ZOKRI

Strategy and OKR Consultant

Outcomes Thinking 

I help product organisations change their focus from outputs to outcomes. 

My typical clients are high-growth tech-oriented startups.  

I coach leadership teams to articulate their strategy, define persistent metrics and set powerful goals. 

Then I work with their teams to employ fast learning cycles to significantly improve their chances of delivering the outcomes the organisation and their customers need.

https://www.outcomesthinking.com/learnokr

Strategy and OKR Coach

Elsevier

At Elsevier I focused on achieving a few key goals. 
* Building organisational alignment through the implementation of OKRs
* Coaching and training product teams in outcomes planning product management techniques
* Managing the organisations largest portfolio of product investments

Achieving this has drawn on my three key work passions
* Through the implementation of OKRs I helped colleague understand the 'why?'
* Collectively we promoted inclusion and psychological safety with the teams we worked in
* I helped strengthen the bond between strategy and execution.

I also learned from working with a rapidly growing and highly capable technology organisation as part of the leadership team. 

And learned from the things I’ve tried that didn’t work and continue to do so!

Senior Portfolio Director

Program Manager

Pearson

In a technical product management role, I pioneered the use of semantic technology at Pearson, with a purpose of connecting data to provide organisational, content and customer insights. Created the strategy for linked data and formed a vision that spanned the key data that drives Pearson. 

Led a team that built the first Pearson tool to utilise semantic technology.

Head of Semantic Technology

Department head, accountable for the solution design, technical strategy, development and business fit of global content related products. Launched an image management product for educational content authors.
Accountable for three significant international digital products. Led a team of c. 45 mixed domain people.

Head of Content Management - Systems Development

Marsh

Brought on board in an interim role to kick-start the implementation of corporate web based content management systems. Accountable for re-focusing the programme and fast tracking a return on investment. Introduced Agile techniques to this inflight programme.

Provided department wide guidance on programme management best practice.

Interim Program Manager

Director level consultant, leading engagements with EMC’s highest profile clients all with budgets exceeding £1m. Consulted on transformation and change management for clients in a range of sectors, including finance, insurance and oil and gas.

Principal Consultant

Interim Project Management of a difficult IT project replacing key systems in insurance and reinsurance functions. 

Successfully re-focused scope of the project and delivered the system to pilot groups within the business.

Interim Project Manager

Envoque

Founding Partner

Strategy and Business Analyst

I am a strategy and OKR coach who helps organisations from household names to hyper-growth unicorns align and focus with OKRs. 

Do you want to connect your work to your strategy? Do you want to  focus on the things that really impact your customers, your employees and your organisation? 

If so, let’s talk.

If you want to know more about what I do, my clients can tell you better than I can.

“Collaborational, easy to work with, reliable, sticks to his words, inclusive, really values including everyone and pays attention to detail and each member of a (workshop) group”
Olivia Hupfeld, EQT Ventures describing a recent on-site workshop

“Pragmatic, hands on, flexible and business oriented expert who can apply OKR principles in a practical way to any organisation” - 
CPO, Insurtech Unicorn.

“With Ian's help we made a huge amount of progress last quarter from a standing start. The OKRs are incredibly clear and specific. We established a really good basis.”   
CEO

“Deep expertise and recognised OKR Leader”
CoS, Unicorn

"Yes, we definitely saw a difference. I would like to thank you a ton for the pro-active collaboration last year – it really helped us move forward!" - COO Unicorn Fintech

”Senior team had a range of complex personalities…. your approach was to build relationships and manage stakeholders carefully which paid off”



“You helped the Leadership Team become outcomes driven”

"Huge amount of progress last quarter from a standing start"

“Ian was particularly good at holding us to account”

“Ian is a terrific facilitator. The right balance of seriousness, knowledge, humour and patience.“

Ian Harvey

Highlights for Children

Sr. Director, Digital Product Management / e-Commerce

Sr. Director, Branded Content & Community

Director, Digital Products & Marketing

CXM Solutions

Founder

• Led one of five omnichannel pillars designed to drive best-in-class brand engagement through customer-centric content strategies, resulting in 85.5% customer retention and 2x average customer spend with 15% follower growth

Recognition: eBay Enterprise Best Omni-Channel Experience Award

Social Media

• Championed social media initiatives, including platform expansion, engagement, growth and commerce 
• Oversaw and amplified 40+ partnerships to drive awareness and engagement; maximized budget by leveraging vendor products and/or spend to stimulate community engagement
• Delivered 25% increase in team capacity by implementing community management tools to balance growth, while maintaining performance KPIs 
• Revitalized $40MM+ gift card program and saved $1.3MM+ through contract negotiations and streamlined operations, inclusive of inventory planning, reporting and budgeting
• Empower and develop a team of five

Recognition: 2013 & 2014 Internet Retailer Social Media 500

Social Media, Partnerships, & Gift Cards

• Responsible for fostering engagement and enhancing the omnichannel experience
• Drove mobile commerce and go-to-market strategy while exceeding sales plans by 64% in the first year by managing cross-functional teams to an early launch and quick optimization
• Produced and activated mobile go-to-market plans, including research, experience, roadmaps and marketing for site and mobile app 
• Strengthened brand engagement through real-time community management and customer-centric content, yielding 90% customer retention and 2.3xs spend compared to average customer, along with acquiring 3MM+ followers
• Defined strategic and tactical plans to launch five new social media platforms, including Instagram, Pinterest, Polyvore, Wanelo and Yelp
• Influenced change and program investment by educating senior leadership on strategy, results, competitive landscape, emerging media and digital business development opportunities 
• Manage a team of four

Recognition:
• 2012 Internet Retailer Mobile Top 400 
• 2012 Internet Retailer Social Top 300
• 2011 Internet Retailer Mobile Top 300, 50 Fastest-Growing mCommerce Sites
• 2011 FWA Mobile Site of the Day

Mobile Commerce Product Manager & Social Media

• Responsible for paid, SEO, CSE, affiliate marketing, social media and product photography
• Accountable for digital media portfolio and 20% of dsw.com demand
• Rebuilt digital marketing acquisition strategies to drive demand and increase efficiency, profitably increased revenue 31% despite decreased spend (-77%) and rapid affiliate program expansion of 265%
• Established DSW’s social media presence to drive engagement by creating Twitter and Facebook go-to-market plans, including platform strategies, organizational and operational processes
• Managed nine agencies and two contractors

Digital Media

• Collaborated cross-functionally to develop product photography operations and launch plans
• Accountable for coordinating, scheduling and execution for photography completion
• Managed 10K+ products with six sigma completion; reduced turnaround time (-82%) and costs (-21%) with 1.5x increase in work via process optimizations and contract renegotiations
• Developed and executed budget tracking, reporting and moderation for KPIs
• Established credible relationships with 4 agencies

Product Photography

Digital commerce, product and marketing professional known for tenaciously tackling complex business challenges and delivering effective, efficient solutions in a fast-paced environment, often at the intersection of marketing, digital commerce and technology. Strength in building from the ground up, connecting the dots and flexing between strategy and implementation. 

Proven experience leading and collaborating with multifaceted cross-functional teams to build and enhance the consumer experience, drive revenue, and increase efficiency. Recognized as a passionate, driven and emotionally intelligent leader that inspires, empowers and leads by example.

taplio

The Battle

Ian Harvey

Kerstin M. Reinhart

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