Elliot Scott

Content, Social Media & Marketing

ElliotDigital

Founder & CEO

Distancewear

Founder & Owner

Instant eCare | Online Pharmacy

Founder & CEO at ElliotDigital | Retention marketing for DTC brands | Email & SMS marketing

Hey, I’m Elliot — founder of ElliotDigital, a multi award-winning retention marketing agency helping leading eCommerce brands turn browsers into loyal customers through world-class email & SMS.

Since launching in 2021, we’ve had the pleasure of working with some of the most loved DTC brands on the planet, including:

- CRAFTD London
- Candy Kittens
- Magic Mind
- Untamed
- Cake Box
- Heights
- Free Soul
- SURREAL
- Days brewing

Too many brands treat retention as an afterthought. They pour time and budget into paid ads, but leave money on the table with clunky email design, shallow segmentation, or disconnected customer journeys.

That’s where we come in.

We combine data-driven strategy with beautiful, high-converting creative, to boost LTV, drive repeat orders, and make retention a brand-building channel.

Looking for last minute Black Friday inspo?

I got you 👉

Here are a handful of my favourite emails we’ve already built and sent out this BFCM week!

Which one would you have clicked first?

Retention marketing for DTC brands | Founder & CEO at ElliotDigital | Email & SMS marketing

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Olly Johnson

Ecommerce Manager

Valerie

We are Valerie 🍑 an unflinchingly real wellness brand, building the next generation of healthcare for the 1 billion women navigating physical change during peri/menopause. 

Our mission is to liberate women to live fully and freely at every age. 

Don't whisper for relief. Shout for change. 
We give women the tools to reclaim their health, take back control of their bodies, and make midlife maxlife.

We developed Daily Essential, a pioneering liposomal technology supplement with 90 health benefits. 

We do science, not snake oil. Give your symptoms something to rage about.

Co-Founder

Growth Juice

Growth & GTM advisor. Helping brands in health & wellness categories to unlock their growth potential and scale sustainably 🚀

Contact me to discuss strategic consultancy, advisory and NED roles.

Some brands I've worked with include Omni Pet 🐶 Neat 🧼 Stride 🧬 SIPGOOD 💧

Growth Consultant

Spacegoods

MD of one of the UK's fastest growing mushroom brands 🍄 

Successful launch into Holland & Barrett and pipeline that delivered Boots, Whole Foods & Planet Organic. Triple digit YoY DTC growth.

Managing Director

Lucky Saint

Led the DTC business unit of the UK's #1 dedicated alcohol-free beer brand 🍺 

Delivered +430% subscriber acquisition, 3X site traffic, +30% AOV in Dry Jan 2023.

Growth Director

Jungle Creations

Sold majority 51% stake to private equity firm Living Bridge for £30M.

I was MD of the commerce business unit at Jungle Creations, a multi-award winning social first media publisher with a global audience of over 130 million. The entrepreneurial leadership role involved generating new lines of revenue by developing innovative products for existing suite of brands across multiple verticals and categories, and devising and executing sales and marketing strategy for DTC and retail.

- Twisted IPA x Brewgooder collab into 1,200 Coop stores
- Twisted frozen meals into 1,200 Iceland stores
- Craft Factory craft-at-home kits DTC launch
- Lovimals functional dog supplement DTC launch

Managing Director, Commerce (Exit)

H&H Group

Ecommerce Lead of the DTC team for new lifestyle nutrition brand, Swisse Me, the wild younger sibling of Swisse – Australia’s No. 1 vitamin and supplements brand, whom H&H Group acquired in 2016. I built and lead a multi-functional team across NPD, agile web development and marketing to grow and scale the startup business.

Ecommerce Lead, DTC

Neat Nutrition

Ecommerce and acquisition lead to pivot DTC business and launch new protein subscription box in both UK and US markets.

Delivered +660% YoY growth in H1 2019.

Head of Ecommerce

Beano Studios

Award winning startup business within the DC Thomson umbrella, born to revive the Beano brand.

Triple digit revenue growth achieved in both financial years via ecommerce during my tenure.

CompareProteins.co.uk

The UK's first protein comparison engine.

LA Muscle

Building Valerie, a new unflinchingly real wellness brand, developing the next generation of healthcare to liberate the 1 billion women navigating physical change during peri/menopause.

We are Valerie, building the next generation of healthcare for the 1 billion women navigating physical change during peri/menopause. 

Our vision is to empower women to live fully and freely at every age. 

Don't whisper for relief. Shout for change. 
We give women the tools to reclaim their health, take back control of their bodies, and make midlife maxlife.

We developed Daily Essential, a pioneering liposomal nanotechnology supplement with 76 health benefits. Give your symptoms something to rage about.

And we're just getting started....

Wild week.

A few days into our Black Friday campaign, this brilliant Daily Mail feature dropped — two women testing Valerie and sharing their real experiences.
 
Since then, it’s been chaos (the good kind). We’ve had two consecutive record-breaking sales days — and there’s no sign of slowing down.

The most interesting part? A huge spike in traffic and orders between 1am and 6am.

If you saw our campaign last month, you’ll know we’ve been talking about being "wired but tired" — lying awake at 3am, doom scrolling, anxious thoughts, and wondering "why can’t I switch off?"

Well… turns out, that’s exactly when a lot of our people are finding us.

Lying awake, scrolling the Daily Mail, and discovering something that finally gets it.

And the timing? Totally unplanned. We had no idea the article was going to land during Black Friday Sale.

But that’s the thing — you make your own luck. Keep grafting, showing up, building relationships… and when the stars align, magic can happen 🧡 

#pr

Co-founder of Valerie 🍑 Redefining women’s health in perimenopause 🍑 ex. Spacegoods, Lucky Saint

When the Kardashian's launch a liposomal supplement… you know the tides are turning 👀

Lemme just say (pun intended): this is huge for the supplement industry.

Kourtney's new liposomal colostrum might make the headlines for all the celebrity reasons — but what it really signals is that liposomal delivery has officially gone mainstream.

For years, smaller, science-led brands like Valerie have been shouting about the power of liposomal technology — because it actually matters. It means better absorption, better efficacy, and products that work.

Now that a brand like Lemme is bringing it to the masses, it means:
 🔥 More awareness
 🔥 More education
 🔥 More people expecting real results from their supplements

At Valerie, we’ve been peddling our liposomal nanotechnology since day one — before trendy celebs got their mitts on it — because women deserve supplements that genuinely do something.

So yes, the Kardashians might be late to the (liposomal) party… but we’ll happily take the extra spotlight on smarter science and better absorption.

Here’s to the rise of truly effective wellness, and looking forward to the halo effect it can bring our way 💥

#liposomal #innovation #supplements

Pinch me: Valerie is now available at Holland & Barrett 🙌

When we launched Valerie, the mission was simple — to liberate women to live fully and freely at every age. To give women products that actually work for their changing bodies, and do it with honesty, empathy, and a little mischief sprinkled in along the way.

Seeing Valerie now on the digital shelves of Holland & Barrett — a household name in health and wellness — feels like a huge step towards achieving that mission.

For me, this moment isn’t just about distribution. It’s about recognition. That women deserve better: better science, better formulas, better formats, better conversations, and better access.

To our incredible community — your stories, feedback, and fierce advocacy got us here. To our team and investors — thank you for helping us turn a small idea into something that’s genuinely changing lives.

2026 is already shaping up to be one hell of a ride 🚀 

#retail

Excited to be on the TRMNL4 live podcast during Slush next week 🎙️ 🇫🇮 

In fantastic company, joining builders from Zalando, Wolt, Lovable, Headway, BetterMe, and VCs from the likes of Accel, Creandum, Felix Capital, True, and Cherry VC.

Plus 10 fellow founders from our Meta x TRMNL4 StartUp Academy cohort flying in from all over 🌎

We're going live from a speakeasy bar in Helsinki on November 19th @ 4:30-8:00pm

If you're going to be at Slush, there's limited spots left to join us via the link in comments 👇 

Also, hit me up if you want to arrange to meet whilst you're in town.

See you there 🧊 

#slush #livepodcast

Reading The Future of Menopause 2035 by Ultra Violet Agency — and it perfectly captures the cultural shift we’re already living at Valerie.

Menopause is no longer being framed as decline — it’s a new era of vitality, liberation and design-led wellbeing. Women in their 30s and 40s are starting to prepare for perimenopause proactively, seeking smarter, science-backed solutions that fit into their lifestyle.

At Valerie, that’s exactly who we serve: women who want more than symptom relief — they want energy, mood, libido, and the confidence to thrive.

Our use of liposomal delivery, our focus on multi-benefit formulations, and our mission to liberate women to live fully and freely at every age all completely align with this future.

This report is a reminder: by 2035, over 1.2 billion women will be in menopause. 

The brands that win will be the ones that see it not as an end — but as a beginning.

We’re building for that woman.

#WomensHealth #Perimenopause #Menopause #FutureOfWellness

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Olly Johnson

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The Battle

Elliot Scott

Olly Johnson

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliot Scott's LinkedIn Performance

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