Eric Reiners

Peak Performance Coach | Advisor | Founder - I help individuals and teams unlock their potential using neuroscience-backed techniques for more joy, meaning, and impact.

I am an executive coach who helps leaders master energy, focus, and flow. My coaching is a unique blend of neuroscience, sports science, and my experience as a senior leader in highly volatile, complex and uncertain environments. 

I helped build three companies past $8B in valuation with two IPOs and one private exit. 

I have been a hacker, researcher, athlete and explorer most of my life. 

When I was 19, I started hacking my brain with light and sound, meditation, and neurofeedback.

This led to a lifetime of finding ways to train the brain just like an athlete would train the body.

I chased flow through mountaineering, rock climbing, and endurance events discovering a formula that worked for a while but was not sustainable. 

My training  in yoga, meditation, and breathwork helped me respond to the stresses of working as an executive in the cybersecurity industry. 

Further studies in neuroscience helped me ground the training in the latest knowledge about the brain and how it responds and adapts to stress. 

This experience led me to create the Corporate Athlete Program, to help leaders do the best work of their lives, while feeling great at the same time. 

What can I help with? 
>> Automate and eliminate low value activities
>> Increase time in flow for greater productivity
>> Turn curiosity into passion and purpose
>> Think big and use leverage to maximize impact
>> Give gratitude to increase joy and love in your life
>> Align activities to your purpose through clear goals
>> Reduce addiction to screens and cheap dopamine

→ GO HERE: www.bewellmind.org

Why should I be trusted?
I am certified by the Flow Research Collective as a Peak Performance Coach, hold a Masters in Applied Neuroscience from King’s College, London, and am a certified Ashtanga Yoga Instructor. I have two decades of leadership experience in public companies, growing people faster than the business. I am trained in effective coaching modalities including positive psychology coaching, solutions-focused coaching, and cognitive behavioral coaching. I have delivered thousands of hours of coaching, in real-world environments, with founders, CxOs, VPs, and high performing individual contributors. My practice is grounded in trust building, powerful practices, and empathic support and accountability.

Founder and CTO

The goal of Be Well Innovation is to bring practical and approachable neuroscience-backed practices to individuals, families, and teams to help them achieve more joy, meaning and impact. We use coaching modalities with proven efficacy and neuroscience-backed techniques for building great habits, achieving more flow, and having more impact.

Three years ago, I walked away from an awesome role to build something new.

I had no clients, no guarantee it would work, and a family counting on me.

What I did have was a belief that work could feel different. That people could thrive instead of just survive. That energy and joy aren't luxuries, they are requirements for doing great work.

You showed up. You read the posts. You shared your struggles. You booked calls. You trusted me with your team.

For every read, comment, share, and conversation, you made this possible.

Thank you! 🙏

I appreciate you and all you do.

After Thanksgiving, we will engage in our annual tradition of the Turkey Olympics. Healthy competition with family and friends, paired with Thanksgiving leftovers:

🏀 Basketball with stuffing breaks.
🏃 Sprints with turkey sandwiches at the starting line.
🥧 Apple pie for volleyball.

The competition is fierce, the sportsmanship questionable, the laughter guaranteed.

I hope you find moments like that this weekend. The ones that remind you why you work so hard in the first place.

What are you grateful for this year? Drop it in the comments.

#bewell #gratitude

Coach | Advisor | Helping Leaders Master Energy, Focus & Flow

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I’m thrilled to share that I’ve joined NuVert Inc. as an advisor on cybersecurity strategy and product strategy.

NuVert sits at the intersection of AI, Executive Enablement, and Enterprise
transformation, helping leaders with AI strategy to build human-centered organizations ready for the AI era. 

As part of this next chapter, we are hosting the NuVert AI Executive Education
Summit for Senior Executives and Chiefs of Staff, taking place January 7–9 in
Cambridge, MA. This program is designed specifically for executives leading in an AI-driven world, bridging strategy, technology, and truly human leadership.

If you’d like to learn more about NuVert’s work or explore our upcoming AI Executive Education Summit, I'd love to connect.

#AI #ResponsibleAI #HumanAI #Innovation #Education #ExecutiveEducation #ExecutiveEnablement #EnterpriseTransformation

I was live on a webinar when the dog walked in.

He stared at me from three feet away, invisible in the camera, but I could feel his eyes and presence. He didn't care that I was on a public Zoom call. It was time to play.

His eyes showed enthusiasm that only dogs can have. Rarely see it in humans any more. It had been thirty minutes since our last fetch session. Clearly it was time to play, regardless of the live webinar.

We all laughed because the webinar was about burnout - the dog had his priorities straight...

I was live on a webinar when the dog walked in. He stared at me from three feet away, invisible in the camera, but I could feel his eyes and presence.

Open article: Move and Groove 91 - the enthusiasm of dogs by Eric Reiners • 3 min read

Move and Groove 91 - the enthusiasm of dogs

We started a movement.

To help corporate professionals master their energy, focus, and flow.

Pro athletes train and recover every week to prepare for performance. 

On the contrary, most professionals are expected to perform every day without a lot of training and recovery, sometimes at the expense of their mental, emotional, and physical health. 

I was one of them, performing as a C-level executive at a public cybersecurity company, experiencing chronic stress and physical and mental health issues. I was performing but losing my joy and motivation.

...until I trained with some of the best performance coaches in the world and started incorporating better practices into my daily work life. I became a better leader as I was more relaxed, more engaged, and more fun to work with. 

Harvard Business Review coined the term “Corporate Athlete” in 2001 to describe this whole-person approach to performance. Building physical, emotional, and cognitive capacity enables corporate athletes to perform better for longer, without the serious impact from chronic stress. Corporate athletes are engaged, focused, confident, and challenged. Corporate athletes surf their energy levels for maximum positive impact, recover capacity quickly, and consistently perform at high levels (HBR, January 2001).

My Corporate Athlete Program helps you become a pro. 

The program develops your physical, emotional, and cognitive capacities.

So that you can perform better than you ever have before.

So that you can feel better than you ever have before. 

So that your work can be challenging and still feel effortless.

So that you can love your work again.

Be the corporate athlete. 

I am in your corner. 

#bewell #corporateathlete #performance
_______
Hi, I am Eric and I help corporate athletes unlock their true potential using neuroscience backed techniques. Slots opening in December - see comments on how to sign up.

What drives teams and people to deliver audacious results? 

Waking up and feeling like you have electricity in your veins? 

I had the pleasure of joining Akash Ganapathi, Eric Speciel, Nate Meadows to talk about Flow vs. Burnout at the Daniel Opine Fireside Chat a couple weeks ago. 

Turns out there is a pretty good formula for this. People need:

– Curiosity
– Passion
– Purpose
– Autonomy
– Mastery

When you line all five up, you feel energized and motivated to do audacious things, with other people, for long periods of time. 

The trick is to make sure you are recovering along the way. It feels so good in this state that you don't want to leave it. However, this state is neurobiologically expensive and burnout can sneak up on you.

Taking the time for active recovery (not just rest and relaxation) makes all the difference in your ability to perform over long periods of time. 

What's your favorite way to recover? 

#bewell #flow #intrinsic

Your bucket list is making your life smaller.

You've got 47 things you're "supposed" to do before you die.

Machu Picchu. Write a book. Learn Italian.

Meanwhile, you're missing Wednesday.

The actual texture of your life isn't in those 47 moments. It's in the 47,000 moments between them.

Having coffee with a friend.
Playing on the floor with your kid.
Being frustrated at the grocery store.
The panic before a big presentation.
The relief after.
All of it counts.

I ditched my bucket list three years ago to live in higher resolution.

I still have the big events. But it's the little events in preparation that are the important ones. 

Training feels different when you don't have expectations. I'm just running because moving through trees makes me feel alive.

Dinner with my wife hits different when it's not squeezed between "important" things. It IS the important thing.

Your nervous system knows the difference between obligation and engagement. It knows when you're performing life versus living it.

Those bucket list items? Half of them aren't even yours. They're borrowed dreams from others or some version of yourself that doesn't exist anymore.

What's on your bucket list that you're doing out of obligation rather than genuine desire?

Time to cross it off.

#bewell #ditchthebucketlist

Here's a simple tool to reduce anxiety before a big meeting, event, performance, called the 4-7-8 Technique (courtesy of Dr. Andrew Weil): 
 
1️⃣ Find a quiet spot 
2️⃣ Sit comfortably, back straight 
3️⃣ Inhale through your nose for 4 seconds 
4️⃣ Hold your breath for 7 seconds 
5️⃣ Exhale through your mouth for 8 seconds, making a "whoosh" sound 
6️⃣ Repeat 4 times 
 
This will activate the parasympathetic nervous system, lower heart rate and blood pressure, and flood your brain with oxygen, improving your focus. 

You got this! 
 
#bewell #breathe

Calm is not something that happens to you.

When you have space, time, and no disruptions.

That time will never happen.

Distractions, transgressions, and pain will always arise. 

Waiting for the perfect state is a perfect way to suffer.

Calm is a practice that can be trained.

Calm is a decision you make and re-make over and over.

Calm is when you feel the tightness in your chest, the anger arising, and you respond well anyway.

You then gain freedom from the trained reactions.

The event is just the event.

Neutral and temporary, cause and effect.

Take three breaths before you answer a challenge. Listen fully before planning your responding. Name the emotions, feel them, and respond well despite them. 

You have the capacity to hold these and still respond with high quality.

Be the beach, not the surf.

#bewell #train #calm

One of my favorite things is flowing through jumps and turns at the pump track with the kids.

We throw the bikes in the truck, head to the park, and surf through the jumps and turns.

We try to see how many laps we can do without pedaling.

You accelerate if you surf each jump perfectly.

We go home happy and worked.

In only ninety minutes...

One of my favorite things is flowing through jumps and turns at the pump track with the kids. We throw the bikes in the truck, head to the park, and s

Open article: Move and Groove 93 - Stop grinding, start surfing by Eric Reiners • 3 min read

Move and Groove 93 - Stop grinding, start surfing

There is all kinds of advice on time management.

...and it can be helpful.

I manage energy, focus, and flow instead.

Time is fixed. You get 24 hours a day like everyone else.

Energy, focus, and flow are variables you control.

Energy - When do I have the most cognitive juice? Am I recovering enough? Are my intrinsic motivations aligned with the work? Your brain works differently at 7 AM versus 3 PM. Schedule accordingly.

Focus - Do I know what done looks like? What are the first three moves? Am I working on the right thing or just the urgent thing? Define outcomes before you start moving.

Flow - Have I stacked the triggers and removed the blockers for myself and team? Created space for deep work? Flow is not mysterious, it is a well-known state.

Most productivity advice shows you how to optimize your time.

I optimize for quality throughput instead. I protect my peak hours, clarify my targets, and remove everything that breaks concentration.

The result? I work fewer hours and ship more value than I used to.

What would change if you managed your energy instead of your time?

#bewell #productivity

Stuck on a writing problem for multiple days, my draft manuscript was getting worse.

I left my office and went for a walk with the dog. No podcast, no music, no news. Just the dog and the trees and the leaves and the squirrels. I forgot about the problem.

Twenty minutes in, the answer arrived. Not as a slow build, but as sudden clarity. Every word was clear...

I was stuck on a writing problem for multiple days. My draft manuscript was getting worse. I left my office and went for a walk with the dog. No podca

Open article: Move and Groove 92 - Walk Away by Eric Reiners • 3 min read

Time management advice is mostly wrong.

You can't manufacture time.

You can only prioritize what you do with the time and energy that you have.

When you say "I don't have time to do X".

You are really saying "X is not a priority for me".

"I don't have time" is disempowering.

"I have prioritized other things" is empowering.

Because then you get to confront what your actual priorities are...

Time management advice is mostly wrong. You can't manufacture time. You can only prioritize what you do with the time and energy that you have. When y

Open article: Move and Groove 94 - Prioritize by Eric Reiners • 3 min read

What if feeling more clarity, confidence, and engagement at work wasn’t just a dream?

It’s real. And it’s achievable.

Graduates of the Corporate Athlete Program are proof.

They report a 27% jump in goal clarity, a 19% boost in focus, a 31% increase in confidence, and 38% more engagement at work.

These are not anecdotal results, they are measured using a standardized assessment called the Flow Short Scale before and after the program.

Imagine waking up excited about your day, knowing exactly what to focus on, and executing with confidence.

Picture working on things that genuinely move your life and business forward, not just administrivia and useless meetings.

If you’re tired of feeling stuck, uninspired, or overwhelmed, the Corporate Athlete Program might be your answer.

Schedule some time to learn more.

No pressure. Just a complimentary session to help you see work differently.

Sometimes, all it takes is a new mindset for everything to change.

Are you ready to love your work again?

Let’s talk.

#bewell #corporateathlete

SalesLair

SalesLair's mission is to enable cybersecurity startups to thrive.
(www.saleslair.com)

Our go-to-market services leverage MODERNN to help lay the foundations for creating high performing sales and customer success programs.

Our Partner Program helps to introduce our partners to companies who are comfortable and excited to work with cybersecurity startups.

Founder 

Bolster, Inc

♦ Designed a new playbook for the sales, customer success, sales engineering, & partner programs which lead to a demo to deal conversation rate of 40%
♦ Recruited, hired, and trained all new team members for Sales, Security Engineering, Customer Success, Revenue Operations, & the Partner Program
♦Implemented multiple tools as part of launching a revised tech stack including Salesforce, Zoom, Ring Central, Catalyst, DataFox, & Salesloft

Vice President of Sales & Customer Success

♦ Revamped all Go-To-Market motions at Bolster enabling the company to grow ARR over 10x while maintain a 96% customer retention rate

Our mission at Bolster is to "Safeguard the Internet for all".

https://bolster.ai/

Vice President of Sales

Vulcan Cyber

♦ First hire in North America tasked to build out all aspects of the business around the Go-to-Market Strategy, 
♦ Hired & scaled the sales, customer success, sales engineering, business development, channel partner, and sales operations teams
♦ Grew the business more than 300% year over year while maintaining a customer retention rate of 95%
♦Designed and implemented a hybrid inbound/outbound enterprise sales process 
♦Worked with Product & Engineering cross functionally to continually improve the platform

Vulcan Cyber is the world's first continuous vulnerability remediation platform.
https://vulcancyber.com

Habitu8 (Acquired by Arctic Wolf)

♦ Joined Habitu8 as employee #3 as the first company hire and responsible for all sales, 			customer renewals, and go to market strategies
♦ Point person all net new customer acquisitions. Responsible for building global go to 			market strategy
♦ Created a repeatable revenue generation model
♦ Work with Founders on product road map lay out and customer feature requests.
♦ Build out all Sales Operations, support, marketing, and customer success functions
♦ Develop competitive messaging and battle cards to expedite go to market impact for a new 		security awareness start up.

Habitu8 has a new approach to security awareness training that starts from the perspective of the end users. Habitu8 produce hilarious, concise, and informative video training that is unlike anything you've ever seen.
www.habitu8.io

Vice President of Sales (Contract)

Anomali

- First Vice President of Sales and was employee #3
- Designed, Built, & Scaled Sales and Business Development
Anomali delivers earlier detection and identification of adversaries in your organizations network by making it possible to correlate tens of millions of threat indicators against your real time network activity logs and up to a year or more of forensic log data. Anomali’s approach enables detection at every point along the kill chain, making it possible to mitigate threats before material damage to your organization has occurred.

In February 2016, ThreatStream rebranded as ‘Anomali’ to show a difference from its product of the same name. Anomali adds relevance to threat intelligence.

Inside Sales Bootcamp (Acquired By Sales Bootcamp) 

I currently mentor and connect with students at Inside Sales Bootcamp. 

Inside Sales Bootcamp gives young professionals a sales foundation and network to launch their tech careers.  Inside Sales Bootcamp is working to increase diversity in tech and has a dedicated portion of enrollment and scholarships for women and young professionals from underrepresented minority backgrounds.

Mentor

Axceler (Acquired by Metalogix)

Axceler liberates collaboration to spark innovation. We help companies soar to new heights in innovation by providing the safety net that makes collaboration powerful, safe, and productive. Through visibility and control, we mitigate the organizational risks that come with collaborative platforms and free employees from constraints on creativity, speed, and cooperation. Our solutions include the award-winning ControlPoint family of products for administration, governance, and migration; and ViewPoint, a federated view and analytics of all of your enterprise social networks. Over 3,000 companies use our solutions today to manage over 13 million users.  We currently support SharePoint and Yammer and will be adding Chatter, Box, Tibbr, Jive and Huddle in the future. Axceler is headquartered in Woburn, MA, USA; has offices in London, Sydney, Los Angeles, and Redmond; and clients and partners in more than 40 countries. Learn more on the web at www.axceler.com.

Sr. Sales Manager

Rapid7

Rapid7 is the Leader in Network Security, specializing in vulnerability assessment. We also offer services and solutions for PCI Compliance, Security Audits, Penetration Testing and assorted other consulting needs

*Vulnerability Assessment/Management
*Penetration Testing (Network & Application)/(Internal & External)
*Wireless Security Assessments
*OWASP Web Application Assessments
*Social Engineering
*PCI Gap Analysis & SAQ Completion
*Vulnerability Remediation
*Security Awareness & Testing Training
*Risk Assessments

Regional Sales Director - NorthWest

*Lead sales teams that generated more than $4,000,000 in new revenue and surpassed quota for 3rd year in a row
*Developed regional reps to a management level
*Expanded Rapid7 market share in the territory and expanded partner relationships
*Lead marketing efforts for territory
*Assisted in strategic planning for continued growth of Rapid7

*Responsible for running a team of 6 inside sales individuals
*Brought in over $1,000,000 in new revenue while managing a team responsible for over $3,000,000 in new revenue.
*Responsible for training of new sales team members through all areas of the sales cycle.
*Established new business presence with in an expanding territory.
*Pioneered new sales strategies while helping the company continue to exceed 100% growth

Regional Sales Manager

Focused on helping companies increase security and manage risk through Rapid7's flagship product, NeXpose, and the following initiatives:

*Vulnerability Assessment/Management
*Penetration Testing (Network & Application)/(Internal & External)
*Developed new business relationships through extensive cold calling 
*Full Sales Life Cycle Management
*Generated over $1,000,000 in new revenue.

Business Development Representative

Experienced GTM Leader & Advisor

I am an experienced go-to-market leader with strong communication skills who can build and lead talented sales and customer success teams.  Through a multi-faceted approach, I am able to exponentially grow the customer base while ensuring a fantastic experience for each and every customer.  With an empathetic and transparent leadership style, I focus on the continued growth and success of both the team, and the individual's skill development, so that when combined, fantastic results are achieved.

Through my experience I have learned to adapt quickly to complex situations by facilitating communication and helping create focus, both internally and externally.
When working with interdepartmental leadership, I excel at coordinating resources so that complex strategic company goals and objectives are met in a timely manner.

I understand that having a great culture is the true secret weapon and create an environment that is fun, rewarding, and collaborative for all. 

*Sales, Business Development, Partnerships, Customer Success, Culture

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