Mint & Lemon

Founder & CEO

Plumm

Head of Sales & Customer Success

Head of Sales and Founding Member

London & Partners

International Trade Program

AVORA

Enterprise Sales

RebelMouse

Technical Business Development

eDreams ODIGEO

Group Insurance and Ancillary Revenue Product Manager

Intelligent Environments

Graduate Trainee

Armani Exchange

Sales Consultant

LK Bennett

Internship - Wholesale Department

Founder & CEO @ Mint & Lemon 🍋 | Building personal brands for startups founders and CEOs | Speaker | Startup Advisor

Hi, I’m Elisabetta 🙋🏻‍♀️ My journey has been defined by resilience, self-belief, and a commitment to continuous learning. From navigating language barriers to building and leading teams in successful startups, I’ve proven that determination and grit can take you anywhere.

I’m passionate about personal branding and the power it has to transform careers and open doors. LinkedIn has been a game-changer for me, and I believe it can do the same for you.

Here’s what we can help you achieve:

- Attract inbound sales
- Spark investor interest
- Attract and keep top talent
- Land speaking gigs and podcast invites
- Expand your network and business opportunities

Ready to take your personal brand to the next level?

✋🏼 Book a call here to work with us: https://shorturl.at/PuMgl

✋🏼 Want only a one-off LinkedIn power session? Book a call here: https://shorturl.at/oih3f

✋🏼 Brand Partnerships - Work with me on an influencer campaign: https://shorturl.at/7Syv7

Elisabetta Torretti

I’m in a pod.

There I say it.

With my parents.
Not by choice.
By love.

Every time I post, they’re there.
Always the first like.
Always the sweet comment.
Always showing up in ways I never asked for… but always needed.

They’ve been cheering for me since before I even knew what I wanted to do.

We talk about growth, reach, engagement.
But honestly?
Nothing beats your parents rooting for you like you’re still five years old, showing them your first drawing.

Who’s that for you?
Hold them close.
They matter more than the algorithm ever will ❤️

No one understands the LinkedIn algorithm.

And I repeat, NO ONE.

We can guess.
But we don’t understand it.

So stop assuming everyone else has it figured out.
They don’t 🤷🏻‍♀️

My 10 non-negotiable daily rules:

• No work after 7 pm
• 4-day working week
• No-meetings Wednesdays
• 9–11 am = focus time
• Max 5 meetings per week
• Don’t check messages before 9 am

And that’s the recipe for success 👌🏼

Hold on…

Who am I kidding 😆

I break all of these rules.
(OK… I try really hard with number 6 😂)

Fun fact: founder life is 89% NOT fun.

But here’s the other side of it:
• No holiday approval needed
• I get to work wherever I want
• I get to work with whoever I want
• I choose my own team

So yeah…
Not that bad 😉

Networking events are useless.

Most of them are just a peacock show.
Everyone’s “doing amazing.”
Their business is “booming.”
Life’s great, clients are rolling in, and everything’s wow.

Meanwhile, you’re standing there thinking, what the hell am I even doing here?

You barely have one proper conversation. It’s too loud, too big, too much.
You just end up collecting LinkedIn connections you’ll never speak to again.

I’ve stopped going.

If I’m going to meet people, I’d rather do it one-on-one or a more intimate small group of people.
Grab a coffee. Have a real chat.

Honestly, some of the best people I’ve met came through LinkedIn.
We started chatting online, met in person, and built something meaningful.

That’s the kind of networking I’ll keep doing 👌🏼

JSESSIONID

(19) Feed | LinkedIn

LinkedIn Login, Sign in | LinkedIn

li_at

Talks about #belonging, #wellbeing, #leadership, #mentalhealth, and #diversityandinclusion

I fired someone last week.
It was the last straw.
They cost me money, time, and two great leads.

And yes, they were “always available.”

But they didn’t reply fast enough.

They forgot things. 
Always dropping the ball at the worst moment.

Turns out… the person I fired was me.

Or at least, the version of me who still tried to manually qualify every inbound lead while juggling calls, client work, and life.

My inbox wasn’t the problem.
My process was.

So I built myself a replacement.
A Lead Qualifier Agent with Zapier.

Now every time a new lead lands, it instantly:
→ Reads the message
→ Pulls out the important bits
→ Scores the lead
→ Categorises the intent
→ Sends the qualified ones straight into my CRM
→ And pings me on Teams only when I actually need to jump in

No delays.
No chaos and drama.
No money slipping through the cracks.

My stack?
Outlook → ChatGPT OpenAI → Excel → HubSpot → MS Teams.

Zero code.
Zero overwhelm.
Just speed.

If you’re tired of being the bottleneck in your own business…
👉 Try building your own Zapier Agent: https://lnkd.in/eb9nMWBx

Psst: don’t tell anyone… but it’s kind of my new BFF 😆

#ad #ZapierPartner

Brand partnership • Founder & CEO @ Mint & Lemon 🍋 | Building personal brands for startups founders and CEOs | Speaker | Startup Advisor

Since when did we start announcing how much money we make on LinkedIn?!

Stop the peacock show.

The more you flex numbers, the faster you lose trust.
And btw, it’s a big sign of insecurity, not success.

PSA: Translating a post you stole is still STEALING.

Some of the posts we write for our clients do REALLY well.
Great reach. Great engagement. Literally going viral.
(and no, no cheatsheets or billboard quotes)

But then I see the same post…
..copy–pasted.
Same structure.
Same lines.
Just in another language 🤦🏻‍♀️

And people genuinely think no one will notice?

Guys.
Come on.

You’re out here building companies, hiring teams, raising money… but you can’t write one original thought?
And the worst part?
You don’t even try to hide it.
It’s THAT obvious.

Even my own posts have been copied.
At this point, I don’t even get mad, it’s just embarrassing...

And yes, this thing has a word: PLAGIARISM. 

Be inspired, sure.
Steal the inspo, fine.
But copying the whole post and running it through Google Translate?

Please...

Write your own stuff.
Or hire someone who can.

Originality isn’t extinct. Some of you just stopped trying.

*Pic of me when I see copy-and-pasted posts 🤦🏻‍♀️

Waitrose won Christmas this year 🎄

Hands down.

They didn’t go over the top.
They didn’t force it.
They just told a story we all felt.

They brought back Love Actually.
Keira Knightley.
That iconic scene.

And suddenly.. we were all transported back to 2003.
22 years ago.
How wild is that?

And yet… it feels like yesterday.
Emotions are the same.
The nostalgia is the same.
The warmth is the same.

That’s the power of great storytelling.
Just pure, human emotion tied to a moment we all remember.

Waitrose absolutely smashed it.
Kudos to their creative team.

PS: Link to the video in the comment section 👇🏻

You’ve Googled yourself..
haven’t you?
Confess..we all had..

But have you ever ChatGPT’d your brand?
Or asked Perplexity or Gemini what they say about you?
No, right? Me neither..

And when I finally tried, it made me stop for a second.
Because this is what people are doing now.
They’re not opening ten browser tabs anymore.
They’re asking one question to an AI tool and making decisions from that.

I see this with founders all the time.
They’re active, they’re creating, they’re present online…
but only in the places they use.
Not the places their prospects use.

And that gap can be HUGE.

That’s why I’ve been using Semrush One.
For me, it’s become a quick way to see how a brand shows up across Google and in AI search.
Search questions people are asking.
What’s landing.
What’s missing.
Where they appear.
Where they disappear.

Just a clearer picture of what people actually see when they look your brand up.

If you’ve never checked how your brand appears outside Google, it’s worth doing out of curiosity alone.
You can try it here: https://bit.ly/4o8GI9O 


#SemrushPartner

Jessie and I have been flirting for 2 months.

Me: “Oh, I like her content. Let me like it.”
Her: “Oh, I like Eli's post. Let me comment on it.”

And on and on and on.
That’s how it all started, two women cheering for each other (don't worry, no pods involved lol) just genuine appreciation for each other’s voice and stories.
But we never really spoke.

Then I realised she was in London.
So, of course, I said, “We should meet.”
And she said, “Absolutely, let’s do it.”

Finally got to meet her, and let me tell you, she’s an HR Queen 👑

We discovered we have so much in common:
We both come from HR backgrounds.
We both love ops, but neither of us likes doing it.
We both love creativity and content creation (and she’s so good at it).
We both hate networking events but love meeting new people.
We’re both immigrants who learned a new language from scratch - me English, her German.
We’ve both built businesses from the ground up.

She’s worked so hard to build something out of nothing. And she’s done it all while being a wonderful mum to her little one.
So here’s to Jess - for building a strong, relatable, and real personal brand.
For keeping it authentic when it’s so easy to sound like everyone else.

Cheers to more coffee chats, whether it’s in London or Berlin next time ☕💜

Helping you navigate HR tech | Founder @ Stakkd | HR Tech Queen | Speaker | Boy Mum

"30 years ago, I had 0 followers, 0 presence on LinkedIn.."


Please guys, give me a break 😆

There’s ONE thing that consistently grows your top of funnel, and most people never start it.

It’s great seeing more people finally use LinkedIn properly.
Showing up.
Sharing what they know.
Building a bit of momentum.

But almost no one thinks about what happens after someone lands on their profile.
Or how to stay in front of people who already like their content.

That’s usually where a newsletter does the heavy lifting.
(yep, that simple)

A lot of people love the idea of a newsletter, but the minute they open most tools, everything feels too complicated.
Too many steps.
Too much design work.
Too many settings that make you want to close the tab and try again another day.

So they push it back.
A LOT.
Only because the tech turns something simple into admin.

But when I started using ActiveCampaign, the whole experience felt completely different.

It’s straightforward.
Everything is where you expect it to be.
Blocks stay where you put them.
Formatting behaves.
You can create a clean, simple layout without feeling like you need a PHD.

And this is where Active Intelligence really shows up.
It doesn’t just organise your newsletter, it analyses it.
Spots what’s working.
Flags what isn’t.
Gives you quick optimisation prompts so your marketing runs with less busywork.

If you’ve been thinking about starting a newsletter but keep putting it off, it might not be the idea that’s the problem.
It might just be the tool you’re using.

If you want to try it out, here’s the free trial link 👉🏻 https://lnkd.in/eD42KC7F 
﻿
#ActiveCampaignPartner

I receive this type of message at least once a day..

..did you check my profile?

Clearly not, but that's still ok. 
I understand that automating outreach might be the most efficient way, and I don't blame people for that.

But at least get an exclusion list where you put all your competitors, or vet your outreach list before starting a campaign. 
It's just basic outreach rules 🤷🏻‍♀️

Do NOT start your own business

(I meant, not yet..)

Instead:
- Go work for a startup
(The earlier stage, the better. If you can join as one of the first employees? Even better)
- See the messy start. Feel the growing pains
(That’s how you prepare for what’s coming when it’s your turn)
- Try different roles. Explore different markets.
(You’ll quickly learn what you love and what you don’t)

Then ask yourself:
do I enjoy the chaos?
do I handle the pressure?
do I actually like the pain?

If the answer is YES, then go build your thing.

And honestly, there’s no right or wrong path.
Plenty of successful founders never worked in startups.

But this path? 
It gives you an edge. It prepares you for the reality behind the “entrepreneur” title.

Ciao 🫡

If you’ve ever opened your inbox and felt attacked… same.

I used to spend half my day replying, chasing, organising, rewriting, and trying to remember what was said in which meeting.

My workflow wasn’t broken.
It was chaotic.

Then I tried Noota.
At first, just for meeting notes.
But it didn’t stop there.

It started organising my inbox.
Drafting my follow-ups.
Summarising my calls.
Connecting my conversations in one place.
No more “Where did we say this?”
No more information living in seven different tools.

And now they’ve launched Noota 360 - the full upgrade.
Meetings, emails, calls, actions.
All talking to each other.
All in one sovereign workspace.
It’s the calm my brain needed.

So yes… when they told me their Black Friday deal was 50% off annual plans, once a year only, it felt like a no-brainer to share it.

If you want less chaos, more clarity, and a workflow that actually saves you time, try it.
There’s a free trial.
And the upgrade is half price 👇🏻

⏳ Offer runs till December 1, 11:59 p.m.

👉 Get your 50% off here: https://lnkd.in/e2-eYvRR

#Ad

KEVIIIIIN is back!!!

And honestly?
It works.

35 years later and Home Alone still hits like yesterday.
All those memories packed into a 60-second ad.

You can’t go wrong when Kevin shows up.
And the name correlation? Brilliant.
But…
they missed a trick.
A bit more storytelling and this could’ve been iconic.
Kevin deserved more.
Still, strong ad. Nostalgia always wins.

Most underrated LinkedIn feature 👇🏻

(although some people hate it…)

Voice messages on DMs.
Not AI-generated.
Personalised.
Human.

Best ROI you’ll get in sales outreach.

You’re welcome 🫡

You want to know a secret?

2 weeks ago, I had a full-on meltdown.

The kind where you stare at your laptop and think:
“Mate… I cannot keep doing ALL of this by myself.”

I actually made myself a promise:
For 2026 Elisabetta: This will NOT happen again.
I’m done being the HR team, the ops team, the support desk, and the emotional support animal for my own business.

I need to outsource.
I need support.
I need… something.

And then (plot twist) Plumm handed me early access to their new AI Agents.

I swear, it felt like the universe tapped me on the shoulder like:
“Girl, sit down. We got you.”

One test message.
One request.
And suddenly this AI agent is doing my HR tasks like it’s been secretly reading my mind for months.

No onboarding.
No drama.
No ‘let me understand the system first’ headache.
Just pure:
“Sure, Elisabetta, I’ve done it already.”

I actually laughed.
Because for the first time in ages, I wasn’t doing everything alone.

You know I’ve used Plumm forever, my team runs on it.
But this?
This is different.
This is next-level.
This is them entering their supervillain era (in the best way).

Everyone else is still figuring out “AI strategy” on whiteboards.
Plumm actually built the damn agent.
A real one.
Inside their HR platform.
And it actually works.

Fast.
Simple.
Bloody brilliant.

Let’s just say… my 2026 promise is safe now.
Because I finally have support that doesn’t need managing.

If you made that same promise to yourself (or if you just simply want to make your life easier) -> give it a try! https://lnkd.in/eR9WCDGS

#Ad

Erica Isotta Surace

the D2 collective

the D2 collective makes it possible for its 5000+ members to form long-lasting and meaningful connections within the tech community. Our members have the chance to connect to inspiring and talented individuals in the tech industry, join exclusive events, access expert-led content to develop their careers, and browse jobs.

If you're an organization and want to step up your brand awareness, employer brand, engagement programs, and lead generation with our thought leadership & events, get in touch at erica@thed2collective.com

Co-Founder - Community-led Growth, Events & B2B Partnerships

Miro

Enterprise Account Manager

Hivebrite

Senior Account Executive

Salesforce

Account Executive

LinkedIn

Client Relationship Manager

Senior Sales Development Specialist

LionsHome

LionsHome is an online platform revolving around beautiful home furnishing and living. 

Key Achievements:
•EMEA Top Performer for 4 months in a row;
•Took over the Talent Acquisition process in order to support CEO: I was responsible for screening and interviewing potential worldwide candidates;
•Project Lead for LionsHome Academy for interns (around 10 people).

Business Development Intern (and HR Manager interim)

Community-led growth at the D2 collective | Making meaningful connections in tech happen in Amsterdam, Dublin, London, New York and beyond ✨ x-LinkedIn | TEDx & Public Speaker

👋 Follow for daily tips on the future of work, working in tech and career growth

Community builder, event mastermind, and advocate for intentional networking.

I published my first book at 21 and started my first business at 23. I have worked at start-ups and big corp such as LinkedIn, Salesforce, and Miro. 

My vision is to build bridges among people and opportunities, weaving a tapestry of connections that not only strengthen communities but also pave the way for collective growth and endless possibilities.

I am on a mission to make the [tech] world feel closer with the D2 collective, the fastest-growing community for professionals to make meaningful connections in the tech industry.

I have delivered 50+ presentations on DIB, future of work, advancing your career in tech and making meaningful connections in events such as TEDx and CMX, and to students from top universities such as John Cabot University.

𝗙𝘂𝗻 𝗙𝗮𝗰𝘁𝘀:
🌟 Featured on Vanity Fair at age 29 for my dedicated work in promoting gender equality in the literary industry with Women Plot.
📚 Pioneered the first-ever reading retreat in Italy, fostering a community of 8k+ avid readers and literary enthusiasts.
🎙️ Hosted and produced the Embracing Life podcast, a platform dedicated to exploring mental health and relationship dynamics, which garnered 35k+ downloads since its launch in late 2021.


If you've read it so far, and think we might have synergies - send me a message! 


Personal interests: reading, travelling, podcast, and mental health.

Co-Founder - Community Growth, Events & Partnerships

the D2 collective makes it possible for its 3000+ members to form long-lasting and meaningful connections within the tech community. Our members have the chance to connect to inspiring and talented individuals in the tech industry, join exclusive events, access expert-led content to develop their careers, and browse jobs.

If you're an organization and want to step up your brand awareness, employer brand, engagement programs, and lead generation with our thought leadership & events, get in touch at erica@thed2collective.com

Check out this job at the D2 collective: Account Director 🖤

Making meaningful connections in tech happen at the D2 collective✨ TEDx & Public Speaker | Woman in Tech Award 2023

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The Battle

Elisabetta Torretti

Erica Isotta Surace

Followers

Posts

Engagements

Likes

Performance ScoreElisabetta Torretti's LinkedIn Performance

Performance ScoreErica Isotta Surace's LinkedIn Performance

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taplio

The Battle

Elisabetta Torretti

Erica Isotta Surace

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elisabetta Torretti's LinkedIn Performance

Performance ScoreErica Isotta Surace's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElisabetta Torretti's LinkedIn Performance