Ellis Bennett ACCA

Have you given up on managing accountancy & taxes for your business?

Setting up a business is no walk in the park, let alone managing the financial aspect of it.

It requires intense efforts to make sure you’re on the right track.

Miss one tax deadline, and you might end up paying double in penalty.

I know it’s overwhelming as a founder.

Now imagine you have an expert who takes care of all your accountancy and tax situation.

You don’t have to worry about taxes.
You don’t have to panic while planning your budget.
You know where you stand in terms of profits and losses.
You have someone you can rely on to manage the financials.

Amazing, isn’t it?

That’s what getting an expert feels like.

I’m Ellis, an ACCA Chartered Accountant, Director at EA Accountancy, and Author of The Solopreneur Start-Up Bible.

I help, advise, and guide start-ups, businesses, and young entrepreneurs through the whirlwind of accountancy and taxes.

I’ve served over 300+ satisfied clients, and I’m all in to help you!

Now, I’m not the accountant who speaks to you once a year in a robotic tone.

I’m more like your business partner.

I help you every step of the way (even acting like a therapist if you need one).

My services include:

• VAT
• Accounts
• Payroll
• Pensions
• Tax Advice
• Tax Planning
• Personal Tax
• Bookkeeping
• Accounting Software
• Company Incorporations
• Registered Office Address
• Capital Gains Tax Disclosures
• Business Planning And Advice

I also offer consultation for new business owners or people looking to hire an accountant so you have clarity for your next steps.

If you think I can help you with any of the above or would like to connect over a Discovery Call, feel free to drop me a DM.

Chartered Accountant

Went skiing recently.

Good news: I survived.
Bad news: I’m awful.

No natural ability.

No transferable skills.

Just me falling over while kids flew past me like it was nothing.

Very humbling.

Also weirdly enjoyable.

Being bad at something you don’t tie your identity to is underrated.

10/10 would embarrass myself again.

Ellis Bennett FCCA

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

We said no to a client this month.

On paper, they were perfect:
– Good revenue
– Decent margins
– “Urgent” need for an accountant

But the red flags were obvious in the first conversation.

They wanted speed over clarity.

They wanted reassurance, not honesty.

They wanted someone to *clean things up*, not change how decisions were made.

That’s not a bad client.

It’s just not *our* client.

We’ve capped new work because I’d rather:
– Reply properly
– Think clearly
– Give advice that actually improves the business

Than grow for the sake of it.

Being selective isn’t arrogance.

It’s the only way professional services stay good.

Last year I made a conscious decision to simplify my life.

Not because I burned out.
Not because I had to.

Because I wanted to perform better.

Less noise.
Less forced social plans.
Less doing things out of obligation.

More:

– Work I actually care about
– Training properly
– Time with family
– Headspace

I’m taking the same approach into this year.

Probably even stricter.

It won’t look exciting to everyone.
It doesn’t need to.

If I want to humble myself emotionally, I’ll just watch Man Utd.

Job done.

We closed the books to new clients recently.

Not as a growth play.
Not as a marketing tactic.

Because unlimited growth is how service firms lose quality.

I like being able to:
– Reply without rushing
– Think before answering
– Give advice I’d actually stand by

That only works when capacity is respected.

Most firms chase “more”.

We protect standards.

And yes, that means saying no more often than saying yes.

Most accountants are paid to keep you calm.

Not to tell you the truth.

“You’re fine.”

“Nothing to worry about.”

“We’ll look at it at year-end.”

That isn’t advice.

It’s sedation.

If your margins are drifting, cash is tight, and decisions feel reactive, silence isn’t helping you, it’s delaying the problem.

Good advice is sometimes uncomfortable.

It forces trade-offs.

It challenges behaviour.

If your accountant has never made you pause and think,

they’re probably not advising, they’re just filing.

Just back from a stag do.

Here’s what it taught me about B2B sales:
1️⃣ Drink water
2️⃣ Pace yourself
3️⃣ Know when to leave the bar
4️⃣ Don’t trust the quiet bloke
5️⃣ Always have a plan

Only joking.

Not every life event is a “B2B sales lesson”.

Sometimes you just went on a stag do, got battered, and spent £11 on a vodka Red Bull.

LinkedIn… relax.

I keep seeing the same thing.

Agencies doing £400k–£600k turnover…
…but the founder still feels underpaid for the responsibility they carry.

The numbers usually look like this:
– Decent gross margin
– Team costs creeping up
– No forecasting
– Founder pay decided last, not planned

Revenue hides the problem.
Cash exposes it.

Turnover doesn’t fix poor structure.
And scaling a messy setup just makes the gaps bigger.

I don’t care if a business hits £1m.
I care how it got there.

If margins are thin,
decision-making is reactive,
and the founder can’t take money out consistently,
the number means nothing.

I run the firm the same way I train:
– Sustainable pace
– Clear limits
– Long-term thinking

Impressive screenshots don’t build good businesses.
Disciplined systems do.

Last week felt like everything that could’ve happened, happened.

Nothing went wrong.

Which somehow made it worse.

Just one thing after another:
“Oh and this as well.”

Inbox full.
Calendar stacked.
Brain running on low power mode.

Running a business is basically solving problems until you go to bed.

Then thinking about them anyway.

Still wouldn’t swap it.

Ayan O.

Hello 👋

I am Ayan, the founder of Twenty-Fifth Media. We specialise in elevating the revenue of Beauty DTC brands through crafted paid advertising strategies.

With a track record of generating millions in ad sales, our services include:

☁️ Meta Ads
☁️ TikTok Ads
☁️ Digital Marketing Strategy

Ready to elevate your brand's scale? Reach out to us:

💌 Ayan@the25thmedia.com
💻 www.twentyfifthmedia.com

Founder

Last night I was on the phone to Chloe Walsh  & she said something that really stuck with me

“Ayan… you don’t actually talk about what you do… what’s more painful, the pain of embarrassment or failing?”

& you know what, she is right.

Almost all of Twenty Fifth Media has grown through word of mouth.

People trusting people.

Even Chloe… she came through a referral.If another client didn’t recommend her, she would never have heard of us 😳

Don’t get me wrong, I’m so incredibly grateful for the brands that trust us….

But what she said really got me hungry.

Like… why am I not my biggest fan?

In the past 12 months, we’ve generated over £30 million in revenue for some incredible beauty brands 🫢

& now going into 2026, we’re opening our doors to new, exciting brands.

So for once… here it is.

Twenty Fifth Media is a beauty & wellness growth agency.

- Full paid management across TikTok, Meta, Google and Pinterest.
- Full strategy, UGC and creator support.
p.s. we’ve got an incredible creator database for meta ads 👀


If you’re a brand ready to take the next step, we’d genuinely love to have a chat ☺️

And because Chloe has basically pushed me to scream a little louder about our services 😂

Message us “specialclo” for a free audit to see how we can support, this will run until Feb 5th.

No expectations 🫶🏾

Founder @ Twenty-Fifth Media | Growth Partner to Beauty Brands | Scaling with Paid Ad & Creative Strategy ✨

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Margins on TikTok are getting scary 😅

& this is coming from someone who scales brands on TikTok for a living… there are so many hidden costs.

We’ve seen “TikTok brands” go under because of TikTok margins.

And on the other hand… we’ve also scaled some of the top beauty brands on the platform.

So let me be very honest.

TikTok is an incredible acquisition channel
(probably the best, if I’m honest).

It’s where you:

- Find customers.
- Create demand.
- Move fast.

But it’s also where:

- Commissions stack.
- Content never stops.
- Ads can get expensive.
- Trends expire quickly.

And if you’re not careful…

You scale revenue, absorb all the hidden costs, and kill profit.

Plus now with brands doing £1 drops… how do you even compete?

TikTok is a long game. It doesn’t take 3 months to become profitable.. 

But if you’re not there for the long-term goal, TikTok isn’t the way.

It takes time to really pick up.

One thing I’ll always scream is this: be mindful of each channel and know its true purpose.

TikTok for acquisition.
Margin success comes later.

Has anyone else seen this? 👀

You can now opt out of Instagram ads… by paying £3.99 a month.

Meta asked me last night if I wanted to go ad-free
(I’ve also seen £2.99, £3.99 and £4.99 floating around)

Feels very YouTube premium coded.

From an advertising perspective… it’s slightly unsettling 😅

We’re basically being asked to choose:

Pay with money or pay with data 

And it makes me wonder…

Are platforms slowly moving towards a subscription model? Will ads become the “free tier”? and will this change how brands think about paid social long term?

Hmm

Is this the future of social platforms?

Company culture isn’t ping-pong tables or slogans on a wall (soz) 😅

It’s how your team feels at 9am on a Monday.

In 2025, my biggest lesson building Twenty Fifth Media was this:

Culture is built in the small moments.
Boundaries are leadership.
If something can be resolved tomorrow, does it really need a reply today?

As silly as it sounds protecting focus protects people.
It’s trusting people to own their work.
It’s giving space to breathe.

It’s knowing when to step back.

And then there’s the culture you don’t plan...
The things that become… our culture.

The language. The rituals 😂

e.g

Calling the speaker our house speaker, just us knowing what it means… well now the world does 😂
Chatty for ChatGPT 🤍
“Ooooooo chile” when a task is finally done 🤣
 “Family road trip” when we all need something from the kitchen 😂

But honestly… this is what I’m most proud of.

Creating a safe place.

This is Twenty Fifth Media 🤍

And this is what I aim to build on in 2026.

Morphe 🤝 creating culture moments.

Their latest campaign works because it taps into a shared understanding.

Everyone knows what butter feels like.

Soft.
Smooth.
Melting.

So when you see this launch… your brain already knows what to expect.

Effortless blend & effortless makeup.

That’s powerful marketing (Lowkey why I love sensory marketing)

No claims. No explanations.

Just a universal feeling.

& universal feelings are one of the strongest ways to make people buy.

Love love 🧈🥐

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Ellis Bennett ACCA

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The Battle

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Engagements

Likes

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