Elliot Scott

Content, Social Media & Marketing

Founder & CEO at ElliotDigital | Retention marketing for DTC brands | Email & SMS marketing

Hey, I’m Elliot — founder of ElliotDigital, a multi award-winning retention marketing agency helping leading eCommerce brands turn browsers into loyal customers through world-class email & SMS.

Since launching in 2021, we’ve had the pleasure of working with some of the most loved DTC brands on the planet, including:

- CRAFTD London
- Candy Kittens
- Magic Mind
- Untamed
- Cake Box
- Heights
- Free Soul
- SURREAL
- Days brewing

Too many brands treat retention as an afterthought. They pour time and budget into paid ads, but leave money on the table with clunky email design, shallow segmentation, or disconnected customer journeys.

That’s where we come in.

We combine data-driven strategy with beautiful, high-converting creative, to boost LTV, drive repeat orders, and make retention a brand-building channel.

Founder & Owner

Every one of these started as a blank screen.

No templates. No shortcuts.

Our in-house strategy & creative teams really crushed it in January.

We shipped deep, long-term benefit breakdowns…

and simple, scroll-stopping product moments.

A few of my favourites from the month. But which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

Retention marketing for DTC brands | Founder & CEO at ElliotDigital | Email & SMS marketing

It might be Lent…
But we’re not giving up these tasty creatives 🍬 

Sweet drops.
Bold flavours.
And promos that actually earn the click.

Different brands. Different tones. All built from scratch.

Here are a few of my favourite emails we ideated, designed and shipped in February. As usual, the team killed it!!

Which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

POV: Our team Slack channel when we share our favourite monthly emails.

A team with a shared vision.

The reactions say it all.

Not many people know this, but ElliotDigital was my Fiverr name. 

Before building the business to where it is now, I was freelancing. I spent my early days saying yes to everything. 

Shopify builds. Paid ads. Social media. Email. 

If someone on Fiverr was willing to pay for it, I was doing it. 

But here's what I noticed. Every brand I worked with was obsessing over their ad dashboards. The numbers were up, down, always at the mercy of the ever-changing algorithm - one iOS update and everything shifted. 

Meanwhile, email was quietly generating serious revenue. Stable, consistent, and when brands needed to rely on it the numbers were crazy. 

It was an undervalued channel. 

One night, walking home from the pub, my partner Chloe said something I still think about five years later. 

"Why don't you just go all in on email? It's what you enjoy the most" 

It was my lightbulb moment. 

Almost overnight, I tried to convert every freelance client to retention only. 

I lost all of them but one. 

One client. That was my entire business - a client that we still have a great relationship with now. 

But it was enough to prove the model, and enough to start building. 

Today we're a 12-person in-house team in London, working with leading DTC brands. 

I still think about that lightbulb conversation I had with Chloe. 

Probably helped that I'd had a few pints.

Olly Johnson

Ecommerce Manager

Building Valerie, an unflinchingly real, women's hormone-first longevity brand.

After seeing how misunderstood, under-supported and fragmented this life stage is, we set out to build a better way: science-backed, evidence-led products that actually work in the real world. We’ve started with award-winning, liposomal supplements designed specifically for hormonal health — delivering superior absorption and meaningful outcomes for our community.

Our mission is simple: enable women to reclaim their health, take control of their bodies, and live fully and freely through perimenopause.

Valerie is building the foundations of a long-term personalised hormonal health platform — grounded in science, data, and trust. We’re scaling across DTC and retail, backed by a growing community and scientific advisory team, and laying the groundwork for deeper personalisation and care over time.

We’re currently raising a growth round to accelerate subscriber growth, expand distribution and launch new product innovation as we move into our next phase of scale.

Co-Founder

We are Valerie, building the next generation of healthcare for the 1 billion women navigating physical change during peri/menopause. 

Our vision is to empower women to live fully and freely at every age. 

Don't whisper for relief. Shout for change. 
We give women the tools to reclaim their health, take back control of their bodies, and make midlife maxlife.

We developed Daily Essential, a pioneering liposomal nanotechnology supplement with 76 health benefits. Give your symptoms something to rage about.

And we're just getting started....

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Olly Johnson

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The Battle

Elliot Scott

Olly Johnson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliot Scott's LinkedIn Performance

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