Omniconvert

Providing the digital world with the proper tools to run A/B testing, Personalization, Customer intent Interactions and Qualitative research with branching logic Surveys.

Head of CRO Business Unit

Omniconvert is a growth enabler for mid-size eCommerce websites looking to become customer-centric. 
The team has data-driven business analysts, UX designers, developers and QAs 
The platform has an integrated approach, offering:
- real-time web personalization (based on weather, geolocation, cookie and behavior data, etc)
- A/B testing using an advanced WYSIWYG editor
- triggered mobile and desktop interactions (exit-intent technology, on-load, on-scroll or on-click)
- surveys with branching logic that you can easily build in order to get strong insights about specific segments of visitors (new, returning, sleepy, lost, VIP, etc)

Head of Operations

Head of Customer Success

- Facilitating Customer Onboarding
- Working collaboratively with Sales, CRO and Customer support teams to manage the end to end onboarding of customers onto the Marketizator platform.
- Deploying, tracking and managing inbound and outbound materials necessary for customer onboarding
- Troubleshooting onboarding questions from client and/or client service team
- Ensuring accurate set-up, perform Quality Assurance and respond to initial training questions after go-live
- Providing ongoing support for clients after go-live
- Ensuring a seamless transition for customers by delivering world-class service and a positive user experience
- Working closely with internal teams to constantly improve onboarding processes, documentation, and execution

Customer Success Manager

Cheri Bijou

- Developing, implementing and executing marketing initiatives and activities ( print, web, social media )
- Creating and carrying consumer research 
- Developing and implementing CRO strategies
- Monitoring market trends and competition 
- Developing, implementing and executing strategies in order to increase sales performance
- Preparing sales promotion plans for high sales periods
- Developing, implementing and improving procedures to link marketing activities with sales activities
- Integrating data in ECS;
- Website SEO analysis;
- Sales and stock management;
- Selection and purchase of the marketed products;
- Market analysis in order to find new opportunities for development;

Founder & Business Developer

Atlantic Grup Srl

- Establishing, promoting and maintaining company’s image and products in order to generate sales
- Analyzing marketing trends and monitor industry changes
- Designing, producing and distributing print materials such as brochures, ads and direct response 
- Promoting company’s image and offers at specialized trade show exhibitions
- Client presentations
- Coordinating property closings, overseeing signing of documents and disbursement of funds
- Website maintenance
- Social media activities 
- Managing press relations

Sales and Marketing Executive

Siveco Romania SA

- Importing data and fixing errors, into the local data base
- Commissioning of installed programs, client support
- Training for future users.

Business Consultant

- Business customer analysis - Customer's requests analysis as per developed activity and their correlation with the company's IT products
- Commissioning of installed programs, client support
- Training for future users

Junior Business Consultant

Head of CRO Business unit @ Omniconvert

At Omniconvert, we empower Direct to Consumer businesses worldwide to
create customer experiences that matter. From acquisition to delivery and
retention. To the consumers, for the consumers.

Our methodology sets our products & services apart: we strongly believe in
being data-driven and consumer-centric in a world where too many eCommerce
companies are shooting in the dark.

To this end, we’ve created the Customer Value Optimization Methodology - a
methodology aimed at improving Customer Lifetime Value - #CVO.

We built our Software products and our Managed Services branch with the CVO
methodology in mind.

At the same time, we’re passing on the CVO methodology through the CVO
Academy: a CVO course platform where global leaders & experts contributed to
creating an all-encompassing course for Customer Value Optimization.

Book a free call and let’s chat about how we can help your company:
www.omniconvert.com

Sorin Enache

el nino parfum, s.r.o. | ELNINO

Launched & managed Parfimo.ro;
Account management B2B.
Detailed in my resume.

Ecommerce Romania Manager

eMAG

eMAG has a similar business model to Amazon. I was in charge  with 1P strategy and negotiations with suppliers (restock, pricing, go to market). Coordinated 7 Product Managers and Category Managers, improved merchandise and stock KPI's.

Business Unit Manager Beauty

elefant.ro

Elefant was in 2017 the second e-tailer in Romania by orders number. I was in
charge with Romania and Moldavia (restock, pricing, go to market).

The role was heavily focused on creating the new Cosmetics category from 0 up to 12K skus. I grew it to be one of the TOP 3 for revenue and profit in Elefant.

Detailed in my resume.

Purchasing & Category Manager Cosmetics

Guerlain

Guerlain is a luxury brand, part of LVMH group. Management position that required attention to detail, people and product skills, and a perfect budget planning. Partnered with Sephora, Marionnaud and Douglas for in store events.
Detailed in my resume.

Sales Trainer for 11 months prior to being a Brand Manager.

Brand Manager

FLORMAR

Flormar is a Turkish mass market cosmetics brand, owned by Yves Rocher.
Leadership role where I expanded kiosk/stores distribution and sales up to 2 mil EUR in 3 years and obtained market leader position in nailpolishes. The position required  skills in sales, people and product.
Detailed in my resume.

Sales & Marketing Manager

Mediafax

Selling online subscriptions for corporate news in various business fields, such as media agencies, economy, finance, automotive, construction.

Sales Account Manager

Golden Tulip Victoria Bucharest Hotel

Signing new deals with travel agencies for groups; being Manager on Duty for 2 weekends/month to improve services and future Customer Experiences.

Sales Manager

12+Yrs 𝐢𝐧 𝐁𝐞𝐚𝐮𝐭𝐲 | 8+𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞

I have a strong background in the beauty industry, retail and e-commerce. My expertise includes roles as a buyer and in sales and marketing, where I have successfully negotiated deals with franchisors, distributors, producers, wholesalers, and retailers and managed stocks of up to 15 mil EUR. 
I am data, goals & customer oriented, highly organized and committed to delivering exceptional results. Experienced in managing and enhancing the full site experience for beauty brands.

Currently based in Valencia, flexible with travel.

Languages proefficiency: 
English (C1), 
French (B1), 
Spanish (B1), 
Romanian (C2).

taplio

The Battle

Sorin Enache

Irina T.

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