Elric Legloire

Outbound GTM strategy for B2B SaaS companies | SDR leader | Follow me + 🔔 for prospecting, productivity, and sales career tips for SDRs

If your outbound doesn't work, it's not a talent issue. It's a system issue.

Most B2B SaaS companies don't have a system for outbound. They have individual reps doing their own thing, different definitions of the same terms, no standard processes, and knowledge that lives in people's heads instead of in systems.

The result: chaos that looks like a talent problem but isn't.

I created the Outbound Kitchen System, a standardized system any B2B SaaS company can implement to make outbound predictable and scalable. Shared data. Shared language. Shared methodology.

The systems has 6 sections:

The Foundation - Strategy, market, ICP, product fit, company stage
The Ingredients - Accounts, data, signals, research
The Recipe - Messaging, sequences, channels, plays, playbooks
The Kitchen - Operations, tech stack, AI, productivity
The Team - Talent, training, enablement, coaching
Plus The Menu - Metrics, dashboards, forecasting, planning

$50M+ pipeline sourced. 30+ B2B SaaS companies. 7 years.

Two ways to implement the system:

- The Full Menu (done for you) - 90-day implementation
- Private Chef Retainer (Done with You) - Ongoing advisory

Ready to implement the system? DM me or book a tasting.

Want to learn the model first? 
Get a seat → newsletter.outbound.kitchen

SDR Manager

I help SDRs perform to their full potential and crush their quotas by mastering the mindset, habits, and skills needed to perform at the highest level.

One day. Five sessions. 

Every one built for SDR leaders who own outcomes.

That's Funnel 26, March 5 in Austin.

My friends: Dale Thorn, David Wilkins, and Anastasia Chihai put this together for 2nd-line SDR leaders. A curated single day where every session connects to how you grow revenue, lower CAC, or protect pipeline.

Here's the lineup:

Morgan J Ingram kicks off with a keynote on making sales human in an AI world.

Then a leadership panel, Angela Frackowiak moderates with Jonathan Mayer, Illango Dhandayudham (Ingo), and Sara Angell on what it takes to be the leader your leader needs.

Jay Glenn runs a workshop on tracking your team's P&L and CAC. Financial literacy most SDR managers never get.

Priyanka Venkat (HubSpot) and Peter Mollins (Nooks) close with a practical AI session, real use cases and a prioritization framework you can take home.

The day wraps with an AMA with all panelists.

Five sessions. One day that's worth more than most two-day conferences.

Ticket link: https://luma.com/funnel26

Outbound systems designed to 2x your team’s results, before adding headcount.

Great Outbound is rooted in unsexy work:

- Deep ICP analysis and persona mapping
- Account propensity and value scoring models
- Multi-layered tech, Data & AI stack orchestration
- Cultural transformation from order-taking to hunting

What you see publicly (the cold email or call) is only the 1% remaining.

For example, to book a meeting with an enterprise prospect you might need:

- 6 months of account research and scoring
- A gifting strategy aligned with buying triggers
- 15+ touch points across email, phone, and social
- Reps trained on consultative conversations, not scripts

Without these 4 elements, your outreach becomes spam.

So every time you see a competitor crushing quota and think "their cold email templates must be amazing, let's copy them."

You should actually say "let's copy their outbound system, multi-threading strategy, and the 200 hours they invested in rep enablement."

You are trying to steal their surface tactics while ignoring their foundational system.

Want predictable outbound? 

Stop obsessing over templates. 
Build the systems.

What other invisible outbound work would you add?

Follow me Elric Legloire for daily tips on how to scale outbound.

Outbound systems designed to increase your team’s results, before adding headcount.

Yesterday, I ran some tests to see which AI model to use for account research. 

Here’s my updated ranking:

1. Perplexity 
2. GPT 5.2 Thinking 
3. Grok 4.2 Beta
4. Grok 4
5. Claude Opus 4.6
6. Argon (Clay)
7. Gemini 3 Pro

I’ll share the full report in tomorrow’s newsletter: https://
https://lnkd.in/e_y9U947

Building & scaling outbound: 0 → 2,300 meetings.

I sat down with Matthew Roberts, Head of Sales Dev at Mosaic.tech (Acquired by HiBob), who built an outbound machine from scratch.

Here are the 5 biggest takeaways from our conversation.

Podcast link in the comments:

How to Build Outbound From Scratch

Maïya Paris

Maïya is the next era of high-end comfortable crochet swimwear.

Co-Founder

Ding

Developed the business plan allowing us to successfully raise our Seed round.
Led Partnerships efforts to become a true alternative in the competitive CPaaS industry.
Led the sales department to its first important customer and revenue milestones.

Co-Founder & Head of Sales

Chili Piper

Chili Piper is the leading inbound conversion software, used by top B2B revenue teams like Intuit, Twilio, Forrester, Spotify, and Gong.  

We’re on a journey to build the best company to work for and to work with while trying to make the world a better place. Our team is distributed around more than 160 cities and 35 countries around the world. Join the movement!

Account Executive

- Member of the first promotion of Top Performers Club,
- Led all EMEA SDRs in Qualified Held Meetings in Q4 (team of 7),
- 2nd best Global SDRs in Q4 (team of 30),
- Led multiple Global team trainings,
- Promoted to AE within 6 months

Sales Development Representative

Jenji - Expense management. AI powered.

Enterprise Sales Development Representative

papernest

- In charge of developing new acquisition verticals (social landlords)
- Key Account Management (customer commitment and up-selling)
- Developing real estate agencies & networks partnerships

Strategic Partnerships Executive Junior

ba&sh

- Co-Managed trade show in LA (200% of Quota)
- Co-Managed key accounts sales/meetings
- Key to helping sign 6 figures deals/renewals

Key Account Manager

- Active Contributor to 1st store opening in the US (Miami)
- Co-Managed 1st East Coast appearance of the brand at a trade show in LA (400% of quota)
- In charge of overseeing multiple projects simultaneously

Business Developer

Polyflame Europe SAS

- Product Sourcing
- Product Presentation

Sales Assistant

The Kooples

- Sales Assistant
- Assistant to Logistics Director
- Managed stockroom (delivery, planning, merchandizing)

During my studies at IESEG School of Management, I had the opportunity to grow through several internships abroad (USA, Spain, China) mostly in the fashion retail industry.

After my first experience in SaaS, I understood that this space was a better way for me to make a difference on a more global scale and help making the world more efficient.

My current focus is helping engineering and product teams from social, consumer and fintech apps automate their phone number verification process, without the spam.

Want to know more? Let's connect

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