Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

Penfriend

Penfriend is the best goddamn AI content generation tool out there. Built from my last 10 years of content advising that's resulted in $30.6m in revenue for clients from organic traffic.

We're building Penfriend to be the toolbox for your content team to win in 2024.

Co-Founder and CMO

The Penny Drop

Head Writer

fivethreeoh

Creating SEO sprints to take your SaaS's content team to the first page. Turning 12 months of SEO into 12 weeks.

Founder

Explor Digital

GrowthMinds

Head of SEO

Content Hacker and SEO Strategist at GrowthMinds

Growth Hacker

Walsh - Structural and Civil Engineers

4D visualisation

⚡£23M revenue from Organic Growth for SaaS with Content Marketing Sprints | Storytelling, SEO and Content Marketing ⚡️

Your AI content sucks.
Your competitors' AI content sucks.
Everyone's AI content sucks.

And you know what's worse? You're all paying through the nose for it.

While you're sitting there wrestling with prompts like a cat trying to open a doorknob, we've built something that actually works. Because unlike every other "revolutionary AI tool" (looking at you, [REDACTED]), we know it takes more than 10 prompts and a prayer to write content that doesn't sound like it was outsourced to a drunk toddler.

We use 450+ prompts. Overkill? Maybe. But at least our stuff doesn't read like it was written by an AI having an existential crisis.

Some receipts for the skeptics:
↳ Slapped 400 blogs on our site = 10x traffic in 3 months
↳ Halved content budgets while 5x-ing output (yeah, your Content Manager's been lying about costs)
↳ Helped tiny startups pimp-slap Fortune 500s right off page 1

After a decade watching the B2B content circus, I've seen every "game-changing" tool and "revolutionary" AI writer. Most of them belong in the same trash bin as your last strategic plan.

Here's the uncomfortable truth: Your investors aren't buying your "we're playing the long game" BS anymore. They want to see organic traction, and your three LinkedIn posts from 2023 aren't cutting it.

You need Penfriend.ai if:
✓ Your competitors are living rent-free at the top of Google while you're still "building awareness"
✓ VCs are ghosting you because your "organic presence" looks like a digital ghost town
✓ You're burning cash on content that reads like it was plagiarized from a terms of service agreement
✓ You're ready to stop being the industry's wallflower and start being its problem child

Sound familiar? Then you're exactly who we're looking for.

The hard truth? You suck at AI. But it's not your fault. You've been sold a lie by companies who think "AI writing" means letting GPT go wild after a two-prompt foreplay.

We fixed it. Because someone had to.

DM me "PAGE ONE" and I'll show you how we're helping companies terrorize their competition online.

P.S. If you're happy with generic, soulless AI content that sounds like everyone else's, this probably isn't for you. And that's okay. Someone has to keep the internet boring.

taplio

The Battle

Emma Loveday

Tim Hanson

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