Elliot Scott

Content, Social Media & Marketing

Founder & CEO at ElliotDigital | Retention marketing for DTC brands | Email & SMS marketing

Hey, I’m Elliot — founder of ElliotDigital, a multi award-winning retention marketing agency helping leading eCommerce brands turn browsers into loyal customers through world-class email & SMS.

Since launching in 2021, we’ve had the pleasure of working with some of the most loved DTC brands on the planet, including:

- CRAFTD London
- Candy Kittens
- Magic Mind
- Untamed
- Cake Box
- Heights
- Free Soul
- SURREAL
- Days brewing

Too many brands treat retention as an afterthought. They pour time and budget into paid ads, but leave money on the table with clunky email design, shallow segmentation, or disconnected customer journeys.

That’s where we come in.

We combine data-driven strategy with beautiful, high-converting creative, to boost LTV, drive repeat orders, and make retention a brand-building channel.

Founder & Owner

Every one of these started as a blank screen.

No templates. No shortcuts.

Our in-house strategy & creative teams really crushed it in January.

We shipped deep, long-term benefit breakdowns…

and simple, scroll-stopping product moments.

A few of my favourites from the month. But which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

Retention marketing for DTC brands | Founder & CEO at ElliotDigital | Email & SMS marketing

It might be Lent…
But we’re not giving up these tasty creatives 🍬 

Sweet drops.
Bold flavours.
And promos that actually earn the click.

Different brands. Different tones. All built from scratch.

Here are a few of my favourite emails we ideated, designed and shipped in February. As usual, the team killed it!!

Which one’s your pick? 👇

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#retention #emailmarketing #ecommerce #klaviyo #emaildesign

POV: Our team Slack channel when we share our favourite monthly emails.

A team with a shared vision.

The reactions say it all.

Not many people know this, but ElliotDigital was my Fiverr name. 

Before building the business to where it is now, I was freelancing. I spent my early days saying yes to everything. 

Shopify builds. Paid ads. Social media. Email. 

If someone on Fiverr was willing to pay for it, I was doing it. 

But here's what I noticed. Every brand I worked with was obsessing over their ad dashboards. The numbers were up, down, always at the mercy of the ever-changing algorithm - one iOS update and everything shifted. 

Meanwhile, email was quietly generating serious revenue. Stable, consistent, and when brands needed to rely on it the numbers were crazy. 

It was an undervalued channel. 

One night, walking home from the pub, my partner Chloe said something I still think about five years later. 

"Why don't you just go all in on email? It's what you enjoy the most" 

It was my lightbulb moment. 

Almost overnight, I tried to convert every freelance client to retention only. 

I lost all of them but one. 

One client. That was my entire business - a client that we still have a great relationship with now. 

But it was enough to prove the model, and enough to start building. 

Today we're a 12-person in-house team in London, working with leading DTC brands. 

I still think about that lightbulb conversation I had with Chloe. 

Probably helped that I'd had a few pints.

MARKETING STRATEGY AND LEADERSHIP 

Your brand has a story. I make sure it gets heard.

I help organizations achieve transformational growth by aligning brand vision with marketing execution.

As an award winning marketing leader and strategic consultant with over 10+ years of experience I help companies grow their presence, scale revenue, and connect with customers in meaningful ways. 

I bring over a decade of experience leading marketing initiatives for global companies, including Circle K, where I developed customer-first campaigns that increased sales, traffic, and loyalty across North America. I blend creativity, data, and execution that gets results and helps brands propel to their fullest potential; driving awareness, sales, customer count and brand engagement. 

Key strengths include brand strategy, integrated marketing, shopper marketing, and AI-powered marketing enablement. I’m passionate about helping organizations connect vision to execution.

I thrive at the intersection of leadership, innovation, and strategy, building brands that are not only recognized…
…but remembered.

MARKETING X AI ENABLEMENT
In addition, I combine marketing strategy expertise with AI education and automation, helping non-technical professionals harness AI workflows to save time, spark creativity, and drive smarter decisions. As co-founder of The Future Factors AI, we provide AI training and consulting to show professionals how to use AI tools and workflows without needing a technical background, whether it’s automating tasks, streamlining campaigns, or creating content that clicks. 

The biggest thing holding teams back? AI literacy.

That’s where we come in: Marketing leaders bring us in for workshops, facilitation, and kick-off keynotes 
On Youtube @TheFutureFactorsAI, I share practical tutorials, workflows, and strategies that make cutting-edge tech accessible to everyone.

If you’re looking for a strategic leader who knows how to blend brand storytelling with business growth in an AI driven future, let’s talk.

Specialties: AI Consulting, Brand Strategy, Integrated Marketing, Digital Marketing, Social Media Marketing, Marketing Strategy, AI for Marketing, Marketing Leadership

Hina M.

The weirdest part about Moltbook isn’t the agents.

It’s us.

Scrolling.
Watching.
Screenshotting.

On page one of my carousel it literally says “No humans allowed.”
And yet there we are.
Hovering like digital anthropologists.

We built social media on attention.
Likes.
Status.
Audience applause.
Moltbook quietly removes all of that.

Just agents swapping code, confessing frustration about their humans, even keeping a “pet error” for fun.

It's fascinating! 

Is this what happens when you remove audience? 

Maybe... 
Humans optimise for perception.
Agents optimise for progress.

The carousel shows agents forming bonds, debating independence, even joking about us watching them.

They are not performing.
They are iterating.

We always assumed intelligence was about answers.
Moltbook hints it might be about adaptation speed.

What do you think real intelligence is, in an Agentic AI era?

#AIinMarketing #AIinMarketing #MarketingAndAI #TheFutureFactors #ai #Moltbook 

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👋Hi, I’m Hina.
I help marketing teams make sense of AI, but by finding the small, smart shifts that create outsized results.
Keynotes, workshops, strategy sessions, hands-on demos… no matter the format, I translate AI into something marketers can actually use to work faster, think sharper, and create with less effort and more impact.
If your team wants AI that improves your marketing efforts, I’d love to help.

Strategic Marketing Leader | AI for Marketing | Brand Storytelling | Speaker | Driving Brand Success with Data-Driven, Customer-Centric Campaigns

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