Luxury Branding for exclusive leaders that magnetically attracts high-end clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Everyone wants a luxury brand, and I can show you 
how to build one that commands premium prices 
and magnetically attracts high-ticket clients. 

As a Luxury Brand Strategist & Visual Design Leader, 
I help CEO’s & C-Suite, Founders, and Entrepreneurs 
turn their business into an elegant, timeless brand 
that radiates trust, authority, and sophistication, 
building a luxurious lifestyle as a result. 

Results: 

➤ Featured in 2 prestigious global publications 
    alongside other high-end Luxury brands, 
    showcasing the power of luxury branding 
    as a business multiplier 

➤ Visual Design Leader for 500+ world-class accounts 
   (Charles Schwab, Fortune 500 companies, 
    Tech Startups) 

➤ Top 3% Creator Worldwide (Brand) 

Here’s how I can help you: 

- Craft a cohesive luxury brand system across all media 
- Position your business to command premium prices 
- Build a magnetic, heritage-driven brand world 
   that elevates trust and authority 

Beyond branding, I find balance in tennis, yoga, running, 
and long walks. Starting my day with a great cup of tea 
while listening to music, reading, and writing helps me 
sharpen clarity. These simple rituals remind me that 
true luxury is found in both stillness and legacy. 

If you’re ready to stop leaving money on the table, 
step into your next level of authority, and elevate 
your brand into a world of timeless elegance 
— welcome, you’re in the right place. 

Thank you for taking the time to visit! 🖤

Emily Rossetta

2026 POV: Claim your energy and win in business. 

This is one of the most crucial lessons 
I’ve learned in entrepreneurship along the way. 

Your mindset shapes your reality. 

And your energy is a direct result of your mindset. 

Protecting it is absolutely essential to succeed. 

Here are 8 ways I reset and tune out the noise. 
(And you can too) 

1/ Music 
2/ Travel 
3/ Reading 
4/ Sunlight 
5/ Running 
6/ Deep sleep 
7/ Walking in nature 
8/ Intentionally disconnecting 

What’s one way you claim your energy? 

I’d love to hear. 

Feel the same way? 
♻️ Repost and inspire others. 
➕ Follow Emily Rossetta for daily insights.

Luxury Brand Leader | Creating timeless brands that attract high-ticket clients | Founder of Lisse Élégance™ | Follow for Luxury Branding & Quiet Leadership insights

Most people chase more. Endlessly. 

They chase more without reflection. 
Without emotional intelligence. 
Without intentionality. 

But the real luxury? 

Feeling true contentment. 
Feeling inner calmness. 
Feeling peace. 

People who chase more… 

More money 
More elite career promotions 
More purely materialistic things 

Often ask themselves: “Now what?” 

The climb higher seems to never end. 

And burnout slowly but surely becomes a reality. 

(I learned this the hard way) 

It all starts with our consistent habits. 
They shape our lives. 

So now, here’s 7 ways I integrate peace 
into my life and brand: 

(And you can too) 

1 / Prioritize and protect your time 

▪️Schedule quiet hours to concentrate. 
     No distractions. Just space for deep thought. 

2 / Optimize and simplify everything 

▪️Remove any obstacles standing in the way. 
     1 clear message always wins 
      over 10 mixed ones. 

3 / Focus on what actually moves the needle. 

▪️Less is more. Choose fewer and better things. 

4 / Design for ease 

▪️Clear and elegant visuals = calm minds. 
      Create space for people to take in your brand 
      (at their own pace). 

5 / Delegate and automate the redundant things 

▪️Make space for the things that matter most. 
      It ultimately brings peace of mind.  

6 / Say “no” more often 

▪️Every “no” to chaos is a “yes” to peace. 

7 / Build boundaries 

▪️Live your luxurious life. Don’t just brand it. 


In a world obsessed with speed, 
the real power is stillness. 

Make peace your way of being. 


✨ Building a luxury brand can help you reach 
       this level of fulfillment. I’ll teach you how. 


Thanks for reading! 


Enjoy this? 
♻️ Repost + empower others to master EQ 
       and inner peace. 
➕ Follow Emily Rossetta for daily insights. 


Image Credit: Respective Owner

The moment your name becomes a solution, 
you’ve won. 

People relate to people. 

Human to human. 

I was talking to an 8-figure entrepreneur 
about how to grow their brand and new business. 

They didn’t understand why their new business 
wasn’t converting leads. 

The main reason why? 

▪️ Confusion (unclear strategy) 

Their brand: 

✖ Lacked differentiation (too generic) 
✖ Lacked authenticity 
✖ Lacked cohesion 
✖ Lacked clarity 

So together we transformed their brand 
to magnetically attract people by: 

✔️ Commanding authority 
✔️ Making a meaningful impact 
✔️ Centering around a crystal clear vision 
✔️ Inviting people to join the brand’s mission 

All by building a cohesive world where 
people could experience real value 
and connection. 

And by being genuinely relatable. 

Authenticity is powerfully undeniable. 

Your turn. 

Ready to join the movement and own your authority? 

To start, book a strategy call with me. 
(Link in my Featured Section) 

Cheers to personalizing your brand and business! 

Who’s with me? 


Enjoy this? 
➕ Follow Emily Rossetta for daily insights.

No alternative text description for this image

Most people don’t understand the tie 
between emotional intelligence and luxury branding. 

Contrary to popular belief, 
they are actually closely intertwined. 

Here’s one way they relate: 

“You need to have a vision of what you want 
  this world to be.” — Tom Ford 

Yesterday, I was reminded of a conversation 
I had with a 7-figure founder about how 
both faith and fear ask you to believe 
in something you can’t see. 

So does luxury branding. 

And emotional intelligence helps you 
know the difference. 

Faith whispers, “Go forward” and leads with hope. 

Fear warns, “Be careful” and leads with concern. 

You may not see emotions. 

But you feel their power in every room. 

A calm tone builds peace. 

A tense silence builds stress. 

Emotional intelligence helps you respond, 
not react. 

The smartest leaders don’t just read data. 

They read the room. 

Luxury branding is built on belief. 

People buy the feeling and the experience 
before they buy the product/service. 

You can’t see trust, but you can feel it. 

You can’t touch desire, but you can create it. 

You can’t measure presence, but you can embody it. 

Emotion is invisible, but unforgettable. 

And luxury brands use that to lead. 

Build what can’t be seen. 

Sell what can be felt and trusted. 

That’s the real power of luxury branding 
and emotional intelligence. 

Interested in learning more about how 
emotions tie into luxury branding? 

Reach out and I’ll teach you how 
human psychology plays a key role. 


Thanks for reading! 


Enjoy this? 
Save this for later to remind yourself. 

➕ Follow Emily Rossetta for daily insights. 


Image Credit: Respective Owner

Hands-on technical engineering manager with 11+ years experience, including 6+ years as a people manager.

At Google, I’ve driven $1B+ in revenue opportunities through large-scale cloud initiatives, led teams of 25+ engineers, and managed programs spanning 25+ global teams. Consistently rated among the highest-performing managers, with recognition for leadership, innovation, and cross-org delivery and earning top-tier annual and managerial performance ratings at Google.

Before Google, I founded and scaled a profitable AI solutions company to $1M ARR and was named Top 16 InsurTech in the USA by CIAB. 
My leadership style blends design thinking, system design expertise, and a bias for building high-impact teams and products from the ground up.

Core strengths:
1. Strategic Skills: Change Management, Strategic Roadmapping, Program Governance, Risk Management, Process Improvements, Stakeholder Management, OKRs.

2. Org Building Skills: Hiring, Building and Managing Teams, Retention, Career Growth, Coaching, Conflict Resolution, Inclusion, Cross-functional Alignment, Design Thinking, Organisational Development, Change Management.

3. Technical: System Design, AWS, PostgreSQL, A/B Testing, Software Design, Distributed Systems, Python, Microservices Architecture, CI/CD, Cloud Architecture, SLO Management, High Availability, NLP, AI/ML.

4. Product Skills: Product Roadmaps, Release Management, Customer Interactions, JIRA, Requirements Gathering, Agile.

Outside of work: I’m a Top 30 writer in Management & Leadership in India (158K+ followers), and ranked #1 content creator in my niche (Mar 2025) as per Favikon rankings.

Abhishek Kumar

Choosing the Right Software Architecture: What's Your Strategy?

Every project has its own flavour, and picking the right architecture is like picking the right tool for the job. 

Here’s a quick breakdown of 4 popular architecture patterns in real-world language!

1. MVC (Model-View-Controller):

A classic, yet powerful architecture that separates concerns into three components:

- Model: Manages data
- View: Handles the UI
- Controller: Governs logic

MVC is ideal for web applications, promoting clean separation of concerns, making it easier to manage and scale UI changes.

2. Microservices:

Microservices break down applications into small, independent services that communicate via APIs. 

Each service handles a specific business function, offering flexibility, scalability, and faster deployment cycles.

But beware: orchestration can get complex as the system grows.

3. Monolith:

The monolithic pattern keeps everything in one tightly integrated codebase. 

It’s simple to develop and test early on, but as the app scales, you might run into challenges with maintaining and deploying larger codebases.

4. Event-Driven Architecture:

Event-driven systems revolve around events (data changes or user actions) that trigger responses. 

It’s highly decoupled, promoting scalability and real-time processing. Perfect for dynamic environments like e-commerce platforms or IoT systems.

Each architecture comes with trade-offs. Understanding their strengths and weaknesses helps you design systems tailored to your business needs.

Which one do you prefer for your projects?

Liked this? Follow Abhishek Kumar for more posts like this!!

Do you ever find yourself caught up in office politics?

You know the kind:

1. Taking credit for someone else’s work
2. Saying “yes” to everything the boss says
3. Spreading rumors behind a colleague’s back

Whether your answer is yes or no, it’s time to understand why this happens:

1. Career advancement (often at the expense of others)
2. Gaining favor with higher-ups
3. Eliminating competition

But at what cost? 💔

The reality is, office politics can lead to serious mental health issues. 

It can destroy productivity, erode trust, and derail careers faster than you can say "promotion."

Remember:
A workplace is just a place - it’s the toxic behaviors of people that make it unbearable.

Let’s commit to being the change we want to see.

Instead of playing politics, let’s focus on creating an environment where everyone can thrive.

How are you combating office politics in your workplace?

10 brutal lessons from engineering management...

When I became an engineering manager, I thought my coding expertise would be my advantage.

It wasn't.

First month: 25% reading design docs, 75% in meetings.
Identity crisis unlocked.

After 7 years leading teams at Google, Flipkart, and now Walmart - plus one failed startup - here's what nobody tells you about the transition:

1. You'll Write Less Code

My coding output dropped 95%. The hard part isn't writing less but watching others ship things you could build faster and staying out of the way.

2. People Skills Matter More Than Technical Skills

Two brilliant engineers debated an API design for three weeks. My technical opinion didn't solve it. Building consensus did.

3. You're Responsible for Team Morale

Happiness isn't HR's job. It's yours. Small frustrations ignored become resignations.

4. You'll Be a Buffer

Shield your team from chaos. Saying "no" protects their focus more than saying "yes."

5. Hiring and Retention Are Your Problems

I tried reviewing every PR and attending every meeting. Velocity doubled when I trusted my team instead.

Swipe for 5 more lessons most managers learn too late.

The irony about this is that management success depends on skills no college teaches, and most interviews never test.

Tech skills made me a good engineer. People skills made me a good manager.

We almost tanked our biggest product launch.

Because we nearly picked the wrong architecture.

A week before go-live, load tests started failing.

The catalog service froze. Payment timeouts spiked.

Everyone panicked. Except one engineer.

He said, “Wrong pattern. Right problem.”

That one line changed how we build systems.

Here’s what we learned the hard way:

1. MVC

When you need speed without spaghetti.

Let frontend and backend teams build in parallel.

Clean boundaries reduced bug reports by 64%.

Dev team morale? Skyrocketed.

2. Monolith

When you need to ship, not strategize.

Helped us launch in 8 weeks, not 6 months.

Perfect for early-stage speed and tight feedback loops.

3. Microservices

When scale hurts.

On launch day, one service got hammered 6x.

Everything else held steady.

That's the real power of isolation.

4. Event-Driven

When users expect real-time.

Built our delivery tracking with async events.

Customer satisfaction jumped 28%.

No firefights. Just flow.


Architecture isn’t about being right.

It’s about being resilient.

If your team can’t debug it at 3 AM, you don’t own the system. It owns you.

What architecture are you working with right now?

And what’s the one tradeoff that’s keeping you up at night?

P.S. I write a newsletter packed with practical, no-BS tech and leadership breakdowns.

Get it here: https://bit.ly/4kZDWD2

Architectural Patterns

I see L3/L4 engineers doing "senior-level work" who don't get promoted follow a pattern.

They confuse volume with seniority.

Here's the difference:

Two engineers. Same team. Q2 performance review.

Engineer A: Shipped 5 features. All on time. High quality. No bugs.
Engineer B: Shipped 3 features. Killed 2 before they were built.

Engineer B got promoted. Engineer A didn't.

Why?

Engineer A executed what was asked. Engineer B changed what was worth executing.

The feature Engineer B killed:

A dashboard, the PM requested. Before writing code, they asked: "What decision will this enable?"

PM couldn't answer clearly.

Turned out the data already existed in another tool. Building a new dashboard would duplicate effort and fragment the system.

Engineer B proposed enhancing the existing tool instead. Saved 3 weeks of engineering time. Prevented future maintenance debt.

That's senior thinking.

Mid-level engineers execute faster. Senior engineers decide better.

The pattern:

You're measuring yourself by output: features shipped, tickets closed, velocity.

Your manager is measuring you by judgment: What did you prevent? What did you simplify? What did you question?

Promotions don't go to engineers who do more work. They go to engineers who eliminate unnecessary work.

This week:

Pick one item in your backlog.

Ask your manager: "What business outcome does this enable?"

If they can't answer clearly, you found work that shouldn't exist.
Challenge it.

That's the shift from mid-level to senior.

P.S. If your manager gets defensive when you question requirements, you're working for the wrong manager. Senior engineers need leaders who reward judgment, not just compliance.

These are the questions that flood my DMs daily:
"Which data structure should I use?"
"How do I recognize the pattern?"

After 100+ interviews, here's what actually works:

1. Heap for K Elements

Best for finding the top K largest or smallest elements.

Handles priority-based problems with O(log⁡K) Operations.

Example: Find the 3 largest numbers in an array.

2. Binary Search or Two Pointers for Sorted Inputs

Sorted arrays often call for Binary Search or Two Pointer techniques.

Reduce time complexity to O(log⁡n) or O(n)

Example: Find two numbers in a sorted array that add up to a target.

3. Backtracking or BFS for Combinations

Use Backtracking or BFS to explore all combinations or permutations.

Perfect for generating subsets or solving puzzles.

Example: Generate all possible subsets of a set.

4. BFS/DFS for Trees and Graphs

BFS is great for shortest paths or level-order traversal.

DFS works for exploring paths or connected components.

Example: Find the shortest path in a graph.

5. Stack to Replace Recursion

Replace recursive algorithms with iterative solutions using stacks.

Avoid stack overflow and gain better memory control.

Example: Iterative in-order traversal of a binary tree.

6. HashMap for Array Problems

Replace nested loops with HashMaps for O(n) lookups or Sorting for O(n log n) simplicity.

Example: Find duplicates in an array.

7. Dynamic Programming for Optimization Problems

Break problems into smaller, overlapping subproblems for optimization.

Common in maximization, minimization, or counting paths.

Example: Solve the 0/1 knapsack problem.

8. Trie for Prefix Problems

Use HashMaps or Tries for substring searches or prefix matching.

Efficiently handle repetitive string patterns.

Example: Find the longest common prefix among strings.

9. Greedy for Intervals

Tries enable fast lookups in string problems.

Ideal for autocomplete or spell-check functionalities.

Example: Implement an autocomplete system.

10. Fast & Slow Pointers

Use two pointers moving at different speeds to detect cycles or find midpoints.

Works efficiently in O(n) without extra memory.

Example: Detect if a linked list has a loop.


You don't need 1,000 solutions.
You need pattern recognition.
Once you see the pattern, the code writes itself.

Which pattern helped you most? 👇

💡 Save this for your next interview and follow Abhishek Kumarfor interview-prep content like this !!

Your first job doesn't matter. 
Your second job is everything. 
Here's why:

I started at 4.25 LPA at AIG.

Tier-3 college. Below average grades. Zero confidence.

Spent 18 months feeling like I didn't belong.

But that job wasn't supposed to teach me coding.

It taught me something better:

The 3 Rules of First Jobs Nobody Tells You

Rule 1: Your First Salary is a Distraction

3.5 LPA vs 6 LPA doesn't matter.
Both are training grounds.

What matters:

- Are you building something users touch? 
- Is anyone teaching you to debug? 
- Can you read production code?

I learned more fixing one live bug than 6 months of college projects.

Rule 2: Your Second Job is Your Real "First Job"

This is where:

- Salary actually jumps (12-18 LPA is realistic)
- You pick your domain
- Companies judge you on output, not potential

Most engineers waste their first job trying to "prove themselves."
Wrong game.

Use it to figure out: Backend or frontend? Fintech or e-commerce? Code or people?

You can't answer this in college.

Rule 3: 2 Years is the Magic Number

Less than 18 months? You look flaky.
More than 3 years? You're stuck.

At 24 months:

- You have "experience" on paper
- You've shipped real features
- You know what you don't want

I switched at 23 months. 4.25 LPA → 12 LPA.
Same tech stack. Better positioning.

What I Wish I Knew at 22:

Stop comparing salaries with batchmates.

Your first job is reconnaissance.

Learn the language. Understand the politics. 
Figure out what "good" looks like.
Then pick your battlefield.

The engineers killing it at 28?

They all had "mediocre" first jobs.

But they used them right.

What's one thing your first job taught you that college never did?

Follow Abhishek Kumar for real talk on engineering careers, not generic advice.

I bombed my Google system design interview.
Not because I didn't know distributed systems. 
Not because I couldn't draw boxes and arrows.

I failed because I asked zero clarifying questions.

Jumped straight into Kafka, Redis, and load balancers like I was building Twitter.

The interviewer stopped me: "What problem are we even solving?"

Silence.

Here's what I wish someone had told me:

Great system design isn't about memorizing components. 
It's about asking questions that expose your thinking.

Before you touch a whiteboard, ask:

- What's the actual pain point we're solving? (Don't assume)

- Which ONE feature matters most right now? (Scope kills 60% of candidates)

- What's the scale (10K users or 10M)? (Real numbers, not "internet scale" BS)

- Distributed or monolith? (This isn't always about impressing with microservices)

- Must-have vs nice-to-have? (Shows you think in trade-offs, not perfection)


These questions don't just clarify requirements. 

They show you think like a senior engineer: constraints first, solutions second.

The engineers who get offers? They design less. They ask more.

Bookmark this if you're prepping. Tag someone who needs to see it.

And if you're already asking these, you're ahead of 80% of candidates.

Follow Abhishek Kumar for experience-led interview prep advice !

Strong Opinion:  engineering career pivots are cheap early (and expensive later)

Indian engineers often fail to realise that their experimentation window has an expiration date. 

By the time they figure it out, it will already be closed.

Two backend engineers wanted to try data engineering.

One switched in Year 3. Recovered in 18 months. Now earning ₹35L as a senior data engineer.

One waited until Year 7. Still recovering 3 years later. Earning ₹28L while peers reach Staff.

Same goal. Different timing. Completely different outcome.

Here's the math people miss:

Suppose, at Year 3, you're earning ₹15L. Taking a ₹12L role to learn data engineering hurts, but you recover in 18 months.

But if at Year 8, you're earning ₹40L. Taking a ₹25L role means ₹15L sacrifice + explaining to your family why you're "starting over" + watching your peers reach Staff while you re-prove yourself at mid-level. 

The market sees it as "couldn't make senior in backend" - a red flag. 
Recovery takes 3-5 years, if you're lucky.

Over the years, I've seen this pattern repeat constantly.

Engineer at Year 2: "I'm curious about ML, but not sure. I'll wait and see." 

Same engineer at Year 7: "I wish I'd tried earlier. Now I'm too invested to switch."

The window closes faster than you think. 

-Years 0-3, switch freely. 
-Years 3-5, last chance. 
-After Year 5, every pivot becomes a 2-3 year career reset.
Indecision is expensive. 

Staying in the backend while wondering about data engineering for 3 years doesn't avoid risk - it burns your experimentation window. 

Now, if you switch, it's brutal. If you don't, you'll regret it.

This week: spend 2 weeks building one data pipeline project. Put it on GitHub. 

If you like it more than backend, switch now while it's cheap. If you don't, commit to the backend and stop wondering.

Your first 5 years won't come back. After that, you're locked in, whether you chose it or not.

I spent 6 months researching PM roles
Never applied to one.
(here's why you shouldn't do this)

I watched 40 youtube videos. Compared 5 bootcamps. Built 3 Excel sheets calculating MBA ROI

Meanwhile my batches just started doing PM work at her current job (while still being a software engineer).

She went above and beyond her regular responsibilities.

She got the PM title 8 months later. No course. No MBA.

I was stuck in analysis paralysis.

The Truth?

I wasn't researching. I was avoiding the scary part: actually changing how I work.

Here's what finally unstuck me:

Stop optimizing the transition. Start testing the work.

You don't need "The Perfect Path to PM". You need to know if you even like PM work.

Here's how to test it without quitting your current job:

1. Month 1: Shadow a PM's calendar:

Ask a PM at your company for a coffee chat. Not advice.

Just "can I see what you do all day?"

You'll see if meetings energize or drain you.

2. Month 2: Write 1 PRD for a feature you just built.

Why did we build this? What use problem does it solve? If this feels tedious, reconsider your choice.

3. Month 3: Run user interviews:

Talk to 5 users. Ask what sucks. If you hate this, PM will destroy you.

4. Month 4: Challenge product decisions
In planning meeting. Not code impleentations

"Why feature X over Y when users complain about Y?"

If you are manager listens -> you're building PM credibility.
If they ignore you -> this company won't let you transition anyway.

After 3 months, you'll know if you enjoy shaping products more than writing code.

The "transition" becomes easy. You are not asking for a chance.

You are asking for recognition of work you've proven.

My batchmate didn't take a course. She wrote PRDs, ran user calls, challenged decisions.

Her manager said: "You are already our techincal PM"

The role followed 8 weeks later.

No MBA. No Bootcamps. Just intetional work. 

Follow Abhishek Kumar for frameworks that get you unstuck.

Repost this to help an engineer stuck in PM research loops.

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