Emma Ellse (Mentor / Coach / Trainer)

As an SME business leader, you and your team might be feeling the pressure to adopt AI—knowing it's the future, yet not quite sure where to start or how to keep up. New AI tools are emerging quickly, and it can feel overwhelming. How do you use AI in your business when the learning curve feels steep and the jargon never ends?

I get it. Many of my clients have been right where you are—curious about AI, knowing it could be a game changer, but unsure about that first step. It’s not about lacking ambition—AI can just feel confusing, which makes it hard to take action.

That’s where my bespoke training comes in. My mission is to make AI approachable, practical, and yes—even fun. Together, we'll break down those intimidating concepts into manageable, hands-on experiences that make sense for your business. My training sessions are all about:

Tailored Content: Designed for both you and your team, showing exactly how AI fits into your business.

Clear Takeaways: Providing insights you can implement from day one, so everyone feels confident about next steps.

Ongoing Support: Establishing a feedback loop, so you’re not left on your own—whether it’s a quick reference guide or a follow-up mini-session.

When you sign up for my training, you're taking the first step toward mastering AI on your terms. My goal is for you and your team to leave each session not just informed, but genuinely excited—ready to bring AI into your strategy and take the lead in your industry.

Without support, AI can feel like an intimidating mountain, holding you back from new opportunities. But with my approach, I’ll be there with you—simplifying the path, guiding your team, and making sure you have the tools, understanding, and confidence to become empowered industry leaders.

Ready?

Let’s turn AI from something overwhelming into something you master, making it work for your business growth.

DM me

AI Training for Business Leaders and their Teams 

Business and Marketing Consultancy, Training and Mentorship | Strategic Marketing Plan Development | Marketing and Business Growth Workshops | Business & Marketing Training Designed and Delivered

For over 25 years I've been helping talented professionals and their teams make sense of marketing to grow their business. I've helped them to Find, Win, Keep and Grow more of their most profitable clients through clever marketing strategies, award-winning campaigns, lead-generating social media and websites. I can help you too.

Over the course of my career I've have worked alongside sales teams and agencies with clients of all sizes, from large multinational corporations to startups in a variety of sectors.

I have a strong background in digital marketing, having started my career in 2003 developing strategies, working on websites, managing affiliate marketing and delivering email campaigns. I stay up-to-date with the latest industry developments through continuous CPD and as a practising marketer and trainer.

I have taught modules in Business, Strategy, and Digital Marketing for Nottingham Trent, written and delivered modules in Digital Marketing for Sheffield Hallam University, written and delivered an MSc Digital Marketing programme, and modules in consultancy, ecommerce &  business for students and SME businesses as a PT Senior Lecturer at University of Lincoln.

Today, I work as a high-level strategic Business and Marketing Consultant and Mentor, providing senior-level support to businesses that need help with Marketing Strategy, Planning, and Tactical Advice.

I offer mentorship programmes for Marketing Executives transitioning to Marketing Manager level and for Business Owners starting out in their business. 

Passionate about training, I write and deliver bespoke Business, Marketing, Leadership and AI Training for Education Providers and in-house teams. 

Book in for a chat https://calendly.com/emmaellse/free_30mins_chat

Marketing / Business / AI Consultant, Mentor - Course / Programme Creator and Trainer FIDM FCIM FHEA

Boardroom Advisors: Part-Time CEOs MDs NEDs for Scale-Ups and SME's.

Providing strategic advice and interim support to executive teams in growing SMEs and scale-ups. 
Boardroom Advisors have a breadth and depth of experience and expertise to provide the right advisor at the right time, with complete flexibility to supply advice and skills as and when required.

Strategic Advisor / Coach / Mentor 

Association of Business Mentors (ABM)

Providing local connectivity with the AMB members and giving a 'local' voice and presence to the Association and the value of business mentoring to businesses in the region.

Regional Ambassador - North 

Member of the development team supporting the delivery of the Government's Help To Grow: Management course for SME businesses. 

A vetted Mentor on the course supporting Businesses as a Mentor. A trained Facilitator  supporting other Mentors by running Peer Mentoring Circle groups to support Mentors in developing mentoring skills to deliver a best-in-class service. 

Writing and delivering a series of Mentor Masterclasses focused on business growth topic areas as covered in key modules on the Help To Grow: Management Course delivered to participants at the Business Schools.

Help To Grow: Management Course - Project Suppor / Mentor Peer Group Facilitator / Mentor Trainer 

Fully vetted and ILM7 qualified member of the ABM supporting SME businesses with Business Growth, Marketing and Leadership - Mentoring, Consulting and Training.

Member & ILM7 Qualified SME Business & Marketing Mentor

Lincoln International Business School - University of Lincoln

July 2023: Delivering the following modules on the Help to Grow: Management Course to leaders within SME businesses on behalf of the university for Cohort 1 :

- Organisational Design 
- Employee Engagement and Leading change
- Efficient Operations 
- Implementing Growth Plans

August 2023: Writing and delivering 6 workshops on Digital Marketing LincolnBased SME's as part of the Lincoln Be Smarter project. 

October 2023: Facilitating the Help to Grow programme for Cohort 2.

May 2024: Writing and Delivering 4x one day workshops for SME's as part of the Lincoln Be Smarter prpgramme. Topics focused on AI for Enhanced SME Business Operations. Topics = Improving Productivity with AI,  Enhancing Content and Social Media Marketing with AI, Improving Branding and Email Marketing with AI, AI Policy, Security, Ethics and Governance. 

June 2024: Facilitation of Help To Grow: Management Course Cohort 4 of SME Business leaders. Delivery of all peer to peer group facilitation sessions and providing 1-2-1 guidance, mentoring and support to participants.

Consultant Senior Lecturer in Business, Leadership and Digital Marketing FHEA

*Writing and delivering level 7 (MSc) 'Digital Marketing' Module for Post Graduate Students

*Writing and delivering the 'Marketing and Stakeholder Engagement' module on the universities flagship programme - Senior Leaders Masters Degree Apprenticeship & MBA Leadership Programme 

*Writing and delivering (MSc) 'Group Consultancy' Module for PG business students

*Writing and delivering 'Business and eCommerce' Module for Undergraduate students
 
*MSc Digital Marketing Programme development and delivery of Ecommerce Business and Marketing module 

*Delivering Webinars and F2F 2 day training courses for SME businesses in Digital Marketing Planning and Advertising. 

*Supported local businesses through university partnerships, training and consulting. 

*Gained a level 7 qualification in HE Policy and Practice with Fellow status of the HEA. (Advanced HE)

Senior Lecturer In Business and Digital Marketing PT (with Professional Practice) FHEA 

MyPD

Creating and delivering content for the following programmes. 

Directors Excellence Accelerator Programme: Course content creation and delivery for day 3: 'Strategy Behind High Impact Marketing' 

Digital Marketing and Optimising Online Tools
Full Programme development and delivery.  

Bespoke inhouse training creation and delivery.

Business and Marketing Programme Developer and Trainer 

Enterprise Nation

Selected to support SME businesses on the Help To Grow: Management course as a trained and vetted Business Mentor.

Providing business growth and marketing advice and support to SME businesses as registered advisor member.

SME Business Mentor and Advisor 

Filey Distillery

8-month Interim contract to support an SME start-up with their business planning, setting a strong operational, process driven and tech-supported foundation for growth. 

CRM Implementation, Development of Amazon Sales Channel, Website and SEO Improvements and Optimisation, Strategic Marketing Planning, Customer Identification, and Customer Journey Planning. Tactical Marketing Planning and Deployment.

Interim Marketing Director

Watson Woodhouse Solicitors

Delivering Marketing, Management and Business Training and Mentoring for the Marketing Executive and two Management Apprentices. 

Providing support for the Business and Marketing Director and CEO. 

Delivering 1-2-1 Leadership Training to Senior members of the organisation and group Management and Leadership Training to managers and heads of department.

Marketing, Management and Leadership Development Consultant, Coach and Mentor 

Becker UK

Mentoring the Marketing Executive from entry-level Marketer to Confident Marketing Manager. Supporting the MD with Strategic Marketing Direction

Marketing Consultant and Mentor

SKANWEAR®

Mentoring the Marketing Executive from Entry Level Marketer to Confident Marketing Manager. Providing Strategic Marketing Direction and Advice to the board of Directors.

Marketing Consultant and Mentor 

Employee training and mentoring are crucial for SME growth. 

68% of employees prefer to learn at work, with 90% of employees saying they won't quit their role if they receive training. 

76% of UK businesses say mentoring has been vital for growth, 60% note a boost in strategy, and 66% improve survival chances. 

Combining bespoke training with tailored mentoring delivers essential upskilling and the supported application for long-term sustained growth.

Here are some of the common hurdles I've helped leaders like you overcome.

➡️The daunting task of keeping up with digital advancements and AI integration
➡️The constant battle to generate new, consistent, qualified leads
➡️A pressing need to empower and upskill your team, especially in the realms of digital and AI marketing
➡️Striving to get sales and marketing aligned
➡️The isolation in decision-making roles, craving for support and guidance
➡️Increasing difficulties in recruiting and retaining top talent 

I'm Emma Ellse (BA (Hons.), PgDip IDM, PgDip DigM, PgDip HE, ILM7, FIDM, FCIM, FHEA, FABM

⭐️Deep-rooted marketing expertise from senior roles across B2B and B2C sectors since 2003
⭐️Trusted, Experienced and Qualified Consultant, Coach, and Mentor since 2015
⭐️Trained over 1100 SME Business Leaders and their teams
⭐️Qualified HE Academic Practitioner & Senior Consultant Business Lecturer

Here's how we can work together:

1. Book a 15-minute Call
For business leaders looking to upskill their teams or education /  business support hubs looking for training for their clients. Book in a chat let's get the ball rolling on your bespoke programme. 

2. Work with me privately 
To work with me directly on AI, marketing and growth strategies send me a message with the title 'Private'  and a little more info about your business and I'll send you some details. 

3. Talk to me about peer facilitation
Does your business support SME leaders? I run engaging peer to peer support circles where peer learning is collaborative, fun and value driven. 

4. Need an engaging speaker for your event? 
Everyone wants to know how AI can help them become more engaging. My talks are fun  engaging, informative amd loaded with value and takeaways. 

Hear from those who have worked alongside me. Scroll Down👇🏻

Emma Ellse

And that's a wrap on what's been an incredible ILM5 journey for both our learners and me as their ILM5 Association of Business Mentors (ABM) tutor.   

Six workshops, supervision, peer support groups, 18 hours of mentoring, many tutorials later and (aside from the assessments - they're done! ) 

And what a fantastic group they've been! 

Watching this cohort of experienced and professional business mentors develop their skills further and grow in confidence over the last 6 months has been one of the highlights of my year. 

Thank you 🐝 Bernie Wales 🐝, Laura West, Adam Croxen, Laura Shimili Mears, Ella Barrington, Spencer Glazsher, Will Lockie, Graham Turrell, Carla Bastos 👏  It's been a joy and you've all been amazing! 

If you're a Business Mentor wanting to upskill in 2026 with either the ILM5 or ILM7 in Business Mentoring, watch this space for an announcement on our 2026 dates or feel free to DM me for a chat.

I take my eye off AI for one day… and GPT-5.2 launches 😅

I was in London yesterday, celebrating a fantastic year of achievements with my amazing colleagues at Association of Business Mentors (ABM) 👏🏻🥂 and came back to what feels like it could be a huge AI update.

GPT-5.2 has launched and, while it’s early days and largely untested in real business environments, it does signal a clear direction of travel. 

It looks like we're moving beyond AI that simply helps with individual tasks towards systems that can run parts of a workflow end-to-end much easier than we've seen before. 

What this means is that roles made up of highly repeatable, process-driven work will continue to be automated over time. (it looks like GPT 5.2 is all about making that slicker and easier)

And work requiring judgement, relationships, leadership, creativity and real-world complexity becomes even more valuable

That doesn’t mean jobs are suddenly disappearing overnight. Businesses adopt tech far more slowly than the headlines and doomers suggest. There are security issues, process issues, data issues, training, upskilling and people to consider. 

But with two teenagers working out career paths and the businesses I support wanting support with AI adoption this progress is something I'm keeping a close eye on. 

What I think this means is that roles built almost entirely on repeatable, process-driven work will see declining recruitment over time, as automation becomes the default.

Examples where we’re likely to see far fewer new hires:
 
• Tier-1 customer support
• Data entry and transcription
• Basic bookkeeping and accounts admin
• Junior QA and manual software testing
• Generalist translation and localisation
• Entry-level content production (SEO blogs, captions, product copy)
• Low-complexity design and stock imagery work

These roles won’t disappear overnight, they'll simply stop being recruited for as standalone jobs. 

At the same time, work requiring judgement, relationships, leadership, creativity and real-world complexity becomes more valuable.

Roles that remain in demand: 
• Business leaders and decision-makers
• People managers and team leaders
• Sales roles built on trust and relationships
• Coaches, Business Mentors and Facilitators (when focused on challenge, support and judgement, not just advice)
• Skilled trades and hands-on technical roles
• Senior specialists who can interpret, decide and act on AI output

If a role follows a clear process, automation accelerates it. 

If a role deals with ambiguity, people still matter.

I’ll be watching closely as GPT-5.2 is tested in real businesses, especially SMEs and I'll be testing it out myself and sharing what actually works (and what doesn’t).

Back from London. Back to AI. And clearly… a lot to catch up on. 

#GPT52 #AI #FutureOfWork #SMEs #BusinessGrowth #AITraining

There have been so many highlights to reflect back on this year, but the one that stands out the most has been having the privilege to write and deliver the ILM 5 and 7 to support the CPD of our Association of Business Mentors (ABM) Mentors. 

So to receive this super thoughtful and, I can confirm, utterly delicious thank you gift from one of our learners today was genuinely touching and completely unexpected. 

Thank you so much for the lovely surprise 🤗. After the craziness of the last few weeks I'm taking time now to reflect, feel grateful and eat cake 😋

thank you 🙏🏻🤗

Yesterday I delivered a workshop for SME leaders on behalf of Business Lincolnshire on the not-so-glamorous but absolutely essential side of AI: Security, Policy and Governance.

We had some brilliant, thoughtful conversations about the risks SMEs are already facing, from unsupervised AI use to data leakage and compliance gaps.

David Regler shared an important piece on prompt injections and jail-breaking with LLMs that really brought the risks to life.

Everyone left with:

A practical AI security checklist

A clear draft AI policy, and

A focused next steps action plan to take back into their business

My key message of the day was... 

Start your AI journey strategically with the challenges and bottlenecks, not the shiny tools.

Bring your teams on the journey with you and identify where AI is already being used. 

Write a policy that is specific to your AI usage and can provide clear guidelines.

Decide who is accountable, and build literacy across your teams. 

Thank you to everyone who attended for all of the great interaction, thoughtful questions and discussions. 

#AIAdoption #AITraining #AILeaders #AIPolicy #AISecurity #AIGovernance

It's that time of year isn't it 🤧🤢

House full of snot and coughs, kids off school and me coughing my way through tutorials with my ILM learners (sorry Spencer Glazsher 🤧)

I'm determined not to be ill for Christmas, don't want to be sneezing into the sprouts now do I, so I'm back necking a handful of vitamins washed down with a berocca in a morning. 

What do you all do to build / repair your battered immune systems? 

#cough #cold #winter #winterbugs

Are you a Greater Lincolnshire-based SME leader thinking about how to safely and securely adopt AI? 

Join myself and David Regler at the Mosaic Digital Hub on Nov 25th 9am - 11:30am where we will cover the following ... 

*How to recognise key risks and responsibilities 
*Complete a practical AI Security Checklist 
*Understand what should be included in your AI policy 
*Start identifying responsibilities and building a governance framework 
*Gain confidence in using AI in line with legal, data and organisational values.

Follow the QR code or link in the chat to register or feel free or DM me or David to be added. 

#AI #AITraining #AIworkshop #AIPolicy #AISecurity #AIGovernance  #AILeadership

Emma Ellse, AI Security, Policy and Governance, Business Lincolnshire 

I'm excited to share a new white paper from the Association of Business Mentors (ABM) 

'AI and the Future of Business Mentoring' which is a must-read for anyone passionate about business mentoring and supporting SMEs to adopt AI ethically, responsibility and with confidence. 

The insights in this paper go beyond tools and buzzwords, they dig into the realities of AI adoption, the skills mentors need to support SME leaders, and why structured, human-centred guidance matters now more than ever. 

As more SMEs explore AI for productivity, innovation and growth, the role of the business mentor becomes even more critical,  not just as a coach or strategist, but as a trusted partner who understands risk, ethics and long-term business value. 

This paper gives us a practical framework to do just that. 

👉 Read the paper here:
 https://lnkd.in/enGMMQbD

Great work Ben Jacobs and Association of Business Mentors (ABM) for stepping up with research that helps shape a future where AI Adoption is led with human judgement, values and ethical oversight,   benefiting both businesses and the people behind them. 

#AI #BusinessMentoring #SME #EthicalAI #Leadership #BusinessGrowth

Open article: AI-focused SME mentoring surges 100% as new white paper charts the future of business mentoring - Association of Business Mentors by associationofbusinessmentors.org

AI-focused SME mentoring surges 100% as new white paper charts the future of business mentoring - Association of Business Mentors

Shout out to David Regler, the person I connected with the most on LinkedIn this year. #YearinReview

Adapt2Digital

Adapt2digital is dedicated to helping organisations humanise change and transformation by leveraging digital and data for good. 

We focus our work on supporting leaders to challenge their mental models and redesign their thinking to be fit for the modern age.

We work with practitioners to help them learn the methods and approaches that shift projects of change into people movements.

We train business coaches and mentors in Modern Mindset Theory so they can support their clients navigate the thinking and practices needed to thrive in a modern world and evolve with the pace of change.

We merge ancient widsom, neursoscience and technology into our work that is delivered using The Dilyn WayTM Framework for humanising business and work and Modern Mindset Theory a leadership approach to digital leadership/modern leadership/21st century leadership.

We deliver experiences that focus on changing mindsets to change behaviour and practices to allow modern systems to emerge. 

Our work is led by Mel Ross CEO, who is an industry pioneer and global speaker on the subject of humanising transformation, modern mindset theory and the future of leadership.

Our framework and approach have been used by governments and private organisations around the world to bring the missing piece into change, transformation and modernisation - MINDSET. 

Any program of change should include project management, change management and change mindset.

Mel.ross@adapt2digital.com
adapt2digital.com
@Adapt2Digital #digitallyadaptive

Founder

As a full member of the ABM I am dedicated to delivering exemplar mentoring services to leaders, entrepreneurs and business owners across the UK - specifically in the area of Modern Mindset. Upgrading our thinking to become fit for the modern world.

I also work through the ABM community to support the Help To Grow Scheme in the UK. Supporting leaders across the SME sector to scale and grow and achieve success.

Business Mentor

Semco Style UK

The Semco Style Institute UK (SSI UK), is on a mission to shape the future of work.

Every leader wants an organisation full of highly engaged, productive and creative teams. Yet engagement, productivity and innovation are at rock bottom. 

We believe the system is broken and needs to be transformed.

In the 1980s, Ricardo Semler transformed his company Semco into a self-managed organisation and gained international recognition for his ground-breaking approach to management.

By democratising his company and flipping the traditional corporate hierarchy on its head, he achieved outstanding business growth with extremely low employee turnover.

He demonstrated that autonomous, self-managed teams succeed because they have a greater sense of responsibility.  


Now SSI UK brings a proven method to guide people on their own path to self-management. It is a method that makes an impact on business results, improves overall performance and delivers happier, more engaged employees.

External Advisor

LeadIn 4-D: A world of digital-data-disruption-design with The Quantum Leadership ProgramTM  | 

LeadIn 4-D is a global community that brings together business coaches, executive leadership coaches and mentors with digital practitioners and future/disruptive leaders. These three groups when present and/or working in sync within an organisation can power successful digital transformation. The Community provides certification training to coaches, mentors and digital practitioners to enable this and provides QUANTUM leadership development and support to future/disruptive leaders.

Founding Director

gunnercooke Operating Partners

Working with Non-Executive Directors, leaders, entrepreneurs and senior managers tutoring on the following subjects and courses:
Advanced strategic management
Advanced strategic leadership
Operational excellence in projects and processes
Non Executive Directors development
MBA accelerator

Tutor

Walk Digital

Walk Digital is a consulting, training, coaching and mentoring organisation.  We help businesses humanise transformation and cultivate a modern mindset enabling agile ways of working and higher levels of engagement and productivity.   We do this using our globally recognised framework The Dilyn Way training change and transformation practitioners in modern mindset theory and the techniques of humanising transformation. We also work with senior leaders developing modern mindset through program work, and coaching and mentoring.

Walk Digital brings together highly successful digital experts who are dedicated to helping create digital businesses of the future.

We help you transition to a digital-first way of working across the business, structure, people, processes and data. 

Contact me: mel.ross@walkdigital.com
Or visit www.walkdigital.com

Government Knowledge

Delivering Digital Transformation training to those in charge of driving Digital Transformation: Specifically CXO, Digital Leaders, Project Directors, IT, Marketing & HR/OD leaders.

Delivering Digital Leadership training to Board Members, C-Suite, Directors and Digital Leaders across Local Government, Central Government, Third Sector and Private Sector.

Trainer & Coach

ILX Group plc

A world class training and consulting organisation and the leading PRINCE2 project management training company globally.

As an Executive Team Member, my role was to assist in delivering the business strategy as directed by the CEO and board, through working with the marketing, sales and technology functions to deliver a compelling portfolio of products and services through online and field sales efforts across over 100 hundred countries servicing over 2000 clients.

The Walt Disney Company

Lead the continued penetration and success of Disney Channels across Emerging Markets.  And help drive the digital marketing success of this area of the business achieving record results across numerous campaigns and in multiple territories including Turkey and South Africa.  I also sat on a digital taskforce to drive digital innovation throughout the business.

Head of Marketing Disney Channels, Emerging Markets

Mochi Marketing

Marketing & Business services for small to medium businesses:
- Digital Marketing Strategy and Planning
- Mentoring and training within the digital space
- Helping organisations move their sales online

Director

Modern.Mindset.Mentor: Executive Mentor to senior leaders, entrepreneurs and business owners. Talking about Modern Mindset | Humanising Transformation | Hopeful Futures

With over 12 years of experience as a transformation accelerator, executive leadership mentor and coach.

Mel is an unstoppable force on a mission to weave a tapestry of positive change across the globe. As a mentor and coach Mel ventures beyond the traditional realms of business change, marketing, and digital transformation to help leaders be Authentic, Bold and Courageous Role models in a modern world.
How does she do this? As the visionary behind Modern Mindset Theory, and The Dilyn WayTM framework that has and continues to guide thousands of leaders worldwide to literally be the change in the eyes of others. Whilst she maintains her role as CEO of Adapt2Digital Mel also holds several NED roles, tutors MBA students and established leaders become Non-Executive Directors. 

A sought-after speaker, Mel graces conferences worldwide—with a focus on leadership, transformation, and the future.  Her subject always centres on Modern Mindset Theory but also spans topics such as AI, Ethics, Hope, Positivity, Flow and Attention Management.

Working extensively as a volunteer, Mel also partners with the UK Government, mentoring small to medium business owners to get future fit. She has also worked with the United Nations and various other organisations helping to bring more conscious leaders into the world of business.
In a world craving change, yet constantly challenged by it, Mel is the luminary guiding the way, one human transformation at a time. 

The Dilyn Way Framework helps any organisation humanise change and transformation.

It is grounded in the humanity principle and focusses on 3 tenets:
Digitally Transformation - becoming an evolving human system and identity
Humanity + Community - fostering belonging and wellbeing
Regeneration - Ensuring leadership ethics and sustainable practices

Certified training in the framework is available for executive and business mentors/coaches and practitioners of change (Project Managers, OD specialists, Leadership Trainers, Change Managers, IT Professionals.

"I believe we are at crisis point in business today -whilst we continue to spend millions on change and transformation as well as symptomatic manifestations like burnout and anxiety - we are avoiding the root cause. Role Model Leadership." Mel Ross.

Her Passion Project is helping women through menopause achieve TEA mastery: TIME: ENERGY: ATTENTION.

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