Enias Cailliau

I help developers & entrepreneurs build with GPT | Founding Engineer at Steamship

Turned down Facebook to build winning startups. 

- Build what customers want.

Co-founder & CTO

The power of compounding.

Jonathan Maharaj FCPA

Founder | Fractional CFO increasing profits for businesses + developing future finance leaders | NZ’s #1 LinkedIn Creator | Featured in Forbes and The New York Times

Strong companies fail because of hundreds of small bad decisions. That’s where I come in.

For over 20 years, I've worked across auditing, consulting, and strategic finance, helping founders, executives, listed companies, and global brands focus on what truly matters.

As the founder of Aurora Financials, I help leaders see the story behind their numbers so they can move faster, with more confidence and have fewer financial blind spots.

Here are three ways I can help you:

1. The Profit Partner for founders and CEOs:

A strategic CFO-on-demand engagement that helps CEOs understand their true profit drivers, reduce hidden costs, and make better decisions. Increase your profitability (or reduce your losses) by 15% in the next 60 days or your money back, guaranteed.

2. CFO Catalyst for current and future finance leaders:

A 10-week accelerator helping financial leaders step beyond reporting and develop the leadership, communication, and strategic judgment modern CFOs need to thrive.

3. Sign up for my weekly newsletter and follow me here:

I share daily tips and lessons helping you make smarter financial decisions. Hit the bell icon so you don’t miss anything.

If better financial results are important to you, let’s talk.

DM me or visit https://www.jonathanmaharaj.com/ to learn more.

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I'm not an "influencer" but Favikon ranks me the:
- #1 LinkedIn Creator in New Zealand (6 Aug 2025)
- #5 LinkedIn Creator in Financial Markets Worldwide (3 Nov 2025)
- #262 LinkedIn Creator Worldwide (6 Aug 2025)

Disclaimer: The content I share is general information only and not financial advice. All financial decisions have risks and benefits. Please seek professional advice for your specific needs.

Member, ACFE Advisory Council

The ACFE Advisory Council is an assembly of 2,000 fraud-fighting experts dedicated to the improvement and growth of the Association of Certified Fraud Examiners (ACFE). 

Members may be asked to participate in quarterly member surveys, speak at ACFE events, write or review course materials, provide industry case studies and assist in professional development activities. 

Members have the unique opportunity to help the ACFE chart the course for the future of fraud prevention and detection.

My life is quieter than people expect.

Not sad quiet, but focused quiet.

I've been intentional about avoiding distractions, noise and drama.

Some people fear what that looks like.

They think that a big circle means you are doing life right.

But a small circle can be a sign of progress.

I learnt something early in my career.

Some people look lonely, but they are just disciplined.

They don't need an audience to feel worthy.

Their confidence comes from the inside, not applause.

They choose quality over quantity, and are purpose driven.

Here’s what changed for me when I stopped following the crowd:

- I became harder to distract.
- I say no faster, without guilt.
- I started trusting my own instincts.
- I stopped explaining why I am selective.
- I worked on my goals and helped more people.

If your circle feels small right now, it might not be loneliness but growth.

Stay grounded and protect your peace.

And if you know someone building quietly, send them this.

Wishing you the very best for the year ahead.

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➕ Follow Jonathan Maharaj FCPA for finance‑led leadership.
📰 Get more insights in my free newsletter: https://lnkd.in/gYHdNYzj
📆 Let's work together: https://lnkd.in/ggJPiHEV

Video credit - social media.

In 2022, New Zealand made a radical decision.

Instead of trying to convince people to quit smoking,
it focused on something earlier in the chain - 
Who gets access in the first place.

Anyone born after 2008 will never legally be able to buy cigarettes. No advertising push. No overnight ban.

Just a structural change designed to work over time.

The logic was simple:
most smokers start young,
and once the habit forms, it’s hard and costly to reverse.

So New Zealand removed the on-ramp.

This wasn’t about control or moral pressure.
It was about systems.

Because the fastest way to eliminate a bad outcome isn’t motivation.

It’s changing the conditions that create it.

That’s what made this experiment worth paying attention to.

Just a year later in 2023, New Zealand's new government scrapped the smoking ban to help pay for tax cuts.

What part of their story stands out to you the most?

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➕ Follow Jonathan Maharaj FCPA for finance‑led leadership.
📰 Get more insights in my free newsletter: https://lnkd.in/gYHdNYzj
📆 Let's work together: https://lnkd.in/ggJPiHEV

taplio

The Battle

Enias Cailliau

Jonathan Maharaj FCPA

Followers

Posts

Engagements

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Performance ScoreJonathan Maharaj FCPA's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Enias Cailliau

Jonathan Maharaj FCPA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan Maharaj FCPA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonathan Maharaj FCPA's LinkedIn Performance