Ellis Bennett ACCA

Have you given up on managing accountancy & taxes for your business?

Setting up a business is no walk in the park, let alone managing the financial aspect of it.

It requires intense efforts to make sure you’re on the right track.

Miss one tax deadline, and you might end up paying double in penalty.

I know it’s overwhelming as a founder.

Now imagine you have an expert who takes care of all your accountancy and tax situation.

You don’t have to worry about taxes.
You don’t have to panic while planning your budget.
You know where you stand in terms of profits and losses.
You have someone you can rely on to manage the financials.

Amazing, isn’t it?

That’s what getting an expert feels like.

I’m Ellis, an ACCA Chartered Accountant, Director at EA Accountancy, and Author of The Solopreneur Start-Up Bible.

I help, advise, and guide start-ups, businesses, and young entrepreneurs through the whirlwind of accountancy and taxes.

I’ve served over 300+ satisfied clients, and I’m all in to help you!

Now, I’m not the accountant who speaks to you once a year in a robotic tone.

I’m more like your business partner.

I help you every step of the way (even acting like a therapist if you need one).

My services include:

• VAT
• Accounts
• Payroll
• Pensions
• Tax Advice
• Tax Planning
• Personal Tax
• Bookkeeping
• Accounting Software
• Company Incorporations
• Registered Office Address
• Capital Gains Tax Disclosures
• Business Planning And Advice

I also offer consultation for new business owners or people looking to hire an accountant so you have clarity for your next steps.

If you think I can help you with any of the above or would like to connect over a Discovery Call, feel free to drop me a DM.

Chartered Accountant

If your accountant is a family friend…

You probably don’t have an accountant.

You have a favour.

One of the biggest red flags on a sales call:

“Yeah, he’s just a family friend. It’s easier.”

Easier.

So is skipping leg day.

Doesn’t build anything worth having.

Here’s what “family friend accountant” usually means for a £200k–£1m agency:

– You speak once a year
– No proper monthly numbers
– No margin analysis
– No forecasting
– No tax planning before year end
– No one challenging what you’re taking out

It’s comfortable.

And comfort is expensive.

When you’re trying to scale:

– 3 staff to 8
– £300k to £1m
– Chaos to structure

You don’t need “easy”.

You need:

– Weekly bookkeeping
– Monthly reports
– Cash flow forecasts
– Proper tax planning
– Someone who’ll say, “Why are your margins that low?”
– Someone who isn’t scared to challenge your drawings

Most family friends won’t challenge you.

Because they don’t want to make Christmas awkward.

But business isn’t Christmas dinner.

It’s war.

If your accountant feels “safe” and “easy”…

Ask yourself whether they’re helping you grow.

Or just helping you file.

Big difference.

Ellis Bennett FCCA

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

Expert

The word gets thrown around like confetti.

Same way everyone who runs a half marathon and lifts a few weights suddenly calls themselves a hybrid athlete.

I’ve just completed another two HYROX events.
I’m training for a sub-3 marathon.
I can bench 120kg (1rep😂)
And I still wouldn’t call myself a hybrid athlete.

Put some respect on the word athlete.
I’m miles off it.

Because I understand how high the bar actually is.
That’s the difference.

Standards.

Business is no different.

Agency owners are constantly sold by “experts” who:
• Scaled one client
• Had one big quarter
• Went viral a few times
• Filed a handful of tax returns

That’s not expertise.
That’s exposure.

Expertise is repetition.
Pressure.
Edge cases.

Fixing things when they’re messy, not when they’re trending.
In my world that looks like:
• £200k agencies making nothing and not knowing why
• £500k agencies with “record months” but no cash
• £1m agencies drifting into VAT disasters
• Directors overdrawn by £100k
• Businesses growing themselves into the ground

That’s where depth is built.

In uncomfortable conversations.
In messy clean-ups.
In fixing pricing, margins and systems before they snap.
Same in training.

Anyone can complete one tough event.

Very few:
Track the numbers.
Fix weaknesses.
Respect the process.
Turn up again.
And again.
And again.

That’s the gap between participation and mastery.

Agencies don’t need hype.
They need operators who’ve seen what breaks at £300k, £500k and £1m and know how to fix it before it happens.

Standards matter.

If you want to be taken seriously,
Raise yours.

Ayan O.

Hello 👋

I am Ayan, the founder of Twenty-Fifth Media. We specialise in elevating the revenue of Beauty DTC brands through crafted paid advertising strategies.

With a track record of generating millions in ad sales, our services include:

☁️ Meta Ads
☁️ TikTok Ads
☁️ Digital Marketing Strategy

Ready to elevate your brand's scale? Reach out to us:

💌 Ayan@the25thmedia.com
💻 www.twentyfifthmedia.com

Founder

Just a little rant 

Sometimes people forget marketing isn’t about being clever… it’s about being understood.

I jumped on a discovery call this week. The brand struggling with performance.

We did a full audit and I kept rereading their ads thinking,I still don’t get what you actually want me to do.

Buy what? Why? What problem are you solving?

Nearly 10 years ago in my first marketing job, my manager stopped me mid-explanation and said:

“Ayan, explain it to me like I’m 5.”

At the time I was slightly offended 😅 but it became the best advice I ever got..because customers don’t sit analysing your ad. They decide in seconds.

Clarity converts.

Complexity impresses other marketers.

Sorry not sorry 🤷🏾‍♀️

If your ads aren’t working...simplify what you're saying xo

Founder @ Twenty-Fifth Media | Growth Partner to Beauty & Wellness Brands | Scaling with Paid Ad & Creative Strategy ✨

Less than a month away!! 💃🏾

We’re doing a breakfast with CEW UK & giving the real TikTok Shop tea ☕️

Not “post more content” advice… the actual mechanics behind scaling:

How affiliates really work (it’s not just loads of creators)
Why some brands suddenly compound
How organic, paid & live actually connect and what the ecosystem looks like behind the scenes

If TikTok feels confusing right now, this will make it make sense.

Tickets are live, see you there  👀

📈 What’s really driving growth on TikTok Shop in 2026?
From organic content and affiliates to paid ads and live shopping, the platform is evolving rapidly - and the brands seeing real results are adapting fast.

Join CEW UK on 18th March for an exclusive breakfast session unpacking the true growth drivers behind TikTok Shop success, with practical insight from brands generating millions on the platform.

Hear from panel speakers Chloe Walsh (Clomana), Claire Hennah (Grown Alchemist), and Matthew Bellingham (Kanzen Skin Care), with more speakers to be announced.

📅 Wednesday, 18th March 2026
⏰ 9:00-11:00 AM (Breakfast & Registration from 8:30 AM)
📍 The Soho Hotel

Members and Non-Members welcome - secure your ticket now with this link: https://lnkd.in/eRc_Dw5s

Tiktok has a reputation of impulsive buy. I understand why brands think AOV can be weak on TikTok.

But for past 2 and half months, we’ve been pushing traffic from TikTok to the website for a beauty brand…

and our client’s AOV from TikTok to the website is currently sitting at £60.

So what changed? We didn’t treat TikTok like a discount bin.

TikTok Shop is known for bundle…so we flipped it.

We created website-only bundles that aren’t available on Shop (smart move)

Exclusivity changes behaviour & focused on perceived value

✨ Free shipping thresholds.
✨ Smarter offers.
✨ Structured bundles.

The ads felt native…. Nothing salesy. Nothing screaming “BUY NOW”

They looked like TikToks. Just strategically built.

Then the funnel:

✨ Three prospecting funnel & one strong remarketing funnel.

TikTok is an acquisition channel!!! It’s where people discover you.
So maximise it 📣

People are already searching for what they want. Why wouldn’t you capture that demand?

TikTok builds interest & website protects margin!

-----------------

If you’re struggling with TikTok ads, message me “TikTok website”

We’ll run a free audit and show you exactly where you can scale 🤍🤍

taplio

The Battle

Ellis Bennett ACCA

Ayan O.

Followers

Posts

Engagements

Likes

Performance ScoreEllis Bennett ACCA's LinkedIn Performance

Performance ScoreAyan O.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ellis Bennett ACCA

Ayan O.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ellis Bennett ACCA's LinkedIn Performance

Performance ScoreAyan O.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEllis Bennett ACCA's LinkedIn Performance