Omniconvert

Providing the digital world with the proper tools to run A/B testing, Personalization, Customer intent Interactions and Qualitative research with branching logic Surveys.

Head of CRO Business Unit

Omniconvert is a growth enabler for mid-size eCommerce websites looking to become customer-centric. 
The team has data-driven business analysts, UX designers, developers and QAs 
The platform has an integrated approach, offering:
- real-time web personalization (based on weather, geolocation, cookie and behavior data, etc)
- A/B testing using an advanced WYSIWYG editor
- triggered mobile and desktop interactions (exit-intent technology, on-load, on-scroll or on-click)
- surveys with branching logic that you can easily build in order to get strong insights about specific segments of visitors (new, returning, sleepy, lost, VIP, etc)

Head of Operations

Head of Customer Success

- Facilitating Customer Onboarding
- Working collaboratively with Sales, CRO and Customer support teams to manage the end to end onboarding of customers onto the Marketizator platform.
- Deploying, tracking and managing inbound and outbound materials necessary for customer onboarding
- Troubleshooting onboarding questions from client and/or client service team
- Ensuring accurate set-up, perform Quality Assurance and respond to initial training questions after go-live
- Providing ongoing support for clients after go-live
- Ensuring a seamless transition for customers by delivering world-class service and a positive user experience
- Working closely with internal teams to constantly improve onboarding processes, documentation, and execution

Customer Success Manager

Cheri Bijou

- Developing, implementing and executing marketing initiatives and activities ( print, web, social media )
- Creating and carrying consumer research 
- Developing and implementing CRO strategies
- Monitoring market trends and competition 
- Developing, implementing and executing strategies in order to increase sales performance
- Preparing sales promotion plans for high sales periods
- Developing, implementing and improving procedures to link marketing activities with sales activities
- Integrating data in ECS;
- Website SEO analysis;
- Sales and stock management;
- Selection and purchase of the marketed products;
- Market analysis in order to find new opportunities for development;

Founder & Business Developer

Atlantic Grup Srl

- Establishing, promoting and maintaining company’s image and products in order to generate sales
- Analyzing marketing trends and monitor industry changes
- Designing, producing and distributing print materials such as brochures, ads and direct response 
- Promoting company’s image and offers at specialized trade show exhibitions
- Client presentations
- Coordinating property closings, overseeing signing of documents and disbursement of funds
- Website maintenance
- Social media activities 
- Managing press relations

Sales and Marketing Executive

Siveco Romania SA

- Importing data and fixing errors, into the local data base
- Commissioning of installed programs, client support
- Training for future users.

Business Consultant

- Business customer analysis - Customer's requests analysis as per developed activity and their correlation with the company's IT products
- Commissioning of installed programs, client support
- Training for future users

Junior Business Consultant

Head of CRO Business unit @ Omniconvert

At Omniconvert, we empower Direct to Consumer businesses worldwide to
create customer experiences that matter. From acquisition to delivery and
retention. To the consumers, for the consumers.

Our methodology sets our products & services apart: we strongly believe in
being data-driven and consumer-centric in a world where too many eCommerce
companies are shooting in the dark.

To this end, we’ve created the Customer Value Optimization Methodology - a
methodology aimed at improving Customer Lifetime Value - #CVO.

We built our Software products and our Managed Services branch with the CVO
methodology in mind.

At the same time, we’re passing on the CVO methodology through the CVO
Academy: a CVO course platform where global leaders & experts contributed to
creating an all-encompassing course for Customer Value Optimization.

Book a free call and let’s chat about how we can help your company:
www.omniconvert.com

Sorin Enache

Meesenburg România

Digital Marketing & eCommerce Lead, International

Meesenburg is the leading building materials' specialist and service partner for building industry mainly concentrating on windows and doors. HQ in Flensburg, Germany.

As a Digital Marketing and eCommerce Manager I have created the B2C eCommerce sales channel of the company in Romania and its digital presence on this market (web / social media / email / marketplace / PR). 

- Main eCommerce sales channels: meesenburg.ro and emag.ro
- Generated over 60K eCommerce orders - eCommerce Champion with highest growth rate in 2023, 2022 and 2021 among all Meesenburg subsidiaries
- Managed and mentored two team members, providing guidance and direction to achieve individual and team goals
- Created loyalty programs based on customer segmentation and RFM Analysis
- Defined the eCommerce strategy, product assortment, merchandising and processes (commercial strategy, pricing, inventory levels, introduction of new brands and products)
- Coordinated all eCommerce vendors and platforms (2 software development agencies, 2 digital marketing agencies, 1 design agency, 5 marketplaces including eMag.ro, 1 marketing automation platform, 1 sales bridge, 1 translation agency)
- Managed the yearly digital marketing budget while being obsessed with conversion rate optimization (CRO) of the campaigns (ROAS > 8)
- Top 5, first page organic SERP (SEO) for strategic categories and URLs - 3.6M impressions and 144K clicks in 2023 (organic only)
- Above industry average eCommerce conversion rates and average order value
- Led the development and maintenance of the eCommerce platforms (Prestashop and Shopify)
- Assured seamless API integration of the eCommerce platform with the ERP, CRM, marketplaces, marketing automation, payments processor, shipping providers, aggregators and analytics platforms (UA, GA4 and Matomo, Google Looker Studio)
- Development of meesenburg.ro, triotherm.ro, meesenburg.co.uk, meesenburg.pl and responsible for the RO translation and localization of stroxxenergy.com

Digital Marketing & eCommerce Manager, Romania

OnTarget - Digital Marketing Agency

- Orchestrated and executed highly successful digital marketing strategies, driving profitability for a diverse array of international brands and clients. Notable collaborations include Organic India (OTC), SOiL (OTC), AT Augsburg (automotive), PageOne Consulting (business consultancy), Maria Nautic (training & leisure), Raid (rent-a-car), 4Coachingandbeyond.com (HR), Exact Business Solutions (market research), Ivatherm (cosmetics), and numerous others
- Spearheaded comprehensive eCommerce digital marketing initiatives for ZenBee.ro and Ivatherm.com encompassing a spectrum of strategies: Facebook Ads, Google Ads, Influencer Marketing, Newsletter campaigns, marketing automation, SEO optimization, website development, content ideation, as well as meticulous data analysis
- Crafted compelling presentation websites, eCommerce platforms, and a suite of lead-generation tools to further enhance brand visibility and customer engagement

Digital Marketing and eCommerce Consultant

- Evangelist of the IBM Watson Assistant solution (SaaS artificial intelligence chatbot) in digital marketing campaigns and events https://www.ibm.com/cloud/watson-assistant/
- Lead generation via digital marketing tactics (BANT content syndication, webinars, events, sign-up forms, trials, demos)
- Acquired deep insight into the local markets with respect to customers, trends and competition. 
- Led the SaaS War Room in Europe with focus on deals progression via Account Based Marketing and digital tactics
- Generated +1400 responses and hundreds of qualified leads, USD >1 Mil revenue in Europe.
- Led the quarterly marketing planning of the Future of Customer Care digital marketing campaign.
- Worked with sellers, business partners and marketing peers on enablement activities (briefing calls, client success stories, external webinars)
- Stand-in Campaign Manager during 1H19 - planning and driving the digital campaign tactics (Paid, Owned, Earned) on multiple digital channels: Linkedin Ads, email, webinars, Twitter Ads, content syndication, campaign landing pages, Display Ads, Search Ads, tele outbound, etc
- Organized 4 external webinars in UKI and DACH with 3rd party vendors on the future of work topic
- Responsible for the quarterly and yearly Watson AI marketing plan in Europe; owner and developer of annual marketing plan with quarterly refresh based on regional direction and local business priorities
- Recognized by the Europe IBM Cloud Vice President for the best performing digital marketing campaign in 1H19
- Delivered unique/compelling point of views, strategic messaging and leadership proof points improving the BUs' market position, competitive advantage and business results

Product Marketing Manager, Watson Artificial Intelligence digital squad, Europe

- Responsible for evangelizing IBM Blockchain technology in Europe with the help of thought leadership and digital content
- Winner of the CMO Award for Efficiency of the IBM Blockchain developers’ digital marketing campaign: “One of the best performing campaigns in Europe“ Michelle Peluso, IBM CMO
- Owner of the digital marketing content budget and responsible for the selection and relationship with the advertising agencies
- Coordinator of the IBM industry content marketing team (4 members) and internship lead. 
- Main case studies projects coordinated: TenneT TSO BV (Benelux), Deutsche Bahn (Germany), Koopman Logistics (Benelux), We-trade (Ireland), KIR (Poland), S-Group (Finland)
- Coordinated the content strategy for Line of Business and developer audiences. Led IBM’s participation at the Money2020 Europe 2017 event in Copenhagen and created 18 video interviews with IBM executives and clients
- Coordinated the enablement activities for field sales and tele-sales representatives
- Led the content marketing side of IBM's GDPR digital marketing campaign in Europe

Digital Content Marketing Manager, Blockchain, Europe

- Responsible for marketing management, content strategy and European content budget. 
- Crafted stories and content experiences that promoted IBM industry solutions on the European banking market
- Owned the industry enablement in Europe for sellers and marketers via webinars and guidance calls.
- Crafted digital marketing assets using external and internal vendors: landing pages, blog articles, whitepapers, infographics, social tiles, thought leadership studies, webinars, newsletters, videos, interviews, case studies, online assessments
- Revamped industry newsletters based on A/B testing and achieved 87.5% performance improvement
- Coordinated the localization of global assets for multiple European languages
- Organized and promoted IBM’s participation at global industry events via pre-during-post marketing campaigns: Money2020 in 2016 in Copenhagen, EBADay in 2016 in Milan, SIBOS in 2016 in Geneva, etc 
- Campaign Management: managed the Cognitive Bank digital marketing campaign in Europe

Digital Content Marketing Manager, Banking, Global

- Responsible for market opportunity identification, lead generation, planning and marketing strategy development for the consultancy arm of IBM within the European banking market 
- Organized IBM's participation at large pan-European industry events: RiskMinds 2016 Amsterdam, Customer Experience Exchange in Financial Services 2015 London, SAP Financial Services Forum 2014 London
- Led the European Risk Management marketing campaign with traditional (print, events) and digital tactics  (webinars, social media, content creation - whitepapers & video)
- Delivered regular training and presentations to sales and marketing
- Recognized for multiple best practices: account briefing pack, in-house webinars, event enablement kits.

Market Segment Manager, Financial Services Solutions, Europe

EFMI Business School

- Started and managed the EFMI Business School office in Romania (Dutch market research org. with revenue > EUR 5 Mil in 2010 www.efmi.nl)
- Portfolio of new clients in Romania: Carrefour, Unilever, Vincon, Meda Prod, Barilla, Bergenbier, Titan. - Organized and moderated the “Emerging Topics in Food Retailing” conference in 2011 - over 120 C-Level participants
- Led a team of 3 highly skilled market research professionals
- Full profit & loss responsibility
- Co-author of the “Romanian Food Compass 2012 – 2013: Executive Survey & Market Trends” report

Country Manager

Microsoft

- Responsible for the Academic Program whose mission was to evangelize Microsoft technologies into academia
- Delivered numerous presentations at the main Romanian academic centers, job fairs and IT events. 
- Content marketing creation & online marketing responsibility
- Program budget & development roadmap ownership
- Contributed to signing a Memorandum of Understanding with University of Transylvania, Brasov
- Contributed the summer internship program definition

Marketing Program Manager

Experienced Digital Marketing and Sales professional with passion for eCommerce and ethical leadership. Led highly skilled teams of up to 4 people in accomplishing the sales plan while digitally transforming international organizations. In my most recent role at Meesenburg, I generated over 60,000 eCommerce orders, totaling more than €3 million in revenue for a start-up business unit.

My specialties include Conversion Rate Optimization, eCommerce platform development and management (Shopify, Prestashop, Opencart, WooCommerce), Business Processes Definition, Digital Analytics, Digital Campaign Management and Commercial Strategy.

Please contact me using the following coordinates:
E-mail: alexandru.ionescu2005@gmail.com
Telephone: +40722820240

Digital Marketing • Performance Marketing • Lead Generation • eCommerce • Content Marketing • Digital Merchandising • Sales • SEO • Social Media Marketing • Search Engine Marketing (SEM) • Paid Media • Google Ads • Meta Ads • Content Strategy • Online Marketing • Marketing Automation • Google Analytics • Product Owner • CRM • Agile working • Retail Marketing • Digital Transformation • API • Artificial Intelligence • Promotion Management • Change Management • People Manager • ERP • eCommerce Marketplaces

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Sorin Enache

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