ContactOut

Negotiate contracts, pricing, and terms to secure profitable deals and maximize value for both the company and the client.

Stay updated on industry trends, competitive landscape, and market conditions to identify new business opportunities.

Prepare and deliver persuasive presentations, demonstrations, and proposals to clients, showcasing the value of the company's products or services.

Sales Development Representative

Tech Startup

Sales Development Representative at ContactOut

As a Sales Development Representative, I am fueled by my sincere desire to connect with individuals and aid them in discovering the solutions that will lead them to success. My unique blend of enthusiasm, strategic thinking, and technical expertise sets me apart. I have a proven track record of generating top-notch leads that convert into loyal customers.

With extensive experience in crafting and implementing effective sales development strategies across diverse industries, I have honed my ability to establish meaningful connections with people and fully grasp their needs. I leverage cutting-edge tools and technologies to optimize my sales strategies, relying on data-driven insights to consistently deliver exceptional results.

Above all, my commitment lies in providing outstanding customer service and cultivating long-term relationships built on trust and transparency. Whether you're a startup aiming to establish your presence in the market or an established company seeking to revitalize your sales development efforts, I possess the skills and expertise to help you achieve your goals.

If you're in search of a passionate Sales Development Representative who is dedicated to helping individuals succeed and surpassing expectations with exceptional outcomes, I invite you to connect with me. Let's collaborate and explore how we can propel your business forward.

Ella Chivers

Vice President, Product & Marketing

Currently available for VP/Director Product and Marketing and Chief of Staff FTE and contractor roles.

Seeking to lead product and marketing strategies and teams for healthcare organizations helping people lead healthier lives.

Contact: 1debbierussell@gmail.com

#Opentowork #VPProduct #VPMarketing #ProductDirector #ProductMarketing #Healthcare #Consultant #Contractor

VP/Director Product Management, VP Product Development & Innovation, VP Marketing, Chief of Staff

Russell Coaching & Consulting LLC

➕ Coaching Services:
- Career Coaching 
- Leadership Coaching
- Life Coaching

➕ Consulting Services:
- Product Strategy
- Product Management
- Product Development
- Product Innovation
- Marketing Strategy
- Product Marketing
- P&L Leadership
- Consumer Advocacy

Strategic Advisor & Coach

Change Healthcare

As part of Change Healthcare and Optum post-acquisition, led a team of marketing strategists delivering $50M+ of annual marketing contribution and $100M of the pipeline toward payer segment sales. Built strategic marketing plans for healthcare technology solutions focused on persona marketing and buyer journeys with tactics delivering on reputation, demand generation and sales enablement.

Impacts: 
> Exceeded annual marketing contribution goals by over 30% and pipeline goals by 20% while managing to a marketing tactical budget of $1M and partnering directly with product and sales leadership to convert leads from top of funnel through pipelines and contract execution
> Hired and coached a high performing team to develop omni channel marketing plans for value-based care, payment accuracy and integrity, decision analytics and government services business units including cross sell positioning to optimize customer value of data analytic platforms
> Championed business transformation pre and post-acquisition by Optum to retain and develop talent, build cross functional relationships, drive infrastructure efficiencies and support divestiture related marketing

Sr. Director, Payer Segment Product Marketing

Optum

Modernized the member engagement experience of Optum Health Care Advisor, an advocacy solution servicing the full employer benefit ecosystem of over 20 Fortune 500 clients and over 2M members. Directed product management, development, marketing and relationship management functions.

Impacts:
> Grew advocacy product revenue by over 33% in under 18 months utilizing account based marketing followed by custom solutioning and implementations
>  Integrated with strategic partners to market advocacy digital and telephonic solutions while achieving $500K in annual operational expense savings for a single pilot client
> Created foundational product management practices including definition and documentation of product standards, client standard and custom reporting requirements and adherence to quality and issue management corporate initiatives

Sr. Director, Advocacy Solutions, Population Health Solutions

Bluestem Brands

Built the credit product strategic vision and roadmap covering prime through subprime target audiences. Led cross-functional business partners in design and development of new financial products, programs and customer experiences critical to market demand during times of organizational change.

Impacts:
> Gained year over year growth of 25% in new down payment account volume and an increase in activation rates of 10% during a compressed market
> Created a loyalty program, from ideation through business requirements, rewarding subprime consumers for on time payments 
> Launched customer payment digital experience improvements yielding incremental annual sales of $10M+ during times of significant resource constraints

Director, New Credit Business and Payment Innovation

Developed new acquisition channels. Defined marketing strategies for new and existing customers across all communication channels. Worked closely with eCommerce, merchandising, creative, credit and customer service to deliver compelling consumer offers and experiences to expand Fingerhut’s cardholder base. 

Impacts:
> Designed digital strategy for preapproval of unsolicited customers at strategic partner sites with a focus on account acquisition efficiencies
> Exceeded new account goals by 40% via optimization of multi-channel acquisition strategies

Director, Marketing Strategy and Business Development

U.S. Bank

Directed efforts to cultivate innovation within the division and across U.S. Bank. Led the identification, justification and development of new market and segment initiatives.

Impacts:
> Wrote first mobile strategic plan and roadmap for the corporate payment systems business line and launched mobile application to customers and cardholders within 6 months of project initiation
> Elevated level of insights and analysis by leading a team focused on delivering market research, competitive insights and voice of the customer analysis

Vice President, Corporate Payment Systems Product and Marketing

Defined the business strategy for U.S. Bank’s role in the Affordable Care Act’s Health Insurance Exchange while tracking the legislative actions and party responses in partnership with a government lobbyist.

Impacts:
> Awarded $20M contract to provide payment aggregation services to a state health insurance exchange 
> Created business strategy to add prepaid solutions into the commercial suite of products sold to corporate clients with expected load volume of over $4B within 2 years

Vice President, Emerging Strategies and Innovation

Developed channel partner relationships to support sales distribution of payer, provider and consumer payment solutions.

Impacts:
> Managed a 2-person team to realize 1000+ sales opportunities in less than 1 year

Vice President, Healthcare Payment Solutions

UnitedHealth Group

Led internal business partners to identify and build innovative consumer-centric medical benefit plans and healthcare solutions. Responsibilities included product development from ideation through implementation.

Impacts:
> Received extensive national press with the launch of a progressive, results-based Diabetes Health Plan rewarding those making healthy lifestyles a priority
> Improved plan affordability with both plan design and pricing strategies to achieve savings for customers of up to 20% 
> Partnered with external companies to reduce product implementation timelines from 12+ months to under 6 months

Director, United Essentials Product Development

Drove wellness and clinical advancement product strategy for the entire UnitedHealthcare book of business consisting of over 8.5M members. Role consisted of analyzing market opportunities, developing and launching products and programs and managing the product lifecycle.

Impacts:
> Developed incentive platform and related programs to reward specific behaviors related to wellness and condition management
> Launched wellness incentives pilot for 5000+ members while increasing average program participation rates by 40x 
> Achieved $10.2M annual product cost savings with a wellness consumer portal redesign

Director, UnitedHealthcare Product Development

Managed product development efforts of an integrated card combining access to tax advantaged healthcare accounts and medical insurance identification.  

Impacts:
> Impacted over 20M cardholders with card usability enhancements allowing for benefits such as real-time verification of benefits eligibility
> Designed credit-based product applications simplifying the payment process for members and increasing collection rates for providers

Director, Optum Financial Services (Exante) Product Development

Target Corporation

Led Target Visa and Target Guest Card strategic marketing efforts including life stage communications, promotions, benefit design, loyalty program management and portfolio segmentation. Managed marketing budget of over $40M in support of acquisition and credit sales penetration efforts leading to over 20M cardholders.

Impacts:
> Contributed to 15% of overall Target Corporation profits through product management of the Target cards
> Increased Take Charge of Education loyalty program donations by over $72M 
> Developed smart coupons, an electronic coupon program leveraging Target Visa’s smart chip 
> Surpassed annual acquisition goal of 3.5M new accounts primarily via in-store team members
> Coached staff of 8 to develop and execute team member training, incentive and recognition programs
> Created store goals, communications and reporting for over 1400 Target, Marshall Field’s and Mervyn’s stores and 300K team members

Senior Manager, Strategic Marketing and Product Development

With leadership roles in start ups, mid-market and Fortune 5 companies, my diverse experience and agility are the foundation of what I bring to organizations. I have over 15 years of product and marketing leadership experience in the healthcare industry and an additional 10+ years in the retail and financial services industries. 

I am currently seeking a product and marketing leadership role (FTE or contract status) within the healthcare industry. Please contact me at 1debbierussell@gmail.com.

I am a strategic leader known as an innovator, change agent and utility player. I thrive in situations of ambiguity where I use creative problem-solving skills to bring products and services to life. My keen sense of end-user needs allows me to create successful products and services. I excel in product development, marketing strategy and innovation.

I am inspired by building collaborative teams to drive superior results and coaching team members at all levels within an organization.  

Key accomplishments include:
 + Led a team of marketing strategists delivering $50M+ of annual marketing contribution (exceeded goal by over 30%) and $100M of the pipeline (exceeded goal by 20%) toward payer segment sales
 
+ Grew advocacy product revenue by over 33% in under 18 months utilizing account based marketing followed by custom solutioning and implementations

+ Launched customer payment/retail checkout digital experience improvements yielding incremental annual sales of $10M+ during times of significant resource constraints

+ Wrote first mobile strategic plan and roadmap for the corporate payment systems business line and launched mobile application to customers and cardholders within 6 months of project initiation

+ Received extensive national press with the launch of a progressive, results-based Diabetes Health Plan rewarding those making healthy lifestyles a priority

Skills include:
Team Leadership | Product Strategy | Product Development | Product Innovation | Strategic Planning | General Management | Marketing Strategy | Marketing Partnerships | Marketing Communications | Digital Marketing | B2B Marketing | B2C Marketing | Cross-Functional Team Leadership | P&L Management | Mentor | Coach | Customer Segmentation | Competitive Analysis | Business Development | Customer Experience Optimization | Sales Support | Creative Problem-Solving

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The Battle

Ella Chivers

Debbie Russell, MBA

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