Elric Legloire

Outbound GTM strategy for B2B SaaS companies | SDR leader | Follow me + 🔔 for prospecting, productivity, and sales career tips for SDRs

If your outbound doesn't work, it's not a talent issue. It's a system issue.

Most B2B SaaS companies don't have a system for outbound. They have individual reps doing their own thing, different definitions of the same terms, no standard processes, and knowledge that lives in people's heads instead of in systems.

The result: chaos that looks like a talent problem but isn't.

I created the Outbound Kitchen System, a standardized system any B2B SaaS company can implement to make outbound predictable and scalable. Shared data. Shared language. Shared methodology.

The systems has 6 sections:

The Foundation - Strategy, market, ICP, product fit, company stage
The Ingredients - Accounts, data, signals, research
The Recipe - Messaging, sequences, channels, plays, playbooks
The Kitchen - Operations, tech stack, AI, productivity
The Team - Talent, training, enablement, coaching
Plus The Menu - Metrics, dashboards, forecasting, planning

$50M+ pipeline sourced. 30+ B2B SaaS companies. 7 years.

Two ways to implement the system:

- The Full Menu (done for you) - 90-day implementation
- Private Chef Retainer (Done with You) - Ongoing advisory

Ready to implement the system? DM me or book a tasting.

Want to learn the model first? 
Get a seat → newsletter.outbound.kitchen

SDR Manager

I help SDRs perform to their full potential and crush their quotas by mastering the mindset, habits, and skills needed to perform at the highest level.

One day. Five sessions. 

Every one built for SDR leaders who own outcomes.

That's Funnel 26, March 5 in Austin.

My friends: Dale Thorn, David Wilkins, and Anastasia Chihai put this together for 2nd-line SDR leaders. A curated single day where every session connects to how you grow revenue, lower CAC, or protect pipeline.

Here's the lineup:

Morgan J Ingram kicks off with a keynote on making sales human in an AI world.

Then a leadership panel, Angela Frackowiak moderates with Jonathan Mayer, Illango Dhandayudham (Ingo), and Sara Angell on what it takes to be the leader your leader needs.

Jay Glenn runs a workshop on tracking your team's P&L and CAC. Financial literacy most SDR managers never get.

Priyanka Venkat (HubSpot) and Peter Mollins (Nooks) close with a practical AI session, real use cases and a prioritization framework you can take home.

The day wraps with an AMA with all panelists.

Five sessions. One day that's worth more than most two-day conferences.

Ticket link: https://luma.com/funnel26

Outbound systems designed to 2x your team’s results, before adding headcount.

Great Outbound is rooted in unsexy work:

- Deep ICP analysis and persona mapping
- Account propensity and value scoring models
- Multi-layered tech, Data & AI stack orchestration
- Cultural transformation from order-taking to hunting

What you see publicly (the cold email or call) is only the 1% remaining.

For example, to book a meeting with an enterprise prospect you might need:

- 6 months of account research and scoring
- A gifting strategy aligned with buying triggers
- 15+ touch points across email, phone, and social
- Reps trained on consultative conversations, not scripts

Without these 4 elements, your outreach becomes spam.

So every time you see a competitor crushing quota and think "their cold email templates must be amazing, let's copy them."

You should actually say "let's copy their outbound system, multi-threading strategy, and the 200 hours they invested in rep enablement."

You are trying to steal their surface tactics while ignoring their foundational system.

Want predictable outbound? 

Stop obsessing over templates. 
Build the systems.

What other invisible outbound work would you add?

Follow me Elric Legloire for daily tips on how to scale outbound.

Outbound systems designed to increase your team’s results, before adding headcount.

Yesterday, I ran some tests to see which AI model to use for account research. 

Here’s my updated ranking:

1. Perplexity 
2. GPT 5.2 Thinking 
3. Grok 4.2 Beta
4. Grok 4
5. Claude Opus 4.6
6. Argon (Clay)
7. Gemini 3 Pro

I’ll share the full report in tomorrow’s newsletter: https://
https://lnkd.in/e_y9U947

Building & scaling outbound: 0 → 2,300 meetings.

I sat down with Matthew Roberts, Head of Sales Dev at Mosaic.tech (Acquired by HiBob), who built an outbound machine from scratch.

Here are the 5 biggest takeaways from our conversation.

Podcast link in the comments:

How to Build Outbound From Scratch

Jellysmack

Performance & Social Media Manager Senior

Paid Social Ads Manager Senior

DISKO

Accounts :
 
- Bordeaux Wines
- Delta Q
- Etat Libre d'Orange
- Krug Champagne
- Laboratoires Expanscience (Fondation Mustela)
- Raynal et Roquelaure
- Snowmelt
- Terrazas de los Andes
- William Saurin
- 4 Murs

Paid Social Ads Manager

moonlike M&CSAATCHI

Accounts :
 
- Accor (Jo&Joe)
- Air Austral
- Ajinomoto 
- Alès Groupe (Jowaé, Lierac)
- Alliages et Territoires (EuropaCity)
- Alterfood (Bahia, Infusion, Hugo le Maraîcher, Marcel Bio)
- Charles & Alice
- Cité gourmande (Pom Bistro)
- Comté
- Courir
- Fresh Food Village (Regent's Park)
- Fujifilm (Instax)
- Groupe BRANDT (Brandt, De Dietrich, Sauter)
- Lansay
- Mutuelle Bleue
- Natura Brasil
- Nutrition & Santé (Gerlinéa)
- Picard 
- RATP
- Saucony
- Syndicat Général des Vignerons de la Champagne

Havas

Agency : Socialyse Global / Havas International

Accounts : Emirates, Swarovski

Paid Social Ads Manager - junior

Agency : Fullsix

Accounts : 

- Bayer (Berocca Boost, Mon Animal et Moi)
- Cacolac
- CGB (Miss Better)
- Fisherman's Friend
- Hippopotamus
- LCL (Banque et Assurance, Etudiants, Maillot Jaune)
- Mattel (Pictionnary, Scrabble, UNO)
- Peugeot Scooters
- Sucre Daddy - Truvia

Community Manager

KRDS

Accounts : 

- Unilever (Magnum; Cornetto)
- Eutelsat (Tooway)
- LVMH (Veuve Clicquot)
- Nestlé Waters
- Le Cheval Français (Le Trot)
- F.F.F (Équipe de France de Football)

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The Battle

Elric Legloire

Billy Sivisay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elric Legloire's LinkedIn Performance

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Performance ScoreElric Legloire's LinkedIn Performance