Eric Reiners

Peak Performance Coach | Advisor | Founder - I help individuals and teams unlock their potential using neuroscience-backed techniques for more joy, meaning, and impact.

I am an executive coach who helps leaders master energy, focus, and flow. My coaching is a unique blend of neuroscience, sports science, and my experience as a senior leader in highly volatile, complex and uncertain environments. 

I helped build three companies past $8B in valuation with two IPOs and one private exit. 

I have been a hacker, researcher, athlete and explorer most of my life. 

When I was 19, I started hacking my brain with light and sound, meditation, and neurofeedback.

This led to a lifetime of finding ways to train the brain just like an athlete would train the body.

I chased flow through mountaineering, rock climbing, and endurance events discovering a formula that worked for a while but was not sustainable. 

My training  in yoga, meditation, and breathwork helped me respond to the stresses of working as an executive in the cybersecurity industry. 

Further studies in neuroscience helped me ground the training in the latest knowledge about the brain and how it responds and adapts to stress. 

This experience led me to create the Corporate Athlete Program, to help leaders do the best work of their lives, while feeling great at the same time. 

What can I help with? 
>> Automate and eliminate low value activities
>> Increase time in flow for greater productivity
>> Turn curiosity into passion and purpose
>> Think big and use leverage to maximize impact
>> Give gratitude to increase joy and love in your life
>> Align activities to your purpose through clear goals
>> Reduce addiction to screens and cheap dopamine

→ GO HERE: www.bewellmind.org

Why should I be trusted?
I am certified by the Flow Research Collective as a Peak Performance Coach, hold a Masters in Applied Neuroscience from King’s College, London, and am a certified Ashtanga Yoga Instructor. I have two decades of leadership experience in public companies, growing people faster than the business. I am trained in effective coaching modalities including positive psychology coaching, solutions-focused coaching, and cognitive behavioral coaching. I have delivered thousands of hours of coaching, in real-world environments, with founders, CxOs, VPs, and high performing individual contributors. My practice is grounded in trust building, powerful practices, and empathic support and accountability.

Founder and CTO

The goal of Be Well Innovation is to bring practical and approachable neuroscience-backed practices to individuals, families, and teams to help them achieve more joy, meaning and impact. We use coaching modalities with proven efficacy and neuroscience-backed techniques for building great habits, achieving more flow, and having more impact.

Today is the 100th Move and Groove Monday newsletter.

A hundred weeks of research. A hundred personal stories. A hundred Monday pep talks.

Thank you for reading and providing feedback all along the way!

I almost just wrote number 101 and kept going. Then I caught myself falling into an old pattern. Ship the work, start the next thing. No pause. No recognition. Just movement. 

If you're anything like me, you do the same thing. You hit a milestone at work and immediately move to the next goal. No celebration. No acknowledgment. Just more grind.

The brain craves meaningful milestones.

So I stopped. Took a breath. Acknowledged the milestone. Felt proud of showing up every Monday for nearly two years.

The pause mattered. I feel motivated for the next stretch. I feel more creative.

Why is this?

CTO | Coach | Advisor | Helping Leaders Master Energy, Focus & Flow

Today is the 100th Move and Groove Monday newsletter. A hundred weeks of research. A hundred personal stories. A hundred Monday pep talks. Thank you f

Open article: Move and Groove 100 - Celebrate by Eric Reiners • 3 min read

I choked during a strategic presentation to executive staff.

The goal was to move forward with a strategic technology investment.

I knew this material cold.

Then someone asked a question. Not even a hard one.

I was two slides in and instead of addressing it directly, I started spinning.
My brain seized up. I started second-guessing myself. I gave a rambling answer that confused everyone and lost my place in the narrative.

The rest of the presentation felt like I was running through mud. Material I'd rehearsed came out choppy. The result was not what I wanted. I was asked to come back the next week with more certainty on the questions...

I choked during a strategic presentation to executive staff. The goal was to move forward with a strategic technology investment. I knew this material

Open article: Move and Groove 98 - Clutch by Eric Reiners • 3 min read

Three months after leaving my CIO role to start Be Well Innovation and I was scattered.

Every coffee chat. Every exploratory call. Every partnership session. I said yes to all of it.

I was afraid of missing an opportunity that would fuel my business, but I was avoiding the real work of meeting with prospects.

My energy tanked. My focus was scattered. The work that mattered (building real programs and serving clients) got squeezed into the margins.

Every "yes" was effectively deprioritizing strategic, customer-facing work...

Three months after leaving my CIO role to start Be Well Innovation and I was scattered. Every coffee chat. Every exploratory call. Every partnership s

Open article: Move and Groove 99 - the power of "no" by Eric Reiners • 2 min read

The dishes don't care if you want to do them...

That project at work doesn't care if you are motivated...

When my kids complain about doing the dishes, I tell them that the dishes don't care, they still need to be done. They grumble and complain and end up doing the dishes.

A small lesson for when they face real work. 

Sure, there are times when you are highly motivated and tackle whatever challenges are in front of you. Your energy is high, your motivation is strong, and you like the work. Go for it. Ship it.

There are other times when you are tired, you are unmotivated, and you just want to collapse on the couch and leave the dishes in the sink. Instead, take action. Go for it. Ship it. 

Action will create energy.
Action will create motivation.
Action will create discipline.
Action will rewire your brain.

Because the dishes don't care.

#bewell #discipline #action

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My friend, Daniela, is offering a no-cost and valuable 8-week mindfulness course as part of her teaching requirement at Oxford. If you are interested in training this powerful skill, I recommend you check it out!

• Home manager at a residential care home for young people with complex mental health needs • Oxford University-Mindfulness-Based Cognitive Therapy

There are still spaces available for the 8-week Mindfulness for Life Course! 

If you are interested, want more information, or want to see if this course is right for you please refer to the application form here: 

https://lnkd.in/e-_fnKjZ

Brand & Content Strategy for High-Trust Service Businesses

Most B2B firms are stuck in the same trap:

– Content ignored and ineffective
– Messaging that blends into the noise
– Pipelines that rely on referrals or outbound

It doesn’t have to be this way.

With the right positioning and a strategic content system, you stop chasing attention and start attracting it. Your message cuts through, your brand earns authority, and your pipeline fills with qualified conversations.

That’s where I come in.

I’m a marketing strategist and former CMO. Over the last decade, I’ve:

– Helped multi-million-dollar companies sharpen their positioning and win premium clients.

– Published 100+ articles to an audience of 20,000+, with readers at Google, Stripe, Deloitte, and others.

– Built content systems that generated $100K+ in revenue from scratch without ad spend.


📬 If you’re ready to stop blending in and become the obvious choice in your market, send me a message and let’s talk.

Omara Khaddaj

Most companies are chronically disappointed 
with their marketing results. They assume:

Their strategy is sound and that the issue 
lies in doing more or doing it better. 

So they add channels and increase output.

In reality, the problem is usually upstream.

There is no clear narrative or agreed positioning,
so everything they say sounds like everyone else. 

When you sound like everyone else, 
buyers categorise you as a commodity. 

Response rates fall, attention disappears, 
and budgets get wasted repeatedly.

A few questions to spot the gaps:

– What problem do buyers come to us for?
– How would a non-expert describe us?
– What category do we belong to?
– Who is our product really for?

If you can't answer these consistently, 
your marketing won't create demand.

Marketing Consultant | Building brand and content systems that win clients for B2B and service-based companies.

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The Battle

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Reiners's LinkedIn Performance

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