Luxury Branding for exclusive leaders that magnetically attracts high-end clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Everyone wants a luxury brand, and I can show you 
how to build one that commands premium prices 
and magnetically attracts high-ticket clients. 

As a Luxury Brand Strategist & Visual Design Leader, 
I help CEO’s & C-Suite, Founders, and Entrepreneurs 
turn their business into an elegant, timeless brand 
that radiates trust, authority, and sophistication, 
building a luxurious lifestyle as a result. 

Results: 

➤ Featured in 2 prestigious global publications 
    alongside other high-end Luxury brands, 
    showcasing the power of luxury branding 
    as a business multiplier 

➤ Visual Design Leader for 500+ world-class accounts 
   (Charles Schwab, Fortune 500 companies, 
    Tech Startups) 

➤ Top 3% Creator Worldwide (Brand) 

Here’s how I can help you: 

- Craft a cohesive luxury brand system across all media 
- Position your business to command premium prices 
- Build a magnetic, heritage-driven brand world 
   that elevates trust and authority 

Beyond branding, I find balance in tennis, yoga, running, 
and long walks. Starting my day with a great cup of tea 
while listening to music, reading, and writing helps me 
sharpen clarity. These simple rituals remind me that 
true luxury is found in both stillness and legacy. 

If you’re ready to stop leaving money on the table, 
step into your next level of authority, and elevate 
your brand into a world of timeless elegance 
— welcome, you’re in the right place. 

Thank you for taking the time to visit! 🖤

Emily Rossetta

2026 POV: Claim your energy and win in business. 

This is one of the most crucial lessons 
I’ve learned in entrepreneurship along the way. 

Your mindset shapes your reality. 

And your energy is a direct result of your mindset. 

Protecting it is absolutely essential to succeed. 

Here are 8 ways I reset and tune out the noise. 
(And you can too) 

1/ Music 
2/ Travel 
3/ Reading 
4/ Sunlight 
5/ Running 
6/ Deep sleep 
7/ Walking in nature 
8/ Intentionally disconnecting 

What’s one way you claim your energy? 

I’d love to hear. 

Feel the same way? 
♻️ Repost and inspire others. 
➕ Follow Emily Rossetta for daily insights.

Luxury Brand Leader | Creating timeless brands that attract high-ticket clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Most people chase more. Endlessly. 

They chase more without reflection. 
Without emotional intelligence. 
Without intentionality. 

But the real luxury? 

Feeling true contentment. 
Feeling inner calmness. 
Feeling peace. 

People who chase more… 

More money 
More elite career promotions 
More purely materialistic things 

Often ask themselves: “Now what?” 

The climb higher seems to never end. 

And burnout slowly but surely becomes a reality. 

(I learned this the hard way) 

It all starts with our consistent habits. 
They shape our lives. 

So now, here’s 7 ways I integrate peace 
into my life and brand: 

(And you can too) 

1 / Prioritize and protect your time 

▪️Schedule quiet hours to concentrate. 
     No distractions. Just space for deep thought. 

2 / Optimize and simplify everything 

▪️Remove any obstacles standing in the way. 
     1 clear message always wins 
      over 10 mixed ones. 

3 / Focus on what actually moves the needle. 

▪️Less is more. Choose fewer and better things. 

4 / Design for ease 

▪️Clear and elegant visuals = calm minds. 
      Create space for people to take in your brand 
      (at their own pace). 

5 / Delegate and automate the redundant things 

▪️Make space for the things that matter most. 
      It ultimately brings peace of mind.  

6 / Say “no” more often 

▪️Every “no” to chaos is a “yes” to peace. 

7 / Build boundaries 

▪️Live your luxurious life. Don’t just brand it. 


In a world obsessed with speed, 
the real power is stillness. 

Make peace your way of being. 


✨ Building a luxury brand can help you reach 
       this level of fulfillment. I’ll teach you how. 


Thanks for reading! 


Enjoy this? 
♻️ Repost + empower others to master EQ 
       and inner peace. 
➕ Follow Emily Rossetta for daily insights. 


Image Credit: Respective Owner

The moment your name becomes a solution, 
you’ve won. 

People relate to people. 

Human to human. 

I was talking to an 8-figure entrepreneur 
about how to grow their brand and new business. 

They didn’t understand why their new business 
wasn’t converting leads. 

The main reason why? 

▪️ Confusion (unclear strategy) 

Their brand: 

✖ Lacked differentiation (too generic) 
✖ Lacked authenticity 
✖ Lacked cohesion 
✖ Lacked clarity 

So together we transformed their brand 
to magnetically attract people by: 

✔️ Commanding authority 
✔️ Making a meaningful impact 
✔️ Centering around a crystal clear vision 
✔️ Inviting people to join the brand’s mission 

All by building a cohesive world where 
people could experience real value 
and connection. 

And by being genuinely relatable. 

Authenticity is powerfully undeniable. 

Your turn. 

Ready to join the movement and own your authority? 

To start, book a strategy call with me. 
(Link in my Featured Section) 

Cheers to personalizing your brand and business! 

Who’s with me? 


Enjoy this? 
➕ Follow Emily Rossetta for daily insights.

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Most people don’t understand the tie 
between emotional intelligence and luxury branding. 

Contrary to popular belief, 
they are actually closely intertwined. 

Here’s one way they relate: 

“You need to have a vision of what you want 
  this world to be.” — Tom Ford 

Yesterday, I was reminded of a conversation 
I had with a 7-figure founder about how 
both faith and fear ask you to believe 
in something you can’t see. 

So does luxury branding. 

And emotional intelligence helps you 
know the difference. 

Faith whispers, “Go forward” and leads with hope. 

Fear warns, “Be careful” and leads with concern. 

You may not see emotions. 

But you feel their power in every room. 

A calm tone builds peace. 

A tense silence builds stress. 

Emotional intelligence helps you respond, 
not react. 

The smartest leaders don’t just read data. 

They read the room. 

Luxury branding is built on belief. 

People buy the feeling and the experience 
before they buy the product/service. 

You can’t see trust, but you can feel it. 

You can’t touch desire, but you can create it. 

You can’t measure presence, but you can embody it. 

Emotion is invisible, but unforgettable. 

And luxury brands use that to lead. 

Build what can’t be seen. 

Sell what can be felt and trusted. 

That’s the real power of luxury branding 
and emotional intelligence. 

Interested in learning more about how 
emotions tie into luxury branding? 

Reach out and I’ll teach you how 
human psychology plays a key role. 


Thanks for reading! 


Enjoy this? 
Save this for later to remind yourself. 

➕ Follow Emily Rossetta for daily insights. 


Image Credit: Respective Owner

Turning people into bestselling authors & million-dollar experts. 💫 Bestselling Author, Coach, Community Builder, Speaker, Course Creator, Business Consultant

Everything I do starts with clarity.

Because being brilliant at what you do isn’t enough. If people can’t quickly understand your value, they can’t buy it, book you, or refer you.

For the last decade, I’ve helped executives, entrepreneurs, and industry veterans turn hard-won experience into opportunity: clear messaging, premium offers, and visibility that attracts the right people.

I’m a 19-time author and have coached 100+ experts to become bestselling authors and highly paid thought leaders without turning them into full-time content creators.

Here’s how I help:

1) Clarity + Business Foundation (The Unignorable Business Studio)
A 10-week sprint to sharpen one clear message, design a premium offer, and choose a simple marketing path to monetization.

2) The Book
Write the book that positions you as the obvious choice and opens doors your résumé can’t.

3) Strategic Partner to Experts (Consulting for select clients)
I work behind the scenes to help you make the right decisions, package your expertise, and activate it, often through an AI digital twin and community, so your ideas can scale without you having to do everything yourself.

If you’re ready to make your value obvious, let’s talk.

Patricia Wooster

I turn 54 today 🥳
 
And I didn't get here alone.
It's the people around me.
 
Proximity is powerful.
 
I stay close to those who:
 
Believe in me when I doubt
Inspire me to think bigger
Celebrate the wins
 
My circle is my advantage.
 
They aren't my audience.
They're my foundation.
 
54 isn't about accomplishments.
 
It's about who walked beside me while I built it.
 
Stay close to people who inspire you. 

Believe in you. 
Support you. 
Celebrate with you.

Monetize your expertise through clarity, books, and programs 💫 Bestselling author (3x Simon & Schuster). 150+ client books delivered

Most people turn the calendar to 2026 
(without changing their foundation)

New goals. 
New intentions. 
Same structure underneath.

That’s why I've spent 14 days writing this series.

Not to motivate you. 

Not to give you forgettable tactics.

But to show the real pattern behind why experts stall.

It’s almost never a talent issue.

It’s what happens when: 

You scale before you clarify. 
You build before you choose a problem. 
You chase visibility before authority. 
You price effort instead of value. 
You work in isolation. 

Individually, these don’t feel dangerous. 
Collectively, they keep people stuck.

The hardest truth?

You don’t fix this by doing more. 
You fix it by doing less on purpose.

One message. 
One premium offer. 
One clear monetization path.

That’s not restriction. That’s relief.

If you’ve been following this series and felt quietly called out, that’s your signal.

~

And if you don’t want to rebuild alone in 2026, that’s exactly why Chris Laping and I built 𝗧𝗵𝗲 𝗨𝗻𝗶𝗴𝗻𝗼𝗿𝗮𝗯𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝘂𝗱𝗶𝗼.

Second cohort is open. We start January 21.

Monetize Your Expertise Through Books, Programs & Speaking 💫 19x Bestselling author (3x Simon & Schuster & Self-Published). 150+ client books delivered, thought leadership and business strategist.

You Don't Need A New Year

We’re the go-to house for the holidays. 
[Welcome to Friday Failures]

Fourteen days. A full-court press.

A house full of guests. 
The kitchen always open. 
People fighting for pool chairs.
Food, laughter, celebration on repeat.

I love it. 

But here’s the failure ⬇️ 
I forgot that the holidays aren’t just about hosting. 

They’re also about rejuvenation.

Because while the house was loud… business was quiet.

Emails slowed. 
Meetings paused. 
The world collectively exhaled.

And instead of using that natural slowdown to refill my own tank, I usually push through. 

The worst way to start a new year? 

Returning already tired. 

So last weekend, after everyone left .... 

I paused and got real quiet.

Scheduled a massage.
Watched home shows.
Snuggled my dog Lola.

Lesson learned: Rest isn’t a reward. It’s a requirement.

Most people don’t fail due to bad ideas.

They fail trying to scale something unproven.

They jump straight to: 

Funnels 
Multiple offers 
“Growth strategies”

Before anyone says: “Yes. I want that.”

Here’s the truth:

You don’t scale ideas. You scale evidence.

And evidence comes from one unsexy phase: 0 → 1

That phase looks like: 

1️⃣ One clear problem 
2️⃣ One specific person 
3️⃣ One outcome delivered consistently

No automation. No complexity. No hiding.

Just you, your thinking, and people reacting in real time.

This is where we get impatient.

But 1 → many only works when 0 → 1 is solid.

Breakthroughs don’t come from more.

They come from doing one thing long enough to know it works

Taylor Swift's secret to writing hits?
 
The scarf.
 
Not the sadness. The scarf.
 
"I left my scarf there at your sister's house."
 
Not "we were happy."
 
Her challenge: "squeezing evocative details into the catchiest melodic cadence."
 
Want to write better?
 
Write like Taylor → hyper-specific.
 
Not: "my client struggled."
Instead: "She called at 11pm from her car."
 
Not: "the meeting went well."
Instead: "He said yes before the pitch."
 
Details create memory.
Descriptions create confusion.
 
People always remember the scarf

The secret to a bestselling launch?

(It's not what most authors think)

I've helped launch 150+ books. 

Here's what nobody's talking about:

Sahil Bloom's recent bestseller wasn't luck.

It was a masterclass in strategic authority building.👇

~
🔗 in comments for the full 19-page breakdown.

Launch your book like a bestselling author (3)

Entrepreneurship is easy.

All you have to do is… 

→ Sell confidence despite revenue
→ Be the visionary and the janitor 
→ Fund your own benefit package
→ Not have a 4hr work week
→ Represent every role

Simple.

People think we work for ourselves and hang out.

But the truth is: 

✅ We assume 100% risk for every idea
✅ We spend hours in research and testing
✅ We juggle cash flow, clients, and delivery 
✅ We carry the weight of our family
✅ We put our heart and soul into making it work

Some days, it’s exhilarating.

Other days, it’s duct-taping the airplane mid-flight… while everyone's searching for parachutes.

But what makes it magical? 

Designing something that is 100% yours.

The joy of creating impact with your work.

Welsh's hooks get 1M+ impressions.
(by using double contrasts)
 
Hook: 70 hours → 25 hours
Image: live to work → work to live
 
This same technique makes a book sticky 
 
Here's what's happening:
 
1st contrast: attention (stop the scroll) 
2nd contrast: meaning (makes it matter)
 
Your reader doesn't see transformation → they feel it.
 
Structure your book by ⬇️
 
Show them the measurable shift 
Show them who they become
 
Most authors only do one.
 
They write: "This saves you 45 hours per week."
 
And forget: "So you stop being the person who misses out."
 
Without both, you're teaching tactics. 
With both, you're changing identity.

Your expertise follows you
 
In comments 
In meetings 
In emails
 
You need to show up where people are.
 
This comment took 90 seconds.
 
It positioned me as someone who:
 
Understands the problem
Offers a clear solution
Gives value without strings
 
Most people wait to share their best thinking.

You don't need a book. 
You don't need a platform.
You don't need a TEDx Talk.
 
Thought leadership isn't about the platform.
 
It's about the pattern.
 
Show up with clarity once → it's a moment. 
Show up with clarity everywhere → it's a brand.
 
The stage doesn't make you credible. 

Consistency does.

That puppy on the spine?
 
That's your business.
 
The thing causing pain is the thing you love.
 
Here's what nobody talks about:
 
The "puppy" isn't just work.
 
It's the parts you've bonded with:

the clients you care about
the standards that define you
the identity of being "the one who delivers."
 
So it's rewarding … and exhausting.
 
The question isn't: "How do I stop caring?"
 
It's: "How do I protect my time without abandoning what matters?"
 
Here's what shifts everything:
 
1️⃣ Relocate the weight, not the relationship.
 
You can care deeply without carrying every step.
 
2️⃣ Put boundaries around what you love.
 
Puppies don't know bedtime. 
Businesses don't either. 
 
3️⃣ Create a repeatable way to nurture.
 
Love without systems becomes sacrifice. 
 
You don't need to kick the puppy out.
 
You just need to stop letting it sleep on your spine.

Self-doubt doesn't stop most people.

It's using it as a decision-maker.

Writing a book is hard. 
Building a business is hard.

At the early stage → There’s no proof yet. 
No applause. 

Belief isn’t a mood. It’s a behavior ⬇️

1. Show up first. 
   
   Feel better later. 

2. Keep commitments. 
   
   One page. One outreach message. 

3. Document wins. 
   
   Your brain remembers the hard parts. 

The real work isn’t the book. 
Or the business.

It’s believing with no evidence yet. 
Committing when it's easier to quit. 

It’s a full-time job believing in yourself. 
No days off.

You shouldn't have to struggle to monetize what you spent years building expertise in.

Yet so many experienced professionals who've gone out on their own find themselves:

Capable. 
Credentialed. 
Underpriced. 
Under-booked.

Watching people with half their depth get fully booked while they're still trying to explain what they do.

It's not because those people are better.

It's because they built the foundation most experts skip when starting their business.

Today's newsletter discusses why smart people build businesses that don't sell and the three foundation cracks that keep experienced experts from making money that matches their expertise.
 
Read below👇

You know what's worse than not having expertise? Having it… and watching less qualified people get chosen instead of you. You see them online. Simpler

Open article: Why Smart People Build Businesses That Struggle by Patricia Wooster • 5 min read

Why Smart People Build Businesses That Struggle

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