Ena Mandic

Head of Customer Success @ Expandi | Expert on Outbound & SaaS growth

👉🏼Sales, as my first love and a part of my DNA.
👉🏼Joined lempire early days to handle support and sales.
👉🏼Built full support processes and documentation from scratch for lemlist and lempod.
👉🏼Handled all tickets, demos and sales on my own for initial 2 years. 
👉🏼Built several CS teams, as we acquired more companies and released products. 
👉🏼Consistently maintained a Customer Satisfaction (CSAT) score above 97% annually.
👉🏼Managed and scaled the customer support team from myself to 12 members.
👉🏼Ensured high-quality support through comprehensive training and robust documentation.

What You'll Get by Following Me:

🏆 Tips on how to incorporate AI to assist you and not customers directly.
🚀 Actionable tips for building and scaling customer support teams
🔥 Strategies to enhance customer satisfaction and loyalty
💼 Insights into support processes and documentation best practices

Let’s connect and grow together! 🌟

Head of Customer Excellence 

Head of Customer Success @lemlist, lemwarm, Taplio, Tweethunter

Helping Brands To Grow (& Scale) Their Business By Using Infographics & Performance Marketing Which Works In The Now | Host of AravinthX Podcast Show

I’ve been in digital marketing since 2009 — long before algorithms, funnels, and “growth hacks” became buzzwords.

Over the last 15+ years, I’ve worked with 800+ businesses across EdTech, FoodTech, eCommerce, Manufacturing, Event Ticketing, Sustainable Energy, and service industries — helping them scale using ads, SEO, and growth systems that actually hold under pressure.

What that looks like in numbers:
- ₹57.8 Cr+ in paid ad spend (META + Google)
- 40,000+ paid leads and 80,000+ organic leads
- 40000+ keywords ranked using blog + backlink systems
- Average ROAS 8.2 (last 3 months) | Overall ROAS 5.8

Growth programs and systems deployed across multiple high-scale brands

I don’t run ads in isolation.
I don’t “do SEO” as a checklist.

My work sits at the intersection of traffic, intent, conversion, and infrastructure — because most marketing failures don’t happen at the ad level.

They happen after the click.

A shift that shaped my thinking

Over the years, I saw a pattern repeat again and again:

Good creatives.
Decent budgets.
Experienced teams.

Still — inconsistent growth.

That’s when it became clear:
Marketing problems are usually systems problems.

Broken funnels.
Weak post-click journeys.
Misaligned SEO + paid strategies.
No clarity on what happens after demand is generated.

That insight now defines how I work.

Beyond execution

Alongside consulting, I’ve also trained and worked closely with teams and founders:
- 500+ students trained in full-stack digital marketing modules
- 1000+ professionals trained through paid META Ads workshops
- Hands-on involvement in campaign strategy, optimisation, and scale — not just teaching theory

This keeps my thinking grounded in what actually works today, not outdated playbooks.

What I do today

I work with founders, operators, and growth teams who want clarity, not noise.

- Brands → Build predictable, profitable growth using Ads + SEO + Conversion Systems
- Entrepreneurs → Fix growth leaks and scale without burning budgets
- Teams → Align performance marketing with long-term business outcomes

If you’re looking for:
Vanity metrics ❌
Generic growth advice ❌

I’m not the right fit.

But if you want:
- Clear diagnosis
- Strong judgment
- Systems that scale

We’ll get along well.

📍 Chennai, India
💬 Open to advisory, consulting & strategic collaborations

Aravinth R

I keep asking myself this question lately.

“enna write panalam?”
“epadi write panalam?”

funny thing is…
I’ve been in this industry for 15+ years.

I can plan campaigns.
I can analyse ads.
I can scale performance.

but when it comes to writing a simple linkedin post…
sometimes my mind goes blank.

maybe it’s because of work.

Internal meetings.
Campaigns running.
Numbers to track.
Problems to solve.

by the end of the day, the brain just feels… empty.

and then comes this pressure.

“be consistent.”
“post regularly.”
“build your personal brand.”

I know consistency matters.
I’ve told this to many people.

But honestly, it’s not always easy.

So I’m trying something simpler now.

no carousels.
no heavy designs.
no complicated posts.

Just thoughts.

maybe text.
maybe text + image sometimes.

like how people write on X (twitter).

just sharing what i learn, what i observe, what i experience.

not trying to impress anyone.

just trying to add a little value.

But one thing I’m still curious about.

How is LinkedIn really working right now?

Does timing still matter?
Does engagement in the first hour still matter?

or is it simply about the value of the post?

honestly…
I don’t know.

So I’ll just keep writing.

let’s see where it goes.

See you tomorrow. 👋

Growth & Performance Systems Architect | ₹57.8Cr Ad Spend | ROAS 8.2 | Ads, SEO & Conversion Infrastructure

This is just my opinion.

I’m not here to blame anyone.


In the marketing industry, giving awards is actually a good thing.
especially for underrated people.
recognition matters.

But the nomination and award process probably needs some rethinking.

having a jury panel to shortlist nominees is a good idea.
but deciding the final winner purely based on online voting…
i’m not sure if that’s the best approach.

Let me explain with a simple example.

Two people are nominated.

Both have similar experience.
Both have done good work.

But one person has a strong network and a lot of connections.

So naturally, that person gets more votes.

The other person may have done equally good work,
but has fewer connections or visibility.

So fewer votes.

and finally… loses the award.

So the question is:

Does that mean the second person is less deserving?

I don’t think so.

We’ve already seen how this plays out in some industries.
in cinema, for example, awards sometimes feel more like popularity contests.

I just hope the same thing doesn’t happen in our industry, too.

Recognition should celebrate real work, not just reach.

What do you think?

In my last post, I shared how one of our meta ad accounts got disabled.

- Campaigns stopped.
- Leads slowed down.
- CPL shot up.

Now things are slowly getting back to normal.

our CPL dropped from ₹1600+ to around ₹1100.

This is for paid leads worth ₹299.

Our target CPL is ₹800, so we’re still working towards that.

Interestingly, I didn’t make any major changes in the ad account.

The first few days were just about finding the winning ads and scaling them.

After that, we left the campaigns untouched.

Sometimes the best optimisation is not touching anything for a while.

and slowly… CPL started dropping.

But another interesting insight came from somewhere else.

We tried WhatsApp marketing using our existing leads.

failed leads.
old leads.
people who never enrolled.

In just 2 days, we generated 25 leads.

CPL came down to ₹354.

much lower compared to meta.

The real learning for me from this experience:

Don’t ignore your old leads.

sometimes the easiest growth is not from new traffic.

It’s from the people who already showed interest once.

A few weeks ago, one of our meta ad accounts got disabled.

Meta asked for verification.

We did it.

and immediately…
permanently banned.

totally shocked.

Our major campaigns stopped.
and when you run performance marketing, that means leads stop too.

No panic.

I immediately shifted the campaigns to another ad account.

Because in our business, daily leads are not optional.

Meanwhile, Karthick (our CMO) contacted Meta Singapore support and raised a ticket.

We were confident about one thing.
We never violated any policies.

Later, meta support explained something interesting.

Sometimes the issue is not a policy violation.

If too many users report an ad,
The algorithm may automatically flag it as problematic content.

Another thing they suggested:

Keep checking the landing page content regularly.
What was approved earlier may not always pass future checks.

That was a good lesson for me.

Lesson 1: always maintain ad quality.
Lesson 2: If an account is banned, don't panic. Contact support and explain.

If your account has a strong transaction history, there are chances of recovery.

New accounts rarely get that chance.

after a few days…
The ad account was finally restored.

Problem solved?

not really.
The leads slowed down.
CPL went high.

all the earlier optimisation work… almost gone.

So we did what marketers should always do.

adapt.

We started testing:
- different creatives
- different ad accounts
- different angles.

And one more thing.

We activated WhatsApp marketing using Gallabox.

We reached out to:
failed leads
old leads
people who never enrolled

slowly the lead flow started coming again.

from Meta.
from WhatsApp.
from Google.
from Organic.

not perfect yet.

But moving again.

The real lesson from this?

Never depend on just one channel.

Good marketing is not about running ads.

It's about using every opportunity when things break.

That’s today’s lesson.

taplio

The Battle

Ena Mandic

Aravinth R

Followers

Posts

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Performance ScoreAravinth R's LinkedIn Performance

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taplio

The Battle

Ena Mandic

Aravinth R

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aravinth R's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAravinth R's LinkedIn Performance