Elliot Scott

Content, Social Media & Marketing

Founder & CEO at ElliotDigital | Retention marketing for DTC brands | Email & SMS marketing

Hey, I’m Elliot — founder of ElliotDigital, a multi award-winning retention marketing agency helping leading eCommerce brands turn browsers into loyal customers through world-class email & SMS.

Since launching in 2021, we’ve had the pleasure of working with some of the most loved DTC brands on the planet, including:

- CRAFTD London
- Candy Kittens
- Magic Mind
- Untamed
- Cake Box
- Heights
- Free Soul
- SURREAL
- Days brewing

Too many brands treat retention as an afterthought. They pour time and budget into paid ads, but leave money on the table with clunky email design, shallow segmentation, or disconnected customer journeys.

That’s where we come in.

We combine data-driven strategy with beautiful, high-converting creative, to boost LTV, drive repeat orders, and make retention a brand-building channel.

Founder & Owner

Every one of these started as a blank screen.

No templates. No shortcuts.

Our in-house strategy & creative teams really crushed it in January.

We shipped deep, long-term benefit breakdowns…

and simple, scroll-stopping product moments.

A few of my favourites from the month. But which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

Retention marketing for DTC brands | Founder & CEO at ElliotDigital | Email & SMS marketing

It might be Lent…
But we’re not giving up these tasty creatives 🍬 

Sweet drops.
Bold flavours.
And promos that actually earn the click.

Different brands. Different tones. All built from scratch.

Here are a few of my favourite emails we ideated, designed and shipped in February. As usual, the team killed it!!

Which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

POV: Our team Slack channel when we share our favourite monthly emails.

A team with a shared vision.

The reactions say it all.

Not many people know this, but ElliotDigital was my Fiverr name. 

Before building the business to where it is now, I was freelancing. I spent my early days saying yes to everything. 

Shopify builds. Paid ads. Social media. Email. 

If someone on Fiverr was willing to pay for it, I was doing it. 

But here's what I noticed. Every brand I worked with was obsessing over their ad dashboards. The numbers were up, down, always at the mercy of the ever-changing algorithm - one iOS update and everything shifted. 

Meanwhile, email was quietly generating serious revenue. Stable, consistent, and when brands needed to rely on it the numbers were crazy. 

It was an undervalued channel. 

One night, walking home from the pub, my partner Chloe said something I still think about five years later. 

"Why don't you just go all in on email? It's what you enjoy the most" 

It was my lightbulb moment. 

Almost overnight, I tried to convert every freelance client to retention only. 

I lost all of them but one. 

One client. That was my entire business - a client that we still have a great relationship with now. 

But it was enough to prove the model, and enough to start building. 

Today we're a 12-person in-house team in London, working with leading DTC brands. 

I still think about that lightbulb conversation I had with Chloe. 

Probably helped that I'd had a few pints.

ElliotDigital | Retention Marketing Agency

Graphic Designer

Oly Honess Graphics

- Transformed corporate identities & campaigns for start-ups, brands in the hospitality sector and events.
- Logo design, web designs and promotional print/digital materials.
- Developed successful projects with renowned clients such as the UN Podcast, Bristol City Football Club & Subconscious Audio.

Freelance Graphic Designer

Rocksax

Design:
- An integral team member from Rocksax start-up to fully-fledged brand, I supported growth by designing ranges to suit the distributors’ preferences.
- Designed and created merchandise and new product ranges for Billie Eilish, The Rolling Stones, Bob Marley, Nirvana, and other top names in the music industry.
- Sent to China to work with our manufacturing partners on future developments, and in particular to improve the export process.
- Rebranded Rocksax, using my knowledge of modern graphic trends to update our ‘grunge-chic’ positioning and to create RSX, a premium range of high-end streetwear products.
- Redesigned our website to deliver a more accessible UX and to introduce ecommerce. Online sales have grown dramatically since 2020.
- Promoted to Head Designer, with one direct junior designer report.

Licensing Approvals:
- Created a positive working relationship with licensors and artists’ management to secure licensing approval for each new product. 
- Broke into the American market via bespoke products for artists such as the Grateful Dead & Wu-Tang-Clan, now amongst the top-selling artists.
- Secured new sales prospect leads at trade & fashion shows.

Digital Marketing:
- Designed and published weekly social media content, including TikTok videos that increased website traffic and hence revenues.
- Created marketing packages for new product launches.

Designer

Second Nature Events

- Established iconic brand identity for all aspects of the events.
- Expertly managed multimedia marketing campaigns, achieving outstanding success with organic reach and Facebook/Instagram advertisement.
- Executed sold out events accommodating 500+ guests, securing a reliable stream of revenue.
- Social Media content creator. Promotion and marketing through digital & print, including Facebook and Instagram adverts.events.

Co-Founder and Designer

Everpress

- Collaborated with the clients to produce unique T Shirt designs that were accessible to fans worldwide. Limited run T shirt designs that sold out across the platform.
- Included Designs for the 11.9m subscribed YouTuber ‘MrWhoseTheBoss’.

A graduate with a 2:1 in Creative Product Design, I have expanded my expertise to Graphic & Digital Design, with a  diverse background in design, marketing, and licensing. My abilities include developing brand identities, designing digital and print graphics, creating commercially appealing products, crafting effective marketing campaigns, and implementing UI/UX design. I am passionate about fashion, design, and music, and I am excited to be thriving in these fields.

Email: oliver-honess@hotmail.co.uk
Web: www.olyhoness.co.uk
Instagram: @visu.ol

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The Battle

Elliot Scott

Oly Honess

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliot Scott's LinkedIn Performance

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