Verodat

As a Data Advisor at Verodat, I specialise in delivering innovative AI-driven data solutions that transform how businesses operate and make decisions. With a passion for leveraging cutting-edge technology to solve complex problems, I help organisations harness the power of accurate and reliable data to fuel their AI initiatives.

At Verodat, we have developed a deep understanding of data supply chains and the critical role they play in the success of AI applications. My background includes a blend of technical expertise and strategic thinking, allowing me to bridge the gap between technology and business needs.
I work closely with clients to understand their unique challenges and provide tailored solutions that drive measurable results. I design and implement data strategies that ensure high-quality, accurate data for AI projects, enhancing performance and outcomes. I lead workshops and training sessions to empower teams with the knowledge and tools they need to succeed in a data-driven world.

I am always open to discussing how innovative data solutions can drive your business forward. Feel free to reach out to me for a conversation about your data challenges and goals. Let's explore how we can transform your data into a strategic asset for AI.

Executive Data Advisor

gather360

gather360 seamlessly sources, structures and optimises data, and connects it directly to the AI-enabled tooling of your choice. Deploy the right data to AI with gather360.

Senior Account Executive

Product Manager

Product Marketing Manager

Cassidy Travel

Managed the product strategy and development of websites for three travel companies; Cassidy Travel, Classic Resorts & Cassidy Golf. Identified usability issues and scoped features to improve. Created new features to enhance product experience. Managed all communications with an external team of developers overseeing Website Product Experience, Customer Journey, Marketing & Lead Assignment, Advertising, Branding, SEO & Web Content.

Defined new features and optimised performance. Improved usability, demonstrating notable improvements in conversion rates and on-page metrics.

Website Product Manager

Planned online marketing strategy & managed team to execute marketing activities.
Generated increase in online revenue and increase in PPC revenue

Online Marketing Manager

Web Summit

Planned & executed highly segmented email marketing & attendee fulfilment email campaigns for four global conferences. Worked with multiple teams to create a comprehensive communications strategy.

Head of Email Marketing

UKtoStay in the EU

Created a national (UK), grassroots and cross-party movement built to empower people who want to campaign for the UK to remain in the EU. Generated website content to secured 500,000+ impressions throughout the campaign and coordinate a volunteer network of 500 on the ground campaigners.

Co-Founder & Content Director

Google

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinate three EMEA wide Sales Training Programs for different areas of the Global Business Organisation. Developed program from pilot phase to global success & help project manage one of Google’s largest global training programs.

Training Coordinator

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinated interview schedules for a high volume of external and internal interview candidates.

Recruitment Coordinator

WDM Group

Publication editor, responsible for content planning, securing interviews, writing and editing content and liaising with designers to create final proof. Managed design, advertising and content team to publish monthly online issue to large subscriber base. 

Secured interviews with C-Level executives in major global logistics firms such as DHL, Pall-Ex, Maersk and others. Improved SEO performance of website.

Editor of Supply Chain Digital

Village People Magazines

Worked with the Editor in Chief on two publications, copy-editing articles, writing bespoke editorial and producing page plans. Researched new distribution areas for additional publications, contacting prospective advertisers.

Freelance Writer

The Medwire (Student Newspaper)

Co-founded and developed an independent online student news website and print magazine. Primarily responsible for sourcing, editing and uploading daily news stories, managing a team and developing the website to add more content, improve aesthetics and increase traffic.

Online Editor

Solar Essence

Team leader in a busy call centre, handling warm and cold leads to sell solar heating.

Profile Salesperson

If it takes ages to get the data you need, I'm here to help. 

I work with core business teams to design actionable reports that drive value. And deliver them fast (think weeks, not months). 

Say goodbye to over-complicated dashboards, massive Excel reports, or exporting data from systems. 

Get valuable dashboards or alerts, with the information you need, at the moment you need them.

We specialise in delivering forecasting solutions fast that grow with your business.

-----------------------

Who do you work with? 

Think Evolve Solve has spent the past 10 years honing the workflow for delivering data projects. 

So much so, that we can deliver data projects faster than the competition. 

We've spent the past 5 years developing easy-to-use tools and frameworks that help non-technical people convert data into actionable information. 

We've supported business teams to:

→ Reduce data delivery time by 94%
→ Give 60% of time back to analysts
→ Upskill the board and business to work with data
→ Minimise data quality issues

Everyone should have the power to use data to make informed decisions, and our approach focuses on empowering teams to do just that. 

With a background in business and a knack for simplifying complex data concepts, I've helped business teams in multiple industries to unlock the potential of their data and drive growth and success.

If your data projects are taking too long, your business teams aren't getting the data they need, or your data quality is an unknown quantity, reach out to me, I love to chat :) 

Book a call - https://meetings-eu1.hubspot.com/copeland

Find out more - https://thinkevolvesolve.ie/

Ella Copeland

⭐️ Data & Information Leader | Master Data & Governance Expert | Marathon & Ironman Finisher
🏃‍♀️  Marathon Finisher (35) | Ironman (2) | Ironman 70.3 (1) | 6hrs Race (2)
🌱 Founder & CEO, AKLYON Consulting AB - Confidence in data. Strength in decisions.

➡️ Currently available for interim, advisory, leadership, and board assignments in Data Governance, Information Management, Data Management, Master Data, and Data Quality.

I help leaders and data teams bring structure, clarity, and trust to their information. My focus is strategic: setting direction, building sustainable operating models, and aligning business and IT, while ensuring governance works in practice.

With over 25 years bridging business and technology, I deliver value by implementing robust information governance, master data management, and data quality frameworks: driving operational efficiency, reducing risk, and enabling informed decision-making. 

💡 What I bring:
- Proven track record of driving change and implementing pragmatic, innovative data solutions- Expertise in process improvement, governance frameworks, and strategic deployment
- Strong leadership in building high-performing teams and fostering adoption of new technology
- Passion for transforming complex data challenges into actionable insights

Specialties:
🎯 Leadership & Team Development
🎯 Change Management & Process Improvement
🎯 Data Governance & Quality Management
🎯 Master Data Management
🎯 Strategic Development & Deployment

📩 Let’s connect to explore how I can help your organization unlock the value in its data.
🌍 https://www.aklyon.se

Karima Makrof

🏛 𝗣𝗲𝗼𝗽𝗹𝗲. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀. 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆. 🏛
Most organisations stop there...

Well-used flight time on the way to season 2026 first race 😊
Finished 𝗗𝗮𝘁𝗮 𝗮𝘀 𝘁𝗵𝗲 𝗙𝗼𝘂𝗿𝘁𝗵 𝗣𝗶𝗹𝗹𝗮𝗿 by Sujay Dutta & Siddharth Rajagopal - and it is one of the few data books that actually understands the real problem:

𝘋𝘢𝘵𝘢 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘧𝘢𝘪𝘭 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺. 𝘐𝘵 𝘧𝘢𝘪𝘭𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘰𝘸𝘯𝘦𝘳𝘴𝘩𝘪𝘱, 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘮𝘰𝘥𝘦𝘭, 𝘢𝘯𝘥 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱.

The authors make a strong case for 𝘸𝘩𝘺 𝘋𝘢𝘵𝘢 𝘮𝘶𝘴𝘵 𝘴𝘵𝘢𝘯𝘥 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘗𝘦𝘰𝘱𝘭𝘦, 𝘗𝘳𝘰𝘤𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘢𝘴 𝘢 𝘵𝘳𝘶𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘪𝘭𝘭𝘢𝘳 - not as a side initiative and not as an IT concern. It is everybody's concern.

I particularly liked the Audi use case showing what this looks like in practice: 
➡️ clear ownership
➡️ product-centric data teams
➡️ embedded decision-making, and
➡️ data treated as a business product

Strong (and right) to say: “𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘥𝘢𝘵𝘢 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴 𝘤𝘰𝘭𝘭𝘢𝘱𝘴𝘦 𝘶𝘯𝘥𝘦𝘳 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘯.”

Their data operating model and TAV (Total Addressable Value) framework anchor data directly in business value, not dashboards. And they are very clear on what transformation really takes:

“𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘣𝘰𝘶𝘵 𝘵𝘰𝘰𝘭𝘴. 𝘐𝘵 𝘪𝘴 𝘢𝘣𝘰𝘶𝘵 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘶𝘳.”

This is a book for leaders who want 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, not hype.

Highly recommended for:
✔ CDOs & data leaders
✔ Executives driving transformation
✔ Anyone tired of governance-on-paper and dashboards nobody uses.

What do you think:
👉 Is data treated as a real pillar in your organisation, or still a side project?
👉 What is the hardest part to get right: ownership, operating model, or value realisation?

___________
💠 Feel free to DM me if you want to turn ambition into execution.

#DataLeadership #DataStrategy #DataGovernance #CDO #BookReview #DigitalTransformation #DataDriven #DataAsFourthPillar

Karima Makrof, MBA

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Ella Copeland

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The Battle

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