Elliott Garcia

Daily SDR Content | Lifetime Student | Espresso Please! | Story Teller | Community Influencer | Bilingual | Theater Nerd |

WELCOME 👓

What started as a coffee shop conversation that pulled me into SaaS turned into a career built around one thing: creating high-quality conversations that convert into real outcomes.

Today, I work as a Senior Sales Development Specialist, owning the full outbound motion across B2C channels for Annuity Association. My focus is simple but disciplined, connecting retirees and pre-retirees with fiduciary advisors who help them make confident, informed decisions about lifetime income, asset protection, and long-term financial security.

At Annuity Association, we help clients avoid common retirement pitfalls by building plans that include:
• Predictable income guaranteed for life
• Safe growth with no market risk
• Long-term care solutions
• Thoughtful legacy planning

My role sits at the front of that experience driving relevant, trust-based conversations through phone, email, and multi-touch outreach that respects the consumer while delivering a consistent pipeline for advisors.

Before moving fully into this role, I led and scaled SDR teams and founded TopMountaineer, a full-cycle outbound firm built from the ground up. That experience sharpened every part of my outbound skill set, including ICP development, messaging, call frameworks, sequencing, objection handling, and conversion optimization across both B2B and B2C environments.

I’m known for:
• Veteran-level outbound execution across channels
• Building trust quickly in high-consideration, consumer conversations
• Translating complex financial concepts into clear next steps
• Creating repeatable, ethical pipeline at scale

I enjoy connecting with sales leaders, outbound practitioners, and operators who care about quality conversations, disciplined execution, and long-term value creation.

-ELLIOTT

Growth Manager & Partner 

Friska Wirya

I don’t do “change management.”

I build future-fit organizations — ones that bounce forward no matter what the market throws at them.

I’ve led transformation for billion-dollar ASX-listed miners, steered a $42M tech overhaul across the world’s largest policing jurisdiction, and driven change that’s stuck — not just launched and limped to the end.

My work has been featured in The Sydney Morning Herald, Vogue, Harper’s Bazaar, SmartCompany, AFR, CEO Magazine, Women’s Agenda, UN Women, and La French Tech Indonesia.

You may have also seen my best-selling books at Kinokuniya, Harvard University, Periplus, Amazon and Barnes & Noble.

I've also recently launched an AI-powered sparring partner, "Ask Friska" that helps leaders make change work, built on my scars (and wisdom) from leading change in 6 of the seven continents. It's like having change insights 24/7 with a few strokes of the keyboard!

I'm also a Partner at STABLE by Elevation Barn where we work shoulder to shoulder with leaders to build the systems, stories, and strategies that make transformation inevitable.

Who we partner with:

⚡ CXOs tired of “consultants” who deliver decks, not outcomes.
⚡ CHROs and transformation leads who need buy-in and commitment — fast.
⚡ Executives watching culture, performance, or adoption slide with every new initiative.

If that sounds like you — and you’ve got the urgency and courage to do things differently — then let's connect.

Because we don’t do half-measures or theory.
We work with leaders who are serious about making change stick.

Our partnership may look like:
✅ Turning your strategy into a narrative people actually believe in
✅ Workshops and offsites that get people moving, not just nodding
✅ Making culture, capability, and connection your real competitive edge
✅ Building inhouse transformation muscle — not dependence on consultants

My passion for building future fitness has seen me achieve:
🏆 2025 Top 10 Women Change Makers Indonesia
🏆 2024 Cartier Women's Initiative RedBoxMe Invitee
🏆 2024 Australia’s #1 Creator – Program Management
🏆 Top 50 APAC Consultants You Should Know (2023–2025)
🏆 Stevie Awards for Innovation, Influence & Impact

Ready to elevate to the next level?
DM me — or forward this to someone losing sleep over their stalled transformation effort.

All Things Change

2022 Australian Small Business Champion Finalist, 2022 Stevie International Business Awards Business Influencer of the Year, Top 50 Global Change Management Thought Leader, Top 50 APAC Consultants you should do business with in 2023.

🌀 Change Management Consulting 
🌀 Virtual & F2F Training 
🌀 Keynote speaking and facilitation
🌀 Communications coaching
🌀 Personal branding
🌀 Styling and presence
 
Change management ensures the smooth transition to a new way of behaving.

Why must we behave differently? Significant changes in the workplace come in the form of organisational initiatives or projects with the aim of driving cost, safety, or productivity outcomes.

These projects often require changes: to processes, policies, job roles, structures and tools. Changes like these are not simple to bed down. And even harder to sustain.

Ask yourself - what percentage of your project benefits hinge on people doing things differently? 

Doesn’t it make sense to protect your investment by ensuring people are aware of, want to, know how and are capable, of changing?

Imagine the lost hours and dollars due to disengaged stakeholders, covert resistance, miscommunication and lack of buy-in.

There is a better way - let me solve your adoption dilemmas and together, we will turn resistance into resilience.

I've been delighted to serve: Microsoft, Salesforce, Cox Automotive, Culture Amp, KBR, Melbourne Water, University of Melbourne, CX Professionals Association Singapore, SMEC, General Assembly, Bendigo Council, Women Leaders Summit, Women in Construction & Engineering, Women in Mining & Energy.

taplio

The Battle

Elliott Garcia

Friska Wirya

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