Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

FinancialHealthClub

I’ve always been more of a creative type. Little Martin had big dreams of being a musician, taking on the world one stage at a time.

So it’s not a surprise really that I hated a lot of the attitudes in the world of finance.

Yes, I was a stockbroker in a past life (please refrain from drenching me in holy water), and I’m a qualified chartered financial planner.

I lived the suit and calculator life, but it wasn’t for me.

Because from the deepest, darkest depths of my proud Scottish heart, I actually give a sh*t about your financial future.

Money is still a pretty sensitive topic for many.

Some even still consider it ‘taboo’ to speak about aloud.

I understand that it might feel uncomfortable at first to have such an open and honest conversation about it.

But together, we’re going to put it all on the table, without judgement.

I’m here as your financial ally and confidente.

Because I don’t want money to feel like the problem, when it can be the solution.

DM me (or book through the link in my bio) for a complimentary financial check-up.

Financial Mentor

Schroders Personal Wealth

Not everyone needs a financial advisor.

What everyone does need, is financial knowledge.

I’ll never forget sitting opposite a client who had come to me for a full A-Z breakdown of his current financial situation.

This gentleman had done well for himself.

A successful business owner who’d carved out a career in the computer game industry.

I crunched the numbers, laid it out for him, and explained his financial position.

And his financial position was GOLDEN.

I asked, “So, would you like to invest 150K in (some jazzy fund)?”

His reply?

“No, I’m good. I just wanted to know that I had enough and whether or not I could do better”

That was it.

All this chap wanted was financial peace of mind and some pointers on how to manage what was available to him in the best way possible.

And this is when I realised that not everyone needs a financial advisor.

Some just need a financial coach in their corner who is invested in their financial health, and can show them how to make the most of their hard-earned money.

The client above didn’t want to pull the wool over his eyes.

He didn’t want to sit and hope everything was hunky-dorey.

He didn’t want to risk his financial future by living ignorant bliss of his financial present.

This can be simple.

It can be manageable.

And you don’t need to be a genius to manage your money.

But you do need to be aware.

If you’re ready to start building your wealth and bring money to the forefront so you can calm your ‘will there ever be enough’ worries…

Send me a DM for a complimentary financial check-up.

Taking control of your life starts with taking control of your money.

Personal Wealth Adviser

IFA CENTRE

IFA Centre

AXA Wealth

Responsible for delivering both new and existing business within the specialist products area of Axa, specifically targeting Pensions, Offshore Bonds and Investments.

Axa Wealth

Your Financial Friend | Honest Financial coaching and guidance for creative professionals | Let’s make money the solution, not the problem | Financial Guitar Guy🎶

You know you are smart and you’ve done all the right things’ to get a grip on your finances but you…

-Feel like your financial future is looking sketchy
-Never feel like you know where you are heading
-Feel like freedom is getting further away not closer

It’s not your fault.

1 in 2 adults don't feel confident managing their money. 24 MILLION people in the UK.

You know you can't let this slide, you've got responsibilities and times a-ticking...

But the mere thought of having to deep dive into your finances makes your skin crawl

Martin Lewis has some good advice, but HOW do you apply it to YOUR circumstances?

Every attempt leaves you even more embarrassed because ‘you should know this

But listen…

Everyone - no matter where they start - can build financial wealth.

Whether you begin with 200 or 200K, you can be wealthy if you know the way 😃

You just need AWARENESS of your current financial situation, and a little trust in your financial friend (that's me).

Because it can feel sh*t-scary to put your money where your mouth is.

With me, you’ll have a safe space to ask ‘silly’ questions (You guessed it, there are no silly questions)

We’re going to fill in your financial gaps so you can:

Use your money to create more money
➡️Know exactly how to Invest to support a wealthy life
➡️Optimize your lifestyle and secure your future financial freedom
➡️Proudly teach your children how to build THEIR financial wealth

Sound like a plan?

Ping me a DM or head to my featured section to get Started today

taplio

The Battle

Emma Loveday

Martin Macleod

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