Eric Reiners

Peak Performance Coach | Advisor | Founder - I help individuals and teams unlock their potential using neuroscience-backed techniques for more joy, meaning, and impact.

I am an executive coach who helps leaders master energy, focus, and flow. My coaching is a unique blend of neuroscience, sports science, and my experience as a senior leader in highly volatile, complex and uncertain environments. 

I helped build three companies past $8B in valuation with two IPOs and one private exit. 

I have been a hacker, researcher, athlete and explorer most of my life. 

When I was 19, I started hacking my brain with light and sound, meditation, and neurofeedback.

This led to a lifetime of finding ways to train the brain just like an athlete would train the body.

I chased flow through mountaineering, rock climbing, and endurance events discovering a formula that worked for a while but was not sustainable. 

My training  in yoga, meditation, and breathwork helped me respond to the stresses of working as an executive in the cybersecurity industry. 

Further studies in neuroscience helped me ground the training in the latest knowledge about the brain and how it responds and adapts to stress. 

This experience led me to create the Corporate Athlete Program, to help leaders do the best work of their lives, while feeling great at the same time. 

What can I help with? 
>> Automate and eliminate low value activities
>> Increase time in flow for greater productivity
>> Turn curiosity into passion and purpose
>> Think big and use leverage to maximize impact
>> Give gratitude to increase joy and love in your life
>> Align activities to your purpose through clear goals
>> Reduce addiction to screens and cheap dopamine

→ GO HERE: www.bewellmind.org

Why should I be trusted?
I am certified by the Flow Research Collective as a Peak Performance Coach, hold a Masters in Applied Neuroscience from King’s College, London, and am a certified Ashtanga Yoga Instructor. I have two decades of leadership experience in public companies, growing people faster than the business. I am trained in effective coaching modalities including positive psychology coaching, solutions-focused coaching, and cognitive behavioral coaching. I have delivered thousands of hours of coaching, in real-world environments, with founders, CxOs, VPs, and high performing individual contributors. My practice is grounded in trust building, powerful practices, and empathic support and accountability.

Founder and CTO

The goal of Be Well Innovation is to bring practical and approachable neuroscience-backed practices to individuals, families, and teams to help them achieve more joy, meaning and impact. We use coaching modalities with proven efficacy and neuroscience-backed techniques for building great habits, achieving more flow, and having more impact.

Three years ago, I walked away from an awesome role to build something new.

I had no clients, no guarantee it would work, and a family counting on me.

What I did have was a belief that work could feel different. That people could thrive instead of just survive. That energy and joy aren't luxuries, they are requirements for doing great work.

You showed up. You read the posts. You shared your struggles. You booked calls. You trusted me with your team.

For every read, comment, share, and conversation, you made this possible.

Thank you! 🙏

I appreciate you and all you do.

After Thanksgiving, we will engage in our annual tradition of the Turkey Olympics. Healthy competition with family and friends, paired with Thanksgiving leftovers:

🏀 Basketball with stuffing breaks.
🏃 Sprints with turkey sandwiches at the starting line.
🥧 Apple pie for volleyball.

The competition is fierce, the sportsmanship questionable, the laughter guaranteed.

I hope you find moments like that this weekend. The ones that remind you why you work so hard in the first place.

What are you grateful for this year? Drop it in the comments.

#bewell #gratitude

Coach | Advisor | Helping Leaders Master Energy, Focus & Flow

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I’m thrilled to share that I’ve joined NuVert Inc. as an advisor on cybersecurity strategy and product strategy.

NuVert sits at the intersection of AI, Executive Enablement, and Enterprise
transformation, helping leaders with AI strategy to build human-centered organizations ready for the AI era. 

As part of this next chapter, we are hosting the NuVert AI Executive Education
Summit for Senior Executives and Chiefs of Staff, taking place January 7–9 in
Cambridge, MA. This program is designed specifically for executives leading in an AI-driven world, bridging strategy, technology, and truly human leadership.

If you’d like to learn more about NuVert’s work or explore our upcoming AI Executive Education Summit, I'd love to connect.

#AI #ResponsibleAI #HumanAI #Innovation #Education #ExecutiveEducation #ExecutiveEnablement #EnterpriseTransformation

I was live on a webinar when the dog walked in.

He stared at me from three feet away, invisible in the camera, but I could feel his eyes and presence. He didn't care that I was on a public Zoom call. It was time to play.

His eyes showed enthusiasm that only dogs can have. Rarely see it in humans any more. It had been thirty minutes since our last fetch session. Clearly it was time to play, regardless of the live webinar.

We all laughed because the webinar was about burnout - the dog had his priorities straight...

I was live on a webinar when the dog walked in. He stared at me from three feet away, invisible in the camera, but I could feel his eyes and presence.

Open article: Move and Groove 91 - the enthusiasm of dogs by Eric Reiners • 3 min read

Move and Groove 91 - the enthusiasm of dogs

We started a movement.

To help corporate professionals master their energy, focus, and flow.

Pro athletes train and recover every week to prepare for performance. 

On the contrary, most professionals are expected to perform every day without a lot of training and recovery, sometimes at the expense of their mental, emotional, and physical health. 

I was one of them, performing as a C-level executive at a public cybersecurity company, experiencing chronic stress and physical and mental health issues. I was performing but losing my joy and motivation.

...until I trained with some of the best performance coaches in the world and started incorporating better practices into my daily work life. I became a better leader as I was more relaxed, more engaged, and more fun to work with. 

Harvard Business Review coined the term “Corporate Athlete” in 2001 to describe this whole-person approach to performance. Building physical, emotional, and cognitive capacity enables corporate athletes to perform better for longer, without the serious impact from chronic stress. Corporate athletes are engaged, focused, confident, and challenged. Corporate athletes surf their energy levels for maximum positive impact, recover capacity quickly, and consistently perform at high levels (HBR, January 2001).

My Corporate Athlete Program helps you become a pro. 

The program develops your physical, emotional, and cognitive capacities.

So that you can perform better than you ever have before.

So that you can feel better than you ever have before. 

So that your work can be challenging and still feel effortless.

So that you can love your work again.

Be the corporate athlete. 

I am in your corner. 

#bewell #corporateathlete #performance
_______
Hi, I am Eric and I help corporate athletes unlock their true potential using neuroscience backed techniques. Slots opening in December - see comments on how to sign up.

What drives teams and people to deliver audacious results? 

Waking up and feeling like you have electricity in your veins? 

I had the pleasure of joining Akash Ganapathi, Eric Speciel, Nate Meadows to talk about Flow vs. Burnout at the Daniel Opine Fireside Chat a couple weeks ago. 

Turns out there is a pretty good formula for this. People need:

– Curiosity
– Passion
– Purpose
– Autonomy
– Mastery

When you line all five up, you feel energized and motivated to do audacious things, with other people, for long periods of time. 

The trick is to make sure you are recovering along the way. It feels so good in this state that you don't want to leave it. However, this state is neurobiologically expensive and burnout can sneak up on you.

Taking the time for active recovery (not just rest and relaxation) makes all the difference in your ability to perform over long periods of time. 

What's your favorite way to recover? 

#bewell #flow #intrinsic

Your bucket list is making your life smaller.

You've got 47 things you're "supposed" to do before you die.

Machu Picchu. Write a book. Learn Italian.

Meanwhile, you're missing Wednesday.

The actual texture of your life isn't in those 47 moments. It's in the 47,000 moments between them.

Having coffee with a friend.
Playing on the floor with your kid.
Being frustrated at the grocery store.
The panic before a big presentation.
The relief after.
All of it counts.

I ditched my bucket list three years ago to live in higher resolution.

I still have the big events. But it's the little events in preparation that are the important ones. 

Training feels different when you don't have expectations. I'm just running because moving through trees makes me feel alive.

Dinner with my wife hits different when it's not squeezed between "important" things. It IS the important thing.

Your nervous system knows the difference between obligation and engagement. It knows when you're performing life versus living it.

Those bucket list items? Half of them aren't even yours. They're borrowed dreams from others or some version of yourself that doesn't exist anymore.

What's on your bucket list that you're doing out of obligation rather than genuine desire?

Time to cross it off.

#bewell #ditchthebucketlist

Here's a simple tool to reduce anxiety before a big meeting, event, performance, called the 4-7-8 Technique (courtesy of Dr. Andrew Weil): 
 
1️⃣ Find a quiet spot 
2️⃣ Sit comfortably, back straight 
3️⃣ Inhale through your nose for 4 seconds 
4️⃣ Hold your breath for 7 seconds 
5️⃣ Exhale through your mouth for 8 seconds, making a "whoosh" sound 
6️⃣ Repeat 4 times 
 
This will activate the parasympathetic nervous system, lower heart rate and blood pressure, and flood your brain with oxygen, improving your focus. 

You got this! 
 
#bewell #breathe

Calm is not something that happens to you.

When you have space, time, and no disruptions.

That time will never happen.

Distractions, transgressions, and pain will always arise. 

Waiting for the perfect state is a perfect way to suffer.

Calm is a practice that can be trained.

Calm is a decision you make and re-make over and over.

Calm is when you feel the tightness in your chest, the anger arising, and you respond well anyway.

You then gain freedom from the trained reactions.

The event is just the event.

Neutral and temporary, cause and effect.

Take three breaths before you answer a challenge. Listen fully before planning your responding. Name the emotions, feel them, and respond well despite them. 

You have the capacity to hold these and still respond with high quality.

Be the beach, not the surf.

#bewell #train #calm

One of my favorite things is flowing through jumps and turns at the pump track with the kids.

We throw the bikes in the truck, head to the park, and surf through the jumps and turns.

We try to see how many laps we can do without pedaling.

You accelerate if you surf each jump perfectly.

We go home happy and worked.

In only ninety minutes...

One of my favorite things is flowing through jumps and turns at the pump track with the kids. We throw the bikes in the truck, head to the park, and s

Open article: Move and Groove 93 - Stop grinding, start surfing by Eric Reiners • 3 min read

Move and Groove 93 - Stop grinding, start surfing

There is all kinds of advice on time management.

...and it can be helpful.

I manage energy, focus, and flow instead.

Time is fixed. You get 24 hours a day like everyone else.

Energy, focus, and flow are variables you control.

Energy - When do I have the most cognitive juice? Am I recovering enough? Are my intrinsic motivations aligned with the work? Your brain works differently at 7 AM versus 3 PM. Schedule accordingly.

Focus - Do I know what done looks like? What are the first three moves? Am I working on the right thing or just the urgent thing? Define outcomes before you start moving.

Flow - Have I stacked the triggers and removed the blockers for myself and team? Created space for deep work? Flow is not mysterious, it is a well-known state.

Most productivity advice shows you how to optimize your time.

I optimize for quality throughput instead. I protect my peak hours, clarify my targets, and remove everything that breaks concentration.

The result? I work fewer hours and ship more value than I used to.

What would change if you managed your energy instead of your time?

#bewell #productivity

Stuck on a writing problem for multiple days, my draft manuscript was getting worse.

I left my office and went for a walk with the dog. No podcast, no music, no news. Just the dog and the trees and the leaves and the squirrels. I forgot about the problem.

Twenty minutes in, the answer arrived. Not as a slow build, but as sudden clarity. Every word was clear...

I was stuck on a writing problem for multiple days. My draft manuscript was getting worse. I left my office and went for a walk with the dog. No podca

Open article: Move and Groove 92 - Walk Away by Eric Reiners • 3 min read

Time management advice is mostly wrong.

You can't manufacture time.

You can only prioritize what you do with the time and energy that you have.

When you say "I don't have time to do X".

You are really saying "X is not a priority for me".

"I don't have time" is disempowering.

"I have prioritized other things" is empowering.

Because then you get to confront what your actual priorities are...

Time management advice is mostly wrong. You can't manufacture time. You can only prioritize what you do with the time and energy that you have. When y

Open article: Move and Groove 94 - Prioritize by Eric Reiners • 3 min read

What if feeling more clarity, confidence, and engagement at work wasn’t just a dream?

It’s real. And it’s achievable.

Graduates of the Corporate Athlete Program are proof.

They report a 27% jump in goal clarity, a 19% boost in focus, a 31% increase in confidence, and 38% more engagement at work.

These are not anecdotal results, they are measured using a standardized assessment called the Flow Short Scale before and after the program.

Imagine waking up excited about your day, knowing exactly what to focus on, and executing with confidence.

Picture working on things that genuinely move your life and business forward, not just administrivia and useless meetings.

If you’re tired of feeling stuck, uninspired, or overwhelmed, the Corporate Athlete Program might be your answer.

Schedule some time to learn more.

No pressure. Just a complimentary session to help you see work differently.

Sometimes, all it takes is a new mindset for everything to change.

Are you ready to love your work again?

Let’s talk.

#bewell #corporateathlete

Pegasus Rising

Website: www.riselean.com

Creating and executing a highly-refined, world-class program which helps people with weight and eating problems restore health, food freedom, and an empowering relationship with self that lasts for life.

Founder & Owner

Rose Alley

Founded and put together the team of Rose Alley, a pan-Asian women's magazine focusing on self-development, wellness, and happiness of Asian Women. 

Interviewed women leaders in all walks of life and different parts of the world. Launched a couple campaigns on the global level, including anti-domestic violence campaign #EndDV. This campaign, reached millions globally, was supported by UNFPA and various national and cross-country NGOs. In 2017, this mission was featured on Chelsea Show on Netflix — where it was placed at the center stage, led by Rose Alley's founding member Vidhi Chandra and cheerled by a team of world-level celebrities and impact-makers.

Rose Alley's mission: 

"Aspiring to inspire, Rose Alley is a magazine that is dedicated to helping young Asian women achieve confidence, beauty and happiness. Beyond the mission of becoming the inspiration engine for young Asian women, Rose Alley also aspires to set a successful example of how a group of people from vastly different cultures and professions can seamlessly collaborate on shared vision."

Rose Alley was paused 2 years after its inception. Whenever ready, we will bring it back.

Founder, Editor-in-Chief

PwC Consulting - People & Organization

Consultant

Thermo Fisher Scientific (Dionex)

HR Officer

Fiat Group IVECO global headquarter, Italy

Human Resources International Operation Intern

FIAT IVECO China headquarter

HR intern

Have you got my free training '14 MINUTES OF GOLD' — a smart, scientific, and stress-free formula for ending food addiction while automating weight loss? 

You, my friend, should've got it last year if you struggle with the issue. Find it in my Featured area 👇.

Here are some fun tidbits about me and what I do:

- I'm a big simplifier. I show people how to rewire their brains for automatic, lasting weight loss with unbridled food freedom. I said 'automatic,' I mean it. And part of it involves removing >95% of 'work' while getting greater results. 

- I love my game. Academically trained in Neuroscience, I've been coaching for 9 years and have worked with folks from 7 countries.

- I've been there. 20 years ago, I lost 50 pounds together with binge eating disorder. And I lost the 50 by re-embracing unbridled food freedom into my life. 

-  I'm a weirdo. I might just be the only weight loss coach on this planet who surprises clients with delicious cakes delivered to their doors — and they see they are forever liberated from what used to be their worst nightmares and addiction. 

- I love my parties. I've coached corporate athletes, executives, scientists, therapists, doctors, and successful business owners — some are 7-to-9-figure entrepreneurs. I enjoy being the dolphin that leads the sharks. My take: High achievers heal differently. 

You can find me on MSN, USNews & World Report, Entrepreneur Magazine, Entrepreneurs on Fire, etc. 

What you see as Mt. Everest is nothing more than a small hill when you work with the right expert.

Get your 14 Minutes of Pure Gold in Featured 👇 and feel confident again.

Life is short — 4,000 weeks if you have 80 years. Get over food addiction and stop compressing life now.

Leslie Chen

My 'Perfection' Was Sabotaging a Billionaire Client 🤦🏻‍♀️


A year ago, I was 30 minutes into a session with a self-made billionaire. And I was failing…

It wasn't that I was unprepared. I knew his work. I'd read his book. His decisions move markets. The fact that he'd chosen me over any expert on the planet...

...was precisely the problem.

Instead of coaching, I was performing.

My delivery was polished, logical, and sterile. 

The energy, the bold analogies, the inspirational spark I'm known for? Gone. I was scanning every word, trying to prevent missteps.

High-achievers know this state. It’s the "perfection trap." It’s the gap between your A-Game and your "approval-seeking" game.

I was treating him like an idol, not a client. And this performance was sabotaging us both. I knew if I stayed there, I'd lose his respect and deliver zero value.

So, I took a calculated risk. I paused the session.

"Listen," I said. "I'm comfortable with overachievers. I am one. But you operate on a completely different level, and I'll be honest, I'm nervous. This 'am I measuring up?' script in my head isn't helping me bring my full power. How can you help me fix this?"

I didn't ask for pity. I defined a problem that was blocking his results and invited him to solve it with me.

He paused for two seconds. Leaned toward the screen. "The fact that I am sitting here as your client means you measure up."
 
That was it. The entire exchange took 15 seconds.

The spell was broken. The "performing" state shattered. I didn't say another word about it and dove directly back into the session.

For the rest of that call, and the next ten weeks, I coached him from a place of grounded, full power. I brought the V12 engine he had paid for.

The Takeaway: 

That 15-second exchange was more than a nice moment. Introspect, it was a masterclass in power, trust, and performance.

Vulnerability isn't a weakness; it's a strategic tool.

The "perfection trap" is a cage of your own making. The fastest way to break free is to name the dynamic in the room.

By admitting the "performance," I didn't lose power, I reclaimed it. I replaced a fragile, performative authority with a grounded, authentic one. I gave him a reason to trust the real me, not the polished shell.

He, in turn, didn't patronize. He met my directness with his own. He didn't just reassure me; he stated a fact and immediately closed the loop. He refocused us on the work.

Perfection is a barrier. Authenticity is a bridge.

Don't let your "performing self" sabotage your "powerful self." When you feel you're slipping, you have the power to stop, name the problem, and reset the terms.

That is where true, high-level work begins.

My name is Leslie Chen . Over the past decade, I’ve helped high-achievers worldwide end lifelong toxic eating and weight struggles using neuroscience, and build genuine freedom, self-trust, and wellness.

Photo credit: Belinda Burton Photographer

The Food Addiction Expert — Trusted by 400+ Global Clients Including Leaders, Executives, and Billionaires. Backed by the Latest Neuroscience.

At 3:30AM, I messaged Brad Holcman:

“Here’s the brand story I drafted for Ascendra. Any improvements?”

Brad — the master storyteller, show creator behind more than $2B in Hollywood hits — replied with a single, razor-sharp question that redirected the entire narrative in seconds.

That’s all it took.

A tiny nudge from someone who truly knows the craft.

And it gave me this quiet mix of relief and pride.

Because at almost 40, I’ve finally mastered a skill I desperately wish I had in my 20s:

Asking for help.

And not just any help —

asking for help from the best expert on the planet at the exact thing you’re trying to build.

A great cause deserves resources at that level.

And learning to reach out like this — cleanly, confidently — has reshaped me.

I’m Leslie Chen.  I’m the Chinese woman who lost the 50 pounds and food addiction she gained in the US — now rewiring the food patterns of leaders, creators, and billionaires with neuroscience — because even the most powerful lose themselves to food.

So what’s Ascendra?

It’s the AI-powered, neuroscience-based deep-immersion tool that helps people get back in control with food in as little as 42 days, using a proven formula that reprograms decade-long patterns. Right now, it’s available exclusively to my coaching clients.

I owe a referral bonus… to God ✝️


For most people, getting fit or ending bingeing is about looking good and feeling better.
 But for this young pastor, it was something much deeper — getting closer to God, and strengthening his faith to walk his life’s mission with Him.

I’m not a religious person. I only read bible for fun. When he first came to me, the level of devotion I saw — I’d only seen it in movies.
 He said, “God led me to your website last night and I feel called to work with you.”

And I thought to myself, then let me serve them both with a “yes let’s rock” kind of vibe. 

Eight weeks later, we ended his decade-long bingeing. It fact, like many other clients with chronic bingeing problem, bingeing had stopped as soon as he started the program — naturally. 

This has allowed him to really serve his faith. 

And now he’s eating freely at home and on mission trips while — as he mentioned — “seeing the transformation in the mirror” as he’s slimming down day by day. 
 Freedom and confidence, I delivered what I’ve promised.

So I wrote back to him, “If you can talk to God, tell Him I’m thankful.” 🙏

Minutes later, client wrote back: “Tell Him yourself as well :)”

There’s a thought that passed when I wrote the email: 

I usually give a cash referral reward when someone sends me a client.

But this time… it’s God. 

I’ll have to get creative!

I’m Leslie Chen. Over a decade, I’ve helped 400+ high-achievers worldwide end life-long toxic weight and eating patterns via neuroscience tools.

Neuroscience Strategy To Eliminate Food Addiction & Get In Shape With Ease — Even If Nothing Has Worked Before | Trusted by 400+ High-Achievers & Leaders Who Demand Results

graphical user interface, text, application, email

In the past few months I’ve been approached for tentative investment offers of various amounts - anywhere between $2M-$25M in discussion - for Ascendra, the AI solution for food addiction recovery I’m building. I didn’t pitch, investors came to me. 

I appreciate their warmth and consideration. It’s encouraging to know people who are the most sensitive about  capital have faith in what I do and are willing to consider voting for me with dollars. However, I’m not looking for external funding yet. 

Regardless, being approached to consider opportunities like this feels like a full circle being closed.  Here’s why: 

Twelve years ago, I was 28. I was desperately trying to raise funds for my first venture — an app that makes internal referrals easy. I remember sitting down face to face with the lead of a highly respected VC. It was a 1.5-hour conversation at the lobby of the hotel he stayed in during his short stay in New York. He rejected me. However, he was kind enough to share with me 1) the profile and qualities of the founder that attracted the best investors (serial entrepreneurs, visionary, endurance, purpose, personal experience of hardship etc…) and 2) the ideal profile of the company that they were looking into investing. 

I left the conversation with very clear understanding of why he couldn’t give me a “yes” at that moment. There was disappointment, but I didn’t think about the “no”negatively because it just meant I was ready…yet. 

This morning, when I was sipping my hot chocolate while returning the email to the VC who discussed a generous offer, and realizing it’s the third investor pitch I’ve received in a short time, that image of the old me, on the same rainy day in November, flashed back in mind.

I sit here contemplating the conversation from twelve years ago. I realize although I didn’t work to check every box that person said, I’ve already embodied that profile of the ideal founder that VC was looking for — clear vision, the execution, the story, the mindset, the way high-stake conversations are handled, pressure soften and alchemized….

These things just come with experience and years. 

I’m no longer seeking approval now, and I’m fully present when doing what I believe in - mostly unaware of how the external world think about it. To me, that’s a beautiful closure. 

In my understanding, investor relationship is a high-commitment and high-impact relationship. If I do work with investors in future, I want to start from people I know well and trust.

If your teenage daughter is packing on weight, do NOT tell her to lose weight. 🙅🏻‍♀️

Out of 10 clients who have struggled with weight and eating problems for decades and still feeling they are losing every single day to that battle, 7 told me it started when someone in the family made a comment when they were teens. 

Not having the peace and freedom within costs them too much joy, confidence and too many opportunities in life. 

I’ve had this experience first-hand at the age of 19, when I weighed 50 lbs heavier and bingeing daily. 

And if my mother didn’t pretend not seeing the 50 extra or made a single comment about how I looked staggeringly different, I could’ve struggled with that physical and emotional weight for a lot longer.

In this video, I explain how parents should address the situation properly.

Ten years ago, my first client was an ex co-worker who wondered how she could eat bimbimba daily while keeping fit too. 

My second client was a single mom in Philly who walked dogs to support her family.

My third was a Canadian personal finance genius — he was building his company while I was building mine.

My fourth was a leader of a meditation retreat center in LA (he had the face of a Hollywood star!) 

My fifth, a Big Four consultant living in Romania.

I could still name at least twenty of my first clients — their faces, their stories, dreams, even some of our earliest conversations.

Those memories are etched in me.

Today, I coach a wide spectrum of clients — from common 9-5 people, small business owners, C-suite leaders, listed-company CEOs, top artists, billionaires, to leading scientists, etc. 

But this year, as I hit the ten-year mark of my business, the people who come to mind most often are not the ones with big titles.

They’re the ones who trusted me when I had nothing.

They believed in my heart, not my résumé. And they jumped in with me because they sensed that I would never give up on them no matter what. 

Even now, when I think of them, I feel the same fresh ecstasy I had when they first signed up with me..when I was at that humble beginning and still finding my light. 💛 

I’m Leslie Chen . Over a decade, I’ve helped 400+ people worldwide stop life-long toxic eating and weight patterns — via Neuroscience tools. 

On this photo is me and my mother. She is the first person I heard the words “I believe in you” from.

Neuroscience Strategy To Eliminate Food Addiction and Get In Shape With Ease — Even If Nothing Has Worked In The Past | Helped 400+ Clients Worldwide

This post will expose the entire weight loss industry. 

Or at least, part of it.

It’s way bigger than you think, but it needs to be addressed.

It’s about GLP-1, the popular medical weight-loss treatment.

One of my clients is a neuroscientist who spent years working in GLP-1 research and development.

She sat across from me in our first session, and I could tell she was nervous.

"I need to tell you something,"

I leaned forward.

"I know how it works. I know the data. I know the mechanism better than almost anyone."
She paused.

"And I'm terrified to tell people I'd never take it."

"Why?" I asked.

"Because they'll think I'm a hypocrite. Or lying. Or that I think I'm better than them."

I shook my head. "Why didn't you take it?"

She looked down.

"Because I knew it wouldn't fix the real problem."

That understanding is why she came to me.

GLP-1 makes you lose weight by MUTING feelings (hunger, cravings), not REWIRING responses.

Over the next few months, we worked together. She rewired her relationship with food completely.

Today, she's free.

No bingeing. No obsession. Living in a naturally lean body.

No meds. No side effects. No rebound weight.

Here’s the truth:

The people who understand GLP-1s best are often the ones who DON'T take them.

Because they know what the studies show:

→ Weight comes back after you stop (60% regain within a year)
 → Most people can't stay on it long-term (side effects force them off)
 → The brain wiring that caused the problem? Still there

But here's the part nobody talks about:

It's not just the physical rebound.

It's the emotional cost.

That voice in your head that says: "Even medicine couldn't fix me."

That belief, more than anything, makes people feel more broken than before they started.

Because real freedom doesn't come from silencing your hunger.

It comes from learning to feel it safely.

Real transformation doesn't come from numbing cravings.

It comes from understanding them consciously.

You have to FEEL to HEAL.

And medication takes away the very signals you need to learn from.

So here's my take:

If you have severe obesity and life-threatening health conditions? GLP-1s can be a bridge. A temporary tool while you build the real solution.

But if you're trying to escape emotional eating, control behavior, or numb out?

Don’t.

Because the problem isn't your feeling.
It's your wiring.

And you can't medicate your way to new wiring.

You have to build it.

That researcher who helped create the med?
She knew that from day one.

And that's why she came to me instead.

Not because she's against medication.

Because she knew there was a better way.
And now she's free.

The question isn't whether GLP-1s work.

The question is: What are you actually trying to fix?

If it's the number on the scale, maybe they help.

If it's your relationship with food, with your body, with yourself?

They won't.

Because that requires something meds can't give you:

The ability to feel.

And the courage to heal.

Just another woman finding her peace, food freedom, glow, little-black-dress body, and confidence again …

This is her week 2.

No dieting, no pills, no overthinking. All is done by restoring her instinct and rewiring her brain and body to deliver results for her — even if nothing has worked before. 

On LinkedIn, in spirit of Thanksgiving, I want to thank all beautiful people who I’ve had the pleasure to work with. I’ve helped them find themselves back, and they, throughout this journey, have helped me find me.❤️

A Story Of The Little Red Dress That Found Me Back ❤️ 👇

A few weeks ago, I was invited to this gorgeous Diwali party hosted by a world-famous artist here at her home in the San Francisco Bay Area. 

The hostess kindly wrote “dress to dazzle” on the invitation.

I thought for a moment about what to wear — and this little red dress came to mind.

There’s a story behind this dress.

A decade ago, I was in New York City.

I passed by a boutique on 5th Ave and saw the red dress — stunning, elegant, unforgettable.

But I was rushing to a meeting in 20 minutes, so I told myself I’d come back later.

After work, I returned.

It was gone.

New season, new collection — and I missed my chance.

From time to time, I’d think about that dress — not because of what it was made of, but because of what it represented: timing, alignment, readiness.

Years later, while walking down a street in San Francisco, I saw it again — the exact same dress, in the window of the same brand.

Coincidentally, I had another meeting in 20 minutes.

But this time, I walked in, picked up the dress, didn’t even try it on.

I simply took it, swiped my card, and left.

When I put it on later, it fit perfectly — exactly as I had envisioned years ago.

God’s delay isn’t God’s denial.

When something is meant for you, it will find its way back — when you are ready to claim it.

I’m Leslie Chen. Over the decade, I’ve helped high-achievers worldwide terminate lifelong toxic weight and eating patterns — so that they can fit in their dream dress and suits — using neuroscience tools.

Three meetings with three people this Friday — and nothing felt random: 

Meeting 1: A client who turns 45 tomorrow 🎊. Our birthdays? Just one day apart.

Meeting 2: One of my very first clients from 10 years ago. Didn’t expect to meet him in person one day. Enjoyed Burmese food together. Surprised to discover that he just turned 50 this month, and I’m turning 40 this month. For the first time, we uncovered the quiet overlaps in our lives — shared experiences, wild stories, unexpected synchronicities happening right on the spot. Suddenly it made perfect sense why our paths crossed back then.

Meeting 3: A recent client. We grabbed coffee and tea to go, walked 10K steps together while having fun conversations regarding fertility, learning new languages, and parenting …and yes, another November birthday. 🎂

Life has a funny way of weaving people together at the right moment, in the right season.

Isn’t it fun when the answers reveal themselves?

I’m Leslie Chen . I make friends with the world by helping people permanently end chronic weight struggles and food addiction using Neuroscience tools.

I’ve imagined countless times what stepping into my 40s would feel like, and the first few hours have been wonderful. 🙂

Last Friday, someone asked me, “As you enter a new stage of life, has your perspective on your purpose changed?”

I paused, thought about it, and answered:

“I’m done with decoding and building myself. The purpose for the the next chapter: serving the world.” 🌎

Happy Birthday to me. 🫂

I’m Leslie Chen . Over a decade, I’ve helped 400+ high-achievers worldwide permanently end life-long toxic weight and eating patterns using neuroscience tools.

💛Just to let ya know: up until 8 weeks ago, for almost half of this client’s lifetime, self-control with eating or weight was non-existent. This included over-indulgence whenever food came to mind, finishing plates regularly beyond fullness, gaining weight, severe binge eating disorder, lots of fears, self-esteem at rock bottom, and constant shame for over a decade. 

Diets didn’t help. Products didn’t help. Therapy didn’t help. Nothing worked until we met. 

When the client said “didn’t even want to” eat the things on the nightstand, it’s the ‘nightstand exercise’ we do starting from Week 5 of the Lean Instinct Formula. 

This exercise involves the person putting what used to be their biggest addiction food on the nightstand every night and observe how they react. They are absolutely free to eat it if they want to.

At the beginning of the program, every client finds even entertaining with idea SCARY despite the excitement of looking forward to it. 

The secret is this: by week five, their old ‘algorithms’ which drove them to be addicted and out of control have already been rewired into ‘algorithms’ that automatically lead to detachment and self-control without the need to control. 

And when I say ‘algorithms,’ let me clearly define it: 

It’s how the mind perceives and responds to food, and how the body senses, processes food, plus how both organically orchestrate eating by default.

Once the shift is done, you walk into the old challenging situation with a completely different experience.

Reverting back to the old patterns is almost impossible because the brain has grown new ‘programming’ that supports itself and the body has adapted to the new equilibrium.

People needing to lose weight see weight loss. Vacations become enjoyable. Shame is replaced by peace and self-love.

This level of freedom and healing is unthinkable to most people who have been struggling with chronic binge-eating and craving issues for years. 

And even the registered dietitian who I collaborate with on the food component of Lean Instinct Formula told me “I’ve never seen someone recover from bingeing and food addiction!” when we first met. 

By then, she had worked with hospitals for many years assisting thousands of patients with food issues. I remember saying to her,  “You are talking to one.” 

Yes— I’ve been through that dark night of the soul and came out strong. And I understand every part of it.

10 years. 400+ clients worldwide. Clients and I have been consistently raplicating results like this, making what they could only dream of THE most forgettable, normal part of their now reality. 

Celebrating these wonderful people I’ve worked with. 

Kudos to me for doing work that deeply impacts lives. 

If you struggle with what I solve, I highly highly recommend that you learn about Lean Instinct Formula (website link on profile). 

If we are the right problem-solution and mindset fits for each other, schedule a call to stop delaying your potential.

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I love asking clients at graduation, “How did you find me 10 weeks ago?” And today’s story: 👏🏻

“I had just finished a binge. I was driving on Route 29 and felt awful — so awful that before I even pulled over, I typed ‘food addiction coach’ into Google.

Your website was the first one that came up. I clicked. It had a lot of words.

So I pulled over to actually read it.

After the first section, I crossed my hands, lowered my head, closed my eyes, and said:

‘Lord, I’m so done with this. If You want me to move forward with this person, please make a conversation happen today.’

And that same day, we talked.

And right now, I’ve never been this free in my entire life.”

One insight made my life 10X easier — and elevated every dimension of it: 

People don’t fail because they’re weak. They fail because they’re playing the wrong game.

Most people want wellness — yet they’re stuck in dieting, guilt, and losing control for decades.

Most founders want wealth — yet many end up with chaotic personal finances despite building successful companies.

Here’s the part no one talks about:

Wellness, happiness, and wealth are systems games.

Diets and business creation are tactics games.

And ironically?

The tactics game is the HARDER one. 

Not 2x harder, not 5x, 10x….but often 50x — 100x harder. 

As an entrepreneur who helps people escape 10–30 years of dieting chaos and return to a “normal,” instinctive relationship with food while losing weight…

I can tell you this with absolute certainty.

And the following are simply facts: 

There are many people who’ve never dieted — yet stay naturally lean and peaceful, without the burden of constant doubts and micro-management. 

There are people with tens of millions invested (not through inheritance or lottery) — who’ve never built a business.

Because they’re playing the systems game.

So before you grind harder or blame yourself…

Ask one simple question:

What game am I actually playing?

I’m Leslie Chen . I’m the coach people come to when nothing has worked — including corporate high-achievers, founders, CEOs, doctors, therapists, and billionaires who are tired of fighting food and their bodies and winning the wrong game.

For 10 years, I’ve helped people rebuild their internal systems so deeply — through neuroscience tools — that ease, satiety, self-control, and weight loss become automatic again.

And across 400+ transformations, one truth is absolute: 
If you change the game, the results take care of themselves.

Me…crying intensely in a crowded room for half an hour. This is UNUSUAL, and it has only happened twice in the past 15 years.

I’m here talking about the second time because it has wrapped such a valuable lesson in it: 

What I thought of as fiasco wasn’t…yet I was trapped in the emotional cost of failures for two years only because I was blinded to see the success behind it.

I’m Leslie Chen . Over a decade, I’ve helped high-achievers and leaders remove food addiction permanently using neuroscience tools.

This almost brought tears out of me this morning. ❤️

A client from years ago sent me this message and photos. 

Today is her wedding day. When we first worked together — she wasn’t this confident or comfortable with herself due to many years of food addiction and weight struggles. 

And now…wow… look at her. 

Free. Self-assured. Elegant. With the love of her life. Powerful and stunning. 

That’s the NORMAL state of life I promised to
lead her to when I said to her “Let’s work together.” (I don’t say it to everyone who come to me without being sure that with my help, this outcome is the done deal for us.)

She was a little nervous at the beginning because for nearly three decades, she had never imagined having this kind of freedom, confidence, and joy purely because of her own presence and essence. 

For that many years, she didn’t know how to trust herself and her body. 

Three months later, she was healed, became food addiction free, lost the weight naturally, and started seeing her best life blossoming. 

Three years later, she has totally mastered living on that level. 

You know what touched me the most besides her sharing her most precious moment in life with me? 

It’s the fact that she has kept my cell number for all these years. 

I know when I choose to help someone on that level, a profound, long-lasting connection is made. 

I see the full cycle here, and I’m truly grateful ❤️

I’m Leslie Chen. For a decade, I’ve helped high-achievers trapped in food addiction and weight struggles rewire their natural patterns via neuroscience tools — so that they can have unbridled freedom, glow, happiness, and self-sovereignty.

There’s always a smile on my face when seeing ChatGPT tells people searching for help to find me for what I do the best. Trust me, I didn’t bribe it.

Another thing that brought joy to my Saturday:

A client reported “My favorite jeans are big big lol.” 😃

Warning: Our coaching calls may cause spontaneous dancing, ecstatic screaming, and accidental weight loss while eating chicken. 😀

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Leslie Chen

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