True Stars

Founder & Creative Director

NFT Research | Collector

Lévy Gorvy

Executive Assistant

New York Academy of Art

Master of Fine Arts 2018

College of Charleston

Senior Administrative Assistant, Office of the President

Administrative Assistant, Office of the President

Administrative Assistant, Business Affairs and Governmental Relations

Founder & Editor-in-Chief at True Stars ✨ Web3 & Creator Economy 💫

As the Founder of True Stars, my mission is to guide creators and entrepreneurs in expressing their unique vision and building a strong digital presence through branding, storytelling, and content creation.

With a background in fine art and the New York art world, I bring a deep understanding of visual communication and storytelling to every project I undertake.

As a web3 content creator, I have successfully built a following in my niche, and I understand how to communicate complex ideas in an engaging and accessible manner.

I run “The Constellation,” a growing community-centric media network at the intersection of blockchain and AI. Here, contributors create, publish articles, and shape culture. Our editorial focus is on spotlighting both renowned and emerging figures, aiming to amplify the voices of smaller players within web3 and emerging tech.

Emily Carrig

Publicis Imagine

VP, Precision

SJMR Consulting & Development

Founded a consulting firm dedicated to supporting clients with marketing and creative technology initiatives, including education, game development, virtual production, digital advertising, omni-channel marketing, virtual events and developer relations.

Clients include: Capgemini Invent, MagickML, Crucible, Georgia State University, Polygonal Mind, Union Avatars, CyberBrokers, Causality

Founder and CEO

GigLabs

Orchestrated both long and short-term strategies for enterprise clients in the sports and entertainment industries, seamlessly bridging the gap between web3 and brand marketing for both crypto-native consumers and those without exposure to digital assets.

Created approachable educational content on web3 topics, such as customer loyalty, community management, pricing, supply strategies, and on-chain analytics to improve comprehension for clients and prospects.

Executed and optimized paid marketing campaigns for search, display, and brand partnerships using data-driven strategies, while coordinating cross functional teams to achieve successful partnership outcomes.

Partner Success Lead

Xaxis

Bridged multiple media agencies’ offerings including programmatic, search, social, SEO, and influencer media buys for a combined client portfolio, enabling additional revenue streams through client channel expansion.

Acted as cross-functional contact for data strategy, inventory, and our proprietary AI-driven media optimization tech.

Created, maintained, and presented sales, training, and pricing collateral for omni-platform media investment strategies.

Programmatic Lead

Led client relationships and book of business for all west coast agency clients while leading the Los Angeles office.

Grew total office revenue by 20% and internal product revenue by 17% in 2018 for programmatic ad spend.

Developed additional revenue channels with independent client relationships, accounting for 18% of office revenue in 2018.

Director, West

Managed a national team of 6 analysts, working across all partner agencies for over 30 clients.

Lead the Client Insights and Data Strategy group for the analytics team of >20 analysts, acting as a consultant for CRM and bespoke first and third party data activation tests.

Facilitated the Programming Project Group, educating and empowering analysts to incorporate R and Python into their work.

Manager, Data Strategy and Client Insights

Implemented a range of attribution systems and media studies, including MTA (Abakus, Logistic Regression Analysis), panel-based (Millward Brown, Lightspeed GMI), live intercept (Nielsen, Safecount, Research Now), tune-in (SambaTV) and in-store sales lift (Mastercard), to prove effectiveness of media at achieving client goals.

Utilized R and Python as back-end information aggregators to show the effect of non-media based data points on performance through internal data visualization platform to redefine client KPIs.

Trained and mentored entry level analysts, associates and interns through industry and skill based development.

Senior Analyst, Insights and Analytics

Managed campaign pacing and performance insights for all west coast GroupM clients through the design and maintenance of analytics dashboards that ingested ad server, viewability and fraud verification, DSP and audience data.

Queried internal DMPs to analyze and optimize cross-buy media interaction (reach, frequency, overlap, synergies, audiences) and attribution (conversion analysis, optimal revenue generating user-flow, media path analysis)

Delivered presentations demonstrating the effectiveness and role of digital media among the larger marketing portfolio to both agency members and key client stakeholders

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The Battle

Emily Carrig

Stu Richards

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