Personal Brand Strategist | Speaker | Broadcaster | Champion for Female Leadership | CEO & Founder of Heartsong Live Radio

I help women leaders and changemakers own their voice and build personal brands rooted in identity, clarity and purpose.

Much of my work supports women who are capable, experienced and mission-driven, but feel overlooked, unseen or unsure how to communicate the value of what they carry. They know they are called to more, but don’t want to lose themselves trying to be visible.

My approach to personal branding is identity-led. Not trend-driven. Not performative.

When identity is clear, confidence steadies. Messaging sharpens. Presence strengthens. Visibility becomes intentional rather than exhausting.

Alongside my work as a personal brand strategist, I am a keynote speaker, facilitator and MC, working with organisations, networks and events to support leaders and teams around voice, identity, presence and purpose-led leadership. My sessions are grounded, practical and reflective, helping people communicate with clarity and confidence rather than performance.

I am also a broadcaster, author and the founder of Heartsong Live Radio, a values-led radio station I built from the ground up and grew onto mainstream DAB. Creating platforms where voices are heard, valued and elevated is not just what I teach. It is what I live.

As the first African woman to start a radio station in Scotland, my career has been shaped by navigating leadership, visibility and identity in spaces where women are often expected to shrink. That lived experience informs how I support others.

My work sits at the intersection of purpose, mission and profit. I believe meaningful work deserves to be resourced, and women should not have to choose between impact and sustainability.

If you are building something that matters and want your voice to reflect the vision you carry, let’s connect.

Eloho Efemuai

I have literally just got home from speaking at Glasgow Caledonian University for the Future Leader Experience, in the Small Group Conversations with Common Purpose. 

It was genuinely lovely connecting with so many future leaders, hearing their ideas, and having real conversations that were honest and hopeful.

I shared my leadership journey and kept it simple.

Leadership is not a title. It is influence. It is choosing to take responsibility for what you can see, even before you feel ready.

I took them back to where it all started me. Always love sharing my story. From organising concerts, to pulling people together and creating space. 

I quickly learned that people didnt just want an event. They wanted a place where they feelt seen, heard and their voice mattered which led to creating platforms such as Heartsong Live Radio and Adelphe Connect. 

I also shared a framework that I live by. As a leader, you are an I.C.O.N.

I. Identity: Know who you are, who you’re called to, what you stand for, your message and the solution that you bring.

C. Clarity: Clarity does not always come from thinking. It comes from taking action. Take the next step, and you learn what works, what not to do or what to do more of. Most leaders do not have it all figured out. They learn on the job. 

O. Opportunities: Say yes to opportunities. I love this Richard Branson line “If someone offers you an amazing opportunity and you are not sure you can do it, say yes, then learn how to do it later.”

N. Narrative: Your story matters. Not the polished version. The honest one. Your journey can give someone else permission to start, and to keep going.

These are some lessons I have learnt along the long way and still learning. Especially the part about staying consistent with the vision when it is quiet, messy, or slower than you planned.

Leadership is nurturing your vision. Nobody gives birth to a baby and abandons them. You carry it, protect it, feed it, and stay with it until it can stand.

What have you learnt in your leadership journey?

Thank you Common Purpose for having me. #evolvewitheloho

Personal Brand Strategist | Speaker| Broadcaster|Supporting Women in Transition & Changemakers to Own Their Voice and Build ICONic, Mission-Led Personal Brands Rooted in Identity, Truth & Purpose | CEO,Adelphe

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Today I realised I have been expecting myself to be superwoman again. 😉😜☺️

You know when you wake up tired, already behind, and you still have to “turn on the lights” for everyone else. 

You still have to show up, lead, respond, plan, decide, and carry the energy. That has been me lately.

Because behind the scenes, some really exciting things are happening with Adelphe Connect. We are building, tightening, and putting things in place that will make the work stronger and more sustainable.

And it matters to me because Adelphe is not just a project. It is people. It is women who need support that feels safe and practical. It is a vision I cannot shake.

But some days, I do not “have it”. Some days I am tired of being the one who keeps it moving. Some days I want to pause everything, but life does not pause. Then I catch myself feeling guilty for being human.

So I am practising something new. I am being kinder to myself in real time, in the middle of the juggle. And with that kindness, I am giving myself permission to go slow and do it properly.

If you are building something that matters, while still trying to be present for everyone else, I see you. 

What is one thing you need permission to put down this week? #evolvewitheloho

I have seen the “2016 is the new 2026” trend going around on instagram. I do not usually join trends, but this one I wanted to join 😉 and for good reasons. 

Because 2016 was a turning point for me.

In 2014, I released my first album, Arise. It was gentle. It was honest.

But by 2016, something had shifted. I was tired of being put in a box. Tired of shrinking. Tired of second-guessing what I already knew was in me.

So I titled my second album “Unrestrained”. Oh the backlash I got for the title and my album cover. The album was released at Engage 2016, our flagship worship event. 

That year, the mandate was to organise a mass choir too which saw people from different denominations come together to be a part of the choir, I still remember the moments leading up to the event and the atmosphere in the room on the day. That moment when my album was released felt like more than a music release. It felt like permission.

Around that same season, I was also studying a Master’s in Digital Marketing at RGU. I started in 2015, but 2016 was when it really stretched me. I was finding language for what I was building, and courage for what I was becoming.

I am grateful for the journey so far and everything it has come with. The wins, the lessons, the growing pains, the people, the open doors, and the closed doors that saved me.

Three lessons I have learnt on this journey  
	👉Your next level usually starts with one brave decision. Not a perfect plan. A decision.
	👉Confidence grows by movement. Clarity comes when you act, not when you wait.
	👉Being yourself costs you some approval, and it gives you your life back.

There’s a quote people often attribute to Martin Luther King Jr: “Faith is taking the first step even when you don’t see the whole staircase.” The wording is widely shared, but the original source is debated, and that is fine because the message still stands.  

What did you do ten years ago that quietly changed who you are today?

If you want to watch the video from that season, here it is: https://lnkd.in/ePSkcGJ8. 

P.S there’s a back story to all the photos but it will take several posts to share those so please just enjoy the photos 😉😜🤣☺️

Naz Global

The establishment of this education system stemmed from a deeply held belief in the transformative power of education. Recognising the ever-evolving landscape of learning, I sought to create a platform that addresses the diverse educational needs of students across various academic levels.

The decision to create this institution arose from a dedication to providing accessible, high-quality education. I observed the gaps in the educational system and aimed to bridge these disparities. By offering courses ranging from IGCSE to postgraduate levels, the objective was to create a versatile and inclusive platform that could accommodate a wide array of students, regardless of their academic standing or background.

The online nature of the institution was a deliberate choice to make education more accessible and convenient for learners, especially in a rapidly digitising world. The plan to expand to a physical campus in the future aligns with the goal of further enhancing the educational experience and providing a comprehensive learning environment that fosters academic growth and personal development.

CEO & Co Founder

Thurrock Training Consultancy

As the CEO and Co-Founder of Thurrock Training Consultancy (TTC), our primary mission is to bridge the gap between students from diverse corners of the world and the prestigious colleges and universities in the UK. Serving as global representatives, we've been privileged to connect with both domestic and international students, effectively guiding and attracting them to these esteemed academic institutions.

Our vision extends beyond mere recruitment. We aim to develop and expand global platforms, breaking boundaries and creating opportunities that transcend geographical borders. With a commitment to being a beacon of hope and knowledge, our goal is to make education accessible worldwide. Not only that we provide guidance with applications, forms, accommodation, and navigating the complexities of student finance.

Furthermore, our commitment extends to providing essential emotional support, recognizing the challenges individuals may face in pursuing higher education abroad. Additionally, we offer assistance in securing work visas, enabling a well-rounded support system for our clients.

TTC boasts a global presence, with offices spanning across several countries, including Dubai, India, Pakistan, Turkey, Nigeria, Sri Lanka and London, among others. Our international network allows us to cater to a diverse array of students, tailoring our programs to fit the unique aspirations and dreams of each individual we serve.

In a world often marked by divisions, we firmly believe in the unifying power of education as a universal language. Our efforts are dedicated to breaking barriers and transforming lives through the realization of the dream of international education for students across the globe.

Our objective at TTC is not merely to assist in university placement but to ensure a smooth and supported transition into a new educational environment and new country, fostering a strong foundation for their academic journey.

CEO & Co Founder 

Bibi Rahima School

In 2014, during a trip to Afghanistan, the stark realities of poverty and illiteracy in the village of Velayati, particularly in Kabul city, deeply resonated with me. Witnessing these challenging conditions inspired the creation of the 'Bibi Rahima' school, in collaboration with my sisters Nazifa, drawing from a family legacy of women educators and healthcare professionals. This institution was dedicated to the memory of our grandmother, Bibi Rahima, a remarkable and industrious woman who ardently supported education and had expressed her wish for a school in her name.

The school aimed to provide education for girls, encompassing kindergarten and vocational sewing courses in various parts of Kabul. It received warm reception from the local community until the closure of educational institutions during the Taliban government's regime. Despite these formidable obstacles, I remained committed, independently continuing the educational mission without external support or reference.

The resilient spirit of my great-grandmother, a nurse at Wazir Akbar Khan's hospital in Kabul, who embodied bravery and fortitude, continues to inspire my unwavering determination. To persist in the face of adversity, I am currently engaged in a new project called 'Naz Global' to ensure the continuity of educational efforts. This journey has been marked by numerous challenges, yet it fuels my steadfast commitment to advancing educational initiatives.

CEO & Founder

ScubeSpace

As an online tutor at ScubeSpace, I've had the privilege of instructing and mentoring young minds between the ages of 10 and 18 in a wide array of subjects. My role involves providing comprehensive guidance and education across diverse academic areas.

Within this dynamic role, I've engaged with students, delivering structured lessons, offering academic support, and fostering a conducive learning environment for their growth and development. The experience has allowed me to contribute to the academic journey of these young learners, ensuring their comprehension and mastery of various subjects.

Online Teacher

Women's Welfare Association

As the founder of a non-profit organization dedicated to women's welfare, my team and I embarked on a mission to uplift underprivileged women. Our efforts encompassed providing essential support such as shelter, food, and education. Additionally, we were committed to educating women on their rights and empowering them through motivational initiatives.

The organization aimed to address the multifaceted challenges faced by disadvantaged women, offering not just immediate aid but also a platform for education and empowerment. Through this initiative, we sought to create a supportive and nurturing environment that not only met their basic needs but also equipped them with the knowledge and confidence to advocate for their rights and achieve self-sufficiency.

Tech Mahindra

As an Artificial Intelligence Farsi Writer at Tech Mahindra, I was recruited and selected to join their pioneering project in creating AI-based chat systems similar to GPT. My role was crucial in providing Farsi language expertise to translate texts, refine AI-generated content, and assist in developing the AI's language capabilities.

I played a pivotal role in ensuring accurate translations, refining AI-generated text, and contributing to the development of the AI's Farsi language proficiency. This position allowed me to leverage my linguistic skills to shape and enhance the AI's capabilities in understanding and producing content in Farsi.

Artificial intelligence Farsi Writer

Amozesh Parwaresh

I previously dedicated time to creating educational content on a YouTube platform. My channel focused on discussing various facets of child upbringing, encompassing their psychology, educational needs, mannerisms and addressing prevalent issues. I particularly provided insights and solutions in Dari, with English subtitles, ensuring accessibility to a wider audience.

While my platform was steadily growing and gaining traction, regrettably, I had to discontinue it due to the increasing weight of responsibilities and the launch of new business ventures. Though the channel is no longer active, the experience of sharing valuable knowledge and solutions remains a significant part of my commitment to educational advocacy.

Public Speaker

Danish Private School

In 1997, during a visit to my Iranian family, I recognized the dire situation faced by Afghan immigrants who were barred from accessing education in Iran, leading to a congregation of uneducated individuals in the streets. Faced with this challenge, I took the initiative to establish a private school to address this educational gap. This school aimed to provide educational opportunities to Afghan immigrant children in Iran, focusing on cities like Wamin, Qom, and Zand.

Efficiently navigating bureaucratic hurdles, I facilitated the enrolment of a significant number of students into this private institution, ensuring swift access to formal education. This concerted effort persisted until 2020, where the focus remained on ameliorating the social and educational challenges faced by Afghan immigrants in Iran. The primary goal of this project was to enhance their educational opportunities and living conditions, thereby positively impacting their lives within the Iranian society.

CEO and Founder / Headteacher

Stifford Clays Primary School

As an assistant teacher at Stifford Clays Primary School, I contributed significantly to the educational journey of young learners, including those with special needs. Collaborating closely with the lead teacher, I played a pivotal role by not only providing support in classroom activities and aiding in lesson preparation but also offering specialized assistance for children with diverse learning requirements.

My responsibilities involved actively engaging with and supporting all students, tailoring educational methods to accommodate the unique needs of those requiring special attention. This invaluable experience not only deepened my understanding of classroom dynamics but also equipped me with the skills to effectively engage with and support special needs children, fostering an inclusive and supportive learning environment for all students.

Teacher Assistant

Culver Centre

As the founder and head teacher of a tuition center, I orchestrated a team of educators focused on providing comprehensive support to children aged 4-16. Our center aimed to supplement school education by offering additional assistance and guidance in various subjects, alongside conducting Islamic Studies.

My role involved not only administrative duties but also active teaching, ensuring that our students received holistic educational support. Collaborating with a team of teachers, we tailored our educational programs to meet the diverse academic needs of our students, providing them with a well-rounded education that encompassed both conventional subjects and supplementary Islamic Studies

Head Teacher

Originally from Afghanistan and arriving in the UK in 2000, my journey has been devoted to empowering women and supporting Afghan communities. Amidst raising three children, I ventured into establishing various businesses and organisations alongside my partner. While many faced challenges, a few persevered, leading me to the role of CEO and Co-Founder at Thurrock Training Consultancy (TTC).

At TTC, our mission is to facilitate the entry of individuals from diverse backgrounds into esteemed universities. We provide comprehensive support in navigating applications, securing accommodations, managing student finances, and offering crucial emotional support. Additionally, our online school, Naz Global offers a wide spectrum of courses, ranging from short programs to postgraduate studies.

Beyond these ventures, I've spearheaded non-profit organisations aimed at aiding women in need, advocating for their rights, and amplifying awareness on their behalf. Simultaneously, I stand in support of the Afghan nation, channelling resources and support to aid its cause. My efforts in this domain have been recognized through an official delegation by UN Women, empowering me to further raise awareness for these critical causes.

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Eloho Efemuai

Fahima Danishmal

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taplio

The Battle

Eloho Efemuai

Fahima Danishmal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eloho Efemuai's LinkedIn Performance

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