Erica Stacy 🚀

I connect people — to solutions, to opportunity, and to results.

I’m a business development pro with an entrepreneurial spirit and a passion for scrappy teams with big visions. My career began as a founder and operator, and that foundation drives my strategic, hands-on approach to sales and growth.

I’ve helped startups scale from $1M to $3M ARR, built outbound processes from scratch, and consistently exceed quotas (we're talking 150–200%+ on the regular). Whether I’m booking over 400 meetings in a year or crafting email and LinkedIn sequences that fuel 100%+ growth, I thrive where hustle meets heart.

Currently, I’m part of the founding team at Pin, building a cutting-edge platform that transforms how recruiting agencies find and reach top talent. Before this, I’ve worn many hats across roles in growth, outbound consulting, and marketing — always with one goal: helping businesses grow smarter and faster.

Some of the companies I’ve worked with include:

Clearfind – Scaling GTM and outbound while leading marketing.

Included – Bringing AI-powered HR insights to life.

Drawbridge & Sprout – Creating impact in energy, IT, and healthcare sectors.

And at the root of it all: the original Interseller team.

When I’m not driving pipeline, you’ll find me kayaking, reading something inspiring, or hanging with my dogs.

Senior Sales Development Representative

Included uses AI to make HR data & decision making intuitive and helpful. Just ask "Hey Included, can I see my favorite HR metrics in real time & by forecast?"

Included provides instant answers, and proactively delivers insights on your most pressing issues.

For instance, Included tells you:
1. When someone is at risk of leaving the company (Often before they even know themselves!)
2. When the ratio of men to women falls too low one way or another.
3. When you have the perfect candidate sitting in your talent pool waiting for action!

Erica Stacy

Helping growth-minded Founders, Owners & CEOs to grow their sales leadership capital by using our proprietary PerfectMatch™ system to identify the ideal sales leader matched to their unique business requirements.

We help your company grow your sales leadership capital by matching you with the sales leader and team necessary to transform your sales strategy, increase revenue and move your business to the next level. 

Our proprietary PerfectMatch™ system identifies the ideal sales leader matched to your unique business requirements with the highest level of precision and assurance to achieve your sales goals. 

Our flexible process allows you to choose a sales leadership model that meets your needs today, onboarding fractional CSOs and CROs, interim teams or full-time sales resources to scale as you grow. 

Ultimately, we help companies achieve sales velocity by identifying and onboarding a sales leader within days, not months, ensuring an efficient and effective path to new customers and revenue. 

Grow your sales leadership capital with Vendux.
Call me at (913) 620-0807 or email me at henning.schwinum@vendux.org.

Who am I?
Creative, adaptable and results-driven global business executive with extensive domestic and international experience in Sales, Marketing, Supply Chain, and General Management, both in a corporate and entrepreneurial setting.

Highly accomplished and exceptional leader that uses strong communication and interpersonal skills to build successful teams, strengthen critical global client relationships, and accelerates revenue channels for the company and decision-makers.

• International Expansion - I took what had been built successfully in the US, and by establishing legal entities, hiring staff and supporting sales efforts on the ground made it successful globally, ultimately delivering over 40% of the total revenue.

• Building Successful Teams - I hired, coached and led globally diverse, dispersed virtual sales teams, with 50+ staff in home offices around the world, making them each successful, loyal and trusting, achieving 94% retention.

• Revenue Growth - I led a sales team delivering 20% CAGR over four years in a mature market by winning new logos, realizing synergies and changing pricing models.

• Optimizing Processes - I established a first-ever Supply Chain Organization, responsible for forecasting, demand planning, scheduling, warehousing and order management of a $600m business.

• Product Innovation - I ideated and developed two new services that today deliver 70% of the platforms’ revenue.

• Margin Improvement - I managed a business of $15m, servicing 1,200 clients with a staff of 60+, improved margins by over 40 points within one year.

Henning Schwinum

Six years ago we spent 3 months "test-living" along the California coast. We weren't just looking for a home; we were looking for a community.

Moderate climate, proximity to the coast, and wine country.

We chose the Central Coast, sold our house, packed a van, and haven't looked back.

Putting down roots here has shaped my business philosophy.

While Vendux serves clients across the country, there's something powerful about engaging with your local business community. I've had the privilege of working with incredible local companies, from a drone manufacturer to a horizontal directional drilling equipment company.

It's a reminder that business is about more than just remote calls and national contracts. It's about being part of the fabric of the community you chose to call home.

How has your local community played a role in your business journey?

#vendux #slocal #community #home

Helping growth-minded Founders, Owners & CEOs to identify their ideal CXO for a fractional, interim, full-time, or consultation role, using our proprietary PerfectMatch™ system | Educator | Advocate | Author

Fractional sales leadership has officially grown up.


Vendux LLC just released the 2025 State of Fractional Sales Leadership Report—the most data-backed look yet at how this market is evolving from a fast-moving experiment into a disciplined, professional operating model.

A few findings that stood out:
 • Nearly 9,000 fractional sales leaders now operate across the U.S. and Canada
 • Average engagements run 9.7 months with deeper weekly involvement
 • 88% of leaders work on retainers, with average monthly compensation at $11,732
 • Growth is stabilizing—not slowing—signaling normalization, not contraction

Perhaps most telling: over half of today’s fractional sales leaders have 3+ years of fractional experience. 

This is no longer a stopgap career move. It’s a deliberate, long-term path—for both companies and executives.

For founders and CEOs, the data reinforces fractional sales leadership as a proven alternative to traditional hiring.

For practitioners, it offers real benchmarks on compensation, structure, and expectations in a more selective market.

If you’re building, buying, investing in, or operating within this space, this report is worth your time.

👉 Download the full report here:
 https://lnkd.in/g-bx2rBr

#fractional #sales #leadership #vendux #report2025

Ever had a CEO line up three service providers, scan only the price column, and say: “This one is cheaper”?

That’s not disrespect—it’s uncertainty. 

When buyers don’t clearly see the difference between offerings, everything collapses into one metric: cost. 

And that’s how companies end up paying twice—once for the discount version, and again for the provider who actually fixes the problem.

The issue isn’t your price. It’s unclarified value.

A few ways to shift the conversation:
 • Talk outcomes, not hours or deliverables
 • Compare risk, not just rates (cheap often = higher execution risk)
 • Use simple truths: wildly different prices usually mean wildly different experience
 • Ask: “What does it cost if this problem isn’t solved in the next 90 days?”

CEOs aren’t buying a number. They’re buying results.

Our job is to help them see the difference between “cheapest” and “right.”

#price #fractional #executive #vendux #cheap

View newsletter: The Winning Sales Strategy

Every leader who sells expertise—fractional executives included—has faced the same maddening moment: a prospective client lines up your offering next 

Open article: When Clients Compare Apples to Oranges: The Quiet Frustration of Misaligned Value by Henning Schwinum • 3 min read

When Clients Compare Apples to Oranges: The Quiet Frustration of Misaligned Value

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Erica Stacy

Henning Schwinum

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The Battle

Erica Stacy

Henning Schwinum

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Henning Schwinum's LinkedIn Performance

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