Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

Brewing Brands

We help marketing agencies attract their dream clients with powerful branding that speaks to their audience and wins their trust at all touchpoints.

Creative Director, Lead Strategist

Together We Design

Lead a branding project where I established the personal brand strategy and creative direction for a career coach, so that he can communicate his brand and connect with his audience.

Assessed Together We Designs Instagram presence and advised the team with possible content executions and initiatives, so that they can connect with their audience and demonstrate expertise.

Graphic Design Intern

Canva

Graphic Designer

Tugon Ateneo

Tasked to manage the organization's social media accounts, and oversee the creation of all traditional and non-traditional promotional materials, and all forms of documentation. Also closely supervised the Creatives and Documentations teams to ensure a smooth flow in the organization's projects.

Tugon advocates against the existence of child sexual abuse and abandonment in the country. We organize and facilitate activities that suit the developmental needs of the children and foster the recovery and growth of the survivors. By raising awareness, we engage and empower the community in the prevention of these realities.

Communications Director

Lead the Creatives Team of one of the organisation's flagship projects, Adoption Awareness Month (AAM). As the Creatives Team Leader, my responsibility is to oversee the planning and execution of all traditional and non-traditional promotional materials to be used for the event. I also closely communicated with the other teams in order to ensure alignment for the overall direction of the project. 

AAM 2019 aims to further widen the reach of the organization's advocacy, and to shed light on the realities of child abandonment in the Philippines in order for people to know and normalize that adoption is always an option.

Adoption Awareness Month Creatives Team Leader

In charge of the creation of traditional and non-traditional promotional materials of the organization.

Creatives Team Member

Hydra Design Group

Intern

Personal branding for Coaches & Consultants ⭐️Be taken seriously and look like the expert that you are 🚀 Attract your ideal audience through clear messaging and engaging content

Do you post content at least 3x a week, but only get inquiries from unqualified leads?

Or maybe you send 20-50 cold emails or DMs a day but barely get a response?

When it comes to closing referrals, it’s an easy game.

But when it comes to closing inbound inquiries or outbound leads, there’s always some sort of pushback or a need to convince.

You’re always just an option, but never THE option.

Every guru says that marketing and lead gen is a numbers game.

So you might think that more effort = more results.

You end up losing so much time or spending thousands of dollars in the process.

But what if I tell you there’s a way to put in less effort for maximum results?

Where we spend less time and money, to attract ideal clients worth $2k, $3k, $5k, $10k or more.

How?

Through the right positioning, clear messaging, and scroll-stopping design.

Ignoring these 3 things can mean losing countless opportunities to work with your ideal clients.

Imagine how many times an ideal client may have gone through your content, page, or website, but skipped it or closed it just because your brand wasn’t connecting with them.

But if you get this right?

It becomes easier for you to stay top of mind, be known for what you do, and become the go to.

Hi, I’m Patty! The founder of Brewing Brands 👋🏻

We’ve helped 60+ brands cut through the noise with professional branding that stays true to their vision and speaks to the heart of their target market.

We’ve helped clients like Brylle Barriga, close a 5-figure USD deal for his Webflow Agency on LinkedIn after working on his brand strategy & identity….

And clients like IT-Creed PPC build a community of ~400 people and receive 70 students in their first cohort for their Google Ads course…

We’ve also helped smaller solopreneurs and coaches like Rein Jumawan and Pat Matti confidently show up in front of their ideal clients.

If this is something you want for your brand too, then send a DM to inquire.

If you want to do it on your own, then these resources might help:

👉🏻 Undiscovered to Standing Out Training: In this free training, you’ll find out the 3 key ingredients that have helped my clients close a 7-figure project, and the #1 mistake most make when trying to stand out.

🔗 https://brewingbrandsph.com/from-undiscovered-to-standing-out-training/

👉🏻Sample Brand Manual: Not sure what to do next for your branding? Check out our agency’s Brand Manual. It contains everything we deliver to our clients –from the brand strategy, identity, content, to design.

🔗https://brewingbrandsph.com/brewing-brands-brand-book/

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The Battle

Emma Loveday

Patty Roxas Chua

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