Tugan.ai

I write and optimize prompts for marketing content (ads, emails, post, blog articles)

Prompt Engineer

Just writing a newsletter for a SaaS copywriting tool.

Email Marketing Specialist

Pearl Lemon Group

I write copy, build funnels, create email sequence to convert organic traffic attracted via SEO optimized blog posts.

Copywriter

Digifox

Copywriting for webinars, VSLs, ads and emails.

Freelance Copywriter

Mechachain 

Storytelling + copywriting = Storywriting 😄

Storytelling 

Evolum

Copywriting, ads, funnel, acquisition & direct response marketing

I help companies ressucitate dead leads and sell using AI ✍️🇲🇫🇺🇲🇬🇧 #copywriting #emailmarketing #coldemail #content #databasereactivation

Are you tired of watching leads slip through your fingers and feeling the pain of missed opportunities?

Like 319 leads that can turn into $49,000 in sales...

You’re not alone!

Businesses lose potential sales every day.

But what if I told you that 319 lost leads turned into $49,000 of sales?

Yes you read that right.

In today’s digital landscape it’s easy to get overwhelmed.

Your ideal customers are quietly slipping away.

Every lost lead represents a unique story of potential pain unfulfilled needs and hidden desires.

Imagine investing time and resources into attracting leads only to watch them vanish.

The rejection is suffocating.

You question your strategy your messaging and your product.

Did you have the right message? The right offer? 

Did you follow up enough? 

But it doesn’t have to end there.

By revisiting those lost connections with empathy and strategic outreach our client warmed up...

qualified...

and closed leads that were done for!

Dead leads? 

Not quite...

The results speak for themselves.

A staggering $49,000 in sales from lost leads.

You want to do the same? 

Hit my DMs or book a call here: https://calendly.com/etabakhoff/dbr-coffee-date

What I use to grow my account on LinkedIn (affiliate links): 
PowerIn to autocomment using MY TONE: https://app.powerin.io/register?via=emeric
Kleo.so to find, analyze and refine posts.

Emeric Marc

I get it.
You built something that actually works.
The product is solid, the team is executing, and you know you're solving a real problem.

But deals crawl.
Prospects show interest and disappear.
And competitors with worse tech somehow look like they're winning.

It's not your product. It's the gap between what buyers understand and what makes them act NOW.

I help B2B SaaS and AI founders close that gap.

What that means:
→ Customer research that uncovers the exact frustrations your buyers will pay to solve
→ A validated roadmap showing which features to prioritize
(based on real demand, not assumptions)
→ Messaging that makes every feature feel like the cure to what already hurts

When we're done:

- Your positioning shifts from nice-to-have tool to must-have solution.
- Prospects move from "interesting" to "we need this" in one conversation.
- Deals close 47% faster because buyers finally feel why they need you now, not later.

If technically inferior competitors are winning because they position better, we need to fix that.
DM me. I’ll close the gap before it costs you more pipeline.

Marina Kogan 🌊

I'm turning 30 today.
Here are 30 lessons I learned about B2B SaaS positioning:

1. The words prospects use matter more than the words you prefer.
2. Category creation sounds exciting but requires massive budget.
3. If prospects ask "how are you different," your positioning failed.
4. Your homepage should answer "why you" in 5 seconds.
5. Better to dominate a niche than disappear in a broad market.
6. Positioning isn't what you say, it's what prospects remember.
7. Your ICP should exclude more people than it includes.
8. What got you to 10 customers won't get you to 100.
9. Your positioning should evolve with customer feedback.
10. Your competitors' weaknesses are your opportunities.
11. Your product doesn't need to be better, just different.
12. Test your message where buyers actually hang out.
13. Talk to 10 customers before writing a single word.
14. Messaging alignment across teams multiplies impact.
15. Buyer research beats assumptions every single time.
16. Strong positioning makes sales conversations easier.
17. Your team can't sell what they can't explain simply.
18. Weak positioning costs you qualified leads daily.
19. Your customers don't care about your features.
20. They care about their problems getting solved.
21. Getting this right early saves months of struggle.
22. Positioning changes as your market matures.
23. Vague value props attract vague prospects.
24. Specificity creates trust faster than credentials.
25. Generic messaging makes you invisible.
26. Clear differentiation shortens sales cycles.
27. Benefits without proof are just claims.
28. Strong positioning attracts investors too.
29. Clarity beats cleverness every time.
30. If you confuse, you lose.

Your product deserves positioning that actually works.

👋 I’m Marina Kogan 🌊 
I help founders position tech products as must-have solutions.

Increase demos without extra ad spend | Positioning for B2B SaaS running underperforming ads

Most founders try to serve everyone and end up serving no one.
That scattered approach? It's killing your growth.
Here's why I focus on one ICP first.

1. Deep understanding beats surface knowledge:
↳ Know their decision-making triggers
↳ Understand their buying process
↳ Learn their exact pain points

2. Your messaging gets laser-focused:
↳ Speak their specific language
↳ Reference their industry context
↳ Address their unique challenges

3. Product development becomes clearer:
↳ Avoid feature bloat from mixed signals
↳ Prioritize based on real feedback
↳ Build features they actually need

4. Sales conversations flow naturally: ✨
↳ Case studies resonate perfectly
↳ Objections become predictable
↳ Prospects feel understood immediately

5. Word-of-mouth accelerates:
↳ Referrals come with context and credibility
↳ Happy customers refer similar companies
↳ Your reputation builds in one space

6. Resource allocation gets smarter:
↳ Content strategy stays consistent
↳ Marketing channels become obvious
↳ Sales training focuses on one playbook

I used to think casting a wide net meant more opportunities.
Turns out, it meant weaker connections everywhere.

When I narrowed my focus to B2B tech founders, everything changed:
- Prospects engaged faster
- My messaging hit harder
- Referrals started flowing

The result?
Deeper relationships, better results, and a business that actually scales.

Remember: Mastering one ICP creates the foundation for expanding to others.
But trying to serve multiple ICPs from day one?
That's a recipe for mediocre results across the board.

P.S.: Not sure which ICP to focus on first?
DM me to identify the ICP that converts fastest
_________________________________________
👋 I’m Marina Kogan 🌊
I help founders position tech products as must-have solutions.

Make technical products irresistible to your ideal buyer | Messaging & Positioning for B2B SaaS

You get 10 seconds to hook a prospect's attention.
I call it the barbecue test.
Here's how it works:

Picture this:
You're at a barbecue, someone asks what you do.
You launch into technical specs and feature lists.
Their eyes glaze over in 30 seconds.

That's exactly what happens in your sales calls.

❌ The technical manual approach:
"Our platform uses machine learning algorithms to optimize data workflows through API integrations that enable real-time processing capabilities."

Translation: Nobody cares.

✅ The barbecue test approach:
"We help marketing teams stop spending 10 hours a week on manual reports so they can focus on strategy instead."

See the difference?

Here's my 3-step barbecue test:

1️⃣ The stranger test
Explain your product to someone who knows nothing about your industry.
If they can't repeat back what you do in simple terms,
your messaging is too technical.

2️⃣ The 10-second rule
You have 10 seconds to make someone care.
Start with the problem they feel every day,
not the solution you built.

3️⃣ The "so what" filter
After every feature you mention, ask "so what?"
Keep asking until you hit something that matters to them personally.

I learned this after watching 15 demos where prospects said:
"Sounds impressive, but I'm not sure how this helps us."

They understood the tech.
They didn't understand the value.

The fix?
I started every pitch with their exact frustration:
"You're probably tired of your team asking for the same reports every week."

Head nods. Every time.

Then I connected each feature directly to that pain:
"This dashboard means no more manual report requests - 
your team gets what they need instantly."

The result?
Conversations shifted from "How does this work?"
to "When can we start?"

Your product might be brilliant.
But if you can't explain it at a barbecue,
you can't sell it in a boardroom.

I've turned this into a simple checklist you can use before every pitch.
Drop ‘BBQ’ in the comments and I'll send it to you.
_________________________
👋 I’m Marina Kogan 🌊 
I help founders position tech products as must-have solutions.

Here’s how I helped an early-stage SaaS founder
go from 0.8% conversions to 3x qualified leads
with ONE clear ICP:

A founder came to me last month saying their SaaS was "for everyone who needs better workflow management".

Their conversion rate? 0.8%. Ouch.

Here's the thing about trying to serve everyone - you end up serving no one effectively. I see this mistake constantly with early-stage founders.

They think casting a wide net means more customers. But it actually means more confusion.

So we dug deep into their data.

Turns out, 80% of their paying customers were HR teams at companies with 50-200 employees. Specifically, teams struggling with manual onboarding processes.

We scrapped the generic messaging entirely.
New positioning: "We help mid-size HR teams cut onboarding time from 2 weeks to 2 days"

The results after 8 weeks?

Qualified leads jumped from 12 to 36 per month. Demo-to-close rate improved by 35%.

But here's what really mattered - sales conversations became effortless. Prospects immediately understood the value.

When you speak directly to one specific problem for one specific audience, magic happens.

Sure, you might worry about leaving money on the table.

But I've learned that focused messaging doesn't limit your market - it creates one.

The founder told me last week they're finally confident in their pitch meetings.

That confidence? It's everything.
________________________________
👋 I’m Marina Kogan 🌊
I help founders position tech products as must-have solutions.

Most founders launch ads before knowing what converts.
That's the most expensive way to learn what works.
Here's what to do instead:

Most founders follow this expensive pattern:
1️⃣ Build their product
2️⃣ Write some quick ad copy
3️⃣ Launch campaigns to "see what sticks"
4️⃣ Watch budget disappear with poor conversion rates

Sound familiar?

I've watched this happen too many times.
Every click costs you money while you figure out what resonates.

You're essentially paying Facebook and Google
to test your positioning for you.
While your ads run... you're learning
what problem you actually solve
and how to talk about it.

Here's what changed everything for me:

❌ The expensive way

• Launch ads with untested messaging
• Let ad platforms teach you what works
• Burn budget while you iterate copy

✅ The smart way

• Lock down positioning through customer research first
• Test messaging in free conversations
• Launch ads only when you know what converts

My budget-saving reality check:

1️⃣ Talk to 10 potential customers first
No pitch, no product demo - 
just deep conversations about their problems.

2️⃣ Test your positioning in real conversations
- Does their face light up when you explain the problem?
- Can they repeat back your value prop correctly?
- Do they interrupt with "Yes, exactly."

3️⃣ Refine messaging until it clicks consistently
Those "aha moments" in conversations?
That's your ad copy goldmine right there.

4️⃣ Launch ads only when messaging is bulletproof
Every dollar goes toward scaling proven messaging
instead of testing random variations.

The result?
Your first ad campaigns actually work.

You speak directly to pain points that matter.
And you've got messaging that converts
before you spend a single dollar on traffic.

When you nail customer fit and positioning upfront,
ad spend becomes an amplifier
instead of an expensive experiment.

Because here's the reality:
Ads with unclear positioning
=
money down the drain.

DM me if you're ready to lock down positioning
before you launch your next campaign.
________________________________
👋 I’m Marina Kogan 🌊 
I help founders position tech products as must-have solutions.

taplio

The Battle

Emeric Marc

Marina Kogan 🌊

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taplio

The Battle

Emeric Marc

Marina Kogan 🌊

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marina Kogan 🌊's LinkedIn Performance

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