Elizabeth Greene

Co-Founder @ Junglr | Amazon Advertising

“I don’t know what I’m doing…I’m just leaving money on the table.”
“Weeks go by, I don’t look at it, and suddenly I’ve wasted $100 on something stupid.”

That’s what I hear from sellers all the time.

They’re frustrated.
Burned.
Unsure if ads are fueling growth or just bleeding cash.
...And when they do hand it off, it feels like a gamble

“Agencies never seemed to know it better than I did.”

Most agencies make it worse. They either zoom out so far they miss the real problems, or they bury you in data you don’t have time to sift through.

Suddenly you're the one catching mistakes.

That’s where things break.
Spend climbs
profits shrink
growth flatlines
...and nobody knows why.

Clients tell us the reason they trust Junglr is because we know when the details matter.
We’re in the weeds, ASIN by ASIN, but we don’t just drown you in noise.
We surface the things that actually move the needle...when they matter.

“You actually caught something in the audit I’d missed for three weeks.”

That’s the difference. Relief.

It’s more than just ‘keeping an eye on it.’ Anyone can do that.

The difference is surfacing the right things...before they cost you.

With us, you don’t have to micromanage or second-guess.

You get clarity on what matters.
Protection against waste
...and freedom to focus on scaling your brand.

Anyone can run ads.
We make sure nothing slips through the cracks.

Co-Founder

WE’RE HIRING: Our Next Amazon PPC Manager

Most “PPC Managers” push buttons and hope for the best.

That’s not how we operate.

At Junglr, we build growth machines for 7 and 8-figure brands.

We turn complexity into clarity and strategy into scale.

As we grow, our machine needs more power.

We’re looking for a strategy-driven Amazon PPC pro who’s done with the status quo.

The Role

• Solve complex problems that stop brands from scaling

• Own PPC strategy for established, growth-focused e-commerce brands

• Work alongside a high-performance team that brings its A-game every day

Why Junglr

• Precision and transparency over fluff
• Focus on results that actually move the business
• Be part of an agency that truly knows how to scale Amazon brands

Step 1: Review the requirements
Step 2: Submit your application
Step 3: Start building growth machines

👉 Apply here:
https://lnkd.in/e4t6vShC

P.S. Know a rockstar Amazon PPC pro? Tag them and do them a favor.

⚠️ Please use the official application form only. DMs will not be reviewed.

Ad strategy that grows your brand, not Amazon’s bottom line | Co-founder @ Junglr

3 mistakes you’re making with your Amazon budget

(you won’t believe the 3rd):

Here’s the truth.

If your budget says $30/day
but spend sometimes doubles…

Amazon isn’t broken.

It’s doing exactly
what the settings allow.

Here’s what’s really happening.

Mistake #1: The 100% Overdelivery Setting

If you’re using a daily budget cap,
Amazon can spend up to 100% more.
$30 budget
$25 spent yesterday

That unused $5 rolls forward.

Today, Amazon can spend $60.

Amazon calls this a win.

I don’t.

That’s why we cap it at
5% or 20%.


Mistake #2: Thinking One Budget Covers Everything

Look closely.

“Sponsored Products budget cap.”

That means it does NOT include:

→ Sponsored Brands
→ Sponsored Display

So spend keeps climbing
even when you think you’re capped.


Mistake #3: Portfolio Budget Sharing

This one surprises most sellers.

Amazon now allows campaigns
inside a portfolio
to share unused budget.

One campaign underspends.

Another one takes the money.

Same portfolio.
More spend.
No warning.

Average sellers set budgets.

Great sellers understand the rules behind them.

If your spend surprises you..

you don’t control your PPC yet.

If your Amazon PPC bids aren’t driving more sales..

the problem probably isn’t the bid itself.

Most sellers spend hours adjusting bids.

Up.
Down.
Tweaked daily.

And still see flat conversion.

Here’s the reality.

Bids don’t create sales.
Targeting and timing do.

If the product to keyword fit is wrong, no bid will fix it.
You’re just paying more to stay invisible.

Timing matters more than most sellers think.

Peak season is over.
Buyer urgency drops.
Traffic intent shifts.

Conversion tightening doesn’t mean your ads broke.
It means behavior changed.

That’s seasonality.

The step most sellers skip is simple.

Start with the keywords that already convert.
Then let those keywords dictate your bids.

Not guesses.
Not gut feelings.
Just data.

For efficiency, Dynamic Bids Down Only works well.
Controlled.
Predictable.
Margin safe.

For growth, testing Up and Down can unlock scale.

Yes, CPC increases.
But we’ve seen conversion jump from 15% to 25%.

That leverage is real.

One warning.

Without intent, costs spiral fast.
Metrics look good.
Profit disappears.

That’s why we built an Amazon PPC audit tool.

Upload your bulk file and instantly see what’s really happening inside your account.

It reveals wasted spend, highlights what’s driving conversions, and shows where your bidding strategy helps or hurts sales.

100% FREE.
No email required.

Comment AUDIT and I’ll send it over.
(Make sure we’re connected)

Repost this if you know a seller who needs to see it.

Lower ACoS is the ultimate lie
in Amazon advertising.

I’ve seen it break accounts.

Here’s a real example
pulled straight from an audit.

ACoS went
from 35% → 25%.

Looks amazing, right?

Sales dropped 40% YoY.

Profit?

Didn’t move.

Not even a little.

What went wrong?

They optimized ROAS
and forgot how Amazon actually works.

Here’s the part most people miss:

ROAS is driven by
cost per click control.

Yes, bids matter.

But not alone.

It’s bids placement adjustments

bidding strategy segmentation.

They focused on one metric

and down-bid everything.

Including:

→ Market share campaigns
→ Ranking campaigns
→ Defensive terms

That’s how you lose.

When you stop protecting territory,
competitors move in.

Organic rank slips.
Visibility drops.
Sales vanish.

All while ACoS looks “better”.

That’s the trap.

If you hyperfocus on ROAS,

you can absolutely hurt an account.

I’ve seen it too many times.

The rule:

ROAS needs protection.

Ranking and market share campaigns
should never be thrown
into aggressive down-bidding.

Different purpose.
Different rules.

If you segment correctly,
you can have both.

Affordable total ACoS
AND scale.

But only if you stop treating
every campaign the same.

Quick takeaway:

→ Control CPC, not just ROAS
→ Segment branded vs non-branded
→ Protect market share campaigns
→ Stop optimizing yourself into a corner

Otherwise?

You hit targets
and kill the business.

What if I told you
being “technically” perfect

is no longer enough
to scale on Amazon?

Yesterday, I reviewed an account
running 100% static ads.

On paper?

Everything looked right.

Bids were dialed in.

Keywords were relevant.

Structure was clean.

Yet performance was stalling.

Most sellers would do
what everyone does.

Optimize harder.
Tweak bids.
Harvest more keywords.

That wasn’t the problem.

The real issue?

The creative hadn’t evolved.

The 2026 creative shift

Amazon quietly moved the goalposts.

Creative is no longer just branding.

It is now a direct performance lever.

And this is where most brands fall behind.

Video is no longer optional..

It’s the filter between winners and losers.

The video gold rush

Sponsored Products Video is still early.

Low volume.
High leverage for anyone who moves now.
The quality gap

Most brands are bad at video.

Even big ones.

They upload lazy slideshows.

Call it video.

Then wonder why ROAS tanks.

Amazon is copying what works on social.

But with one unfair advantage.
Buyer intent.

If your creative is boring,
Amazon doesn’t save you.
It filters you out.

The takeaway:

Stop treating video like an add-on
Start treating it like a lever

Master creative now to win cheaper traffic later

Win the click before CPCs explode

It has to work.

Still not taking video seriously?

Jon Derkits

BEST@AMAZON NEWSLETTER --> https://bestatamazon.ck.page/

QUICK CHAT --> https://tidycal.com/jonderkits/quick-chat
AMAZON COACHING & ADVISORY --> https://tidycal.com/jonderkits/amazon-coaching-and-advisory

* * * * *

Hi, I'm Jon and I'm a builder. 

Over the course of my 15-year career in management consulting and technology companies, I've built teams, I've built processes, I've built products, and I've built businesses (the 10-figure kind). I'm at my best when I'm in a role with scope and significance, and my superpower is consistency.

Some things I'm GOOD at include dealing with ambiguity and making good decisions in fast-paced, uncertain environments. Some things I'm *GREAT* at include obsessing over customers and developing my people.

Follow me here on LinkedIn if you want to hear my thoughts on Amazon, building great teams, or the current state of Chicago sports.

* * * * *

CLIFTON STRENGTHS
Harmony, Achiever, Learner, Positivity, Ideation

DOMAIN KNOWLEDGE
eCommerce, Marketplaces/Platforms, Valuation 

FUNCTIONAL SKILLS
Business Performance Measurement, Category Management, Data Analytics, Digital Marketing, Financial Statement Analysis, Lean Six Sigma, P&L Ownership, Strategic Planning, Team Leadership, Written Communication

TECHNICAL SKILLS
Amazon Seller Central, Bloomberg, Capital IQ, Microsoft Office, SQL, Tableau

Chief Commercial Officer (CCO)

How I'd fix LinkedIn

1) Add a Copilot button
2) When posts include multiple images, make them swipable carousels (like Instagram); not whatever this garbage UX is called
3) Make it easier to search your own activity history (posts, comments, etc)
4) Reduce AI slop by 50% in 2026, and then by another 50% in 2027. Suppress reach of AI posts and comments.
5) Reduce reach of "comment X for Y" engagement bait posts
6) Implement a Creator Revenue Sharing program, similar to X
7) Create different feed views. One for 1st connections only; one for 1st through 3rd connections (or whatever the feed algo is now); and one for "interests" as defined by the user.
8) Turn LinkedIn into a platform where experts can monetize their expertise more directly -- i.e., build an "intro.co" platform within LinkedIn
9) Fix InMail. At minimum, give me more filing/organizing options than "Focused" and "Other".
10) Get rid of the dumb games feature. If LinkedIn is really meant to be a space for professionals, don't muddy the brand by maintaining this little corner of the platform that is all about juicing user engagement metrics.

Buying & Building eCommerce Agencies | Ex-Amazon

Me, walking away from an otherwise smart LinkedIn post polluted with AI replies

No alternative text description for this image

TWO (RELATED) PREDICTIONS for 2026 👇 

1) AI content will become indistinguishable from human-made content

2) Because of #1, consumers will crave truly authentic human outputs (the pendulum probably won't swing this direction until 2027 or later)

Tell me in the comments why I'm wrong about this 🫠

Lest you feel like you can relax now that Q4 is over, I'll remind you that consumers are sitting on BILLIONS in gift cards from various retailers, just itching to spend them. 

Amazon ALONE reports >$5 billion in unused gift card liabilities on its balance sheet each year.

Amazon hasn't yet filed its FYE Dec 31, 2025 annual report yet, but here's the gift card balances sitting on its balance sheet for the past 3 years:

Dec 31, 2024: $5.6 billion
Dec 31, 2023: $5.3 billion
Dec 31, 2022: $5.4 billion

To put this in perspective, if Amazon were a bank, this amount of "deposits" would put it in the Top 10% of largest banks in the country.

#amazon
#amazonfba
#amazonsellers

This is Amazon's 4th attempt at Making Retail Great Again.

Over the past decade, Amazon has tried (and mostly failed) with:

-Amazon Books (bookstores, duh)
-Amazon 4-Star (gift-focused outlet)
-Amazon Go (automated grab-and-go stores)
-Amazon Fresh (mainstream grocery)

I'll go on the record here:

👉  I don't think Amazon will succeed with the big box format.

I think the only shot that Amazon has at winning in physical retail is to copy the Costco warehouse club format, and create an exclusive bulk buying experience for its Prime members.

***
#amazon
#ecommerce
#retail

The big news from CES 2026 that *no one* is talking about...

👉  Amazon is pivoting from a "hardware-first" strategy to an "AI-services-first" model

And the cornerstone of this pivot is the launch of Alexa.com, which brings the generative AI-powered Alexa+ directly to people's browsers.

Here's why this matters:

1) For the first time, users do not need an Echo speaker to enter the Alexa ecosystem. 

By launching a web-based chat interface at Alexa.com, Amazon is moving into direct, side-by-side competition with ChatGPT and Google Gemini.

2) Amazon's differentiator isn't just "smarter" conversation; it's the ability to execute workflows (particularly shopping-related workflows). 

Alexa+ is being positioned as a "personal chief of staff".

3) This will further fuel the Amazon Prime flywheel.

Alexa+ will cost $19.99/month as a standalone subscription. BUT: It is included for free with an Amazon Prime membership.

At roughly $240/year for the standalone AI vs. the $139/year Prime membership, Prime becomes an even more obvious value proposition for heavy AI users.

#ces2026
#amazon
#amazonalexa

Amazon's big announcement at CES is that it is pivoting from a "hardware-first" strategy to an "AI-services-first" model. 

taplio

The Battle

Elizabeth Greene

Jon Derkits

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The Battle

Elizabeth Greene

Jon Derkits

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elizabeth Greene's LinkedIn Performance

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Performance ScoreElizabeth Greene's LinkedIn Performance