Helping leaders navigate with greater clarity | National Geographic Explorer | United Nations Visionary Award Recipient | TED Speaker

Aloha, I’m Dr. Elizabeth Lindsey

I help leaders make clearer decisions when conditions keep changing.

In the Pacific, navigators call this wayfinding:
staying oriented in motion, reading what’s real, 
trusting your inner compass, and course-correcting calmly.

Many leaders are carrying high-stakes pressure:

• uncertainty without clear answers
• burnout they don’t talk about
• markets shifting faster than strategy
• the sense that the old map no longer fits

My work helps you:

• see clearly (inside and out)
• reduce decision overload and choose the next right step
• course-correct with steadiness as conditions change
• return to True North: values, meaning, alignment

I’m a National Geographic Explorer and anthropologist (PhD in ethnonavigation). 
I translate timeless wayfinding wisdom into practical frameworks for modern life.

I’m currently building a digital wayfinding companion for decision mastery. 
Planned release: mid-April 2026.

From those who’ve experienced my work:

“Elizabeth's timeless insights provided critical unlocks to our team and will no doubt do the same for a broad audience.” 

Ashley Grice, CEO BCG BrightHouse

"Elizabeth is a spellbinding presenter who embodies an inimitable coherence as a daring explorer, visionary, and courageous advocate for cultures around the world."

Dr. Chellie Spiller, Leader-in-Residence, Oxford University

"Elizabeth has greatly honored her cultural heritage. She is superbly qualified for her global quest to find and protect the essence of at-risk cultures." 

Captain Don Walsh, National Geographic, Ocean Elder

Dr. Elizabeth Lindsey

If it needs applause, it isn’t power. 
It’s performance.

Real power doesn't need to prove itself.

I watched this today with a developer 
who's built an empire over decades. 
A community leader and statesman.

He wasn't at a fundraiser or political event.

He was with his workers.

Pausing with each one. Hand to his heart. 
Quiet tips. Genuine compliments. 
Taking time to acknowledge their work.

He's more comfortable there than anywhere glitzy.

That's alignment over appearance.

This is what real power looks like:

1. It doesn't perform for an audience.
It shows up where it matters most.

2. It doesn't need volume to be heard.
Quiet confidence carries more weight 
than loud claims.

3. It doesn't chase validation.
It finds meaning in the work, 
not the applause.

You don't need to prove yourself to everyone.

You need to align with what's true for you.

The pressure to perform is universal. 
But the people who've built something real
stopped performing years ago.

They chose substance over spectacle.

The moment you stop seeking approval 
is the moment you start living.

Not louder. Not shinier.

Just aligned.

Repost this if alignment matters more than applause.

For more on building quiet strength,
join me, Dr. Elizabeth Lindsey.

Dr. Elizabeth Lindsey 

Kindness isn’t a brand.
It’s a backbone.

You can tell the difference.

Between kindness as strategy.
And kindness as a way of life.

We've professionalized connection 
to the point of exhaustion.

Every coffee is a networking opportunity.
Every conversation is personal brand building.
Every gesture has a return on investment.

And we wonder why we feel empty.

Years ago, I sat beside a woman on the metro.

I knew nothing about her.
She knew nothing about me.

I shared that I was about to leave on 
my first expedition and that I was afraid.

She listened deeply.

Then she said something I'll never forget:

"Though I may never travel like you do, I will 
be with you during the times that feel challenging."

No ask.
No angle.
No follow up.

Just presence.

That moment has stayed with me for years.

Not because it was strategic.
But because it was real.

The people who give without agenda 
aren't building a network.

They're building a life.

And that life touches others 
in ways no strategy ever could.

Repost to remind others: kindness without 
strategy is the most powerful kind.

Visual Credit: Mike Leber

For more on Brave Living, 
join me, Dr. Elizabeth Lindsey.

Most people waste years trying to prove their worth 
to those who've already decided not to see it.

Your value isn't determined by someone else's recognition.

Your capacity isn't limited by their vision.

Your potential isn't defined by their blind spots.

And that's not your problem to fix.

People stay in roles that drain them.
They chase promotions that never come.
They shrink themselves to fit someone else's vision.

Your job isn't to convince them.

Your job is to choose yourself when they don't.

This is what it looks like:

• Walking away from the company that overlooks you
• Building the thing they said wasn't possible
• Trusting your vision when no one else does
• Betting on yourself before anyone gives permission

The people who break through aren't the ones 
who finally got chosen.

They're the ones who stopped waiting.

They chose themselves first.
They built from that choice.
They never looked back.

Repost for those who want to choose themselves.

For daily insights of intentional leadership, 
join me, Dr. Elizabeth Lindsey.

If their kindness has conditions…
it was never kindness.

Some people are kind when it pays.
Others are kind because it's who they are.

You can feel the difference.

My 80-year-old CEO friend runs a vast company.
Yet, he remembers special days.
Shows up early.
Arranges everything himself.

Recently, he surprised my husband on his birthday.

He organized dinner.
Had everything prepped and ready
despite a schedule that would crush most people.

This is what matters most:

His kindness doesn't discriminate.
The janitor gets the same care as the board member.
The assistant gets the same respect as the executive.

He sees people. Not positions.

That's rare.

Most people have learned to be strategic 
with their attention.

They invest where it counts.
They network with purpose.
They’re kind when it serves them.

But authentic kindness has no agenda.

It shows up for people who can't return the favor.
It remembers the unseen and unacknowledged.
It treats human dignity as non-negotiable.

Watch for this in your life:
Who shows up when there's nothing to gain?
Who's kind to people who can't advance their career?

Those are the ones to cherish.

Share this to remind others that kindness 
without an agenda is rare and worth protecting.

For more on authentic living, 
join me, Dr. Elizabeth Lindsey.

Your value doesn't shrink when someone fails to see it.

Read that again.

Their confusion isn't your crisis.
Their doubt isn't your data.
Their inability to understand your choice 
doesn't make it wrong.

When you leave what others call success, 
they'll question you. 

When you pivot in ways 
they don't recognize, they'll dismiss you. 

When you choose differently, 
they'll tell you you're making a mistake.

None of that changes what you know to be true.

It's important to remember what helps 
when others can't see your worth:

1. Stop translating yourself for people 
who aren't listening.

2. Trust the discomfort that led you to change.

3. Remember: their lens is shaped 
by their fears, not your future.

4. Let your next move be the explanation.

5. Build toward what calls you, 
not what convinces them.

You don't need permission to trust yourself.
You don't need consensus to move forward.
You don't need their understanding to know your value.

The people who matter will see it.
The rest will catch up later.
Or they won't.

Either way, you keep going.

Remind others that their value isn't up for debate.

For more on quiet strength, 
join me, Dr. Elizabeth Lindsey.

Every expert you admire was once
exactly where you are.
Convinced they were too late.

The worst part about starting over isn't the failure.
It's watching everyone else succeed
while you're back at zero.

You're comparing their excellence to your beginning.

The only difference is they stopped treating beginners like a problem to solve.

They treated it like a place to learn from.

Being a beginner means you're brave enough to be terrible at something that matters.

Most people never give themselves that chance.

They'd rather stay good at something they've outgrown than be bad at something they want.

But mastery doesn't begin with skill.
It begins with courage.

Courage to not know.
Courage to look foolish.
Courage to ask obvious questions.

Without that courage, you'll quit before you start.

You're never going to feel ready.

Beginners don't feel ready.
They feel uncertain.

And they show up anyway.

What are you giving yourself courage to fail at?

Repost to remind others: starting over isn't falling behind.

For more on courage and growth,
join me, Dr. Elizabeth Lindsey.

Trust isn't built in a day.
But it can be lost in one.

Most leaders forget this.

They swap people like parts.
Then act surprised when no one stays.

Many of us know the feeling…

Working hard while others take credit.
Solving problems no one notices.
Staying late without acknowledgement.

It's not about wanting praise.
It's about being seen.

People don't disengage overnight.

They disengage after months of feeling invisible.
After their ideas get ignored.
After their effort goes unnoticed.

They stop volunteering.
They stop caring.
They start looking.

By the time you notice, they're gone.

Real acknowledgment isn't complicated:

1. Name the specific thing they did
2. Explain the impact it had
3. Say it in front of others

Not generic praise.
Not annual reviews.
Not gift cards.

Actual recognition of their work.

Growth isn't a perk.
It's proof someone matters.

When people feel valued, they stay.
When they feel replaceable, they leave.

Share this as a reminder:
People leave places where they feel invisible.

For more on intentional leadership, 
join me, Dr. Elizabeth Lindsey.

You don't need different courage.
You need the same courage.
Twice.

The courage to leave what's not for you anymore 
is the same courage that will help you 
find your way to what is.

Most people think walking away is the hard part.

It's not.

The hard part is trusting yourself after you've left.

Because leaving creates a gap.

And in that gap, you'll question everything:

- Did I make the right choice?
- Am I capable of what comes next?
- What if I can't find my way?

After years of starting over, 
this is what I've learned:

The courage you used to leave didn't disappear.
It's still there.
You just have to use it again.

Not to walk away this time.
But to walk toward what you seek.

3 truths about courage after the leap:

1. It doesn't get easier. You get stronger.
2. The fear of staying wrong 
is worse than the fear of starting new.
3. You already proved you can do hard things.

The identity you're leaving behind 
isn't who you are.

It's who you were.

And the courage to let that go 
is the same courage that will build what's next.

You don't need to find new strength.
You need to trust the strength you've already shown.

Is there something you recently left behind?

Repost to remind others: 
courage doesn't run out, it redirects.

Visual credit: BossBabe

For more on Mastery and Mindset, 
join me, Dr. Elizabeth Lindsey.

Your life changes when your circle changes.
Start with these five.

Most people don't lose momentum
because they lack talent.

They lose it because their circle s
topped challenging them.

Not in skills. In courage.
In how high you're willing to reach.

You need people who make you braver and better.

5 types of people who elevate you:

1. The Inspired

They see possibility when you see obstacles.
Their belief in what's possible pulls you forward.

2. The Passionate

They care deeply. Their energy is contagious.
They remind you that work without meaning is just motion.

3. The Motivated

They take action. They don't just talk about change. They create it.
Their discipline becomes your standard.

4. The Grateful

They see what's working. They ground you when everything feels uncertain.
Their perspective steadies you when pressure builds.

5. The Open-Minded

They challenge your thinking. They ask the questions you're avoiding.
Their questions reveal blind spots you didn't know you had.

These people don't make the journey easier.
They make you better.

The Audit

Write down the 5 people you spend the most time with.

Ask: Do they expand my thinking or reinforce my limits?

Identify one person who challenges you.
Spend more time with them.

Identify one person who drains you.
Create distance.

Find one gap in your circle.
Seek out someone who fills it.

Your circle isn't decoration. It's navigation.

When was the last time you audited yours?

Repost to remind others: who you surround yourself 
with shapes who you become.

For more on alignment and intentional leadership, 
join me, Dr. Elizabeth Lindsey.

You carry a fire inside you.
You've always had it.
Even when you couldn't name it.

It's the thing that makes you reach higher.
The thing that won't let you settle.
The thing that keeps you awake at night.

That fire isn't restless ambition.
It's your compass.

The moment you stop treating it like something to 
manage and start using it to light your path forward...

Everything shifts.

You stop waiting for permission.
You stop second-guessing your vision.
You stop making yourself smaller to fit into rooms
that were never built for you.

The fire you carry does three things:

1. It shows you the path others can't see yet.
2. It gives you the courage to walk it first.
3. It becomes a beacon to light the way for many.

People who change things don't dim their intensity.
They don't apologize for seeing further.
They don't shrink their vision to match consensus.

They use their fire to illuminate what's possible.

Your fire has been waiting for you to trust it.
To follow it without apology.
To let it burn bright enough to serve the world.

You don't need to become someone else.
You already carry everything you need.

The only question is:
will you use it?

Share these insights to remind others:
Their fire is their compass.

Visual Credit: Case Kenny

For more on Mastery and Mindset,
join me, Dr. Elizabeth Lindsey.

Your legacy isn't your title.
It's how people feel 
when you leave the room.

Some years ago, I learned something on a canoe 
that changed how I see leadership.

Onboard, we are only as safe as the weakest link. 
One person's uncertainty can destabilize everyone. 

But when the navigator remains steady, calm, 
generous with guidance,
the entire crew finds their courage.

Organizations are no different.

In navigation, we learn that true power 
doesn't announce itself. It shows up 
in quiet presence and a generous spirit.

When conditions shift and storms approach, 
the navigator who remains steady, who turns 
inward rather than performs outward,
gives their crew the courage to do the same.

The leaders people remember aren't the loudest 
in the room. They're the ones who made others 
feel steadier. Braver. More capable.

I've watched this in boardrooms and on canoes.

They remain calm, ask thoughtful questions, 
and make space for others to find their own strength.

If you're in transition right now, 
questioning what you'll be remembered for, 
this matters more than you think.

Your resume will be forgotten.
Your title will be reassigned.

But the way you made someone feel
becomes part of who they are.

You don't need a bigger platform to leave a mark. 
You need a more generous presence.

Remind others that their presence is their legacy.

For more insights on clarity and purpose, 
join me, Dr. Elizabeth Lindsey.

Your old habits crave comfort.
Your new standards demand better.
Pick one.

The hardest battle is between both.

Most people think change is about 
adding something. It's not.
It's about loss.

Every time you raise the bar, 
something has to fall away.

The version of you that said 'yes' to everything. 
The identity you built around being needed. 
The comfort of knowing exactly who you are.

Change asks you to grieve while you grow.

And nobody talks about that part.

We're told to level up, transform, become. 
But we're not told that becoming 
requires unbecoming first.

3 things I've learned:

1. The old habit served you once.

It wasn't wrong. 
It kept you safe, accepted, loved. 
Honor what it gave you before you let it go.

2. The discomfort isn't a sign you're failing.

It's a sign you're between identities. 
That feeling of not quite fitting anywhere
is growth happening in real time.

3. You don't replace habits all at once.

You grieve one. Then build one. 
Then grieve another.
It's slow. It's messy. It's supposed to be.

The battle isn't about willpower.
It's about making space for who you're becoming.

Repost this to remind others that 
change requires loss before it creates growth.

For more on navigating transitions, 
join me, Dr. Elizabeth Lindsey.

Start before you feel ready.
Scared is fine.
Messy is normal.

You don't need to be prepared.
You need to be willing.

Two truths about starting:

1. Messy action beats perfect planning.

Your first attempt won't be polished.
It won't be impressive.
It might even fail.

But it will teach you what no amount of preparation can.

Start with what you have right now.
Take one small step today, not tomorrow.
Let imperfection teach you.

2. Exhaustion isn't a stop sign.

You're tired because you're carrying too much, 
not because you lack capacity.

Starting doesn't require full energy reserves.
It requires one decision.

Choose the smallest possible next move.
Build momentum before you build the plan.
Movement creates the energy for rest.

I led my first National Geographic expedition 
after losing my husband.

No financial security.
No experience leading at that scale.
Just a commitment to begin.

I was terrified.
I was unprepared.
But I started anyway.

That expedition taught me 
what years of planning never could have.

The people who move forward aren't smarter 
or more prepared. They just decided to start 
before they felt ready.

What's one messy step you can take?

Repost to remind others: 
starting imperfect beats waiting forever.

For more on Brave Living, 
join me, Dr. Elizabeth Lindsey.

The strongest people I know
aren't the ones who never break.

They're the ones who stopped trying
to control how others see them.

Most people think mental strength means
building walls higher.

It's not.

It's about needing fewer people
to validate your worth.

For more years than I can count,
I put the opinions of others 
ahead of my own.

It always ended badly.

I spent valuable energy
taking every slight personally.
Every delayed response.
Every meeting where I wasn't heard.

Replaying conversations.
Analyzing tone.
Wondering what I did wrong.

Then something shifted.

I stopped needing life to be fair
and started working with what was real.

I learned to feel angry
without becoming the anger.

To walk into boardroom chaos
with the calm of someone who knows
their value isn't up for debate.

I quit explaining myself
to people determined 
to misunderstand me.

Started focusing on solutions
while others stayed stuck in problems.

The revelation:

Mental strength isn't about
how much pressure you can withstand.

It's about recognizing
what deserves your energy
and what doesn't.

It's knowing when to walk away
without needing applause
for your boundaries.

Real resilience is quiet.

It's believing in your path
when the room falls silent.

Repost for those ready to stop
performing strength 
and start embodying it.

For daily insights on intentional leadership,
join me, Dr. Elizabeth Lindsey.

"May you never lose the drive 
to pursue the things you love 
no matter how hard it gets."

It's important to remember
you're not alone.

It gets hard for all of us.

At different points.
And in different ways.

The question isn't whether it will get hard.
It's whether you'll keep going anyway.

I've led expeditions far beyond my abilities. 
The difficulty wasn't the point. 
The pursuit was.

1. The drive doesn't disappear. 
It gets buried under doubt.

2. Hard doesn't mean impossible. 
It means you're stretching.

3. What you love 
will ask everything of you. 

4. You don't need certainty. 
You need commitment.

5. The exhaustion is real. 
So is your capacity.

6. Alignment matters 
more than ease.

7. Your compass still works, 
even when you can't see the path.

The things worth pursuing don't get easier.

You get stronger, clearer, steadier.

And that's how you keep the drive alive.

Not by avoiding the hard parts.
By remembering why you started.

I'd love to know what keeps you going 
when things get hard.

Share to remind others: 
that the pursuit is worth it.

For more on courage, alignment, 
and inner steadiness, join me, 
Dr. Elizabeth Lindsey.

You don't need permission.
You need belief.
And a system that holds you steady.

The blueprint isn't complicated.
It's believing in yourself when the path isn't clear.

The cheat code isn't sexy.
It's discipline and consistency when no one's watching.

Most people wait for external validation.
They wait for the right moment and perfect plan.
Someone to tell them they're ready.

This is what I believe changes everything:

You already have what it takes.
You just need to trust it.

5 ways to build belief and stay consistent:

1. Readiness is a myth. Momentum is real.
Belief grows through action, not waiting.

2. Create non-negotiables.
Discipline isn't motivation. It's structure.

3. What you measure, you trust. 
What you trust, you repeat.
Consistency compounds when you see progress.

4. Remove decision fatigue.
Build systems that make the right choice automatic.

5. Anchor to your values.
When belief wavers, your compass steadies you.

You don't need a rescue.
You need to remember who you are.

Which of these could you act on?

Repost to remind others: 
belief is built, not borrowed.

Visual credit: House of Investors

For more on intentional leadership 
and personal mastery, join me, 
Dr. Elizabeth Lindsey.

We're drowning in opportunity.
We've convinced ourselves that 
"more" equals "success." 

More projects. 
More meetings. 
More features.

We wear our exhaustion like a badge of honor.

But this is a lie.

If you look closely at the things that change the world, you won't find a list of 100 things done reasonably well.

You'll find one thing done spectacularly.

I once worked with a leader who said "no" to nearly every opportunity that crossed her desk. Her team thought she was missing out.

But while others were scattered across a dozen initiatives, she was building something that actually mattered.

That precision changed everything.

Focus is not about what you add. It is about what you cut away.

It's the courage to look at a hundred good ideas and say "no" to ninety-nine of them, just to protect the one idea that truly matters.

Stop trying to do everything.

Ask yourself: What is the one thing that, if I did it with complete focus, would make everything else easier or irrelevant?

Then protect it with everything you have.

Most of the pressure is imagined.
Most of the power isn't.

You're scanning the horizon for threats.
Market shifts. AI disruption. Budget cuts.
The list keeps growing.

And somewhere in that scan, 
you stopped looking inward.

Here's what happens when everything feels like 
it's working against you:

You forget what you've already survived.

The disruption you navigated in 2020.
The pivot you made when the industry shifted.
The confidence you lost and found again.

You're not fragile.

When you start something rigorous, 
you're convinced it will break you. 
You underestimate your own capacity.

The work is hard.
But you're harder.

You're probably overestimating 
what's going on against you and 
underestimating what is within you.

The threats are real.
The pressure is real.
The exhaustion is real.

But so is your capacity.

You've built more than you remember.
You've adapted more than you realize.
You've endured more than you give yourself credit for.

The external noise doesn't define your capability.

What's one thing you've survived that you forgot 
you're strong enough to handle?

Repost to remind others: 
the threats are real, but so is your strength.

For more on navigating uncertainty with clarity 
and quiet strength, join me, Dr. Elizabeth Lindsey.

It's scary because it's new.
Not because you're incapable.

I'm making a pivot in my life.
Leaving a role I've had for 17 years.
Developing the idea for a new company.

The hesitation is real.
It isn't proof I can't do it.

It's proof I'm stepping into unfamiliar territory.

As an Explorer, I've stepped into unfamiliar territories often.

Many of us confuse newness with inability.

"I'm scared, so I must not be ready."
"I'm uncertain, so I must lack what it takes."
"I'm uncomfortable, so I should stay where I am."

It's not true.

Fear doesn't measure your capability.
It measures the gap between what you know 
and what's next.

The gap is supposed to be there.

Every transition requires you 
to move through unfamiliar ground.

Every pivot asks you to trust yourself 
before you have proof.

The discomfort isn't a warning sign.
It's a sign you're growing.

You're not incapable.
You're just standing at the edge of something new.

It takes more courage to move forward 
than to stay where you are.

Remind others that their next chapter 
is waiting on the other side of that fear.

For more on making transitions with clarity, 
join me, Dr. Elizabeth Lindsey.

I help industrial execs transform waste into profit + purpose. $100M+ impact delivered, proving net-zero is possible without burning out people or margins. | Heavy Industry | Circular Economy | 3× Award-Winner 🏆

I didn’t follow the traditional path and I wouldn’t change a single step! 

I built my foundation on the front lines of heavy industry, working with one of the largest recyclers and circular-thinking organizations on the planet. Over two decades, I mastered the intersection of sustainability, operational excellence, and leadership development, not by checking boxes, but by connecting dots across strategy, people, and purpose.

My shift came in my mid-30s, when I went through a divorce and lost my closest friend to pancreatic cancer. His final words, “Live up to your potential” lit a fire that led me into metallurgy, business strategy, and the kind of uncomfortable growth that shapes character. I went back to school, battled imposter syndrome, and showed up 1% better every day. 

That mindset took me all the way to McMaster and later on to McGill, where I completed their Executive Mini-MBA during the pandemic, fulfilling the promise I made to my friend before he passed, and proving that the work pays off when you invest in it relentlessly.

Today, I lead with grit, empathy, and sharp execution. My emotional intelligence was first planted in kindergarten through values like sharing, caring, golden rule and kindness. They are still the backbone of my leadership still to this day. My daughter grounds me in that ethos every day and helps push me to be impactful.

I hold 30+ certifications across ESG, sustainability, human capital, and leadership. I committed to 1% daily growth, not just professionally, but internally and it’s delivered a 37X y.o.y  because the real legacy isn’t what you earn, it’s what you become when no one’s watching. 

I’ve earned leadership awards for showing up when it mattered and getting results that stick. My impact spans from carbon reduction to culture elevation, with results backed by data and driven by values.

How I Deliver...
💥 Stakeholder alignment that transforms bold strategy into real outcomes.
💥 I don’t chase titles, I build ecosystems that move people and performance.
💥 I don’t patch problems, I architect solutions at the root, where real change begins.
💥 I don’t look for a seat at the table, I help design tables that others can thrive around.
💥 20% reduction in carbon footprint.
💥 $100M+ in cost savings from 1% improvements.
💥 30% compliance boost, 32% production increase and a 20% rise in employee engagement.
💥 3X🏆 

I suit up and show up 1% daily, to help bridge those gaps from the board to various stakeholders and turn an organizations pain points into value with a 1% mindset shift!

Jon Neumann, mMBA

AI isn't about working smarter. 
It's about living better.
Getting back time with the ones that matter.


I used to spend more time in meetings than with my daughter Violet.
Let that land.

I used to work long days. 

Metting after meeting.

Sometimes spend two more hours in meetings about those meetings. 

My daughter Violet barely saw me. 

That was the real cost.
Nobody talks about that.

The admin. 
The reports. 
The endless check-ins that steal the hours you promised the people you love.

Here's what I know after a few decades of grinding.

AI doesn't just make you better at work. 
It gives you your life back. 

The right tools cut the noise.
Kill the busy.
Free up hours you didn't know you were losing.

AI literacy = less admin + more margin + more time for the people who matter most.

84% of humans have never touched it. That changes in Regina this week. 🙌

Join us at AI Night. 
We learn it together. 
We get uncomfortable. 
We trade meetings for community moments.

Join JT23 Impact Labs Inc. and a few friends for an AI Night in Regina on March 4th. (Link in comments) 

P.S. What does time with "the people you love" actually look like for you these days?

Have an awesome Sunday!
JT

Image credit: unknown

Nobody walks onto a pickleball court rated 5.5. 
You earn it.
Pickleball ratings don't lie and neither does your AI literacy.


I started pickleball almost 2 years ago at 2.5 ish. 

The rallies were short.
The beginner showed.

I kept showing up. 
The discomfort was the point.

Here's what pickleball taught me about AI.

Your DUPR rating doesn't lie. 

It reflects the uncomfortable reps you put in. 

AI literacy works the same way. 

Nobody skips from writing their first prompt.
To running automation workflows. 
Setting up and autonomous agent and deploying it.

You stack the skill. 
Level by level. 
Rep by rep.

DUPR 2.0 = chatting with LLM. 
DUPR 4.0 = AI workflows cutting reporting time in half. 
DUPR 5.0 = agents running operations while you sleep.

Plant managers I work with who started at AI level 2.0 are now at 4.0+ all from the reps and literacy.

We are hosting an AI night in Regina for exactly this reason. 

It's too cold to play pickleball but learning AI is heating up. 

Come build community, stack the AI skill together and network with JT23 Impact Labs Inc., Daniel Bohunicky and Prince John.

Link in the comments about the event on March 4th. Act fast.

P.S. Where do you see the biggest AI skill gap in your operation?

The fear of change is real. 
It's always been real.
That's the point.


Every industrial revolution felt like the end. 

For some, it was a beginning.

Coal killed livelihoods. 
Oil threatened entire industries. 
Electricity disrupted everything workers knew. 
Renewables shook the grid.

Every revolution arrived with the same warning... adapt or disappear.

I've spent a few decades in heavy industry watching leaders freeze when disruption hits. 

The hesitation is expensive. 
The delay is deadly.
The lost opportunity is hard to even imagine.

Change doesn't care about your comfort. 
It comes anyway. 

The companies that thrived through every revolution weren't the ones who waited.

Same warning. 
Different century.

They were the ones who got uncomfortable first. 

Invested in their people. 
Turned fear into a competitive edge.
Stacked those daily 1% wins.

AI is no different. 

Right now, your competitors are choosing which side of history to be on.

The leaders who lean into this will develop stronger teams, sharper operations, and better margins.

That's why we are hosting an AI Night in our Saskatchewan community. Link to the event is in the comments.

Come out and learn a new skill, build a stronger community and be a part of the change.

P.S. What's the most uncomfortable change your operation has navigated in the last 5 years?

Meetings don't build momentum. 
That's what AI is for.
More meetings don't fix...they hide problems.


I spent a few decades in heavy industry watching brilliant teams drown in agendas. 

Meeting to plan the meeting. 
Meeting to review the last one.

And this is where it gets expensive.
The real work? Never got done.

Here's what nobody says out loud.

AI can prep the agenda. 
Write the summary. 
Pull the numbers. 
In minutes.

That frees you and your team for sandbox work.

The creative thinking.
The strategy.
The human stuff that actually moves your business.

Stack those 1% wins daily. 

They compound into something unrecognizable.

Efficiency + AI = time back in your life. ⏱

That time? Dinner with your family. 
Present at your kid's game. 
Build community together.

Join us at our AI event.
Hands-on learning. 
Real community. 
Getting smarter every day.

If you cannot make the event, reach out and JT23 Impact Labs Inc. will advise you how you can buy some of your time and teams time back.

Most important building a much needed skill together. 

Big change comes from doing and something as simple as being stuck in meetings all day never allows that change to really gain momentum.

P.S. What would it feel like to leave work and actually be present at home?

You're using it to check boxes...the gap is compounding.
Sustainability isn't costing you money. 
Your definition of it is.


Your competitors are using sustainability to cut costs. 

In heavy industry,  I have watched plants spend millions chasing compliance while bleeding energy through every furnace cycle. 

Same site. 
Team filed reports. 
Ops team watched margins shrink. 
Nobody connected the dots.

Here's what nobody says out loud and should say more often.

Waste reduction, energy efficiency, and tighter material loops aren't environmental goals. 

They're profit levers. 

Clean up your process and you don't just cut emissions. 

You reclaim margin that was hiding in the noise.

Sustainability = efficiency
Efficiency = green. 
Green = profit. 
Always has been.

The companies winning on margin right now? 

They stopped fighting their sustainability targets.

They are using a powerful level of AI.

To be more efficient and free up their teams from the admin work and tighten up the process work.

In heavy industry, energy and material waste can represent a hefty % of operating costs. 

That's not a compliance problem. 

That's a P&L problem with a green solution.

Book a discovery call and JT23 Impact Labs Inc. will show you exactly where your sustainability spend is actually a cost recovery opportunity.

Treat your green targets like a profit line and watch what changes. 

AI help multiply that.

P.S. Do you think most heavy industry leaders see sustainability as a compliance box or a competitive edge? 👇 
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The Battle

Dr. Elizabeth Lindsey

Jon Neumann, mMBA

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The Battle

Dr. Elizabeth Lindsey

Jon Neumann, mMBA

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dr. Elizabeth Lindsey's LinkedIn Performance

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