

Def worth a try if you need more energy in your day, for work, school or just getting through the day.

https://www.gtg.energy

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Location Tech Inc

- Software Platform company 
- Provides precise location 3-Dimensionally inside and around buildings / campuses (Real-Time Locating System (RTLS))
- For People, process, devices, equipment. 
- Brilliant tech team that cracked the code …

Example of Verticals we serve: Education, Health Care, Hospitality, Warehouses / Manufacturing ... and we love what we do.

Team / Tech has been in development 2 years prior to incorporating

BluSEALS

"Go To Market", Launching Businesses, and other specialty / Subject Matter Work ... the team that can get it done

Managing Director

Salutec

An IoT Hardware and Software platform company (Acquired by Location Tech Inc)

Re-envisioning a point solution to a platform that serves a real need

Chief Commercial Officer

Snacktops Inc.

Bringing one-handed portability to the market.  A food and beverage item in one hand.  

Joined Snacktops when it was at the ideation phase. i.e. an idea, some drawings, a kitchen table.  Formed a board, cultivated an advisory board, developed a strategy, tested the strategy… created Private Label and Snacktops Branded items.   

•	Sales: Using Miller Heiman sale process and McKinsey Consumer Decision Journey process, 40% to 50% revenue growth year over year 
•	Marketing: Refined brand messaging to decrease time from “that is an interesting idea” to “that solves a problem we have”
•	Food production: Built “pop-up” food co-packing facility to meet fluctuating salty snack and candy demand – C-Store National and Private Brand snacks
•	Thermoforming manufacturing: Revamped entire product line using “voice of the customer” feedback and Cost Driver modeling which resulted in both 32% reduction in production costs and eliminated failure rate (previously 10%).  Production time was also reduced to 12 weeks from 18 weeks
•	Capital raise: Raised two Equity funding rounds to grow operations and develop defensible patent portfolio
•	Patents: Solidified and grew patent portfolio from 30 to 80 patents to include 15 Japanese patents

President & Chief Executive Officer

Interactions Marketing

Global leader which helps retailers increase revenue and sales through omni-channel marketing to include experiential marketing, technology, analytics, and advanced processes for both National and Own Brands (Store / Private Brands

Hired as Director of Operations and promoted multiple times to the position of Senior Vice President.  Originally accountable for one business unit in the United States to multiple business units in the US, Asia, Latin America and South Africa.

- Accountable for growing 12 business units in the US, Asia, South Africa, and Latin America with annual revenue ranging from $2M to $25M and 300 to 2,000 employees each.

- Grew seven business units from prospecting phase to profitability, with average net income 2X companies previous average. Revenue ranged from $800K to $6M per unit.

- In declining markets, restructured multiple business units and improved customer solutions to take them from negative to double digit net margin, while increasing customer performance results.

Sr. VP - Global Retail | Strategic Planning, P & L Managment, Change Management, Global Operations

SRF Group - Strategy, Realignment, Fundamentals

Provided strategy and process improvement consulting services to US Marine Corps, National Guard, Intuit, Sentek, NABTU and HQ Group including process management, supply chain, eProcurement, and HR support services.

Principal | Strategic Planning, Process Improvement, Project Management, Thought Leadership

CombineNet

Advanced eSourcing SaaS which allows Procurement and Supply Chain teams to more easily tackle large and complex spend categories.  Brought in as industry thought leader to further develop and refine go to market strategy and sales drivers.

Regional Sales Manager / Spend Analytics, Advanced eSourcing, Supply Chain, Logistics Optimization

Diligent Software Systems

Provided supply chain, procurement, contract managment software solutions to F1000 companies. Acquired by to B2E Markets. 

Top Sales Person for Start-up that revolutionized Contract Management and Procurement eSourcing.  Sold to customers such as Verizon, Telus, J.P. Morgan Chase, Eastman Chemical

Regional Account Executive | Sales, Software Technology, Complex Negotiations, Consulting

Supply Chain & Distribution Procurement Manager | Process Improvement, Cost Containment, Best Value

US Navy

U.S. Navy SEAL Officer
TS/SSBI/SCI Clearance

(awesome job)

Naval Special Warfare Officer (SEAL)

☛ MY STORY: 
An accomplished and visionary Global Business Leader who drives business results through strategy, committed teams and unwavering focus on customers. Led multiple cross-functional teams from 10 to 5500 members that operate simultaneously around the world. With experience as an entrepreneur / small business owner, large company executive, and a U.S. Navy SEAL, continuously creates winning results even in the most arduous environments. Proven fearless, flexible, and highly adaptable in ambiguous fast-moving situations, while implementing and executing industry firsts. Gritty, Hardy, Resilient  


Currently working side by side with some of the brightest minds in the wireless space (yes, my team is smarter and wiser than your team)  (just a joke ... but I do believe the people I served with in the US Navy SEALs and currently at Location Tech are some of the best of the best.

✉ connect through LinkedIn
☎ connect through LinkedIn
Making People Places Things Smarter, Safer and more efficient through Machine Learning | IoT | Wireless | Tech | Go To Market |

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Jeff Engel 🔱🦭

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