Disgustingly Good Copy

Email Storyteller & Sales Copywriter

'That's exactly what I wanted to say, I just didn't know how to say it'

I know that you know your ideal client inside and out.

You know them better than they know themselves.

But what you don't know, is how to COMMUNICATE that knowledge. You're stuck in 'expert mode'. 

And your copy is lacking punch and panache.

Your words should lovingly slap your audience in the face with how hard they resonate. You know when you watch a play or film or read a book that just gets it so right, you can be painfully gut-laughing and sobbing like a baby within the same breath?

That's what great copy achieves.

It's the tragedy of showing the reality of what is...

And the close-enough-to-touch fantasy thrill of showing what could be.

Those with the beach balls to be bold, daring, and experimental with their copy, win the game.


If you're a scaling online service provider, coach, consultant, or course creator who knows the power of cherry-picked words that karate chop your prospects in the heart space...

I might just be your gal.

If you dare to pour gasoline on your copy and set the internet on FIRE, I can help you with:

>> Website copy
>> Sales Pages
>> Email copywriting

Swing by the DMs for a low-key chat*
Or peruse the website: www.emmaloveday.com

*Low-key being the focus there, I'm so chilled I'm practically horizontal - apart from when it comes to writing copy that converts, of course ;)

Sales Copywriter

March 2020, I was let go with one day's notice.

My mum said, “There are loads of jobs going in Tesco”

And she kept on and on and on.

The relentless nag of your mamma, nothing quite like it.

Except I was looking for other things.

I was looking for writing jobs.

I told her, “Mam! Stop going on about Tesco!”

Why does this tiny Welsh woman insist on me getting an £9 p/h job?

👉No flexibility.
👉Horrible working hours.
👉Everything I'd just come from.
👉Everything I wanted to avoid



As a starting point, I was showing her writing jobs that were £35 p/h.

(Not too shabby, says the queen of minimum wage)

👉Work from home. Cushty.
👉Hyper flexible.
👉Build my copywriting biz on the side? HELL YES.

Could she not see?

But actually, she couldn’t.

My parents didn’t know or understand the skills I had.

They didn’t know I could make money with said skills.

They didn’t see it as a viable option.

They didn’t really believe I could get those jobs.

And not because they didn’t have faith in their day-dreaming kiddo…

But it just wasn’t their world.

👉Get a ‘stable’ job.
👉Set hours
👉Guaranteed income
👉Perks and benefits

Hear me now, lovely people…

I am not above working at Tesco or anywhere else.

I’ve worked in all kinds of jobs and am not above any of them.

But when there is a possibility for things to be better, why wouldn't you take it?


That year I donned my copywriting badge of honour.

I became: 

>>Ghostwriter to acclaimed psychotherapist and anxiety expert, Anxiety Josh.
>>Social media content writer & SEO strategist to Kimberely Quinlan of My Anxiety Toolkit.
>>Long-form article ghostwriter for Jewellery Blog (wishes to remain anonymous)
(Taken from 0 traffic volume per month to 35,000 visitors per month in less than 9 months)


I always saw myself as a writer, but this is the year my professional career began.

Freelance Writer

Socially Anxious Actress

From the age of 12, it was my job to understand what's going on inside your head better than you do.

I was an actress dah-ling.

**flicks poncey scarf around kneck**

The strength of your performance was determined by how well you understood the characters:

👉 Circumstance
👉 Struggles
👉 Motivations
👉 Relationships (with themselves & others)
👉 Their beliefs (the helpful and unhelpful)

You become so good at this, that when you're onstage, there are no clear lines between where the character ends and you begin.

Two become one (as the Spice Girls would say)

And voila, your audience is fully invested.

👉We feel the characters PAIN.
👉We want them to WIN.
👉We're GUTTED when things don't work out.

They are so damn believable.

They are so damn relatable.

A serious actor takes this seriously (seriously).

The research, experimentation, and ideation come long before the rehearsal room and continue right up to showtime.





You should know your ideal client so well that their therapist wouldn't spot the difference if you attended the session in your IC's place.

This is the difference between copy that's 'like-worthy'...

...and copy that is 'where-do-I-sign-up-worthy'.

It all begins with a deep dive into understanding your IC the way an actress makes it her mission to understand her character.

Because THEN...

You can make your copy something your prospects can believe and invest in.

And if they believed in the transformation you offer, just think of the difference that would make to your business.


**Takes grandiose bow**

***Prances off-stage**

Actress & Scriptwriter

Fraser Hart

I was top diamond sales exec for 2 years despite working with Dick, a 64 years old gemologist who had been in the trade for over 40 years.

Here’s the reason why:

Dick was a walking bag of intrigue.

👉64 years old.
👉Had a 40-year-old wife
👉Had a 5-year-old daughter.
👉Came from Alabama.
👉Bit racist.
👉Bit sexist.
👉Bit homophobic
👉Bit of all the things I'm pretty much not okay with.

(Made for some riveting conversations tbh)

He was a fully-fledged gemologist.

Worked in the diamond industry for over 40 years.

There was nothing he didn’t know.

But, for the two years, I always outsold him.

**Puts on DIAMOND AMBASSADOR badge of honor**



Why was it that?

Because I bothered to care about my customers, regardless of the sale.

Engagement ring buyers were my fave.

...Who is your partner?

.........Tell me all about them?

....................How did you meet?

..............................How are you going to propose?!

Let’s talk about how well you know them.

❤️What style would they like?
❤️How would they describe themselves?
❤️Classy, blingy?
❤️Less or more?
❤️Timeless or one-of-a-kind?




Dick, didn’t care.

(It's ok, he'd admit it)

Having Dick as your salesperson must have felt like going to a gemology lecture you never signed up for.

❌He talked about the 4 C’s.
❌He talked about the FEATURES.
❌He never talked in terms of human emotion and experience.
❌He never got excited with them.
❌He really didn’t LISTEN.

There was nothing I loved more than seeing a couple walk back into my store because they then wanted to buy their wedding ring from ME (not Dick 😜)




If human connection isn’t important to you, it will show in your online business.

People buy from people.

People buy from people they connect with.

And they connect with people who actually CARE.

Show them you're interested in them and they will be interested in you.


A.K.A - 

👉Don’t be a Dick.

I mean... don't be LIKE Dick.

Diamond Ambassador/ Store Trainer

Disgustingly Good Copy | Turn your copy into clicks, and clicks into clients | Direct Response Copywriter | Founder of Conversion Copy Academy

Oh, you want an email list of die-hard fans chomping at the bits to hear from you, go nuts every time you make an offer, and get replies like, “These are the *only* emails I read from start to finish”?!  

Turns out, that’s my *not so* hidden talent.

The problem is, inboxes are drowning in half-baked emails. Why should anyone read yours?

I'll tell you...

Because while your competitors go shallow with dead-inside listicles and AI slop… we’re going DEEP with relatable stories, audacious POVs, and high-level advice.

Making *yours* the emails readers make time for, no excuses.

We’re talking 12 series and 20 years of Gavin & Stacey without missing a beat, kind of dedication. We’re talking “I’ve watched all 264 episodes of Frasier THREE TIMES… and I’m ready to go again” kind of dedication.

That’s the type of emails I write.

Story-led, personality-packed emails that make readers feel as comfortable with you as they do with characters from their favourite 90s sitcom.

Imagine if you could:

✅Get replies after months of inbox silence
✅Fill your calendar because you’re always on their mind
✅Send emails *knowing* they’ll help you make sales today, or tomorrow
✅Quit the social slog and sell straight from the inbox by smacking SEND.
✅Build a crowd of you-loving lunatics who spread your name like some scandalous secret.

That’s what happens when you build an A-list and send A-list emails.



👉I work with gutsy coaches, consultants, and founder-led service-providers committed to their email marketing the same way a kid is to keeping their Tamagotchi alive.

(except THIS Tamagotchi rewards you in sales… not sad little beeps).

I'm an ex-actress and scriptwriter who brings the melodrama, unexpected twists, and sitcom-style storytelling flair to an inbox near you. 

Think stories that SLAP so hard, your readers will turn the other cheek just to feel it again.
(Sadists? Maybe. Smart? Definitely).

I’m serious about your business, your copy, and results… but I’ll also casually channel my inner Drag Queen mid-convo and yell “SHANTAY, YOU STAY!”

💅Because why so serious?

Life is better when you can find the funny (and so are emails, BTW).

🤫Some clients call me their dirty little secret.
Well, the secret’s OUT.

Your list is either a goldmine or a junkyard.
You get to choose.



Let’s grow a fandom of obsessed nutters who pay just to be closer to you and your gorgeous brain.

💌DM me for done-for-you email copywriting.

💌Or join the Copy Chops newsletter to ‘suss me out’ first, and even learn how to do it for yourself: emmaloveday.com/copy-chops

Emma Loveday

Ciorstain-Photography

I am certified in Human Design and Human Design for Business since 2023.
Human Design changed my life and now I am here to share my journey with others and guide the way,

How to work with me?

“𝙃𝙪𝙢𝙖𝙣 𝘿𝙚𝙨𝙞𝙜𝙣 𝙄𝙢𝙥𝙖𝙘𝙩” 
A 3 months high touch 121 program where I guide you on a journey of self discovery using the Human Design System. “The science of Differentiation”
 I will help you to understand AND embody your own soul design and will guide you into a deeper understanding about 

🌟 Who you really are
🌟 Your Personal Brand by design
🌟 What you are here to share 
🌟 How to bring that to the world in a way that is aligned for you AND works.
🌟 How to translate that into your business to make it sustainable, successful AND FUN!

This journey will not be short of being amazing, life changing leading to true empowerment!
It is the journey I have been on myself with incredible results and I am called to share it with more people.

Human Design Coaching and Mentoring

I help camera shy business owners stand out and look professional online by creating a bespoke bank of stunning, on brand images boosting visibility & confidence | Personal Brand Photographer | Portrait Photography 📷

I use 𝙃𝙪𝙢𝙖𝙣 𝘿𝙚𝙨𝙞𝙜𝙣 in my process leading towards the shoot. 

A total game changer!!!

𝙒𝙝𝙖𝙩 𝙩𝙝𝙚 𝙝𝙚𝙘𝙠 𝙞𝙨 𝙃𝙪𝙢𝙖𝙣 𝘿𝙚𝙨𝙞𝙜𝙣?
Human Design is a system that helps us to understand ourselves better, understand how are designed to exchange energy with the world and how we can show up and lead life in an empowered way. 
It is also called the Science of Differentiation and it is a mix of ancient wisdom and modern science 😎
Exciting, isn’t it?

Using Human Design makes a HUGE difference for my clients in general and of course also for the tangible outcome in the end - the images we are creating together. 

As a Human Design Projector, I have the gift to see differently and am able to connect with people on a deep level.
(Some even say that I can see into their soul … 💚)

I see my clients as who they really are (not in a creepy way 😅) and discover with them what they are truly here to share with the world.

It is often not far away of what they are trying to achieve anyways, but during their work with me 

🌟 Clarity arrives
🌟 Confidence and Self-Belief grows and 
🌟 they are ready to fully step into their innate power.

And this is what I will capture in their images too 📸

𝘐 𝘨𝘶𝘪𝘥𝘦 𝘺𝘰𝘶 𝘵𝘰 𝘦𝘮𝘣𝘳𝘢𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘸𝘪𝘵𝘩 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘧𝘦𝘢𝘳. 𝘐 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘺𝘰𝘶 𝘴𝘦𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘵𝘰 𝘢𝘤𝘵𝘪𝘷𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘮𝘢𝘨𝘯𝘦𝘵𝘪𝘴𝘮 𝘤𝘢𝘭𝘭𝘪𝘯𝘨 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴.
𝘐𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘳𝘦𝘢𝘭𝘭𝘺 𝘢𝘳𝘦 💚

Brand and Personal Brand Photographer - fuelled by Human Design

Licentiateship with the British Institute of Professional Photography

Photographer (LBIPP), Independent Business Owner

Panalpina

Responsible for one of the Top 10 Clients within the High Tech industry vertical for Europe, Middle East and Africa

Regional Key Account Manager EMEA

DB Schenker

Key Account Manager for a Top Semiconductor Client.

Global Key Account Manager

🌟 Are you camera shy and hate getting your photo taken?
🌟 Are you the face of your Brand and know you need to be out there to make your mission a success?
🌟 Do you feel uncomfortable putting yourself forward, because you lack images of you that you love? 
🌟 Are the images on your social media and website out-dated, from stock libraries, unprofessional or even non-existing?
🌟 Would you love to look professional online, stand out from the competition and attract more of your ideal clients?
🌟 Would a consistent, professional, on brand look boost your confidence and help you to move to the next level?

If so, I can help you!

I create a stunning and bespoke library of on brand images for you, that portray you, your business and what it is all about beautifully.

📸 I am an experienced and very passionate Brand Photography specialist
📸 I love to learn about your business in order “to get you” and fully understand what you are about, which will enable me to create the images you need to elevate your brand
📸 I will not leave you alone, we will brainstorm and get creative to develop what exactly is needed for your business to stand out
📸 I help you to get to the heart of your “why” and will be there all the way from planning to the shoot
📸 I can make even the most shy personality comfortable in front of my lens - really 😊
📸 I want you to enjoy the whole experience and to be over the moon with your photographs - that is my “why”


I have studied photography in Edinburgh and graduated with a Bachelor of Arts in 2011.
This was not my first career though.
When I left school my dad wanted me to go to University and get a proper job…..
I did that and studied business management - as you do!
I was even successful and went on with a proper career within the Logistics Industry.
Until I felt so frustrated and unhappy that I was ready to change.
I moved to Scotland, quit my job and started studying photography in 2006!
This was the best decision of my life, I loved every minute of it and appreciated so much that I was taught what I always wanted to learn.
However, the path was not that straight and after graduating with a BA in 2011, I was headhunted into a corporate job again, with an offer I could not refuse 🙄.
Fast forward - it took a few too many years to reverse that again, but I now I am finally and 100 % back in the profession I totally love!
And I am good at what I do, too!

I would love to work with you and give you the visuals you need to move your business to the next level.

DM me and we schedule a video call to find out if we are for each other.

taplio

The Battle

Emma Loveday

Kerstin Gruenling

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