Elliott Garcia

Daily SDR Content | Lifetime Student | Espresso Please! | Story Teller | Community Influencer | Bilingual | Theater Nerd |

WELCOME 👓

What started as a coffee shop conversation that pulled me into SaaS turned into a career built around one thing: creating high-quality conversations that convert into real outcomes.

Today, I work as a Senior Sales Development Specialist, owning the full outbound motion across B2C channels for Annuity Association. My focus is simple but disciplined, connecting retirees and pre-retirees with fiduciary advisors who help them make confident, informed decisions about lifetime income, asset protection, and long-term financial security.

At Annuity Association, we help clients avoid common retirement pitfalls by building plans that include:
• Predictable income guaranteed for life
• Safe growth with no market risk
• Long-term care solutions
• Thoughtful legacy planning

My role sits at the front of that experience driving relevant, trust-based conversations through phone, email, and multi-touch outreach that respects the consumer while delivering a consistent pipeline for advisors.

Before moving fully into this role, I led and scaled SDR teams and founded TopMountaineer, a full-cycle outbound firm built from the ground up. That experience sharpened every part of my outbound skill set, including ICP development, messaging, call frameworks, sequencing, objection handling, and conversion optimization across both B2B and B2C environments.

I’m known for:
• Veteran-level outbound execution across channels
• Building trust quickly in high-consideration, consumer conversations
• Translating complex financial concepts into clear next steps
• Creating repeatable, ethical pipeline at scale

I enjoy connecting with sales leaders, outbound practitioners, and operators who care about quality conversations, disciplined execution, and long-term value creation.

-ELLIOTT

Growth Manager & Partner 

The cold calling sidekicks never get enough credit! 

#coldcalling #mascot #pets

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Even ChatGPT knows I’m the cold calling champ still 🏆

I’m kidding lol 

Know the product that you are selling and help out your customers! 💡 

Always be learning 

#outbound #coldcaller

SEO + Paid Media Expert for B2C Brands | Multi-Award Winning Marketer | Host of SEO Success Stories

I’m Co-Founder and Managing Director of 2025 B2C Agency of the Year, Impressive USA: a SEO & Paid Media agency for B2C brands, HQ’d in Austin, Texas. 

Brands that have trusted Impressive:
Hertz
Dine Brands 
Acer
Mattell
Precor
Ulla Popken
Still Austin
Corkcicle
Dr Talbot’s
Vita Coco
ReserveBar
ModiBodi
And many more

My strength is translating all that techy, jargon-filled digital marketing speak into meaningful, understandable language for marketers and non-marketers alike. 

This strength has seen me deliver keynotes, presentations, workshops and more to the worlds biggest brands. I’ve shared my marketing musings on stage in New York, LA, Chicago, Sydney, Melbourne, Boston, Miami, Atlanta, Brisbane, Seattle, Houston, Dallas, Austin (obvs), Denver and loads more. 

I grew up in small businesses (and am a serial founder myself), so connecting the dots between digital-speak and real business outcomes is what I do best. 

Some props for me and the agency *big breath in, braggadocio incoming…*

🏆 WINNER: B2C Agency of the Year, Global Agency Awards (2025)

🏆 WINNER: Best Use of Search (FMCG), US Search Awards (2025)

🏆 WINNER: Agency Rising Star (Callie Collins), Global Agency Awards (2024)

🏆 WINNER: Best New Agency, US Agency Awards (2023)

🏆 WINNER: Best Customer Experience in Austin, presented by Amazon at the Austin Business Awards (2023)

🏆 WINNER: Best Company Culture at the Austin Business Awards (2022)

📚 CO-AUTHOR, peer-reviewed research: “AI-Powered SEO Solutions for E-commerce Success,” Journal of Digital & Social Media Marketing - showcasing thought leadership in AI and SEO (2024)

🏅 FINALIST: Best CEO Awards, Austin Business Journal (2025)

🏅 FINALIST: Best CEO Awards, Austin Business Journal (2023)

🏅 FINALIST: 2x Global Search Awards campaigns (2024)

🏅 FINALIST: 2x US Search Awards campaigns (2023)

🏅 FINALIST: Best New Agency, Global Agency Awards (2023)

🏅 FINALIST: 2x Global Search Awards campaigns (2023)

🏅 TOP 5: SEO/PPC/Performance Marketing agency in Texas, per Clutch (2022)

I believe happy, engaged and challenged marketers, are high performing marketers. I lead intentionally with this in mind. 

On the home front, I've got a beautiful wife, 4 cheeky kids, an NBA fetish and a slight fitness obsession.

Russ Macumber

Are SEO and GEO the same thing?

Nope

But your GEO (AEO, AIO, etc) success *starts* with SEO

Marketing Aussie in Austin | Scaling Brands, Dodging Buzzwords, Sharing Big Ideas in Board Rooms, on Stage and On Air

Ask ChatGPT the following prompt:
"Create a caricature of me and my job based on everything you know about me"

Fun Monday morning activity that Pedro Angel created for our team

Chat knows me pretty well... even considering the typos and and wrong agency name 🤦‍♂️ 

Love to see yours in the comments!

Find yourself a partner that makes you better  😉 

Thanks so much Matthew Monagle!

H/t Matthew MacLeod Amplify Credit Union

That satisfying feeling of catching, then surpassing your competitors on the SERP...

Oooooohweeeeee! What a rush!

Thanks so much Helen Curran for the wonderful words!

H/t Cherie McCabe R. Tyler Goldenberg Dr Talbot's

Are LLMs ready to provide medical information?

My take isn't controversial...

👎 N O P E 👎 

H/t SE Ranking Mordy Oberstein

“We need to redefine the way we view success”
Elli Overton, OLY 

I took our twin 12 year olds, both active athletic and studious kids, down to the TEDx Texas State University event in San Marcos yesterday

Specifically for this presentation from an Olympian who opened up by sharing how much she hates the question “did you get a medal?” at the Olympics 

I always tell my kids that success is the product of hard work + talent + humility

Pretty close to the “effort + courage + skills” framework that Elli shared

Hearing it from an Olympian seems to have a bit more oomph though 😜

Amazing day, well done Elli and Texas State University 🙌

Any surprises here?

*Note this 2024 shoe revenue only

SEO is no longer just about the click - it's about the answer. 🤖

In his latest piece for Search Engine Journal, Dan Taylor ♒ explains why us marketers need to shift our thinking from "Performance SEO" to "Demand SEO."

With AI-synthesizing results, brands are being discovered earlier in the buyer journey. Success now depends on: 
🔹 Entity Clarity: Can AI identify who you are and what you solve? 
🔹 Mental Availability: Being cited by AI to build trust BEFORE the click. 
🔹 Strategic Narrative: Moving from keyword volume to brand authority.

The goal isn't just traffic; it’s influencing the decision systems people use every day.

Check comments for the article.

“LinkedInFamous” ➡️ Pronounced “Linked-In-Famus”

Ie. Like infamous, with Linkedin as prefix

Just popped into my head for B2B influencers on here

Is this an original thought that I should trademark right now? 🤪

taplio

The Battle

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taplio

The Battle

Elliott Garcia

Russ Macumber

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliott Garcia's LinkedIn Performance

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