Most products fail because they ignore the messy reality of how people actually use them. I help you create products that work by understanding the overall system, designing for  behaviour, emotions and people’s real context. 

Most importantly, I think about risk - always.

I’ll help you see what can go wrong to users and the business, so we can mitigate it and make informed trade-offs (rather than nasty surprises)

Here’s how I help you:

🤝 If you're a potential client:
→ UX Audits: analysing your product and identifying opportunities
→ Fractional design and research support that drives business, and user impact
→ Clarity on strategic direction and vision 


📕 If you're here for my content, I write about: 
→ How to consider the *overall* experience
→ Connecting design impact <> business impact
→ Identifying different types of risk (and mitigate it)
→ Designing for how people *actually* use things by considering context, behaviour and emotions 
→ Tips to help along your design processes

I'd love to hear about how I can help you. Drop me a message on LinkedIn, or send an email to: hello@ampersandco.studio

And if you don't have a project, I'm always down for a coffee chat!

Emily Anderson

Issue #1 of Beyond the Happy Path newsletter is live!

This one is all about Churn. It’s not the sexiest thing, I know

It's easy to assume that when people stop using our products and services it's because they *wanted* to. We focus on reasons like: they didn’t see value or it’s too expensive

But that’s not always true.

Sometimes people leave because they had no choice. They leave because they *have* to:

Maybe their ability changed and they can't use it anymore. Maybe they're struggling financially and can't afford it right now. Or maybe someone passed away.

In this issue I dive into:

➡️ Why we need to think about churn in terms of “wanted to” vs “had to” reasons (i.e voluntary, involuntary, and situational churn)

➡️ Real examples that can help to reduce churn

➡️ Ideas for how you can start considering it in your process

Incase you missed it, you can read the post in the link below (and subscribe for future issues too  👀)

https://lnkd.in/ef9CMEAE
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It's very early days of the newsletter and I'm not going to pretend to have it all figured out. So if you've got any feedback of what you want to see more / less of, I'd love it here it!

Designer | Reducing risks to users and businesses | Founder, Ampersand | Speaker

Jackie Brown

Visit https://jackiebrown.works to learn more.

What we do:
→ Product design (mobile, desktop, web apps)
→ High-conversion websites (design and no-code development)
→ MVPs (launch in as little as 6-8 weeks)
→ Branding and identity

Industries we serve:
→ SaaS
→ Med & Health Tech
→ Food & Beverage

Unlimited tasks for a simple monthly fee. For more details, check our website.

Founder & Lead Designer

Freelancer

I have been primarily focused on the food and beverage industry, where I leveraged my expertise in branding, strategy, and packaging design to deliver exceptional results for my clients. While my core specialization lies in the food and beverage sector, I have also undertaken a few noteworthy projects in product design for industrial operations and automotive companies.

• Developed comprehensive branding, strategy, and packaging design solutions for food and beverage clients, elevating brand recognition and market position
• Successfully launched 6 food and beverage products into the market, securing placement in two major Portuguese supermarket chains
• Contributed to a +170% increase in sales for multiple clients by refining branding, visual identity, and packaging designs
• Increased average website conversion rate by +21% through strategic design and user experience optimization for various clients
• Improved funnel conversion rates by an average of +13%, resulting in higher lead generation and customer acquisition

Product Designer

Upshıft

• Created and managed the product roadmap, aligning it with company objectives
• Led team retrospectives, promoting continuous improvement and collaboration
• Defined and wrote feature requirements to address user needs and business goals
• Coordinated cross-functional teams to ensure successful feature development
• Monitored feature performance and iterated based on user feedback and analytics
• Led the integration of A/B testing and heatmaps to gather valuable user insights and inform design improvements

UX Product Manager (Contractor)

DTx  - Digital Transformation CoLAB

• Managed and prioritized product backlogs
• Facilitated sprint planning, reviews, retrospectives, and scrum events
• Engaged and managed stakeholders
• Developed task/user flows and organized roadmaps
• Guided design vision and oversaw concept development

UX Manager

• Conducted comprehensive user research to identify user needs and pain points
• Developed and implemented UX strategies to align with business goals
• Collaborated closely with developers, product managers, and other stakeholders to ensure seamless integration of design elements
• Continuously evaluated and iterated on designs based on user feedback and analytics
• Established and maintained UX/UI design guidelines and best practices
• Presented design solutions to stakeholders and advocated for user-centered design approaches

Senior UX Designer

PeekMed

• Redesigned desktop app and website
• Led design vision for a 3D orthopedic surgery planner web app
• Collaborated on refining product requirements and roadmap
• Crafted user-flow diagrams, wireframes, mockups, and responsive designs
• Designed visuals for stakeholders and marketing materials

UX Designer

• Monitored PeekMed's software, app, and website development for quality assurance
• Defined product requirements with documentation and user stories
• Conducted post-release verification after deployment
• Managed testing protocols and tracking systems
• Mentored QA analysts during testing phases and test case development
• Collaborated with development team for support and documentation
• Executed system, integration, and regression testing
• Identified and tracked software defects and inconsistencies

Software Quality Assurance Manager

Helping SaaS startups reduce their design costs by 75% | Co-Founder @ JBW

As an emotional visionary, I strive to revolutionize the way people experience products and organizations by crafting compelling, meaningful designs that resonate deeply with the end user.

Having studied Biomedical Engineering and tried multiple career paths from QA to Product Management in industries from HealthTech to Automotive, I was able to find my true calling.

So, I can now present myself as a designer dedicated to making design accessible to companies of any size. Currently, I lead Strategy and Design at Jackie Brown Works.

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The Battle

Emily Anderson

Catalina (CJ) Almeida e Casanova

Followers

Posts

Engagements

Likes

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