Bob the Builder of Pipeline | Cold Calling Mercenary | Sales and Humor | Voted “#2 Best Parent” - by my 2 year old 🤷🏻

We can all agree that life is typically too serious and stressful, especially on a “professional platform”, so I enjoy breaking that norm with some laughter in both my content and sales process.

Professionally: I specialize in building and refining sales motions and top of funnel processes, bringing a unique twist that “breaks through the noise” of the modern day dreaded norm of what people believe is good revenue generation.

Before moving to Sales, I had the pleasure of coaching and treating thousands of clients through rehabilitation and personal training for almost 10 years, where I now channel the same energy and passion in leading GTM teams.

You’ve scrolled this far, we might as well get to know one another.

I’m a redneck working a white collar job living in a blue collar state 🥔

“When you turn a passion to a profession and truly love what you do, then you don’t work a day in your life.”

💥I’ve been lucky enough to do that twice💥


↙️“About me”↘️

Mission 1: To push past the “limitations” that your mind sets whether it be physical or mental.


Mission 2: To build my career in Sales and build a bridge between my old world of fitness and apply those principals to the business world.


- Constantly looking to learn. Go spark up a conversation and learn something about them and that little conversation could change your life. 

- “You don’t know till you try” I find to many people (myself included) stay comfortable and are afraid of breaking complacency.

- There is no greater feeling being coached or better yet, coaching someone else, and watching them succeed.

Eric Iannello

You got laid off in March

The company restructured, your team got cut, and now you’re back on the market trying to explain why your last 3 roles only lasted a little over a year each

Every rejection email says the same thing: “We’re looking for candidates who demonstrate long-term commitment to their employers and require a minimum of 2 years in your last position” 

The irony?

The average SDR tenure is 1.4 years and AEs barely make it 18 months

VP of Sales tenure has dropped from 26 months to just 19 months in the last 7 years

This is the new baseline for our entire industry and it’s accelerating

Between 2022 and 2024, 578,000 tech workers got laid off

That’s 655 people per day!

And another 112,000 lost their jobs in 2025

It’s almost as popular as posting a selfie on LinkedIn 

And when people do choose to leave

They’re responding rationally to the system we built

Job switchers get 10-20% raises and “loyal” employees get 3-5%

Meanwhile, tenure doesn’t predict the things we actually care about

It doesn’t tell us if someone can communicate well, if they’re coachable, or if they can build pipeline and close deals

Yet 42% of employers won’t even interview “job hoppers”, regardless of their past performance, but then complain that they can’t find good talent

In an industry where the average rep vacates after 18 months and the average VP is asked to leave in 19

It’s time to stop screening for a stability that doesn’t exist

The system is broken, and the people stuck in this catch-22 deserve better than being rejected for a metric that means nothing

Voted #2 Best Parent - by my 4 year old 🤷🏻

Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I'm a GTM Operating Partner. Not a fractional, not a consultant, not someone who hands you a slide deck and disappears. I embed with teams, architect revenue systems, and stay until the engine runs without me.

To date, I've helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

Through the GTM Gap™ Framework, I guide companies from: 

→ Stabilization (infrastructure that supports scale) 
→ Foundation (repeatable sales motions) 
→ Repeatability (predictable pipeline and process) 
→ Scalability (AI-powered efficiency)

What I bring: 

→ AI-driven GTM design and intelligent automation 
→ Sales playbooks, enablement, and positioning that scale 
→ Revenue team structure and leadership through growth stages 
→ Hands-on execution that bridges the gap between vision and results

The leaders I partner with, founders, CEOs, and PE/VC firms, describe my work as both strategic and tactical. Insightful enough to set direction, operational enough to create momentum immediately.

If you're building for scale and need an operator who owns outcomes (not just hours), let's connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

🚨 We’re hiring for one of our clients and this is a great role for the hunter mentality!

Account Executive – Genesys Ecosystem

This is a high-impact sales role selling into the Genesys Cloud Contact Center space, and it’s built for someone who wants to move fast and win often.

If you thrive on ownership, energy, and execution; this is your lane.

✅ Full sales cycle ownership
✅ Direct selling into Genesys Cloud customers
✅ Co-selling with Genesys and partner teams
✅ Remote, with uncapped comp and accelerators

This is not a role for passive sellers.

It’s for the builder, the prospector, the closer.

Someone who wants to grow inside a focused ecosystem with strong product-market fit.

If you’ve sold SaaS, know how to work a niche market, and love outbound motion; you’ll thrive here.

DM me or drop a comment and I’ll share the full details.

Let’s go!

Adam Jay 

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The Battle

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