I share writing & editing lessons so entrepreneurs & founders can attract + convert high-value clients | Edited 3M+ words | Former Head of Content | Running on seltzer 🤩

You’re doing $30K, $50K, maybe $80K months. You should feel amazing. But instead you’re custom-scoping every deal, rebuilding proposals from scratch, and one client churn away from a panic spiral.

You’re successful. You’re also exhausted. (Two things can be true at once.)

I co-founded Duo with Nick Bennett after rebuilding my own business five times. Cohorts, courses, group coaching. I tried all of it before landing on a model that doesn’t drain my energy.

At Duo, we help solopreneurs (specifically B2B service providers) fix their offer, fix their positioning, and build systems so they can stop being the bottleneck in their own business.

Our clients have gone from $40K to $80K MRR in 60 days. 

From $300K ARR to $2M ARR in 13 months. 

From relying on referrals to every inbound prospect saying “found you through your content.” 

From dreading sales calls to prospects showing up ready to buy.

From white knuckling it to the end of each week to running a business that gives them energy. 

It’s not magic, but there is a formula: we helped them standardize their offer, delegate the stuff draining them, and actually articulate why they’re different.

I also write a lot on here about content strategy, our MP3 framework, my business journey, and the occasional rant about my toddler twins slapping me on airplanes.

If you’re doing $30K+ months and having a “wtf do I want this business to actually BE?” moment, DM me.

Website: duoconsulting.co
Podcast/mini books: howsolosscale.com


Erica Schneider

The hardest part of a platform like LinkedIn is shallow thinkers “win” the day. People with little experience share tips and tactics that feel easy to understand and even easier to implement. People hit like because it makes their dopamine go whoosh. 

“I can do this!” 

Yeah, you can. And it’ll make you feel good in a world of make believe thumbs but prove useless in a world of real money. (Money is also a construct but I digress.)

This game of shallow thinkers makes deep thinkers feel… shit, to be honest.

Your deep experience and proven ideas get shoved to the sideline. You lose the popularity contest. Nobody loves you. You feel resentful, frustrated, unseen and unheard.

You think, why the f*ck would I waste my time in a garbage in garbage out place like this?

And you don’t have to. You really don’t. There are other ways and places to market.

But I’ve found pockets of excellence here, and that makes it worthwhile to me. You can find them too if you hit unfollow and not interested on the shallow game. If you hit connect and dm with the deeper minds. If you market the problem, process, and proof and radically accept lower engagement in exchange for elevated conversations.

There is a way. I am proof. Our clients are proof. Our friends are proof.

But the choice must be yours to make. Either commit to it with conviction or don’t bother.

Complaining endlessly, however, is a waste of your time and mine. That’s what makes people hit unfollow and not interested.

My take on the state of things.

Growth consulting for scaling solopreneurs & micro agencies | Co-Founder @ Duo Consulting | Running on seltzer 🤩

70% of Brian’s leads now come from LinkedIn. A year ago, that number was zero.

And this morning, Nick and I got to train the 3 contractors Brian has hired since his business exploded to build their own LinkedIn presence.

What a full circle moment! 

The backstory:

A year ago, Brian was stuck. He was doing $25K months off referrals alone with zero inbound. He was scared referrals could dry up at any moment, and he wasn’t getting enough leads to aggressively scale.

So over the past year, we helped him get known for a specific problem he solves. 

Rebuilt his content around marketing the problem, process, and proof. 

Started real conversations with the right people. 

And within months, ~70% of his prospects were coming from LinkedIn. 

This influx of leads helped him scale from $25K to $150K a month. 

To execute on delivery, we coached him through hiring 3 senior contractors, standardizing his engagement model, and freeing up his time so he can focus on strategy, biz dev, and marketing.

And now here we are: training his team to do the exact thing we helped him do a year ago. 

So the business keeps compounding without Brian being the single point of awareness.

Watching his contractors get fired up about building their own presence, knowing we’ve been part of this thing from the jump, I don’t know. It just hit different.

I love that I get to wake up and do this every day. 

DM me if you’re Brian a year ago and ready to scale revenue + reclaim your time.

The traditional agency model is a trap for most scaling solos. 

High overhead. 
Constant hiring. 
Managing people all day. 
Moving further and further from the craft that made you great.

Plus, the idea of building an agency makes most B2B consultants we know nauseous. 

They didn't build expertise for 13 years to spend their days chasing invoices and managing people who don't care as much as they do. 

Ok, so then how DO you scale to $1M-3M without going the traditional agency route?

At $30-$50k months, you're fast approaching capacity. You've likely hit a revenue ceiling. You're probably burning out.

You can't scale without operationalizing, but operationalizing means delegating, which veers into agency territory.

So here's our POV:

You're not building an "agency." You're not removing yourself from running client accounts or doing the work.

Instead, you're building a microagency with a pod structure.

A tiny, senior delivery team organized around you, not below you. 

You stay close to the work. 
You stay close to the clients. 
You don't become a manager in the traditional sense. 

You become the person who designs how the work gets done while a small squad of senior people helps you do more of it.

It's not an agency. It's not a solo practice. It's something in between. Which is why we've been calling it a microagency.

One founder running the show, a small pod delivering the work, and a business that can hit $2-3M without sacrificing quality and 60%+ of your margin.

One of our clients recently scaled past $150k months with three senior contractors and he's on the path to $3M. He's at 70% margin.

Another is restructuring his team into a pod right now, and already seeing his capacity open up and his energy come back.

So yeah, this is what we're seeing working for B2B solos who refuse to go the agency route but know they can't keep white-knuckling it alone.

We're going to be talking about this a lot more. 

If this sounds interesting to you and you're a B2B consultant doing $35k+ months, DM me. Let's talk about a better way to scale.

Kiran Shahid

Copywriter

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Right now, most B2B SaaS companies have thousands of articles with outdated stats, old messaging, and stale examples. 

They're spending all their resources creating new content while existing articles quietly kill their credibility in every search result and AI overview.

I help companies systematically audit and refresh their content libraries instead of just publishing more stuff they'll never update.

Here's what that looks like:

→ Identify which articles have authority but outdated information
→ Flag where messaging doesn't match current positioning
→ Prioritize updates based on traffic potential and business impact
→ Track ranking changes, traffic recovery, and conversion impact

I've refreshed 200+ articles for companies like HubSpot and Sinch. 

Let's talk if you're ready to stop publishing your way to growth and start optimizing your way there.

B2B Content Writer | www.kiranshahid.com

Conversational conversion copy for B2B businesses.


I've been MIA on LinkedIn for over a month now, BUT I've still been working hard behind the scenes. 👀

For starters, I'm having SO much fun with my Historical Content Optimization service. For one client, I audited and updated 20 pieces recently, and the results have been incredible.

Every single one is trending upward in rankings and traffic.

No new content. No fresh topics. Just fixing what was already there — outdated stats, cannibalized keywords, messaging that no longer matched the product.

We're still early, so I'll share harder numbers once we're further along. This is shaping up into a proper case study.

But if you're a B2B SaaS team sitting on years of blog posts that aren't pulling their weight, this is your sign. The library you already paid to build might be closer to performing than you think.

It just needs some attention.

More updates coming. Good to be back. 🫶🏻

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

Your blog isn’t decaying because the writing was bad.

It’s decaying because nobody’s job is to maintain it.

Most teams I talk to have the same setup: 2-5 writers, a backlog of 100+ articles nobody’s touched in years, and KPIs tied entirely to new posts.

Nobody’s dropping the ball. The system just wasn’t built to catch it.

Here’s what that looks like in practice:

➡️ A pricing page from 2022 still ranks on page one

➡️ A keyword gets targeted three times across three different posts

➡️ A product feature gets described the way it worked two years ago

None of this shows up in a weekly content report. It just quietly erodes the trust of anyone who lands on those pages.

The compounding part is what gets me. The longer a team operates this way, the bigger the gap between what needs fixing and what anyone has capacity to fix. And without a prioritization system, the updates that do happen are just random.

New content gets all the attention. The archive gets a refresh when someone finally notices a ranking dropped.

By then, you’re already behind.

The infographic below maps out the full pattern. Worth a look if your library is bigger than your team can realistically maintain. 👇

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Schneider's LinkedIn Performance

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