Personal Brand Strategist | Speaker | Broadcaster | Champion for Female Leadership | CEO & Founder of Heartsong Live Radio

I help women leaders and changemakers own their voice and build personal brands rooted in identity, clarity and purpose.

Much of my work supports women who are capable, experienced and mission-driven, but feel overlooked, unseen or unsure how to communicate the value of what they carry. They know they are called to more, but don’t want to lose themselves trying to be visible.

My approach to personal branding is identity-led. Not trend-driven. Not performative.

When identity is clear, confidence steadies. Messaging sharpens. Presence strengthens. Visibility becomes intentional rather than exhausting.

Alongside my work as a personal brand strategist, I am a keynote speaker, facilitator and MC, working with organisations, networks and events to support leaders and teams around voice, identity, presence and purpose-led leadership. My sessions are grounded, practical and reflective, helping people communicate with clarity and confidence rather than performance.

I am also a broadcaster, author and the founder of Heartsong Live Radio, a values-led radio station I built from the ground up and grew onto mainstream DAB. Creating platforms where voices are heard, valued and elevated is not just what I teach. It is what I live.

As the first African woman to start a radio station in Scotland, my career has been shaped by navigating leadership, visibility and identity in spaces where women are often expected to shrink. That lived experience informs how I support others.

My work sits at the intersection of purpose, mission and profit. I believe meaningful work deserves to be resourced, and women should not have to choose between impact and sustainability.

If you are building something that matters and want your voice to reflect the vision you carry, let’s connect.

Eloho Efemuai

I have literally just got home from speaking at Glasgow Caledonian University for the Future Leader Experience, in the Small Group Conversations with Common Purpose. 

It was genuinely lovely connecting with so many future leaders, hearing their ideas, and having real conversations that were honest and hopeful.

I shared my leadership journey and kept it simple.

Leadership is not a title. It is influence. It is choosing to take responsibility for what you can see, even before you feel ready.

I took them back to where it all started me. Always love sharing my story. From organising concerts, to pulling people together and creating space. 

I quickly learned that people didnt just want an event. They wanted a place where they feelt seen, heard and their voice mattered which led to creating platforms such as Heartsong Live Radio and Adelphe Connect. 

I also shared a framework that I live by. As a leader, you are an I.C.O.N.

I. Identity: Know who you are, who you’re called to, what you stand for, your message and the solution that you bring.

C. Clarity: Clarity does not always come from thinking. It comes from taking action. Take the next step, and you learn what works, what not to do or what to do more of. Most leaders do not have it all figured out. They learn on the job. 

O. Opportunities: Say yes to opportunities. I love this Richard Branson line “If someone offers you an amazing opportunity and you are not sure you can do it, say yes, then learn how to do it later.”

N. Narrative: Your story matters. Not the polished version. The honest one. Your journey can give someone else permission to start, and to keep going.

These are some lessons I have learnt along the long way and still learning. Especially the part about staying consistent with the vision when it is quiet, messy, or slower than you planned.

Leadership is nurturing your vision. Nobody gives birth to a baby and abandons them. You carry it, protect it, feed it, and stay with it until it can stand.

What have you learnt in your leadership journey?

Thank you Common Purpose for having me. #evolvewitheloho

Personal Brand Strategist | Speaker| Broadcaster|Supporting Women in Transition & Changemakers to Own Their Voice and Build ICONic, Mission-Led Personal Brands Rooted in Identity, Truth & Purpose | CEO,Adelphe

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Today I realised I have been expecting myself to be superwoman again. 😉😜☺️

You know when you wake up tired, already behind, and you still have to “turn on the lights” for everyone else. 

You still have to show up, lead, respond, plan, decide, and carry the energy. That has been me lately.

Because behind the scenes, some really exciting things are happening with Adelphe Connect. We are building, tightening, and putting things in place that will make the work stronger and more sustainable.

And it matters to me because Adelphe is not just a project. It is people. It is women who need support that feels safe and practical. It is a vision I cannot shake.

But some days, I do not “have it”. Some days I am tired of being the one who keeps it moving. Some days I want to pause everything, but life does not pause. Then I catch myself feeling guilty for being human.

So I am practising something new. I am being kinder to myself in real time, in the middle of the juggle. And with that kindness, I am giving myself permission to go slow and do it properly.

If you are building something that matters, while still trying to be present for everyone else, I see you. 

What is one thing you need permission to put down this week? #evolvewitheloho

I have seen the “2016 is the new 2026” trend going around on instagram. I do not usually join trends, but this one I wanted to join 😉 and for good reasons. 

Because 2016 was a turning point for me.

In 2014, I released my first album, Arise. It was gentle. It was honest.

But by 2016, something had shifted. I was tired of being put in a box. Tired of shrinking. Tired of second-guessing what I already knew was in me.

So I titled my second album “Unrestrained”. Oh the backlash I got for the title and my album cover. The album was released at Engage 2016, our flagship worship event. 

That year, the mandate was to organise a mass choir too which saw people from different denominations come together to be a part of the choir, I still remember the moments leading up to the event and the atmosphere in the room on the day. That moment when my album was released felt like more than a music release. It felt like permission.

Around that same season, I was also studying a Master’s in Digital Marketing at RGU. I started in 2015, but 2016 was when it really stretched me. I was finding language for what I was building, and courage for what I was becoming.

I am grateful for the journey so far and everything it has come with. The wins, the lessons, the growing pains, the people, the open doors, and the closed doors that saved me.

Three lessons I have learnt on this journey  
	👉Your next level usually starts with one brave decision. Not a perfect plan. A decision.
	👉Confidence grows by movement. Clarity comes when you act, not when you wait.
	👉Being yourself costs you some approval, and it gives you your life back.

There’s a quote people often attribute to Martin Luther King Jr: “Faith is taking the first step even when you don’t see the whole staircase.” The wording is widely shared, but the original source is debated, and that is fine because the message still stands.  

What did you do ten years ago that quietly changed who you are today?

If you want to watch the video from that season, here it is: https://lnkd.in/ePSkcGJ8. 

P.S there’s a back story to all the photos but it will take several posts to share those so please just enjoy the photos 😉😜🤣☺️

Lynsay Gould

Coach and Podcaster

CEO, Founder, or Entrepreneur?

✅ Do you want to be the obvious choice for your dream clients?
✅ Are you frustrated because strategies that used to work aren't cutting it anymore?
✅ Tired of seeing less experienced competitors outperform you?
✅ Struggling to reach ideal clients in a noisy social media landscape?
✅ Ready for an innovative yet familiar way to connect deeply with thousands of dream clients?

Imagine launching a Top 50 podcast in just 60 days, without the overwhelm, complex tech, or expensive gear. You simply show up, hit record, and watch your business grow. Less complexity. More visibility. Bigger impact.

Most entrepreneurs believe a chart-topping podcast launch is complicated and time-consuming. But it doesn't have to be.

Over the past 8 years, I've helped launch 900+ podcasts, with 95% hitting podcast charts and many ranking in the global top 3%. Our female-led agency specialises in transforming visionary CEOs, founders, and entrepreneurs into recognised industry voices.

Here's what a streamlined launch can achieve:

⭐️ Charlie reached number 1 in the charts at launch.
⭐️ Polly made a 9x ROI with just two clients enrolling in her programme.
⭐️ Dawn built a top 3% global podcast generating 20 monthly sales for her academy.
⭐️ Nicole secured 4x average downloads, two high-value sponsors, and consistent top 10 rankings.
⭐️ Ruth attracted premium coaching clients and lucrative speaking engagements directly from her podcast.

We offer tailored, "done-for-you" packages and collaborative "done-with-you" solutions aligned to your style and goals.

Our proven 5-step process along with our secret sauce includes:

Prepare
Plan
Produce
Promote
Profit

You become the go-to voice in your niche. No fuss, just results.

Ready to claim your spot in the podcast charts?

DM me to discover how you can launch your Top 50 podcast in 60 days. Guaranteed, and become the obvious choice for your ideal clients.

With only 5 million podcasts worldwide and fewer than 1 million consistently releasing weekly episodes, there's never been a better time to start (especially compared to 33 million YouTube channels!).

Let’s chat soon,

Lynsay :)

Founder

I’m tired of watching men with less experience get handed authority in podcasting while brilliant women are still being told to “find their voice.”

It’s honestly insulting!

I’ve launched over 900 podcasts. The most strategic, high converting, money making shows I’ve seen? Almost always led by women. Women with receipts, results, and real influence. Women who actually know what they’re talking about.

But here’s what I see happen time and time again:

A man starts a podcast with zero audience, no track record, and within weeks he’s a “thought leader.”

A woman with an actual business, proven outcomes, and deep expertise? She gets told to niche down. To sound more confident. To start small. 

Enough.

This isn’t about capability. It’s about perception. Women aren’t being underestimated because they lack skill, they’re being ignored because they don’t shout the loudest. Because they’re too busy being exceptional.

You need strategic production that positions you as the expert you already are.
You need messaging that stops playing nice and starts cutting through.
You need a launch strategy that doesn’t ask for permission, because these rules were never made for you anyway.

Your voice isn’t a side project. It’s your authority. 

Let’s stop asking to be taken seriously, and start showing them exactly what they missed :) 

https://lnkd.in/ej5UBzVb

Helping entrepreneurs launch authority-building podcasts that get them known as ‘the one’ | Podcast Blueprint Session £997 | Full Launch from £3K+ | 900+ launches | Founder, Wavemakers Audio

I don’t care how polished your content calendar is.

If you’re still holding back from saying the thing that actually matters, it’s not going to land.

What’s keeping this industry stale isn’t a lack of strategy. It’s the way women are taught to dilute themselves.

Be clear, but not too opinionated.
Be visible, but don’t ruffle feathers.
Be a leader, but stay relatable.

So we end up with watered down messaging, safe opinions, and podcasts that say what’s already been said a hundred times before. No wonder your content feels flat.

The women changing the game aren’t the ones playing nice with their words. They’re the ones brave enough to say the uncomfortable thing. To disrupt the norm. To let their work be felt, not just seen.

If you’ve got something to say that your industry needs to hear, say it.

And if you’re ready to turn that message into a podcast that actually builds your brand (instead of blending in with everyone else’s), I’ve built the exact process to help you do it.

https://lnkd.in/ej5UBzVb

After launching over 900 podcasts, I can tell you, without a doubt, the most powerful episodes don’t come from the women trying to sound like experts. 

They come from the ones who’ve stopped performing and started speaking from a place of real clarity.

You can feel the difference instantly.

That kind of content builds trust. It creates loyalty that lasts years.

What’s always fascinating is that these women rarely start out feeling “ready.” 

They usually come to me saying they’ve been sitting on the idea for months, sometimes years, waiting for the perfect strategy, the perfect niche, the perfect name. But what they really needed was permission to do it their way. 

That’s the moment it shifts.

When the podcast becomes the space where they say what they’ve actually wanted to say for years, and finally get heard by the people who need it.

If you’ve been circling the idea of launching but nothing feels quite right yet, I’d bet it’s not the format or the tech or the niche holding you back.

It’s the voice you haven’t fully trusted yet. Let’s fix that!

There’s something that happens when a woman walks into an industry that’s already been shaped without her in mind. 

She sees everything differently. Not because she’s trying to disrupt for the sake of it, but because she’s had to find her own way through systems that were never built with her in mind.

She brings in a kind of clarity that comes from real world experience. She notices the gaps that others have normalised. She questions the default strategies, the tired success formulas, the rinse and repeat approaches that are still being sold as innovation. And without needing to shout or perform, she starts doing things differently, building things that work better, feel better, and serve people more honestly!

It’s what actually changes industries! Because let’s be honest, most of the online business space still rewards the same voices saying the same things in slightly different fonts. There’s a reason so many of us scroll past content thinking, “I’ve heard this all before.” It’s because we have.

But when women lead, really lead, not mimic what’s already out there, something shifts. The work gets more real. The offers get more powerful. The strategies get sharper, more ethical, more effective. And the results don’t just look good in a testimonial, they actually change people’s lives.

So if you’ve been holding back because you can’t see anyone doing it quite like you, that’s probably not a red flag. That’s your green light.

You were never meant to blend in :)

Why talk to strangers when you can speak directly to buyers?

Your content’s getting engagement.
Your Reels get shared.
Your DMs are friendly.

But where are the clients?

Here’s the disconnect:

You’re marketing to whoever’s watching

Instead of curating a space where your buyers binge your brain.

A podcast is 

✔ Your stage, no algorithm deciding who hears you
✔ Your process, shared in your own words
✔ Your funnel, listeners who already trust you by the time they enquire
✔ Your conversion engine, where the right person hears exactly what they needed

Social media’s noisy.

Your podcast is the quiet room where people actually listen.

Build your own room.

Make it easy for clients to walk in ready.

If that’s what you want, we should talk 👇

https://lnkd.in/ej5UBzVb

How are you easing into the new year?


Because lets face it, January can feel like a pressure cooker.

Everyone’s shouting about vision boards and goals and best year yet energy, but for many of us, it’s more about finding your footing again.

Especially if you’re someone who doesn’t take December off. Who juggled client work, family logistics, and last minute everything, and is now expected to bounce into January with a 6 or 7 figure plan and a new routine.

Either way, there’s no right way to begin again.

But I will say this, you don’t need to earn your momentum. You just need to know what matters, and let the rest fall away.

So tell me honestly how’s your January really feeling? Really?

If your content strategy still revolves around chasing views, likes, and “engagement,” I’m just going to say it, you’re marketing to the wrong version of your audience.

Meanwhile, the women who are ready to buy are scrolling right past. Not because they don’t need you, but because your message doesn’t meet them where they are.

Your dream client is looking for clarity, confidence, a way forward. She’s asking, “Who gets it? Who can actually help me?” And your content needs to answer that before she even clicks through.

That’s why I build platforms for women who are done playing small. Women who are brilliant at what they do, but sick of shouting into the void. Women who are ready to lead with precision. 

If that’s you, we should talk https://lnkd.in/ej5UBzVb

I’ve seen it happen more times than I can count, men with no track record, no audience, and no real world experience get handed authority simply because they know how to sound confident behind a microphone.

Meanwhile, some women, brilliant, seasoned, strategic women with undeniable result sare still being told to “find their voice,” as if they haven’t spent years refining it through client work, growth, and actual outcomes.

It’s insulting!

After launching over 900 podcasts, I can say with certainty that the most successful, high converting, revenue driving shows are led by women. 

Women with serious expertise. Women who’ve already proven their value, multiple times over, but are still underestimated because they don’t shout the loudest.

This has never been about ability. It’s about perception. And right now, the default narrative still hands the spotlight to whoever speaks first, not the one who’s actually worth listening to.

Women are being told to start small, niche down, or work on sounding more confident, even when their businesses, outcomes, and client results speak for themselves.

You need strategic production that amplifies your authority, a clear message that stops playing nice, and a launch that positions you as the expert you already are, not someone waiting to be discovered.

Your voice isn’t something to work up to. It’s already the asset.

taplio

The Battle

Eloho Efemuai

Lynsay Gould

Followers

Posts

Engagements

Likes

Performance ScoreEloho Efemuai's LinkedIn Performance

Performance ScoreLynsay Gould's LinkedIn Performance

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taplio

The Battle

Eloho Efemuai

Lynsay Gould

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eloho Efemuai's LinkedIn Performance

Performance ScoreLynsay Gould's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEloho Efemuai's LinkedIn Performance