Elric Legloire

Outbound GTM strategy for B2B SaaS companies | SDR leader | Follow me + 🔔 for prospecting, productivity, and sales career tips for SDRs

If your outbound doesn't work, it's not a talent issue. It's a system issue.

Most B2B SaaS companies don't have a system for outbound. They have individual reps doing their own thing, different definitions of the same terms, no standard processes, and knowledge that lives in people's heads instead of in systems.

The result: chaos that looks like a talent problem but isn't.

I created the Outbound Kitchen System, a standardized system any B2B SaaS company can implement to make outbound predictable and scalable. Shared data. Shared language. Shared methodology.

The systems has 6 sections:

The Foundation - Strategy, market, ICP, product fit, company stage
The Ingredients - Accounts, data, signals, research
The Recipe - Messaging, sequences, channels, plays, playbooks
The Kitchen - Operations, tech stack, AI, productivity
The Team - Talent, training, enablement, coaching
Plus The Menu - Metrics, dashboards, forecasting, planning

$50M+ pipeline sourced. 30+ B2B SaaS companies. 7 years.

Two ways to implement the system:

- The Full Menu (done for you) - 90-day implementation
- Private Chef Retainer (Done with You) - Ongoing advisory

Ready to implement the system? DM me or book a tasting.

Want to learn the model first? 
Get a seat → newsletter.outbound.kitchen

SDR Manager

I help SDRs perform to their full potential and crush their quotas by mastering the mindset, habits, and skills needed to perform at the highest level.

One day. Five sessions. 

Every one built for SDR leaders who own outcomes.

That's Funnel 26, March 5 in Austin.

My friends: Dale Thorn, David Wilkins, and Anastasia Chihai put this together for 2nd-line SDR leaders. A curated single day where every session connects to how you grow revenue, lower CAC, or protect pipeline.

Here's the lineup:

Morgan J Ingram kicks off with a keynote on making sales human in an AI world.

Then a leadership panel, Angela Frackowiak moderates with Jonathan Mayer, Illango Dhandayudham (Ingo), and Sara Angell on what it takes to be the leader your leader needs.

Jay Glenn runs a workshop on tracking your team's P&L and CAC. Financial literacy most SDR managers never get.

Priyanka Venkat (HubSpot) and Peter Mollins (Nooks) close with a practical AI session, real use cases and a prioritization framework you can take home.

The day wraps with an AMA with all panelists.

Five sessions. One day that's worth more than most two-day conferences.

Ticket link: https://luma.com/funnel26

Outbound systems designed to 2x your team’s results, before adding headcount.

Great Outbound is rooted in unsexy work:

- Deep ICP analysis and persona mapping
- Account propensity and value scoring models
- Multi-layered tech, Data & AI stack orchestration
- Cultural transformation from order-taking to hunting

What you see publicly (the cold email or call) is only the 1% remaining.

For example, to book a meeting with an enterprise prospect you might need:

- 6 months of account research and scoring
- A gifting strategy aligned with buying triggers
- 15+ touch points across email, phone, and social
- Reps trained on consultative conversations, not scripts

Without these 4 elements, your outreach becomes spam.

So every time you see a competitor crushing quota and think "their cold email templates must be amazing, let's copy them."

You should actually say "let's copy their outbound system, multi-threading strategy, and the 200 hours they invested in rep enablement."

You are trying to steal their surface tactics while ignoring their foundational system.

Want predictable outbound? 

Stop obsessing over templates. 
Build the systems.

What other invisible outbound work would you add?

Follow me Elric Legloire for daily tips on how to scale outbound.

Outbound systems designed to increase your team’s results, before adding headcount.

Yesterday, I ran some tests to see which AI model to use for account research. 

Here’s my updated ranking:

1. Perplexity 
2. GPT 5.2 Thinking 
3. Grok 4.2 Beta
4. Grok 4
5. Claude Opus 4.6
6. Argon (Clay)
7. Gemini 3 Pro

I’ll share the full report in tomorrow’s newsletter: https://
https://lnkd.in/e_y9U947

Building & scaling outbound: 0 → 2,300 meetings.

I sat down with Matthew Roberts, Head of Sales Dev at Mosaic.tech (Acquired by HiBob), who built an outbound machine from scratch.

Here are the 5 biggest takeaways from our conversation.

Podcast link in the comments:

How to Build Outbound From Scratch

Keynote Concerts

Performing for private and corporate events, luxury cruise lines, conferences, and more.

Performance Artist

Domestic Cruise Line

Providing quality, high-touch entertainment for luxury river cruises with Domestic Cruise Lines beginning in April 2024. 

Constructing detail-oriented theme sets that highlight the evolution of music through the 60s, 70s, and 80s -- the most pivotal decades in the burgeouning of modern rock, blues, and popular music.

Resident Entertainer

EqAI

EqAI™️: Your cutting-edge confidant in the high-stakes worlds of SaaS and Real Estate sales. This is not just an algorithm; it's your tailored guide in mastering the 'soft skills' that make or break deals. Imagine AI that understands the intricate dance between buyer and seller, that fine line between persuading and pushing. Navigate the nuanced labyrinth of client emotions and market fluctuations with unparalleled emotional acumen. EmpathyAI™️ is not just another tool in your sales stack—it's your trusted advisor, ensuring every interaction you have is as authentic as it is effective. Unleash your sales potential, all while becoming a more emotionally intelligent individual.

Founder

Maximize Mastermind

The 24/7 community for HUNGRY top performers: Weekly Mentor Calls, Cold calling, Marketing strategy, Personal Growth, LinkedIn Strategy, Mindset, Wellness, the goal is to MAXIMIZE every area of life

Founder / CEO

HYPCCCYCL

HYPCCCYCL [haɪpˈsaɪk(ə)l] is a challenger community of over 15,000 innovative C-Levels & VPs from the likes of Cisco, Okta, Salesforce, DocuSign, Gong, and many more

Brand Ambassador

Rubrik

Q2 FY24 
1000%+ quota attainment 
#1 Activity | 7,000 calls
56 meetings set | 7 weeks


Providing IT leaders and Management in the state of Illinois (and healthcare organizations in Illinois AND Indiana) with best-in-class solutions optimized for backup and recovery. Can you roll back a ransomware attack in 8 clicks, and be back online in less than 24 hours with no data loss? If not, let's chat.

Enterprise Solutions Consultant

Apex Energy Solutions

Leading the sales process by prospecting and setting appointments with high-quality leads. By presenting customized solutions that meet their unique energy needs, I build strong relationships with clients and drive growth for the company.

Junior Partner

Weatherford Music Academy

Initiated marketing efforts and backend processes to facilitate enrollment of over 2000 local music students, while coaching staff and integrating quality control processes along the way.

Director of Sales and Marketing

WISD - Weatherford ISD

Music Teacher

Carnival Cruise Line

Provided nightly entertainment for hundreds of guests aboard Carnival Cruise Lines vessels

Guitar/Singer Soloist

Manager responsible for a team of 10 musicians, assisting in coordinating schedules, preparing and executing evaluations, and implementing corporate initiatives department-wide.

Music Director

Act I: The Prelude
Embark on a narrative with Phoenix Rose, the maestro behind EqAI™️, weaving a symphony of bespoke AI tools akin to the craftsmanship of a Ferrari in the realm of Empathy Engineering. With a melodious past echoing from the halls of Berklee College of Music to the rhythmic cadence of an elementary music classroom, Phoenix delved into the domain of Prompt Engineering, orchestrating a realm where empathy meets AI.

Act II: The Odyssey of OLi
As the brainchild of EqAI™️ and the mastermind behind OLi - the Open Life Interface, Phoenix transcends the ordinary, sculpting solutions that dance to the rhythm of user needs. Witness as OLi becomes a cornerstone, empowering realms from Churches to the defense sector, K-12 to the zenith of higher education, each note resonating with tailored insights.

Act III: The Confrontation
Venture with Phoenix as he challenges giants, outshining contemporaries like character.ai, Meta, and Microsoft, setting a pace akin to QuantumBlack in its quest. EqAI™️ isn’t just about navigating the labyrinth of sales or education; it’s about orchestrating a saga of empathy, insight, and authenticity.

Act IV: The Legacy
Each tool under EqAI™️ is crafted with a finesse that turns interactions into experiences, not just answering queries but understanding the unspoken, the unsaid between the lines. As Phoenix Rose crafts this realm, he isn’t just setting a benchmark; he’s crafting a legacy where AI is not a tool, but a companion, a confidant in the journey of achieving the extraordinary.

Phoenix Rose isn’t just a name; it’s a narrative, a journey where every interaction is a step towards a realm where AI understands, resonates, and transforms the mundane into the extraordinary.

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The Battle

Elric Legloire

Phoenix R.

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The Battle

Elric Legloire

Phoenix R.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elric Legloire's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElric Legloire's LinkedIn Performance