Elliot Scott

Content, Social Media & Marketing

Founder & CEO at ElliotDigital | Retention marketing for DTC brands | Email & SMS marketing

Hey, I’m Elliot — founder of ElliotDigital, a multi award-winning retention marketing agency helping leading eCommerce brands turn browsers into loyal customers through world-class email & SMS.

Since launching in 2021, we’ve had the pleasure of working with some of the most loved DTC brands on the planet, including:

- CRAFTD London
- Candy Kittens
- Magic Mind
- Untamed
- Cake Box
- Heights
- Free Soul
- SURREAL
- Days brewing

Too many brands treat retention as an afterthought. They pour time and budget into paid ads, but leave money on the table with clunky email design, shallow segmentation, or disconnected customer journeys.

That’s where we come in.

We combine data-driven strategy with beautiful, high-converting creative, to boost LTV, drive repeat orders, and make retention a brand-building channel.

Founder & Owner

Every one of these started as a blank screen.

No templates. No shortcuts.

Our in-house strategy & creative teams really crushed it in January.

We shipped deep, long-term benefit breakdowns…

and simple, scroll-stopping product moments.

A few of my favourites from the month. But which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

Retention marketing for DTC brands | Founder & CEO at ElliotDigital | Email & SMS marketing

It might be Lent…
But we’re not giving up these tasty creatives 🍬 

Sweet drops.
Bold flavours.
And promos that actually earn the click.

Different brands. Different tones. All built from scratch.

Here are a few of my favourite emails we ideated, designed and shipped in February. As usual, the team killed it!!

Which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

POV: Our team Slack channel when we share our favourite monthly emails.

A team with a shared vision.

The reactions say it all.

Not many people know this, but ElliotDigital was my Fiverr name. 

Before building the business to where it is now, I was freelancing. I spent my early days saying yes to everything. 

Shopify builds. Paid ads. Social media. Email. 

If someone on Fiverr was willing to pay for it, I was doing it. 

But here's what I noticed. Every brand I worked with was obsessing over their ad dashboards. The numbers were up, down, always at the mercy of the ever-changing algorithm - one iOS update and everything shifted. 

Meanwhile, email was quietly generating serious revenue. Stable, consistent, and when brands needed to rely on it the numbers were crazy. 

It was an undervalued channel. 

One night, walking home from the pub, my partner Chloe said something I still think about five years later. 

"Why don't you just go all in on email? It's what you enjoy the most" 

It was my lightbulb moment. 

Almost overnight, I tried to convert every freelance client to retention only. 

I lost all of them but one. 

One client. That was my entire business - a client that we still have a great relationship with now. 

But it was enough to prove the model, and enough to start building. 

Today we're a 12-person in-house team in London, working with leading DTC brands. 

I still think about that lightbulb conversation I had with Chloe. 

Probably helped that I'd had a few pints.

Jack Green

Co-Founder at Paper Run | Direct Mail for Shopify

Paper Run is a software platform that allows eCommerce brands to automate Direct Mail.

Physical, postcard marketing, integrated with the ecom stack (Shopify, Klaviyo, et al).

Our platform enables brands to launch Direct Mail as a Performance channel, with tracking, accountability, and measurement.

Co-Founder

Literally every successful SaaS company I know has an Irish salesperson.
I started to wonder if that’s what we needed at Paper Run, so we hired Odhran Crowley-Carbery.

So far, so good. He is definitely Irish, and already starting to outsell Gabriel and I. 

Also, he’s an Arsenal fan. This picture was taken before last night's disaster, and we are now in mourning together.

If you know someone someone suitable for our "Growth Marketing Specialist" role at Paper Run, call 1-800-DIRECT-MAIL. Or DM Gabriel Loftus with an introduction and claim your reward of $10,000 United States Dollars

We're looking for someone who:
- Has a Data & Analytics background (required)
- Works in eCommerce ('brand-side' folks are preferred)
- Is willing to do yoga on the beach in Miami once a year with their coworkers

Location: US (can be remote) or at our UK office (Central London)

No previous experience in Postal Delivery Services required

📮 🤌

Ben Clark from Ancestral Supplements doing good for humanity with Skio and Paper Run. Incredible brand and team.

The kind of heart-warming content you hope for when you wake up this chilly Wednesday morning in Britain. I read that it's the first time since records began where it has actually rained every calendar day so far this year.

Thank you Ben and Austin for taking a leap of faith into the wonderful world of Direct Mail

taplio

The Battle

Elliot Scott

Jack Green

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The Battle

Elliot Scott

Jack Green

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliot Scott's LinkedIn Performance

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