Emilie Åsberg

Havguard AS

Inspired by biomimicry (animal behaviour) our technology Orcanet (tm) came to life - optimising the way technology and animals can co-exist in our oceans 🌊

In Havguard AS we use artificial intelligence to make our underwater communication system auto-adaptive to environmental conditions, designed to reduce:
 
- energy consumption
- emission power
- time the fauna is exposed to communication signals
- usage of frequency bands used by animals to limit disturbance
- usage of sound and light in communication, and more usage of the magnetic field

Our team is inspired by our love and care for animals, and based on that we found ways to reduce human impact on nature, simultaneously increasing the quality of service. 

The Orca inspired us because it has a highly complex and yet efficient way of communicating. Their communication signals are using a complex modulation scheme and is adaptable for short and long distances. It's a discrete and interesting animal 🐋

Our technology was developed based on our core values, and the same values motivates us to believe we have a role to play in developing the next generation #underwater technology 🌊

Co-founder, CEO and board member

Ethica Invest AS

Founder, CEO & Chairwoman

Nanize AS

Head of Business Development

Nord University

University Lecturer

Norwegian University of Science and Technology (NTNU)

PhD candidate at NTNU from apr 20 - sept 23. Co-lead a large science project, and first authored three scientific papers published in well known journals.

PHD Candidate

University lecturer

CEO Havguard | Real-time underwater communication equivalent to 5G| AI | dual-use| Norwegian 🇳🇴

Welcome to my profile 🇳🇴

I'm Emilie, a Norwegian entrepreneur and CEO of the deeptech company Havguard AS. 

The world-class expertise in Havguard has spent 14 years of work solving problems in underwater communication and sensing. This has resulted in new and revolutionary technology beyond the state of the art. Since the start of our company in January 23 we have had quite a journey; for instance we were a scouted company for the 401 Tech Bridge/ NavalX cohort BlueTIDE, on panel of disruptive technologies in NATO HQ for the Digital Ocean, venture in the selected CDL Atlantic Ocean program and last but not least a company in the Masschallange BlueTech program. 

My background (PhD.c) is from the Norwegian University of Science and Technology (NTNU), as well as the Nordic program for Innovation and Entrepreneurship (Karolinska Institutet, University of Oslo, University of Copenhagen, and NTNU). I have two abroad courses (Kings College of Applied Security Studies): one in “AI for national security” and another one in “Wargaming and Strategy”.

Additional to Havguard I have founded Ethica Invest (🇳🇴).

Deep tech company. Establishing eyes underwater using unique hardware and AI (underwater industrial Metaverse) 

Pixiu Financial

Accounting company dedicated to entrepreneurs who operate — or want to operate — through a Polish legal entity, and want accounting simply done, so they can focus on growing their business.

We specialize in supporting both Polish founders and international entrepreneurs who are establishing or running companies registered in Poland. From market entry to full financial operations, we provide strategic and operational support every step of the way.

Services:
- Accounting for Polish-registered companies and family foundations
- Payroll — including employment contracts, civil law contracts, and B2B collaborations with full benefit administration (e.g. healthcare, sports cards, insurance) 
- CFO as a service
- Tax advisory

Full support for foreign entrepreneurs starting a business in Poland — including market research, company formation, accounting setup, ongoing financial operations, and local representation

Delivery: Remote. Available in Polish and English.

Co-Founder

EL Passion

Software Design & Development Agency

🏗    Our tech stack
- Frontend: JavaScript, TypeScript
- Frontend Framework: NextJS, React, React Native
- Backend: Ruby, TypeScript, Go
- Backend Framework: Ruby On Rails, NestJS, Strapi, MongoDB, Algolia
- Database: PostgreSQL, ElasticSearch, MongoDB, Algolia
- Cloud: Firebase, GCP, Heroku, AWS, Azure, Vercel, Netlify
- No code / low code: Webflow

We also offer: Agile Project Management, DevOps services, Product Design, UX audits.

Chief Executive Officer

Madokado

- Advisory for media agencies, brands and entrepreneurs
- Smart money investments 
- Process optimisation
- Digital Marketing services
- Dimaq Trainings (Certified Trainer)
- Digital Media Buying

Founder

The DIMAQ (Digital Marketing Qualification) certification program is designed to standardize knowledge and proficiency among professionals in the sector. It facilitates communication between agencies and marketers, enables specialists in the field to verify their qualifications, and helps employers gauge the knowledge and skill levels of their workforce. It is a crucial component of recruitment and motivation campaigns. DIMAQ enhances the caliber of services provided, fosters consumer confidence, and serves as an efficient instrument for evaluating industry credentials. It is a member of the IAB Europe Endorsement Program and complies with the standards of the European Qualifications Framework.

Dimaq Trainer

EL Chrono

Contact me to participate in UX tests and learn how it's done so you can use the experience in your company. Also... You will get to play with AI!

Advisor

BuildEL

Entrepreneurs'​ Organization

- Moderating and connecting CEOs and COOs in EO Poland, a part of the global Entrepreneurs' Organization.
- Promoting diversity, fostering open dialogue, and ensuring a welcoming, discrimination-free community for business leaders.
- Empowering members to tap into coaching, accountability, and learning from each other.

Moderator

Resolution Poland

- Leading a team of 50+ exceptional talents
- Supporting top local & global brands
- Seeking innovation and best use of what we already have

Speaker at marketing conferences and digital marketing trainer:
📢 Puls Biznesu | Analysis of the effectiveness of digital marketing | 2019.11
📢 SAR Imagination Days | Gaming from media agency perspective | 2019.10
📢 Digital Adventure 4 | Esport basics for CMO | 2019.07
📢 DIMAQ | Professional Training | 2019-2020

🏆 Mixx Award 2019 Jury

Managing Director

- Strategic support for Omnicom Media Group / OMD Poland (Resolution, Accuen, OMD, Media Data Mind, Media DDB & Tribal) 
- Continuous development of digital offer (with focus on technology marketing in areas of performance and programmatic) 
- Product development 
- People development - leading digital talents 
- Digital strategies for key agency Clients
- Process management and optimization
- Partnerships and negotiations with external vendors

Key clients:
📌 Żabka Polska
📌 NIVEA
📌 Renault
📌 Nissan
📌 Dacia
📌 Mc Donald's
📌 Warner Bros
📌 FedEx
📌 Berlin Chemie
📌 Lenovo

Digital Strategy Director

- Recruitment and skill development of a Performance Team
- Support in areas of digital strategy, lead generation and ecommerce for key Clients of media houses from the Omnicom Group (OMD, PHD, Easymedia, Resolution)
- An increase in client service quality and customer satisfaction 
- Development of in-house performance and influencer marketing solutions
- Shortening the supply chain and negotiations with external vendors

📌 Żabka Polska
📌 NIVEA
📌 Renault
📌 Nissan
📌 Dacia
📌 Mc Donald's
📌 Warner Bros
📌 FedEx
📌 UPC
📌 HP

Head of Performance

Cube Group S.A.

Firm’s strategy 
- Building cooperation strategy across company departments to improve cross-selling and quality of service
- Direct responsibility for firm’s financial results: forecasting, monitoring, and reporting
- Development of product portfolio

Team management 
- Co-Leading strategy & client service team - new business, key account management, creative, web analytics
- Building and development a diverse team of experts in multiple locations across the country (both local and remote)
- Organizing and driving cross-departmental project teams

Client focus 
- Development of clients’ online strategies
- Evaluation of performance based campaign executions
- Representing company’s business at client meetings, tender bids, and negotiations

Operational work 
- Negotiations with external vendors, cross-department, and clients
- Evaluation and improvement of internal standards 
- Development of company’s external communication strategy

Key clients:
📌RETAIL: Żabka Polska
📌FINANCE & FINTECH: VISA, Blue Media, eKantor.pl, NBP
📌FASHION & ECOMMERCE: Aryton, Limango, Smyk
📌SERVICES & B2B: Innogy, iTaxi, Google, 5aSec, LOT
📌HOME & GARDEN: Akzo Nobel, Agata Meble
📌REAL ESTATE: Vantage Development, Pro Urba (19 Dzielnica)

- Handling key client relationships 
- Coordination and supervision of cross-departmental advertising plan development and execution (performance and branding campaigns: SEO, PPC, e-mail marketing, affiliate marketing, database marketing, non-standard)
- Preparation of clients’ long term strategies for online advertising
- Expansion of existing customers’ portfolio of services
- Analysis and optimization of campaigns (media, creatives, landing pages, etc.) via KPI
- Leading preparation and presentation of tender bids

Key clients:
📌FINANCE & FINTECH: Aviva, Kreditech
📌FASHION & ECOMMERCE: Aryton, Limango
📌SERVICES & B2B: Innogy, LOT, Polferries
📌HOME & GARDEN: Nexterio.pl, Praktiker
📌REAL ESTATE: Pro Urba (19 Dzielnica)
📌PHARMA: Neuca
📌OTHER: OleOle

Digital Strategy Consultant

- Handling key client relationships 
- Running performance campaigns
- Analysis of campaigns via KPI (increase of sales, quality of leads, quality of traffic, campaign reach)
- Efficiency analysis and optimization of landing pages and creatives
- Preparation of affiliate marketing offers for tender bids

Project Manager

Agora SA

- Conception of non-standard campaigns for agencies and direct clients
- Preparation and lead of product training (dedicated to the "Gazeta Wyborcza" sales team)
- Copy of advertising materials (promotion of Glossy Media brand, client campaigns)
- Co-organization of conferences, leading workshops

Product Manager - Glossy Media Ad Network

- Preparation, presentation, and implementation of ideas for non-standard campaigns
- Strategies for advertising communication directed towards women
- Planning of internet campaigns
- Succesful sales of advertising space

Junior Account Manager - Glossy Media Ad Network

CEO EL Passion | Co-Founder Pixiu Financial | CEO Madokado

I help founders and leadership teams when things get messy—when clarity disappears, growth stalls, or someone needs to make a hard decision, fast.

I show up as a strategic panic button:
→ Sharp questions, fast structure, real movement
→ No fluff, no ego, no waiting

I've built and led companies across tech, finance, real estate, and media.
The common thread? I'm on a mission to support other entrepreneurs.

After hours: I believe in slow dinners, deep dives, and good conversation.

If you think my experience or energy could shift your business—reach out. I’m always open to the right kind of challenge.

taplio

The Battle

Emilie Åsberg

Anna Elwart

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