Elliott Garcia

Daily SDR Content | Lifetime Student | Espresso Please! | Story Teller | Community Influencer | Bilingual | Theater Nerd |

WELCOME 👓

What started as a coffee shop conversation that pulled me into SaaS turned into a career built around one thing: creating high-quality conversations that convert into real outcomes.

Today, I work as a Senior Sales Development Specialist, owning the full outbound motion across B2C channels for Annuity Association. My focus is simple but disciplined, connecting retirees and pre-retirees with fiduciary advisors who help them make confident, informed decisions about lifetime income, asset protection, and long-term financial security.

At Annuity Association, we help clients avoid common retirement pitfalls by building plans that include:
• Predictable income guaranteed for life
• Safe growth with no market risk
• Long-term care solutions
• Thoughtful legacy planning

My role sits at the front of that experience driving relevant, trust-based conversations through phone, email, and multi-touch outreach that respects the consumer while delivering a consistent pipeline for advisors.

Before moving fully into this role, I led and scaled SDR teams and founded TopMountaineer, a full-cycle outbound firm built from the ground up. That experience sharpened every part of my outbound skill set, including ICP development, messaging, call frameworks, sequencing, objection handling, and conversion optimization across both B2B and B2C environments.

I’m known for:
• Veteran-level outbound execution across channels
• Building trust quickly in high-consideration, consumer conversations
• Translating complex financial concepts into clear next steps
• Creating repeatable, ethical pipeline at scale

I enjoy connecting with sales leaders, outbound practitioners, and operators who care about quality conversations, disciplined execution, and long-term value creation.

-ELLIOTT

Growth Manager & Partner 

Fred Diamond

💚 Author of “Love, Hope, Lyme: A Book about Chronic Illness Support” and “Insights for Sales Game Changers” ✔ Ask about the “Premier Women in Sales Employer” designation ✔ Host, Sales Game Changers Podcast

My Institute for Effective Professional Selling (IEPS), formerly the Institute for Excellence in Sales, helps B2B and B2G employers around the globe better engage teams, elevate leaders, and empower success. Our Premier Sales Employer and Premier Women in Sales Employer designations help companies be seen as great employers for top salespeople and saves millions in retention costs. I am an ally for women in sales.

My two books are “Insights for Sales Game Changers” and “Love, Hope, Lyme: What Family Members, Partners and Friends Who Love a Chronic Lyme Survivor Need to Know.”

The IEPS was created to helps companies solve the retention challenge with our live, virtual, and specialized programs such as our Women in Sales Leadership Forum, Premier Sales Employer designation, Sales Game Changers Podcast and Young Sales Professionals program.

Subscribe to the Sales Game Changers Podcast at http://bit.ly/sgcitunes. Thanks! You won't regret it.

My favorite quote is "Only a life lived in the service to others is worth living," Einstein.

SOME PERSONAL BACKGROUND

I'm an advocate for chronic Lyme awareness and treatment. I've written multiple blogs for LymeDisease.org, wrote a best-selling book and host a podcast for family members of Lyme disease survivors.

Before co-founding the IEPS, many people knew me as a world-class marketing consultant to companies such as Microsoft and Oracle. I helped companies develop vertical, product, and revenue-generating marketing strategies and execution programs for tech and professional services firms.

However, my motto was “Marketing that doesn’t lead to revenue reward is a huge waste of time and money” demonstrated that it's about accelerating the sales process. “It’s about sales.”

President and Co-Founder

The mission of the IES is to help employers attract, retain, motivate and elevate top tier sales talent. The IES helps sales teams improve their performance in the art and science of professional, B2B and enterprise selling. 

Our Premier designations, including our Premier Women in Sales Employer designation help recruiters, HR leaders, and DEI leaders create the optimal workplace for top sales professionals.

Subscribe to my Sales Game Changers podcast on iTunes. I interview successful sales leaders about their career journey and solicit tips about how you can sell better.

The IES is of service to sales professionals worldwide. Join the IES to get access to thought leader presentations, mentoring programs and access to great content. You will get better, stay sharp, and sell more.

The IES also holds the sales industry's only award program that recognizes corporate and organization sales excellence.

The IES Women in Sales program is the only program of its kind.

If you're in sales or BD or are a service professional who needs to make it rain, the IES is for you.

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Elliott Garcia

Fred Diamond

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