Liesbeth Heylen.

LH Business Services - Entrepreneur Coaching. Online Sales Coaching | B2B Sales Coach

✳️ 𝗛𝗘𝗥𝗘 𝗜𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help entrepreneurs to master the skills of Consultative Selling by creating their own BESPOKE SALES STRATEGY, so they have a tailor made, fail safe way of winning at sales. 

● My mission is to find people's own style in selling and to make you feel confident and comfortable doing it, so that you can increase sales and grow your business.

✳️ 𝗪𝗛𝗢 𝗠𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗔𝗥𝗘: Many professionals love their product or service and know it through and through, but are not selling as much as they would want to. They feel stuck as though they're going around in circles, getting too many rejections and they can't see a way past that.

● Over the years, I've seen how entrepreneurs struggle to find their own way of selling that matches their personality and style. I help to generate their own bespoke sales process, tailor made to their own entrepreneurial style, so that they can make growth easy and repeat it over & over again.

✳️ 𝗛𝗢𝗪 𝗜 𝗚𝗘𝗧 𝗧𝗛𝗜𝗡𝗚𝗦 𝗗𝗢𝗡𝗘: During private or group online coaching sessions, I help sales feel like second nature to you, so that you can be more confident, get your own sales proces sin place and save time and money doing it more effectively, efficiently and elegantly (my 3 Es!), increase sales and grow your business.

If you want to put together your own bespoke system that can double your revenue while increasing your close ratio to 50%+, then this is for you.

● My program will enable you to apply your personal strategy to win your prospects over through consultative selling.

✳️ 𝗚𝗘𝗧 𝗦𝗧𝗔𝗥𝗧𝗘𝗗 𝗛𝗘𝗥𝗘: Get on the way to finding your own bespoke sales strategy so you can turbo charge your business today: https://liesbethheylen.com/free-training

THE ENTREPRENEUR'S SALES COACH | Sales Performance Coaching| Online Sales Coaching| B2B Sales Coach

LH Business Services. B2B Sales Coach | Online Sales Coaching | Individual Sales Coaching

✳️ 𝗪𝗛𝗔𝗧 𝗠𝗬 𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗔𝗥𝗘:

➥ 𝗕𝗲𝘀𝗽𝗼𝗸𝗲 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗼𝗿 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
My mission is to find people's own style in selling & to make you feel confident and comfortable doing it, so that you can increase sales and grow your business with ease.

➥ 𝗕𝗲𝘀𝗽𝗼𝗸𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 | 𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿
Giving your audience a no-nonsense perspective on soulful selling, with actual take-aways for them to implement in their own business & see immediate impact in their own sales process.

➥ 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗳𝗼𝗿 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀
I train people and sales teams in modern day consultative & persuasive sales techniques, so they can optimize their sales efforts and crush targets. Learn how to influence your prospects without it feeling awkward or unnatural. I provide sales training and coaching so you can focus on serving your clients.

✳️ 𝗛𝗢𝗪 𝗜 𝗚𝗘𝗧 𝗧𝗛𝗜𝗡𝗚𝗦 𝗗𝗢𝗡𝗘:

➥ 𝗗𝗼𝗻𝗲-𝗪𝗶𝘁𝗵-𝗬𝗼𝘂 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 - 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴: During private or group online coaching sessions, I'll help sales feel like second nature to you, so that you can be more confident, double your sales & grow your business more effectively, efficiently and elegantly (my 3 Es!).

✳️ 𝗠𝗬 𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗: With over a decade in sales, me and my team consistently outperformed sales targets by 50% in some of the leading IT companies in the UK and across Europe. It’s a proven strategy & the exact same process where I saw a 200% increase in sales, over less than 2 years' time, as a B2B sales representative.

Today, I am a high performance sales coach for driven, service-based entrepreneur who want to achieve MORE. (Do check out their reviews/recommendations!)

✳️ 𝗚𝗘𝗧 𝗦𝗧𝗔𝗥𝗧𝗘𝗗: Get on the way to turbo charge your business today: https://liesbethheylen.com/free-training

BESPOKE SALES STRATEGY: COACHING & PARTNERSHIP| B2B Sales| Online Sales Coaching| B2B Sales Coach

LH Business Services - FREE SALES CHECKLIST. Online Sales Coaching | B2B Sales Coach | Elegant Sales

✳️ 𝗙𝗥𝗘𝗘 SALES BOOSTER TRAINING: How to transform your business into a predictable and scalable success story (...without turning into a pushy salesperson, making costly mistakes, or wasting time figuring it out on your own).

https://liesbethheylen.com/free-training/

FREE SALES BOOSTER TRAINING: Online Sales Coaching | Effective Sales Coaching | B2B Sales Coach 

LH Business Services - Bespoke Sales Coaching. B2B Sales Coaching | Sales Coaching UK

✳️ 𝗪𝗛𝗢 𝗦𝗛𝗢𝗨𝗟𝗗 𝗕𝗢𝗢𝗞 𝗠𝗘:  If you're looking for a keynote speaker for an upcoming event or conference for entrepreneurs, business owners or professionals selling to other businesses or service providers.

✳️ 𝗞𝗘𝗬𝗡𝗢𝗧𝗘𝗦: 

➥ Customer Centric Selling, the best way forward to sell your expertise and persuade your customers ethically
➥ 𝘐𝘵’𝘴 𝘯𝘰𝘵 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵 𝘤𝘰𝘭𝘥 𝘤𝘢𝘭𝘭𝘪𝘯𝘨 & 𝘩𝘰𝘸 𝘴𝘢𝘭𝘦𝘴 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘴𝘰 𝘥𝘢𝘶𝘯𝘵𝘪𝘯𝘨
➥ 𝘗𝘦𝘰𝘱𝘭𝘦 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘱𝘦𝘰𝘱𝘭𝘦 & 𝘩𝘰𝘸 𝘯𝘰 𝘰𝘯𝘦 𝘨𝘦𝘵𝘴 𝘮𝘢𝘳𝘳𝘪𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘧𝘪𝘳𝘴𝘵 𝘥𝘢𝘵𝘦
➥ 𝑇𝘩𝑒 𝟧 𝑘𝑒𝑦 𝑓𝑎𝑐𝑡𝑜𝑟𝑠 𝑜𝑓 𝑎 𝑠𝑢𝑐𝑐𝑒𝑠𝑠𝑓𝑢𝑙 𝑠𝑎𝑙𝑒𝑠 𝑝𝑒𝑟𝑠𝑜𝑛’𝑠 𝑚𝑖𝑛𝑑𝑠𝑒𝑡

✳️ 𝗧𝗔𝗞𝗘 𝗔𝗪𝗔𝗬: Giving your audience a no-nonsense perspective on soulful selling, with actual take-aways for them to implement in their own business and see immediate impact in their own sales process.

Bespoke Selling Speaker | Keynote Speaker | Customized Sales Strategy & B2B Sales Speaker

LH Business Services - Strategy Call. B2B Sales| Online Sales Coaching| Sales Performance Coaching

✳️ 𝗚𝗘𝗧 𝗖𝗟𝗔𝗥𝗜𝗧𝗬 𝗜𝗡 𝗬𝗢𝗨𝗥 𝗦𝗔𝗟𝗘𝗦 𝗣𝗥𝗢𝗖𝗘𝗦𝗦: During the call, we'll look at your current situation and I'll give you clarity on your sales strategy. I'll identify what the problem is and what needs fixing.

➥ If you're looking for someone who can smash your business development and sales, and you want to discuss how we can get you the results you badly want and need, then we can get the ball rolling for you immediately.
 
➥ If  you want coaching and we're a great fit, we'll start working together quickly to get you on your way to finding your tailored made way of selling, that suits your personal style and that will give you the tools to repeat it over and over again and make growth easy. 

➥ If not, I promise that you'll leave the session with more clarity on what you need to do next and actionable steps to improve your sales… all you have to lose is 45 minutes of your time… so what do you say?

✳️ 𝗥𝗘𝗦𝗨𝗟𝗧 𝗕𝗔𝗦𝗘𝗗 𝗣𝗥𝗢𝗖𝗘𝗦𝗦: My strategy is the exact same process I've used to consistently outperform sales targets by 50% in some of the leading companies in the UK and across Europe. 

It’s a proven strategy and the exact same process where I saw a 200% increase in sales, in less than 2 years time, as a B2B sales representative.

It's not a mere theory, but a strategy that's tested and proven multiple times in different industries by me and my clients.

✳️ 𝗕𝗢𝗢𝗞 𝗬𝗢𝗨𝗥 𝗦𝗘𝗦𝗦𝗜𝗢𝗡: Send me a direct message here on LinkedIn and let's get the ball rolling!

BOOK A STRATEGY CALL & Let's Talk About Your Own Bespoke Sales Strategy

Lightspeed Commerce

● Providing 'Go-To-Market' sales training and creating on-demand training programs for the sales team.
● Ensuring the sales team has all the training support to perform at the highest level and help Lightspeed to stay number one in their market.
● Onboarding and training new starters across the GTM sales organisation: Sales Development Reps (inbound/outbound), Account Executives (incl. full circle reps), Account Management Reps.
● Training the GTM Sales organisation on updates concerning internal processes, tech stack, product feature releases, training or updates relating to the Lightspeed financial services suite. 
● Work with the Rev Ops Managers and Competitive Analyst to develop and update educational and training materials. This includes sales scripts, case studies, presentations
● Promote feedback and ‘constant improvement’ culture by actively gathering feedback from training programs from trainees and managers
● Support Sales leadership with ongoing training for the sales teams

Sales Trainer EMEA

Jolt.io

● Teaching 'Sales Techniques for B2B' via remote workshops as part of Jolt’s incredible ‘Bluebird’ program*.  More specifically, I train students in: The Influence Model, Questioning Techniques, Overcoming Customer Objections & Conflicts and Sales Interactions
● These workshops are a combination of theory and practical exercises to get them ready to go out and apply it in their new found jobs in the Tech industry.

*The goal of the Bluebird program is to launch more people into a career as a Sales Development Rep in the Tech industry. The Students go through the whole program where they learn from industry experts how to be an SDR, how to sell and all the different techniques that come with it. They get training on how the industry works and how they can best represent themselves on their job interviews, so they can nail the best jobs. At the end of the program, all the students have job interviews set up for them, so they can immediately start in their new roles as a Sales Development Rep.

Jolter (aka Lecturer)

LH Business Services: Professional B2B Sales| Sales Coaching| Business Development

✳️ 𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗜 𝗪𝗢𝗥𝗞𝗘𝗗 𝗪𝗜𝗧𝗛: Varonis, Würth Belux, Battery Supplies NV, Xirrus, Intigriti.

✳️ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:

➥ Team Leader TDR BE / NL / Nordic
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: Manage the inside sales team for Belgium, The Netherlands & the Nordic region. 
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: By coaching my team and optimizing their sales process, we were able to exceed the targets set out by the company by 50%.

➥ Business Development for Belgium / The Netherlands
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: Present and sell SaaS products and services to potential and current clients. Identifying customer’s planning concerning Data Governance/Security projects, understanding key business drivers behind IT projects, mapping the best solution and ensuring success criteria are met.
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: Through my own developed sales strategy, I exceeded the target set out by the company by 30%.

➥ Territory Development Representative | New Business Development Representative Belgium
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: I built the territory plan and executed against the plan, identifying decision makers amongst the targeted leads in order to start the sales process and commence relationships with new potential clients. 
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: Exceeding my personal target by 45% and in the first year of business our team achieved a revenue of $2.4 Million.

➥ Technical-Commercial Representative B2B
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗜𝗗: Full responsibility for the sales and revenues within Flemish Brabant for the Maintenance Services division. Active prospecting and building a long-term relationships with customers, working with public and private companies including Councils.
𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦: High level sales of technical products to existing and new customers resulting in a growth of revenue of 200% for my territory in a time period of 2 years.

B2B Sales & Business Development| Sales Process Training|Sales Performance Coaching| B2B Sales Coach

Helping Service-Based Business Owners Boost Sales, Confidence & Revenue ✦ Bespoke Strategies That Deliver Results Without the Sleaze

▶️𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬, 𝐄𝐱𝐩𝐞𝐫𝐭𝐬, 𝐒𝐚𝐚𝐒 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞-𝐁𝐚𝐬𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬 (𝐰𝐢𝐭𝐡 𝐨𝐫 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐭𝐞𝐚𝐦)

You’ve built something incredible—a service or solution you’re proud of. But success doesn’t just come from passion or expertise. It comes from mastering the art of selling.

That’s where I come in.

As someone born and raised by entrepreneurs, I know firsthand that simply having an amazing service isn’t enough. If you’re not putting the same thought and strategy into your sales process as you are into your craft, you’re leaving growth (and money) on the table.

Let’s fix that with a bespoke sales strategy tailored to you.

💡 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨:

I help service-based businesses sell with 𝘊𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦, 𝘌𝘭𝘦𝘨𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 𝘐𝘮𝘱𝘢𝘤𝘵. My approach is all about customer-centric selling:

  • No pushy tactics
  • No sleazy strategies
  • Just proven, straightforward methods that deliver consistent results

❝...Liz delivered what I was looking for—a sales process tailored for my business that doubled my conversion rate from about $1M/month to over $2M❞ - Abe McAllister

💡 𝐇𝐨𝐰 𝐖𝐞 𝐖𝐨𝐫𝐤 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫:

𝟏) 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦:
Join my coaching program to create your own bespoke sales strategy that fits your style and goals:
✔ Feel confident in your sales conversations
✔ Convert more than 50% of your leads
✔ Radically increase your revenue—all while staying true to your values

Sales don’t have to feel overwhelming. Using my 𝐁𝐎𝐎𝐒𝐓 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤, we’ll align your sales process with your strengths and give your business the competitive edge it deserves.

👉 𝙉𝙚𝙭𝙩 𝙎𝙩𝙚𝙥 𝙒𝙞𝙩𝙝𝙤𝙪𝙩 𝙖 𝙎𝙖𝙡𝙚𝙨 𝙏𝙚𝙖𝙢:
Watch my FREE training today: https://liesbethheylen.com/free-training
OR 📩 Message me for a no-pressure chat about building your bespoke sales strategy.

𝟐) 𝐖𝐈𝐓𝐇 𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦:
Looking to optimise your team’s efforts? My High-Performance Sales Coaching equips your sales team with a bespoke strategy to drive consistent revenue growth while staying aligned with your brand values.

👉 𝙉𝙚𝙭𝙩 𝙎𝙩𝙚𝙥 𝙒𝙞𝙩𝙝 𝙖 𝙎𝙖𝙡𝙚𝙨 𝙏𝙚𝙖𝙢:
Message me to discuss how to transform your sales team into a high-performing revenue machine. See what’s possible for your business.

❝Liz has been a huge asset to our business. I'd strongly recommend her to anyone looking for a trusted sales partner❞ - Dr. Marilisa Conese

Liesbeth  Heylen.

Valentine Boyev

Halo Lab — Your Digital Partner

Halo Lab is a full-stack design & development team.

We created digital projects almost every day since 2013.

We work with a diverse range of innovative startups and established companies. We've launched over 350 projects, helping our clients secure a total of $370M in funding. 

Some of our standout projects include:

- Kinetik: A healthcare platform with over 3,500 integrated providers.
- Bookclub24: A German online library for book collectors.
- Raven.gg: A leading brand in custom esports clothing design.
- Mighty Buildings: Pioneers in sustainable 3D-printed houses.

Co-Founder & CEO

OPUS

OPUS is a membership community for entrepreneurs, founders and business builders. We unite our members to create opportunities together by addressing isolation, knowledge and skill gaps through our digital platform, events & experiences, and partnerships, helping our members achieve their missions.

Member

Dribbble

Since 2013, I have partnered with Dribbble to enhance brand awareness and create new project opportunities for Halo Lab. Throughout this collaboration, I have played a key role in driving growth and expanding our presence in the industry.

Partner

CEO at Halo Lab ✦ Helped 500+ companies to raise 💲revenue and investments through digital design and marketing → $500M+ in client total funding

Results my company has delivered to my clients:

🔥 TutorChase — 1,000+ satisfied students.
🔥 DevelopHealth —  $2.3M raised in funding.
🔥 Felyx —  7.5% CR increase with our services.
🔥 LinkByCar — 18 car brands in their partnership.
🔥 Bookclub24 — #1 German online library for book collectors.

———————————————————————————

With a passion for creating unique and scalable digital products, I help brands achieve their goals and elevate their presence in the digital world.

Key Achivements:

✅ $370M in client total funding

✅ 500+ happy clients

✅ 99+ international awards

✅ 80+ glowing reviews


I specialize in:

⤷  Web Design Services: Creating eye-catching and user-friendly websites that grab attention and drive results.

⤷  Website Development: Building strong, reliable websites that fit your business perfectly.

⤷  User Experience Design: Making sure your users have a smooth and enjoyable experience.

⤷  Brand Design: Crafting unique brand identities that really pop.

⤷  Conversion Optimization: Helping turn your visitors into loyal customers.

⤷  Digital Web Solutions: Providing all the web solutions you need in one place.

⤷  Website Redesign for Results: Giving your old website a makeover to boost performance and engagement.

———————————————————————————

My Journey

My career began 15 years ago as a UI/UX designer, driven by a passion for creativity and beauty. For me, design is more than a job—it’s a way of life, an ever-exciting, fantastic world.

I believe in thinking outside the box and continuously renewing my knowledge. This mindset has guided me in helping people fall in love with brands and assisting agencies in winning new business.

———————————————————————————

Halo Lab

Another passion I discovered is mentoring young designers at Halo Lab, where I help them become true professionals. Sharing my knowledge not only helps others but also fuels my own learning journey.

———————————————————————————

Have BIG idea in mind?

Contact me directly: inquiry@halo-lab.com

“So… how much does it cost to build an MVP?”

That’s the question I get from almost every founder we talk to.

There’s no one-size-fits-all number, but there is a clear pattern in how MVP costs break down.

And understanding it early can save you from burning six figures in the wrong phase.

Typical MVP cost.

1. SaaS MVP: $30,000–$100,000 (more with complex backend or AI features).
2. Mobile App: $60,000–$150,000 (iOS + Android doubles cost unless cross-platform).
3. Marketplace: $30,000–$150,000 (multi-role logic and payments drive cost).
4. Internal Tool: $15,000–$100,000 (simpler UI but requires solid integrations).

How founders blow the budget:

1. Too many “nice-to-haves.”
You don’t need every feature. 
You need one that solves a real pain.
Amazon’s MVP sold only books, that’s it.

2. Reinventing what already exists.
Use Stripe, Auth0, Firebase, Twilio, not custom clones.
Integrating proven services can cut MVP costs by up to 60%.

3. Building all at once.
Launch the essentials (Phase 1), test, iterate, then scale.

4. Ignoring “hidden” costs.
Hosting, compliance, and early marketing add up fast.
Always keep a 20% buffer, it’ll save your runway when surprises hit.

5. Skipping validation.
A small discovery phase costs 5% of the budget but prevents 50% of rework later.

The best MVPs aren’t just cheap.
They’re intentional, focused, and fast to learn from.

♻️ Share if it was useful.
🔔 Follow Valentine Boyev for more updates!

CEO @ Halo Lab ✦ Leading a 130+ design-driven B2B software company → 500+ products shipped & scaled

7 rules I wish I knew earlier.

(to make the UI work for the product growth).

1. Focus on fixing real user problems, not curious design. Function over form.

2. Stop guessing what works. Test all UI elements - buttons, CTAs, days of the week, color schemes - before you make a decision. Let the data choose.

3. Waiting for the perfect design means you're going to miss the needs of your users. Get feedback early and iterate fast.

4. Do not make the user think. Use simple, clear language that anyone can understand. The simpler the better.

5. The best way to reduce friction is to eliminate a choice. Focus on what matters.

6. Your UI is never "finished." It will evolve with user feedback and as your product changes.

7. If your product isn’t optimized for mobile, you’re losing users. Make sure mobile works perfectly before scaling to the desktop.

Ultimately, outstanding UI is about making your product simple, clear, and effective for the people using it.
Design for your users, not for your ego.

What are some of the biggest challenges you’ve faced in designing for usability?

♻️ Share this to help others avoid mistakes.
🔔 Follow Valentine Boyev for more updates!

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

🔔 Follow Valentine Boyev for more updates!

The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
🔔 Follow Valentine Boyev for more updates!

UI Patterns for AI products

Working with revolutionary teams is always exciting.

But being involved with a team that could potentially transform the way millions of people see and feel about themselves is an honour.

OmniBuds is creating the world’s first ear-worn AI/ML platform for real-time physiological monitoring.

That vision deserved an experience that felt just as innovative.

The first step was to design a digital ecosystem (app and website) that would convert complex data signals into a visual representation that users can understand and relate to quickly and easily.

We focused on three key pillars.

1. Clarity.

We designed intuitive, soothing visual representations of the complex multi-signal outputs of the AI.

2. Confidence.

The design of our user interface allows users to feel secure and informed about their health and wellness without feeling overwhelmed.

3. Scalability.

The design of our digital ecosystem supports the addition of new biosensors or biometric data and accommodates future generations of devices.

In conclusion, we have built a companion app that is capable of pairing devices, calibrating sensors, and tracking five vital signs (heart rate, respiratory rate, oxygen saturation, body temperature, and blood pressure).

Huge thanks to the OmniBuds team - your clarity, vision, and relentless drive made this collaboration special.

Thank you for trusting Halo Lab — Your Digital Partner to help bring such an important mission to life.

♻️ Share this to inspire others.
🔔 Follow Valentine Boyev for more updates!

OmniBuds Case Study

How can we make our busy lives a bit calmer and more growth-oriented? 

Routine Hero is the app for that. 
It's a habit-tracking app designed by Artgrafii.
And we are excited to share the background on one of our most significant collaborations.

The mission to bring mindfulness and structure to everyday life resonated with us at Halo Lab — Your Digital Partner.

We added a soft, warm look to draw attention to meaningful actions. When you combine that with thoughtful, user-centered UX design, the tracker becomes a creative canvas with clear, intuitive visualization.

The result?

✦ Higher engagement.
✦ Stronger emotional connection.
✦ A growing base of users who trust Routine Hero to help them stay grounded.

Since launch, Routine Hero has supported thousands of users to build sustainable routines, and reduce anxiety around routine-building practices.

Huge thanks to the team for trusting Halo Lab to bring your mission to life. 
It’s a privilege to design for products that make people’s days lighter.

♻️ Share this to inspire others.
🔔 Follow Valentine Boyev for more updates!

Routine Hero Case Study

A few years ago, I worked with a product team that doubled its user base in six months.

Great milestone, until everything started breaking at once.

Buttons no longer fit real workflows.
Dashboards collapsed under new data volumes.
Features designed by different teams looked like they came from different companies.

That’s when it became obvious: you don’t scale by adding features, you scale by designing for growth.

Here’s what changed (today I call it the 5 pillars of scalable design):

1️⃣ We stopped designing screens.
We designed systems.
Modular components, reusable everywhere, so new features didn’t require redesigning the whole product.

2️⃣ We built a real design system.
Tokens, rules, documentation, ownership.
A structure any new designer or developer could plug into instantly.

3️⃣ We switched to adaptive layouts.
More roles, more data, more devices.
The UI had to flex without breaking clarity.

4️⃣ We future-proofed content.
No hardcoded text.
No rigid page structures.
Everything had to scale with localization, new markets, and dynamic data.

5️⃣ We optimized for speed.
Because nothing kills scalability like lag.
If a key screen doesn’t load in under 2 seconds, the experience collapses under growth.

Looking back, the real shift was in mindset.
Scalability isn’t a phase. It’s a discipline.

What’s been the biggest scalability bottleneck in your product so far?
Tech, design, or people?

♻️ Share if this resonates.
🔔 Follow Valentine Boyev for more insights.

“We saved money choosing the cheaper option…

but paid for it three times over.”

And I’ve seen this story play out again and again.
The “cheap” choice looks good on paper.

But here’s what it usually costs you:
→ Extra months fixing broken systems.
→ Support teams buried in avoidable tickets.
→ Lost trust from customers who won’t come back.
→ Higher churn that eats away at revenue.

That “cheap” website, tool, or app?
It ends up being the most expensive decision you make.

What’s worth paying for:

1. Better UX = lower support costs.
2. Clearer onboarding = fewer drop-offs.
3. Scalable infrastructure = fewer rebuilds later.
4. Stronger design = higher conversion and trust.

Cheap is never just cheap.
It’s delayed launches, frustrated users, and lost growth.
The real ROI comes from durability, clarity, and trust.
Not the lowest upfront price.

What’s the most expensive “cheap” decision you’ve ever made?

♻️ Share this if it resonates
🔔 Follow Valentine Boyev for more updates!

A redesign driven by aesthetics rarely fixes business problems.

A redesign driven by user almost always does.

You just have to do it when you are certain of what’s broken and why.

1. When not to redesign.
If your brand feels stale but your product is functional, do not rebuild.
You likely need optimization, not rebuilding.

- Simplifying user workflows.
- Updating visual aspects to current design standards.
- Clarifying your value proposition through copy.


2. When a redesign is actually warranted
You can redesign when: 
- Users have outgrown your original logic of production.
- Your technology or architecture is restricting/making it difficult for you to grow.
- The perception of your brand is much more than what you deliver.
- All metrics indicate friction, and specifically not just aesthetic boredom.
That point is when design becomes a strategy tool versus a decoration exercise.

3. How to redesign without breaking everything.
We approach redesigns as a controlled evolution, not a revolution.

It starts with:

✅ Data: Identify and evaluate where users are actually struggling.
✅ Alignment: Balance your business goals with the the user needs.
✅ Phased rollout: Test, measure, iterate changes before scaling.

Good redesigns feel familiar yet new.
They keep the user oriented and provide a sense of progress.
Redesign is not for something new.
Redesign is for something to work.

🔔 Follow Valentine Boyev for more updates!

Most leaders will agree that "good UX matters."

But few can prove it in financial terms.

That’s where growth is slowly leaking.

When design is measurable, it is also scalable.
When it is scaleable, it is a competitive advantage.

This is what the math shows:

✦ Each $1 spent on UX returns between $2 and $100. (Forrester)

✦ A load time faster by 0.1 seconds can boost conversion up to 10%. (Deloitte)

✦ 18% of customers abandon the website because the site is hard to use. Baymard Institute)

✦ Companies with design maturity outperform similar companies by 2x in revenue and shareholder returns. (McKinsey Design Index)

So why measure your UX ROI?
Because if you do not measure it, design becomes "subjective."

When you measure it, you have a lever to influence:

1. Conversion rates and average order value.
2. Operational efficiency and support costs.
3. Customer lifetime value and churn.

Here’s how leading companies do it:

1. Benchmark experience metrics – funnel conversion, time-to-task, support volume.
2. Make UX optimizations – simplify flows, reduce friction, increase clarity.
3. Measure the delta – either revenue, savings or time.
4. Quantify into dollars.

UX isn't about how good your product looks.
It's about how much it earns.
When organizations measure that, UX is no longer subjective.

♻️ Share this to help others measure UX ROI.
🔔 Follow Valentine Boyev for more updates!

How to Measure the ROI of UX

"Hiring own designers will be cheaper and faster.”

But look at the numbers.
They tell a different story.

✦ Time-to-hire is slow.
The average time to hire a UX/UI designer in the U.S. is 41 days (LinkedIn Hiring Report).
Senior designers? Often 55–60 days.
Add onboarding and culture fit, and you’re looking at 3–4 months before they’re fully effective.

Dedicated design teams?
Kickoff happens in 1–2 weeks with established workflows already in place.

✦ Total cost is higher than salary.
Average U.S. UX/UI designer salary: $85,000–$110,000/year (Glassdoor).
Add benefits, payroll taxes, equipment, software licenses, office overhead = 30–40% more.
That’s $120,000–$150,000 per designer, per year.
Now consider that most in-house teams need:
 - Product designer.
 - Brand specialist.
 - UX researcher.
 - UI designer.

That can quickly run $500K–$600K+ annually.
Dedicated teams?
You pay for deliverables, not overhead. 
With flexible scaling as needs change.

✦ Hidden risks of in-house.
Design turnover is high: UX/UI attrition sits around 20% in tech (UXPA survey).
Losing one designer mid-project stalls progress: recruiting + onboarding adds months.
Dedicated teams spread expertise across roles, reducing single points of failure.

In-house design isn’t “bad.”
But it’s slower, riskier, and more expensive to get outcomes at speed.

Dedicated teams let you:
1. Scale up or down instantly.
2. Access specialists without hiring 4+ roles.
3. Get results faster without HR bottlenecks.
4. The real cost of in-house isn’t salary.

It’s the delay, the overhead, and the risk of burnout or attrition.

Where do you see design bottlenecks most - hiring, retention, or delivery speed?

♻️ Share this if it was useful.
🔔 Follow Valentine Boyev for more updates!

A few months ago, one of our partners came up with a challenge.

“We’ve raised our Series A, we have product-market fit, but we’re stuck in endless design-dev loops. Can we ship an MVP that investors can demo this quarter, not next?”

We delivered it in 42 days.
Here’s what actually made it possible.

1. 10-day strategy sprint.
We used a pre-built discovery framework with templates for personas, flows, and decisions on technology stacks.
We only focused on the unknowns and skipped documenting the things that the team has already validated.
The result was a 70% faster alignment phase while maintaining context.

2. Parallel design & development.
In traditional teams, design "hands off" to devs, and that is where weeks go to die. 
We run parallel pipelines: The dev team starts building the architecture and reusable components in parallel. 
We do design QA in a sprint and not at the end.
The result: Reduced the cycle from design → dev delay from 3 weeks to 10 days.

3. Reusable design systems.

4. Senior leads keep hands-on.
Every project has a lead designer, tech lead, and PM who stay involved daily, not just at kickoff.
You speed delivery up by removing the invisible friction between discovery, design, and dev.

At Halo Lab — Your Digital Partner, we build like product teams.
That’s how we move from “idea” to “investor demo” faster without cutting corners.

If you’re a founder racing toward your next funding milestone, DM me.

🔔 Follow Valentine Boyev for more updates!

“We have an amazing product”.

“But users keep leaving before they even see the value.”

It’s not the product.
 It’s the experience.

And it happens because of:

1. A free trial signup that feels like applying for a loan.
Users quit before they even start.

2. Weak onboarding.
No quick win. No guidance. Churn in days.

3. Cluttered screens.
The features users need most get buried.

4. Hidden pricing.
 Confusion erodes trust before renewal.

5. No in-app guidance after the trial.
Users convert, but never adopt advanced features.

When you fix the UX, you fix the revenue.
 – Quick signup.
 – Clear onboarding.
 – Transparent pricing.
 – Continuous education.

That’s what turns users into loyal customers.

Founders: Which of these mistakes do you see most often in SaaS products?

♻️ Share this to help others avoid UX mistakes.
🔔 Follow Valentine Boyev for more updates!

Incredible ideas stall due to weak partnerships.

It usually takes place in stealth.

Updates slow to a crawl.
The "senior devs" you met disappear from your calls.
Modifications to the budget shift from a "must" to "small" and you are suddenly bleeding money.

By Sprint 2, you realize that you didn't just hire a team, you hired a risk.

Here are ways to identify risk before you spend months working on a project:

1. Always ask about the team that will be running your project and who will stay after kickoff.

2. Too good to be true.
A low price always gets expensive. Low bid quotes hide re-work, missed deadlines and never ending "extras" that only come to light after the process has started.

3. A good team should manipulate the project to meet your goals, your stack, your workflow, not force their workflow on you.

4. Silence between sprints.
Try to schedule meetings during, not after, the process, establish weekly meetings, and leverage transparency.

5. Be sure to clarify IP ownership up front, make sure it's in writing.

6. Wrong domain skills. Ask for proven case studies.

7. No plan after launch. Make sure to ask about supporting you in scaling, not just shipping.

That’s how you find a dev partner who builds fast and right, not cheap (and now).

♻️ Share this to help others find a dev partner.
🔔 Follow Valentine Boyev for more updates!

Most SaaS teams think churn is a “product problem.”

Often, it’s a UX problem.

Specifically, these 3 patterns that silently destroy retention right when you’re trying to scale.

✦ Onboarding overload.

Your onboarding experience is doing too much → users never experience the “aha”.

Signs:

Your users see 30–60% drop off between signup → first key action.
Your users either defer their actions to “do this later”.
Your users either skip or quit onboarding tours.

Solutions:

- Prefill + auto setup wherever possible.- 
- Cut straight to the core metric (1 simple path).
- Eliminate features that your retained users aren’t using.
- Hide advanced options/features until user is successful once.

Measure: TTV, D1/D7/D30 retention, activation rate to first action, cohort comparison.

✦ Spammy + Manipulative UX.

Over-notifying, misleading, or hiding data practices will kill trust quickly.

Signs:

"Spammy” complaints.
Push for opt-outs + unsubscribes increases.
Session starts decrease after notifications are initiated.

Solutions:

- Quality vs. quantity: notify only when it helps now.
- Preference center for channel, topic, and frequency.
- Clear, human-centric language about privacy (no mention of legal slime).
- Remove dark patterns (don't do pre-checked boxes or hidden exits).

Measure: Notification CTR vs disable rate, complaint rate, NPS after comms change, retention deltas.

✦ Big-Bang redesign that breaks user habits.

A complete UI redesign with no guidance = instant churn.

Signs:

Returning users can’t find basic features.
Spike in support tickets (“where did x go?”).
Power-user activity drops immediately after launch.

Solutions:

- Roll out in phases + A/B test in advance of full launch.
- Quick in-product tours that respect muscle memory.
- Temporary “Classic mode” or quick old→new map.
- Collect feedback + iterate on a weekly basis.

Measure: Task success pre/post, ticket volume, usage recapture curve, old-vs-new retention.

Before you build more features, fix these UX leaks.
They’re cheaper to solve and improve retention faster than any new roadmap item.

♻️ Share this to help others build a better user experience.
🔔 Follow Valentine Boyev for more updates!

Many SaaS products confuse complexity for credibility. 

It's what leads to the breakdown of a good idea.

1. One dashboard that attempts to do ten jobs.
2. Seven CTAs competing for the same click.
3. Users paralyzed by decision fatigue.

This is an insecurity dressed as "more value."
The truth is: A product's strength lies not in showing more, but in hiding whatever does matter confidently.

I unpack 8 actionable strategies to simplify your interface, without dumbing it down.

Here’s a brief taste: 

1. Identify the 3 actions users really care about and bury the rest.
2. Deliver dedicated, focused views for each role. 
3. Make your primary CTA sticks out like a sore thumb. 
4. Rip out any/ all features nobody ever uses, they are silent churning.

Because clarity will always sell faster than complexity.

🔔 Follow Valentine Boyev for more updates!

8 Quick Fixes to stop feature-chaos

At 5 features, everything feels simple.

At 50 users start opening "Help" just to find stuff.
That’s a scalability problem.

Most products grow feature by feature, not structure by structure.
And that’s where chaos begins.

Here’s how we design navigation that stays clear.

1. Start with an audit: list every feature, who uses it, and how often.

2. Pick the right pattern for your stage.
5–10 features → simple tabs or top nav.
15–30 → sidebar/drawer.
50+ → vertical nav + mega-menu with logical groupings (Nielsen Norman Group backs this up).

3. Use clear, boring labels.
“Dashboard” beats “Ignite.”
“Reports” beats “Insights Hub.”

4. Grow gradually.
Don’t cram everything in.
Use “More” or “Advanced” to reveal depth only when needed.
As your app grows, search becomes navigation.

5. Measure navigation health.
Scaling navigation isn’t about adding more links.
It’s about designing a structure that grows without growing messy.

At Halo Lab — Your Digital Partner, we design scalable navigation systems that evolve with your roadmap - from MVP to enterprise.

🔔 Follow Valentine Boyev for more updates!

Every founder knows this pain.

You’ve got funding. You’ve got a roadmap. You’re ready to build.

But then hiring drags.
One role takes 2 months.
Another takes 3.

Meanwhile, competitors launch features while your product is stuck in limbo.
It’s not just a delay. It’s lost momentum.
Lost customers. Lost edge.

Here’s the truth I’ve learned working with product teams: Speed matters more than perfection.

And the fastest way to move?
Bring in ready-to-go experts who:

1. Adapt to your stack instantly.
2. Plug into your workflows quickly.
3. Push delivery forward instead of slowing it down.

They don’t just save time.
They save opportunities.

Because every extra month of hiring costs more than salaries.
It costs you market share.
It costs you trust.
It costs you growth.

If you’re a founder staring at another empty role on your team, ask yourself:
Do you want the “perfect hire”?
Or do you want your product in the hands of users?

🔔 Follow Valentine Boyev for more updates!

You’ve raised your Series A.

Now you’re proving you can deliver at scale.

And every week of delay costs runway, users, and momentum.
The big question?
Who’s actually going to build this thing?
You have three choices and each comes with a hidden price.

1. The dedicated team.
(Agency/product squad model)
Fastest to launch.
Move as one unit.
Cross-functional by default.
→ Best for: founders who need traction now and can’t afford to spend 3 months hiring.

2. Freelancers.
They’re flexible, affordable, and perfect for low-risk experiments.
But you become the PM, the QA, and the glue holding everything together.
When people churn, rework kills speed.
→ Best for: quick feature spikes or marketing tests, not your core product.

3. In-house team.
The long-term bet.
You get culture, domain memory, and control.
But it’s slow and expensive.
Median SWE comp in the U.S. sits around $187 K/year, and that’s before benefits or churn.
→ Best for: protecting core IP and scaling once product-market fit is locked.

My take? Go hybrid by design.
1. Dedicated team: ship your core product in < 90 days.
2. In-house team: retain knowledge and own the moat.
3. Freelancers: plug niche gaps when speed matters.

Re-evaluate every quarter: velocity, cost per feature, defect rate.
Because at Series A, your biggest risk isn’t cost, it’s time.

✦ At Halo Lab — Your Digital Partner, we help Series A founders scale with dedicated product squads - ready to ship fast, adapt faster, and grow alongside your in-house team.

♻️ Share this to help make a good choice.
🔔 Follow Valentine Boyev for more updates!

I evaluated a health app that checked all the boxes.

However, something was… off.

It had great features, was built in a compliant way, and looked fresh and modern.

What was missing?

It looked too good. 
It seemed too generic. 
It was too cold, feelings-wise.

Then the realization hit: it was all about the feelings.
In verticals like fintech, healthtech, or SaaS, trust is a feeling that your product builds through every click.

When users cannot see your team, your process, your ethics, they are reading your interface.
Over the years, I’ve come to realize that design is not only about usability, its about the assurance.

1. Demonstrate safety, don’t cover it.
If your product deals with the sensitive aspects, let users see you are protecting it. Make trust visible, not hidden in a footer.

2. Clarity is more credible than cleverness.
Everyday language feels believable vs trends and hype.
Users will trust you faster when they understand right away.

3. Consistency yields confidence.
Every inconsistency in color, layout, scheme, or logic shouts “unstable.”
In high-stakes spaces, unstable products destroy trust.

At Halo Lab — Your Digital Partner, we've realized this through real product work.
Every successful launch had one thing in common: the design felt human.
Users trust how technology treats them.
And that's the design that lasts - the design that builds trust, click by click.

♻️ Share this if it resonates.
🔔 Follow Valentine Boyev for more updates!

taplio

The Battle

Liesbeth Heylen.

Valentine Boyev

Followers

Posts

Engagements

Likes

Performance ScoreValentine Boyev's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Liesbeth Heylen.

Valentine Boyev

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Valentine Boyev's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreValentine Boyev's LinkedIn Performance