Luxury Branding for exclusive leaders that magnetically attracts high-end clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Everyone wants a luxury brand, and I can show you 
how to build one that commands premium prices 
and magnetically attracts high-ticket clients. 

As a Luxury Brand Strategist & Visual Design Leader, 
I help CEO’s & C-Suite, Founders, and Entrepreneurs 
turn their business into an elegant, timeless brand 
that radiates trust, authority, and sophistication, 
building a luxurious lifestyle as a result. 

Results: 

➤ Featured in 2 prestigious global publications 
    alongside other high-end Luxury brands, 
    showcasing the power of luxury branding 
    as a business multiplier 

➤ Visual Design Leader for 500+ world-class accounts 
   (Charles Schwab, Fortune 500 companies, 
    Tech Startups) 

➤ Top 3% Creator Worldwide (Brand) 

Here’s how I can help you: 

- Craft a cohesive luxury brand system across all media 
- Position your business to command premium prices 
- Build a magnetic, heritage-driven brand world 
   that elevates trust and authority 

Beyond branding, I find balance in tennis, yoga, running, 
and long walks. Starting my day with a great cup of tea 
while listening to music, reading, and writing helps me 
sharpen clarity. These simple rituals remind me that 
true luxury is found in both stillness and legacy. 

If you’re ready to stop leaving money on the table, 
step into your next level of authority, and elevate 
your brand into a world of timeless elegance 
— welcome, you’re in the right place. 

Thank you for taking the time to visit! 🖤

Emily Rossetta

2026 POV: Claim your energy and win in business. 

This is one of the most crucial lessons 
I’ve learned in entrepreneurship along the way. 

Your mindset shapes your reality. 

And your energy is a direct result of your mindset. 

Protecting it is absolutely essential to succeed. 

Here are 8 ways I reset and tune out the noise. 
(And you can too) 

1/ Music 
2/ Travel 
3/ Reading 
4/ Sunlight 
5/ Running 
6/ Deep sleep 
7/ Walking in nature 
8/ Intentionally disconnecting 

What’s one way you claim your energy? 

I’d love to hear. 

Feel the same way? 
♻️ Repost and inspire others. 
➕ Follow Emily Rossetta for daily insights.

Luxury Brand Leader | Creating timeless brands that attract high-ticket clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Most people chase more. Endlessly. 

They chase more without reflection. 
Without emotional intelligence. 
Without intentionality. 

But the real luxury? 

Feeling true contentment. 
Feeling inner calmness. 
Feeling peace. 

People who chase more… 

More money 
More elite career promotions 
More purely materialistic things 

Often ask themselves: “Now what?” 

The climb higher seems to never end. 

And burnout slowly but surely becomes a reality. 

(I learned this the hard way) 

It all starts with our consistent habits. 
They shape our lives. 

So now, here’s 7 ways I integrate peace 
into my life and brand: 

(And you can too) 

1 / Prioritize and protect your time 

▪️Schedule quiet hours to concentrate. 
     No distractions. Just space for deep thought. 

2 / Optimize and simplify everything 

▪️Remove any obstacles standing in the way. 
     1 clear message always wins 
      over 10 mixed ones. 

3 / Focus on what actually moves the needle. 

▪️Less is more. Choose fewer and better things. 

4 / Design for ease 

▪️Clear and elegant visuals = calm minds. 
      Create space for people to take in your brand 
      (at their own pace). 

5 / Delegate and automate the redundant things 

▪️Make space for the things that matter most. 
      It ultimately brings peace of mind.  

6 / Say “no” more often 

▪️Every “no” to chaos is a “yes” to peace. 

7 / Build boundaries 

▪️Live your luxurious life. Don’t just brand it. 


In a world obsessed with speed, 
the real power is stillness. 

Make peace your way of being. 


✨ Building a luxury brand can help you reach 
       this level of fulfillment. I’ll teach you how. 


Thanks for reading! 


Enjoy this? 
♻️ Repost + empower others to master EQ 
       and inner peace. 
➕ Follow Emily Rossetta for daily insights. 


Image Credit: Respective Owner

The moment your name becomes a solution, 
you’ve won. 

People relate to people. 

Human to human. 

I was talking to an 8-figure entrepreneur 
about how to grow their brand and new business. 

They didn’t understand why their new business 
wasn’t converting leads. 

The main reason why? 

▪️ Confusion (unclear strategy) 

Their brand: 

✖ Lacked differentiation (too generic) 
✖ Lacked authenticity 
✖ Lacked cohesion 
✖ Lacked clarity 

So together we transformed their brand 
to magnetically attract people by: 

✔️ Commanding authority 
✔️ Making a meaningful impact 
✔️ Centering around a crystal clear vision 
✔️ Inviting people to join the brand’s mission 

All by building a cohesive world where 
people could experience real value 
and connection. 

And by being genuinely relatable. 

Authenticity is powerfully undeniable. 

Your turn. 

Ready to join the movement and own your authority? 

To start, book a strategy call with me. 
(Link in my Featured Section) 

Cheers to personalizing your brand and business! 

Who’s with me? 


Enjoy this? 
➕ Follow Emily Rossetta for daily insights.

No alternative text description for this image

Most people don’t understand the tie 
between emotional intelligence and luxury branding. 

Contrary to popular belief, 
they are actually closely intertwined. 

Here’s one way they relate: 

“You need to have a vision of what you want 
  this world to be.” — Tom Ford 

Yesterday, I was reminded of a conversation 
I had with a 7-figure founder about how 
both faith and fear ask you to believe 
in something you can’t see. 

So does luxury branding. 

And emotional intelligence helps you 
know the difference. 

Faith whispers, “Go forward” and leads with hope. 

Fear warns, “Be careful” and leads with concern. 

You may not see emotions. 

But you feel their power in every room. 

A calm tone builds peace. 

A tense silence builds stress. 

Emotional intelligence helps you respond, 
not react. 

The smartest leaders don’t just read data. 

They read the room. 

Luxury branding is built on belief. 

People buy the feeling and the experience 
before they buy the product/service. 

You can’t see trust, but you can feel it. 

You can’t touch desire, but you can create it. 

You can’t measure presence, but you can embody it. 

Emotion is invisible, but unforgettable. 

And luxury brands use that to lead. 

Build what can’t be seen. 

Sell what can be felt and trusted. 

That’s the real power of luxury branding 
and emotional intelligence. 

Interested in learning more about how 
emotions tie into luxury branding? 

Reach out and I’ll teach you how 
human psychology plays a key role. 


Thanks for reading! 


Enjoy this? 
Save this for later to remind yourself. 

➕ Follow Emily Rossetta for daily insights. 


Image Credit: Respective Owner

Fractional CFO | Helping Founders Scale Beyond $2M ARR with Strategic Finance & OKRs | Founder @ FounderFirst

There's a point where you just can't wing it anymore.

Usually around $2M ARR.

When growth is real, but messy. When the business works (but the numbers don't fully add up). When pricing gets risky, hiring gets heavy, and suddenly every "quick decision" starts showing up in your burn.

That's where I come in.

I step in as your Fractional CFO to help turn momentum into structure.

We build pricing, capital allocation, operating constraints, and targets the team actually runs on.

Over the last decade, I've worked with 20+ early and growth-stage companies, both VC-backed and bootstrapped, across SaaS, fintech, edtech, and agencies. I've helped scale revenue from $500K to $20M, grow teams from 10 to 200+, and build finance and ops foundations from scratch.

I've been in the room for pivots, layoffs, down rounds, near-bankruptcies, and exits - not as an observer, but owning the financial logic behind what happened next.

In 2024, I founded FounderFirst to go deeper with this work, helping teams build finance that actually supports growth, long before they're ready for a full-time CFO. Since then, we've partnered with 70+ founder-led startups and SMBs, including leading accelerators and venture studios.

That's the professional story. Here's the real one.

I grew up in Dimitrovgrad, Bulgaria - no English, no tech exposure, no obvious path.

At 17, I taught myself English.
At 19, I earned a scholarship to study in the U.S.

I arrived with a suitcase, less than $300, and no backup plan, and did whatever scrappy thing it took to stay afloat.

Eventually, I found my way into startups. The chaos, the ownership, the pressure, for the first time, I felt like I fit.

What started as survival became a decade of building behind the scenes.

Now I bring all of it - the scrappiness, the strategy, and the systems - to founders who are ready for real financial leadership.

When I'm not deep in spreadsheets or board decks, you'll find me hiking a national park or nose-deep in a book. (Always open to recommendations.)

If the next set of decisions actually matters, let's talk: https://bit.ly/3NEYTqT

Mariya Valeva

He was born in one of the poorest countries in the world.
And he built a $9.5 billion company…
and made his product free.

Luis von Ahn grew up in Guatemala, a country where most kids drop out of school by age 12.
Where learning English could change your life,
if you could afford it.
His mother was a single parent. A doctor.
She spent everything she had on him.
When he was 8, she bought him a computer instead of a vacation.
He started coding. And dreaming.
But dreaming wasn’t enough.

To get into college in the U.S., he needed to take the TOEFL exam,
but it wasn’t even offered in Guatemala.
So he crossed the border. Paid in foreign currency.
Took a test that said, “prove you're good enough… if you can afford it.”

He never forgot that moment.
He made it. Barely.

Graduated summa cum laude. 
Got a PhD. 
Invented CAPTCHA. 
Sold reCAPTCHA to Google.

He could’ve stayed in Silicon Valley forever.
Instead, he built Duolingo.
Not as a product.
As revenge on a system that made kids feel small for being poor.

He poured years into it. The early versions flopped.
Gamification was a desperate pivot. Investors pulled out.
People laughed at the idea of making it free.
But he didn’t stop.
He hired people smarter than him.
He fought for funding.
He spent sleepless nights tweaking tiny things - the streak, the owl, the sound a notification makes.
Because every time he wanted to give up, he remembered 16-year-old Luis.
On a bus to another country.
Trying to take a test he could barely afford… just to be seen.

Today, that same boy runs one of the most powerful education companies in the world:
📱 500M+ users
🌍 Courses in 40+ languages
📈 $9.5B valuation
💸 Still free
But the numbers aren’t the win.
The win is this:
A kid in rural India is learning English - for free.
A refugee in Germany is learning the local language - for free.
A girl in Guatemala doesn’t have to leave her country to chase her dreams.
Because Luis already did that for her.

This isn’t just a story about a startup.
It’s a story about a man who turned every closed door into an open platform.
An empire, built not on profit,
but on principle.

Fractional CFO for B2B SaaS ($2M+ ARR) | Founder @FounderFirst

40 law firms turned her down.
She sued the U.S. government. 
Today, her startup is worth $11B.

Luana didn’t come here with a dream.
She came here with a decision.
To never live the life her parents had.
To find a way out.
Even if it broke her.

In Brazil, she trained at one of the toughest ballet schools in the world.
Her days were 14 hours long.
They tested her pain tolerance by burning her skin with cigarettes.

At 17, she walked away from ballet.
Taught herself English.
Got into MIT.
Graduated with degrees in math and computer science.
While her classmates chased hedge funds, she was chasing something else:
A question.
“What if anyone could trade on real-world events - like elections - the same way they trade stocks?”

That question became Kalshi.
A prediction market platform.
The kind of platform that didn’t exist in the U.S.
Because the government didn’t want it to.
She was told no, over and over.

40 law firms turned her down.
Regulators stalled.
Investors warned her to walk away.
Instead, she sued the U.S. government.
And she won.

In 2024, Kalshi became the first federally regulated prediction market in the country.
It handled $500M+ in election trades.
Raised $1B.
Partnered with Robinhood and Solana.
And hit an $11B valuation.
Luana was 29.
And officially, the youngest self-made female billionaire on the planet.

No hacks.
Just a woman who refused to quit, even when the system told her to sit down.
That’s not a startup story.
It’s a survival story.
And she wrote every word of it herself.

Ever had a “brilliant idea”…
that never turned into anything?

Ideas are exciting.
They come with clarity, momentum, and that rush of this could really work.

But turning an idea into something real?
That’s the part no one prepares you for.
Because between idea and execution lives a messy middle:
• Trade-offs you didn’t expect
• Constraints that aren’t in the slide deck
• Systems that don’t talk to each other
• Models that work beautifully… until they meet real customers
• People problems, tech problems, money problems, all at once

Execution is rarely a straight line.
It’s craftsmanship.
And that means rethinking, rewriting, rebuilding - again and again.

The idea is just the spark.
But building? That’s the fire you have to keep feeding.
So if you’re in the weeds right now, keep going.
This is the part where the real product - and the real company - gets made.

*video credits: growasentrepreneurs insta

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