Heartsong Live

Creating and developing digital content for Heartsong Live Social media channels 
•	       Planning, developing and implementing Heartsong Live social media and web presence
•	       Initiating, conceptualising and designing programs 
•	Planning, organising, coordinating and scheduling yearly events
•	       Driving the reputation of the brand, increasing brand visibility
•	Preparing event programmes, allocating resources and work plans
•            Managing and developing Heartsong Live social media platforms 
•	Planning, Coordinating & Managing events
•	Developing social media campaigns 
•	Communicating, liaising and managing relationships with donors, artists and other stakeholders
•       Designing and presenting radio show

Founder

The Adelphe Community Outreach

Leader

The John Maxwell Team

Coaching using John Maxwell Method
Speaker
Trainer
Masterminds

Coach

MPCUk

Planner

Schlumberger

•	Coordinated overall project resources and scope requirements, budgets and cost
•	Evaluated resource requirements, produced repair and recertification work plans
•	Prepared project programmes, allocated CTR, developed WBS and work plans
•	Planned to maximise output through most efficient service department utilization   
•	Identified critical manufacturing activities, interfaced with technical departments
•	Prepared detailed planning information (WBS, Baseline Schedules)
•	Created relationship in the activity network and activity details
•	Followed the stated order in which the activities should occur
•	Coordinated Project planning meetings and producing progress reports for inclusion within Project 
         Monthly Status Reports using Primavera p6

Customer Service Representative/Planner

•	Planned project milestones, monitoring progress against established schedules
•	Reported slippage, anticipated completion date delays against base line Workshop Schedule
•	Performed detail follow-up on the progress based on the earned value
•	Prepared plans scheduling risks, presenting budgetary reports to resource managers
•	Reviewed and adjusted planning schedules, ensuring completion of projects on time
•	Updated and maintained scheduling data to ensure project consistency and optimization
•	Produced man power load and cost performance reports using earned value analysis

Customer Service Specialist

•	Set up inventory items within ‘MFGPRO’ (SLB in-house materials management system and purchase order database)
•	Created and processed purchase and sales orders
•	Daily maintained purchase orders
•	Matched purchase orders with purchase invoices
•	Chased payments for overdue invoices
•	Processed purchase invoices in a timely manner to ensure prompt payment
•	Expedited outstanding purchase orders for work completed
•	Liaised with external manufacturers and shipping agents to ensure proper shipping arrangements and all necessary certification / documentation are completed
•	Prepared appropriate documentation for the field and co-ordinated the necessary documentation received by the customer
•	Planned and scheduled travel, visas and hotel accommodation for all team members.  
•	Planned and scheduled travel logistics for field engineers to Aberdeen from field locations worldwide.

Administrative Assistant

Personal Brand Strategist | Speaker | Broadcaster | Champion for Female Leadership | CEO & Founder of Heartsong Live Radio


I empower ambitious female leaders, entrepreneurs, creatives, and professionals to step into the limelight with unshakable confidence, authenticity, and purpose.

As a trailblazing broadcaster, best-selling author, award-winning singer-songwriter, and the first African woman to start a Radio station in Scotland, I’ve dedicated my career to breaking barriers, shattering stereotypes, and amplifying the voices of women who deserve to be seen, heard, and celebrated.

My mission is to help female leaders—founders, executives, entrepreneurs, creatives, and decision-makers—embrace the transformative power of personal branding. Through my 4-Layered Approach, I guide clients to:
✔ Uncover their unique ID Code—a foundation of purpose, mission, and impact.
✔ Build their brand using my 7C’s Blueprint: Clarity, Consistency, Credibility, Character, Connection, Communication, and Confidence.
✔ Create Irresistible Experiences that align their personal and professional presence.
✔ Develop an Engagement Strategy that amplifies their visibility and attracts the right opportunities.

Whether you’re building a business, leading a team, or striving for greater visibility in the corporate world, I equip you with the tools, strategies, and support to create a personal brand that reflects your full potential.

As a speaker and workshop facilitator, I also partner with organisations to help corporate leaders and teams harness the power of personal branding for greater credibility, communication, and connection.

📻 Tune in to My Morning Show: “Arise with Eloho” on Heartsong Live Radio, where I inspire listeners to start their day with purpose and positivity.
📖 Author of “You Are Not Everyone’s Cup of Tea”: A best-seller that shares my personal journey of resilience and breaking barriers, inspiring others to embrace their uniqueness.

🎤 More About Me:
	•Featured in The Sunday Post, The People’s Friend, and Daily Record.
	•Contributor to Brainz Magazine and proud recipient of the BRAINZ 500 Global Award (2021).
	•Appeared on Channel 4’s Come Dine With Me (2020).
	•Passionate about music, with two albums available on iTunes.

✨ Let’s connect to discuss how I can help you or your team build a personal brand that radiates confidence, authenticity, and impact.

Eloho Efemuai

Hey mums, dads, aunties, uncles, nanas and all the familiar faces children love to see. I hope you are doing well. 🎄🎄

I’d love to invite you to something special we’ve been working on  at Heartsong Live.

One of the things that matters most to us is creating spaces where children can grow in confidence. This is why we have designed a Christmas Pantomime to mark the season with them. 

The children have been practising for weeks and I am truly proud of their progress. They have been so committed to rehearsals and eager to show up every time.

There is something powerful about the moment a child spots someone they love in the audience. They stand taller. They try harder. They feel seen. That simple moment can shift everything for them, which is why this evening means so much.

If you are able to join us, I would deeply appreciate it. Your support would mean a great deal to me, and even more to the children who have worked so hard.

Bring the family and enjoy a warm, joyful evening with us.

Reserve your seat and share the moment with us.

And please feel free to pass this on to someone who may want to be there too. Register here: bit.ly/christmaspantomime

Empowering Women to Lead, Be Seen & Rise with Confidence | Founder: Adelphe & Heartsong Live | Personal Brand & Visibility Strategist | Broadcaster | Voice for the Overlooked

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Celebrating one year at FIFE BAME HUB! 🥳🥳

A year of women showing up for themselves and for each other. Indeed, community works when women feel safe. And in Fife, they have.

Swipe to read more about us and the impact we’ve made so far…

Here’s to many more years of building, lifting and amplifying together. ❤️🫶🏾

Which part of our journey has been the most inspiring for you?

One Year at FIFE BAME HUB 

Ecosystem Builder | Strategic Leader | Driving Growth for Purpose-Led Organisations

Tomorrow morning I’ll be joining Eloho Efemuai on her radio breakfast show. Come and join us (link in comments)...

Eloho is an award winning broadcaster, a branding and visibility consultant, founder of Heartsong Live, and long-time friend of Stronger Network.

She’s spoken at a couple of Stronger Conferences over the years, always bringing insight, clarity and practical wisdom around communication and influence. These were her sessions:

2025 - Keys for effective and healthy personal branding
2023 - How to monetise your channels

She's brilliant, you need to follow her, and we're excited to welcome her back again for Stronger 2026 with some expert hosting and round table discussions. Looking forward to it 🔥.

But tomorrow it's my turn to be on the other side of the mic and be on Eloho's programme, talking about leadership, vocation, stronger and more. Come and hang out.

Write-Up communications

Persuasive content for many of the world's leading companies, e.g. Lifeline Scientific, Inc., Deloitte,  eBay,  and Boehringer Ingelheim.

Content creation: annual reports, social media posts, brochures, case studies, internal communications, press advertising, thought-leadership articles, training manuals, website content, white papers, newsletters, video scripts and speeches, and pitches.

Editing: pitch presentation materials, slide decks, detail aids and posters, ensuring that all materials conform to the relevant style rules and are free of design and visual inconsistencies.

Director

pan-African.net

pan-African is a platform for Africans in the Diaspora to find solutions, community and belonging.  The platform works with talented African Diaspora businesses to help them increase their online visibility.
www.pan-african.net

Co-Founder

•	Driving through the uptake and implementation of national treatment guidelines. 
•	Promoting high-value clinical auditing software to client organisations. 
•	Improving  treatment outcomes in strategic, targeted NHS accounts.

Senior Respiratory Care Associate

Thought Leadership Content for L&D Founders Seeking Freedom, Flexibility, Success. Copywriter & Copy Editor for Global Brands. Book a Call.

Decision-makers aren’t reaching out?
The culprit is usually messaging: if they can’t repeat it, they can’t buy it.

Templates and “posting for visibility” create generic noise: likes. They don't build your client pipeline.

After a decade writing for global brands, agencies and leaders, I built Authority Messaging for L&D & leadership brands:

Clarity × emotional resonance × POV × voice. Backed by proof.

Example results:

- 3 posts → 2 discovery calls in 10 days (right-fit)

- Mentoring programme filled from inbound in 3 weeks

- 6-figure contracts from target accounts

What you get:

- Positioning that a right-fit buyer gets in a heartbeat

- 3 core messages + showable proof (before/after, metrics, demos)

- A 30-day messaging ecosystem mapped to buyer awareness

Ways to work together:

- Small-group workshops

- Done-for-you messaging roadmap

- Done-with-you messaging sessions

Book a discovery call for a quick fit check.

https://calendly.com/lolabailey/ghostwriting

MEDICAL EDITING SERVICES

For those in the pharmaceutical industry, another challenge awaits:

➡ How to present intricate medical data with precision while ensuring clarity and compliance.

I leverage  my deep background in pharmaceuticals to provide specialised medical editing for agencies in the sector.

With a strong grasp of the industry's nuances, I collaborate with agencies to edit content so it's in line with client style guides.

My editing portfolio includes:

✅Masterclasses
✅Advisory board meetings
✅Symposia
✅Manuscripts
✅Abstracts and posters...

...across therapeutic areas such as respiratory, nephrology, gastroenterology, immunology, and diabetes.

Intrigued? Send me a DM.

Lola Bailey

Last week I performed some sentence surgery with a client.

Here's the line we tackled:

"I design and deliver bespoke learning solutions, empowering new managers to build capability across their teams."

It sounds OK. Professional, even. But it makes the reader work too hard.

We made four adjustments.

1. Lead with the real action

Readers decide in the first six words whether to stay. If those words are setup rather than substance, you lose them.

Before: "I design and deliver bespoke learning solutions, empowering new managers…"
After: "I coach new managers..."

The action now leads. The reader can see what you do. No preamble.

2. Swap abstract verbs for visual ones

"Empower" signals good intent but creates no image. It tells the reader something positive happens, not what actually happens. 

Vague: "…solutions, empowering new managers…"
Precise: "I coach new managers to set clear expectations and handle performance issues early…"

You can imagine the conversations. You can picture the shift in behaviour.

3. Cut phrases that exist for the writer, not the reader

"Bespoke learning solutions" sounds impressive. It adds no usable information. Every other L&D consultant I meet talks about "bespoke learning solutions". The phrase is ornamental, not functional.

Once you remove the decoration, the outcome becomes the headline. And outcomes are what people want.

4. Remove clunky grammar that slows the reader down

", empowering new managers…" looks harmless enough. It's not: the reader now has to process what you do, how you do it and whom it affects -  all in one long mental breath.

The position of the gerund (empower𝘪𝘯𝘨) makes the brain work harder than it needs to.

Once you separate the actions, the meaning sharpens instantly.

The result

"I coach new managers to set clear expectations, handle performance issues proactively and stop firefighting their teams' mistakes."

This does what the original tried to do but failed to achieve. It shows the transformation without translation.

When my client read this back, she said the first version was what she thought she should say.

That gap, between what you do and what you think sounds professional, is where so many LinkedIn profiles lose buyers.

Lola BAILEY

Authority messaging for L&D & leadership brands.

In the last 5 months I've done messaging audits for 20+ L&D experts.
These are the most common mistakes I've seen. 👇🏾
______________
𝐖𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞:
Ghostwriting (L&D & leadership): authority posts that convert to right-fit opportunities
Messaging Clinic: diagnostic + roadmap + tools
Messaging Workshops: small group, hands-on, high-touch

5 Messaging Mistakes Costing You Clients

The wrong clients always ask the same questions.

Particularly this one:
"Will you get me more inbound leads?"

7 out of 10 discovery calls end with my saying we're not a fit.

I don't tweak buttons or "optimise funnels". 
I don't promise you'll wake up to an avalanche of leads next Tuesday.

I do one thing: 
Turn fragmented, scattered thinking into authentic messaging that scales.

What the 7/10 miss is this:
Leads aren't the problem. Messaging is.

A homepage that says nothing. 
An offer that confuses people. 
Posts sound like everyone else's in the niche.

Folks can't figure out why they should care.

This matters because bad messaging is 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦.
You're running ads to a site that doesn't convert. 
You're spending precious time posting content that gets ignored. 
And you're having sales calls where you have to convince people you're credible.

Strong messaging fixes all the above. 

I'm NOT:
❌ A conversion agency that A/B tests your CTA colour 
❌ A lead gen service that promises X qualified leads
❌ A copywriter who waits for you to do the thinking

I am:
✅ The person who makes your positioning so compelling that competitors try to copy it (for real) but fail
✅ The strategist who does the hard thinking 𝘣𝘦𝘧𝘰𝘳𝘦 a single word gets written

Messaging isn't a shortcut to revenue. It's the foundation that makes revenue inevitable.

Clarity first. Revenue later.
That order is non-negotiable.

If you're still reading and thinking 'I need this', you probably do. DM me.

“We leverage synergistic frameworks to optimise stakeholder engagement.”
Please, don’t. Nobody cares. Nobody remembers.

If your messaging feels dense, overworked and hard to breathe through, analogies are one of the simplest ways to bring it back to life. So I've shared a straightforward framework to create them.

The example in the infographic is related to feedback; here's another one for you on the topic of messaging.

𝐒𝐭𝐞𝐩 1: What's the message I want to communicate?
A: To cut through the noise your message has to signal fit.

𝐒𝐭𝐞𝐩 2: What does it feel like in practice? If I fully believed this message, what would be different in real life?
Tip:  Look for observable things, e.g. behaviour, confidence, risks, results. Capture the tension. What gets exposed? What becomes harder before it gets easier? 

𝘗𝘳𝘰𝘮𝘱𝘵: Before this, X happens. If this is true, Y happens.

A: Crowded, people instantly trust or instantly ignore.

𝐒𝐭𝐞𝐩 3: Where does this pattern already exist?
A: Shop window on a busy high street; airport arrivals board; clear ringtone in a noisy room etc

𝐒𝐭𝐞𝐩 4: Create 1-3  concise sentences from your wonderful creativity.
A: Good messaging is like the arrivals board. In a crowded terminal, only the right name tells you this is for you. (Or I could go for this: Messaging is your shop window. Most will walk past. The right few step inside because it feels right for them.)

Your turn :)
------

I met a German man on the road in Mexico. We shared buses. Shared food. Shared bad directions. For a while, we went the same way.

Then the road split.
Tobias headed south to Honduras to learn deep diving. I went alone to Guatemala.

My birthday was close. I wanted to stand inside a place I had only known from books. 

Chichicastenango. Thursday market.

Smoke from cooking fires hung in the air. Wool, corn, dust, sweat. Tiny women leaned into the weight of their skirts. Heavy folds stitched with colour and age. Fabric swaying with each step. Men stood still behind fruit stacked like offerings.

I found a small hostel. Board. Bed. Thin walls. A fan that sometimes worked.

At dusk, I wandered into a restaurant that looked like it might fall over if the wind changed its mind. Tin roof. One bare bulb. A plastic table by the wall. 𝘈𝘳𝘳𝘰𝘻 𝘤𝘰𝘯 𝘧𝘳𝘪𝘫𝘰𝘭𝘦𝘴. A tumbler of water.

When I stood to leave, the waiter asked my name. I told him.

He turned. And there, in the doorway, was Tobias. 
Dust on his shoes. Grin already waiting.

"Happy birthday."

Thirty years later, I knocked on a door in Reykjavík. My family behind me. Tobias opened it. His wife laughing over his shoulder.

Most business runs on transactions. The deals. The numbers. The win.
But the things that open doors decades later are rarely deals at all. They are small gestures. True gestures. And showing up when it's not required.

Relationships build quietly. And they are what people remember.

taplio

The Battle

Eloho Efemuai

Lola Bailey

Followers

Posts

Engagements

Likes

Performance ScoreEloho Efemuai's LinkedIn Performance

Performance ScoreLola Bailey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Eloho Efemuai

Lola Bailey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eloho Efemuai's LinkedIn Performance

Performance ScoreLola Bailey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEloho Efemuai's LinkedIn Performance