Liesbeth Heylen.

If you're amazing at what you do, but the sales part still feels awkward, inconsistent or just plain draining, you're not alone.

▶️𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬, 𝐄𝐱𝐩𝐞𝐫𝐭𝐬, 𝐒𝐚𝐚𝐒 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞-𝐁𝐚𝐬𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬 (𝐰𝐢𝐭𝐡 𝐨𝐫 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐭𝐞𝐚𝐦)

You’ve built something incredible, a service or solution you’re proud of. But success doesn’t just come from passion or expertise. It comes from mastering the art of selling.

That’s where I come in.

As someone born and raised by entrepreneurs, I know firsthand that simply having an amazing service isn’t enough. If you’re not putting the same thought and strategy into your sales process as you are into your craft, you’re leaving growth (and money) on the table.

Let’s fix that with a bespoke sales strategy tailored to you.

💡 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨:

I help service-based businesses sell with 𝘊𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦, 𝘌𝘭𝘦𝘨𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 𝘐𝘮𝘱𝘢𝘤𝘵. My approach is all about customer-centric selling:

  • No pushy tactics
  • No sleazy strategies
  • Just proven, straightforward methods that deliver consistent results

❝...Liz delivered what I was looking for, a sales process tailored for my business that doubled my conversion rate from about $1M/month to over $2M❞ - Abe McAllister

💡 𝐇𝐨𝐰 𝐖𝐞 𝐖𝐨𝐫𝐤 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫:

𝟏) 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦:
Join my coaching program to create your own bespoke sales strategy that fits your style and goals:
✔ Feel confident in your sales conversations
✔ Convert more than 50% of your leads
✔ Radically increase your revenue, all while staying true to your values

Sales don’t have to feel overwhelming. Using my 𝐁𝐎𝐎𝐒𝐓 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤, we’ll align your sales process with your strengths and give your business the competitive edge it deserves.

👉 𝙉𝙚𝙭𝙩 𝙎𝙩𝙚𝙥 𝙒𝙞𝙩𝙝𝙤𝙪𝙩 𝙖 𝙎𝙖𝙡𝙚𝙨 𝙏𝙚𝙖𝙢:
Watch my FREE training today: https://liesbethheylen.com/free-training
OR 📩 Message me for a no-pressure chat about building your bespoke sales strategy.

𝟐) 𝐖𝐈𝐓𝐇 𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦:
Looking to optimise your team’s efforts? My High-Performance Sales Coaching equips your sales team with a bespoke strategy to drive consistent revenue growth while staying aligned with your brand values.

👉 𝙉𝙚𝙭𝙩 𝙎𝙩𝙚𝙥 𝙒𝙞𝙩𝙝 𝙖 𝙎𝙖𝙡𝙚𝙨 𝙏𝙚𝙖𝙢:
Message me to discuss how to transform your sales team into a high-performing revenue-driven force. See what’s possible for your business.

❝Liz has been a huge asset to our business. I'd strongly recommend her to anyone looking for a trusted sales partner❞ - Dr. Marilisa Conese

THE ENTREPRENEUR'S SALES COACH | Sales Performance Coaching| Online Sales Coaching| B2B Sales Coach

✳️ 𝗛𝗘𝗥𝗘 𝗜𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help entrepreneurs to master the skills of Consultative Selling by creating their own BESPOKE SALES STRATEGY, so they have a tailor made, fail safe way of winning at sales. 

● My mission is to find people's own style in selling and to make you feel confident and comfortable doing it, so that you can increase sales and grow your business.

✳️ 𝗪𝗛𝗢 𝗠𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗔𝗥𝗘: Many professionals love their product or service and know it through and through, but are not selling as much as they would want to. They feel stuck as though they're going around in circles, getting too many rejections and they can't see a way past that.

● Over the years, I've seen how entrepreneurs struggle to find their own way of selling that matches their personality and style. I help to generate their own bespoke sales process, tailor made to their own entrepreneurial style, so that they can make growth easy and repeat it over & over again.

✳️ 𝗛𝗢𝗪 𝗜 𝗚𝗘𝗧 𝗧𝗛𝗜𝗡𝗚𝗦 𝗗𝗢𝗡𝗘: During private or group online coaching sessions, I help sales feel like second nature to you, so that you can be more confident, get your own sales proces sin place and save time and money doing it more effectively, efficiently and elegantly (my 3 Es!), increase sales and grow your business.

If you want to put together your own bespoke system that can double your revenue while increasing your close ratio to 50%+, then this is for you.

● My program will enable you to apply your personal strategy to win your prospects over through consultative selling.

✳️ 𝗚𝗘𝗧 𝗦𝗧𝗔𝗥𝗧𝗘𝗗 𝗛𝗘𝗥𝗘: Get on the way to finding your own bespoke sales strategy so you can turbo charge your business today: https://liesbethheylen.com/free-training

Valentine Boyev

CEO at Halo Lab ✦ Helped 500+ companies to raise 💲revenue and investments through digital design and marketing → $500M+ in client total funding

With a passion for creating unique and scalable digital products, I help brands achieve their goals and enhance their online presence.

Key Achievements:

✅ $500m+ in client total funding

✅ 500+ happy clients

✅ 99+ international awards

✅ 120+ glowing reviews


I specialize in:

⤷  Web Design Services: Creating eye-catching and user-friendly websites that grab attention and drive results.

⤷  Website Development: Building strong, reliable websites that fit your business perfectly.

⤷  User Experience Design: Making sure your users have a smooth and enjoyable experience.

⤷  Brand Design: Crafting unique brand identities that really pop.

⤷  Conversion Optimization: Helping turn your visitors into loyal customers.

⤷  Digital Web Solutions: Providing all the web solutions you need in one place.

⤷  Website Redesign for Results: Giving your old website a makeover to boost performance and engagement.

———————————————————————————

My Journey

My career began 15 years ago as a UI/UX designer, driven by a passion for creativity and beauty. For me, design is more than a job—it’s a way of life, an ever-exciting, fantastic world.

I believe in thinking outside the box and continuously renewing my knowledge. This mindset has guided me in helping people fall in love with brands and assisting agencies in winning new business.

———————————————————————————

Halo Lab

Another passion I discovered is mentoring young designers at Halo Lab, where I help them become true professionals. Sharing my knowledge not only helps others but also fuels my own learning journey.

———————————————————————————

Have a BIG idea in mind?

Contact me directly: inquiry@halo-lab.com

Co-Founder & CEO

Halo Lab is a full-stack design & development team.

We created digital projects almost every day since 2013.

We work with a diverse range of innovative startups and established companies. We've launched over 350 projects, helping our clients secure a total of $370M in funding. 

Some of our standout projects include:

- Kinetik: A healthcare platform with over 3,500 integrated providers.
- Bookclub24: A German online library for book collectors.
- Raven.gg: A leading brand in custom esports clothing design.
- Mighty Buildings: Pioneers in sustainable 3D-printed houses.

You can hire a designer. Or you can hire a design brain.

One gives you beautiful screens. The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

If you’re looking for a design brain that can start in weeks (not months), let’s talk👉 https://bit.ly/49wqB0p

🔔 Follow Valentine Boyev for more updates!

CEO @ Halo Lab ✦ Leading a 130+ design-driven B2B software company → 500+ products shipped & scaled

“$5K for a full app” sound too good to be true.

A credible app budget runs anywhere from $50K–$250K+, depending on scope and complexity. 

At $5K, what you’re really buying is a prototype, a landing MVP, or a template, not a production-grade product.

The hidden costs show up later:

✦ No QA.
✦ No security.
✦ No IP clarity.
✦ No discovery.
✦ No maintenance plan.

So what does a serious proposal include?

1. Discovery: user flows, integrations, edge cases.
2. Delivery plan: milestones, QA, release strategy.
3. Security & compliance baked in.
4. Ongoing ops & maintenance plan.

🚩 If a vendor quotes $5K for the whole thing, don’t think “deal.” 
Think “demo.”
The real bill will come later, in rewrites, downtime, or lost trust.

The smarter play: if budget is tight, scope a small, clear MVP with defined limits and a real path to production. 

That way, your “cheap” start doesn’t become an expensive rewrite.

♻️ Share it resonates.
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“So… how much does it cost to build an MVP?”

That’s the question I get from almost every founder we talk to.

There’s no one-size-fits-all number, but there is a clear pattern in how MVP costs break down.

And understanding it early can save you from burning six figures in the wrong phase.

Typical MVP cost.

1. SaaS MVP: $30,000–$100,000 (more with complex backend or AI features).
2. Mobile App: $60,000–$150,000 (iOS + Android doubles cost unless cross-platform).
3. Marketplace: $30,000–$150,000 (multi-role logic and payments drive cost).
4. Internal Tool: $15,000–$100,000 (simpler UI but requires solid integrations).

How founders blow the budget:

1. Too many “nice-to-haves.”
You don’t need every feature. 
You need one that solves a real pain.
Amazon’s MVP sold only books, that’s it.

2. Reinventing what already exists.
Use Stripe, Auth0, Firebase, Twilio, not custom clones.
Integrating proven services can cut MVP costs by up to 60%.

3. Building all at once.
Launch the essentials (Phase 1), test, iterate, then scale.

4. Ignoring “hidden” costs.
Hosting, compliance, and early marketing add up fast.
Always keep a 20% buffer, it’ll save your runway when surprises hit.

5. Skipping validation.
A small discovery phase costs 5% of the budget but prevents 50% of rework later.

The best MVPs aren’t just cheap.
They’re intentional, focused, and fast to learn from.

P.S. Smart Calculator to estimate your project cost 👉https://bit.ly/469trIn

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7 UI rules I wish I knew earlier.

(to make the UI work for the product growth).

1. Focus on fixing real user problems, not curious design. Function over form.

2. Stop guessing what works. Test all UI elements - buttons, CTAs, days of the week, color schemes - before you make a decision. Let the data choose.

3. Waiting for the perfect design means you're going to miss the needs of your users. Get feedback early and iterate fast.

4. Do not make the user think. Use simple, clear language that anyone can understand. The simpler the better.

5. The best way to reduce friction is to eliminate a choice.
 Focus on what matters.

6. Your UI is never "finished." It will evolve with user feedback and as your product changes.

7. If your product isn't optimized for mobile, you're losing users (we saw 40% drop-off on mobile checkout before the redesign).

Ultimately, outstanding UI is about making your product simple, clear, and effective for the people using it.
Design for your users, not for your ego.

What are some of the biggest challenges you’ve faced in designing for usability?

♻️ Share this to help others avoid mistakes.
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If 40% of users would be “very disappointed” without your product, you’re close to PMF.

But users don’t feel “very disappointed” because of features.
They feel it because:
The product solves a real pain
The value is obvious
The experience feels effortless
That’s UX.

Data shows:
88% won’t return after one bad experience.
69% of enterprise software fails to deliver value.
60% of users abandon purchases due to poor UX.
42% of startups fail because there’s no real market need.

Most of those failures are about building the wrong solution, making value hard to access, creating friction before the “aha” moment.

Great UX design does three critical things:

1. Identifies the real problem before you build.
2. Clarifies the value proposition instantly.
3. Removes friction between intent and outcome.

Without that foundation, development becomes expensive experimentation.
With it, you build toward validated demand.

What about the ROI? Forrester reports:
415% ROI from UX investment.
Payback in under 6 months.
Massive reduction in rework costs.

PMF isn’t when users say, “Nice product.”
It’s when they say, “I can’t work without this.”

That’s a UX outcome.

We help product teams turn friction into traction through strategic UX design. Explore our UX design services → https://lnkd.in/dm3U-5yX

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How UX drives product-market fit

Stop increasing your expenses by 200% to 300%.

Start choosing the right build path.

Here is a rough estimate of costs associated with the two approaches based upon typical U.S. agency pricing and costs for the first year.

If your product is a marketing site, landing page, content hub, or simple store
→ Choose Webflow - аaster launch, lower cost, no dev retainer, easy updates.

Year-one cost:
🔹 $3.5K–$25K build.
🔹 $200–$900/year hosting.
🔹 $0 maintenance (no updates, no security patches, no plugins to babysit)

Explore our Webflow services 👉 https://lnkd.in/dHvy96bR

If your product needs real logic.
→ Choose custom code - because Webflow can’t handle user auth, multi-role logic, complex data structures, or real product architecture.

Year-one cost:
🔹 $25K–$150K+ build.
🔹 Hosting: $50–$200/mo
🔹 Ongoing engineering maintenance required.

Explore our Web development services 👉 https://lnkd.in/dKwsDnTh

The simple rule:
If the website’s job is to communicate → Webflow.
If the product’s job is to compute or interact → Code.
That’s it.

And the fastest way to save time + money is knowing the difference early.

♻️ Share this to help others make a choice.
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Freelancers execute tasks.

Dedicated teams build products.

That’s the real difference.

And it’s why enterprise companies increasingly choose dedicated product design teams over solo contractors.

1. No “Vacation Pause”.
2. You’re getting product intelligence.
3. Real consistency.
4. Strategic partnership.

Last quarter, we analyzed costs for 23 SaaS products: freelancer projects averaged 40% more in rework costs despite lower rates.

The freelancer model often means:
- Coordination overhead
- Inconsistent quality
- Rework
- Delays

Dedicated teams deliver faster, more predictably, and with built-in quality control.

If you’re building a serious product in SaaS, fintech, healthtech, you need a systemized, cross-functional product design engine.

👉 Partner with Halo Lab’s dedicated product design team and build with consistency, speed, and strategic clarity 👉 https://bit.ly/49wqB0p

Let’s talk about your next release.

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What a dedicated product design team does

I watched a founder burn $180K on hiring before shipping a single feature.

Here's the math they missed:

🔹 In-house.
High salaries + benefits.
Recruitment delays + costs.
Equipment + admin overhead.

🔹 Dedicated team.
No hiring delays.
Immediate start with senior talent.
Clear monthly cost, no hidden overhead.

One client switched after 4 months of failed interviews — saved $60K and launched 6 weeks later.

Dedicated teams aren’t just cheaper. They’re faster.
You skip 3-6 months of recruitment delays.
You get structured delivery and clear accountability.
While others are still hiring, you’re already shipping.

Want to know your project cost?
We built a Smart Calculator to help founders like you get a realistic cost estimate. 

Try it here 👉 https://bit.ly/469trIn

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Dedicated vs in-house

Every product fosters feelings.

Slack develops curiosity (you check threads). 
LinkedIn develops affirmation (you observe reactions). 
Airbnb develops trust (you reside within somebody else's space). 
Uber develops control (you follow the car, the route, the pricing).

The emotional loop your product supports, becomes the habit that makes users return or leave.

And here is where many teams miss. Your design doesn't just support feelings. It influences them.

✦

For every engagement - a micro-feeling is triggered - frustration, relief, pride, fear. 
These micro-feelings accumulate into a memory. Then memory drives retention.

Behavioral design studies confirmed that:

✦ Positive feelings (clarity, control, competence) are proven to increase engagement by 30-40%.

✦ Unresolved frustration (human error, waiting, loss of context) is the leading cause of churn within SaaS and consumer apps.
So when your UX creates anxiety (loading uncertainty, unclear steps, overwhelming dashboards) - the user has accomplished their task, but subconsciously will avoid returning.

✦

Every product trains some solution.
Banking apps establish trust through clarity, confirmation, and feedback.
Healthtech products establish calm through predictability, empathy, and clarity in high-stress situations.
Productivity tools establish competence through progress visibility and responsive approaches.
E-commerce establishes confidence through speed, reassurance, and visual clarity.

If your UI, motion, and feedback loops do not align with the emotion you want to establish, they will establish the opposite.

Ways to audit emotional design in your product.

1. Avatar the emotion you want your users to feel. (Do you want them caring, empowered, energized, etc.?) 

2. Map the emotion to each interaction. For every step: "What is this moment teaching?" 

3. Test the users' reactions, not just the usability. Record facial expressions or tone, or even keywords in a survey, after each interaction. 

4. Design feedback loop(s)- use motion, microcopy, timing, etc. to bake enrich positive emotions in the experience.

Any emotional association your product will have already taught emotion - even if you weren't designing for it. Are you sure it was the right one?

♻️ Share this to help others audit their products.
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Liesbeth Heylen.

Valentine Boyev

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The Battle

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Valentine Boyev

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