🎥 𝗩𝗜𝗗𝗘𝗢 𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗜𝗘𝗦 | scroll to the Experience section below | elisabbennett.com

𝗙𝗼𝗿𝗺𝗲𝗿 𝗜𝗕𝗠 marketing professional turned digital marketing founder. My passion? Transforming 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 into a 𝗰𝗹𝗶𝗲𝗻𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲.

I help service-based professionals attract 𝗵𝗶𝗴𝗵 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 — people who genuinely want to work with you, respect your time, and align with your purpose.

Creator of the 𝗟𝗲𝗮𝗱𝘀 𝗨 𝗟𝗼𝘃𝗲™ system, a proven approach to attract premium, ready to buy clients through strategic lead generation, thought leadership, and premium branding. No overwhelm, just real conversations that convert.

𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
• 𝗖𝗮𝗿𝗲𝗲𝗿 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: Grew from $30K to $360K per year
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝘆 𝗢𝘄𝗻𝗲𝗿: Doubled income from $125K to $250K
• 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗩𝗲𝗻𝘁𝘂𝗿𝗲: 21 new clients generating $735K in revenue (+ residual income)

This isn’t theory. It’s a system I use daily, taught to more than 650 professionals, and tailored to fit your goals.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗶𝘁 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻? Scroll down to my Experience section for client videos or message me directly.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗲𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? Let’s connect.

Elisa Bennett

Technology is a choice, and knowing how to make the most of technology is empowerment. I spend my time helping people make sense of AI and other cutting edge technologies so they can build lives and communities they have reason to value.

Since joining forces with lynda.com (now LinkedIn Learning) in 2010, I've published several hundred courses reaching millions of learners all over the world. I also contribute to the web community as a public speaker, author, educator, web developer, and design philosopher. Follow me and you'll join debates about the future of technology, ownership and democratization of information, design philosophy, and the open web.

Morten Rand-Hendriksen

With all the nonsense about AI becoming conscious, the most important thing we can do today is develop a healthy disrespect for the sanctity of technology. 

We build technology to assist us, and use it when it brings utility to our lives and work. Let's have a conversation about where we want to go now that we have AI, and how we want to use it to build human flourishing.

And while we're at it, unhack ourselves from the delusion that a synthetic language extrusion machine is something like us just because we built it to use our API.

Here's my TEDxSurrey talk, talking about how we talk about AI, for your consideration:

https://lnkd.in/g4HXTAFn

Tl;Dr: Using AI to help you write software to do data analysis is far safer than using AI to do actual data analysis.

Fintech Professional | AI/ML Solution Architect | Real Time Data, Ontologies & Knowledge Graphs | Kafka SME, Palantir FDE | Exploring AI Beyond LLMs 🥷

Hillarious 😁😁 LLM based 'AI' strikes again.. Fluent plausible bullshit FTW

Like I've been saying: Everybody's Wrong About Vibe Coding because it's not about code, it's about a power shift from those who know how to write code to those who know how to build great digital products and services. The age of the engineering-driven company is over. Product people and full-stack builders are about to step into the light.

SVP Technology, The LEGO Group | Digital transformation practitioner | Helping legacy enterprises modernise through the hype without the chaos

The Anthropic Paradox

Anthropic recently confirmed (link below) that between 70-90% of Claude’s code is now written by Claude itself. Their head of Claude Code says he hasn’t personally written code in over two months.

And yet Anthropic currently has around 94 open software engineering roles.
Read that again. The company whose AI writes its own code is hiring nearly a hundred more engineers.

Why? Because the job was never really about typing code. It’s about knowing what to build, why it matters, and for whom. It’s about context, judgement, user obsession, and connecting technology to outcomes. AI handles the implementation at extraordinary speed — but someone still has to point it in the right direction and know whether what came out is actually good.

This is the pattern that every enterprise needs to understand. AI doesn’t eliminate the need for great people. It changes what great looks like.

The engineers Anthropic is hiring aren’t there to write more lines of code. They’re there to think harder about the problem, define the outcome, guide the AI, and ensure what gets built actually serves the user.

That’s the future of every skilled role touched by AI. Less time on the mechanical work. More time on the things humans are uniquely brilliant at — creativity, empathy, context, judgement.

If you’re a leader worried about what AI means for your workforce, look at what the company building the most advanced AI in the world is doing…

Open article: OpenAI and Anthropic spark coding revolution as developers abandoned traditional programming | Fortune by fortune.com

OpenAI and Anthropic spark coding revolution as developers abandoned traditional programming | Fortune

Beware the myth-marketing by AI hypefluencers, and ground your understanding of reality in actual reality:

So I asked Claude: How easy is it to go viral as a doomsday tech bro? 

-> Pretty easy, honestly. The formula is almost a template at this point:
The recipe: Take a real trend, extrapolate it to its most extreme conclusion, wrap it in "I've been holding back but I care about you too much to stay quiet," add a COVID/war/existential comparison for urgency, and position yourself as the reluctant insider who's seen the future. End with a call to action that conveniently benefits you.


Matt Shumer's essay "Something Big Is Happening" has been viewed tens of millions of times this week. Fortune reprinted it. Inc. called it a must-read. It's being shared as a wake-up call about AI.

Before you reorganise your career around it, some context on the author.

In September 2024, Shumer released an AI model called Reflection 70B. He called it "the world's top open-source model" and claimed it outperformed GPT-4.

Within days, independent researchers couldn't replicate any of his results. Testing revealed the model's API appeared to be running Anthropic's Claude 3.5 and OpenAI's GPT-4, meaning it may have been other companies' products in a wrapper, presented as a breakthrough.

When prompted, the model literally identified itself as "OpenAI's large language model." It also emerged he had an undisclosed investment in the startup whose data platform he claimed was used to train it.

He was publicly accused of fraud. After two days of silence, he said he "got ahead of himself." He never explained what actually happened. The promised corrected model was never delivered.

That was 17 months ago.

Now he's written a 5,000-word essay telling millions of people to trust his insider judgment about the future of their careers, their finances, and their children's education. The essay ends with a call to follow him on X.

AI is a real and significant development. The practical advice - use the tools, stay adaptable - is sound. But you don't need to get it from someone with a financial stake in your urgency and a history of claims that didn't hold up.

I mean - read the essay if you want. Use AI. Stay curious. But check who's talking before you panic.

The rumours of an impending White-Collar AI Job-Pocalypse are overhyped. That won't stop companies from thinking AI can take over human work. Here's how you can get ahead of the hype.

From Matt Shumer to every AI leader and opinionator, the warnings of an end to all work as AI automates everything is becoming a proverbial flood. So are they correct? Will we all be out of work by the end of the year?

I don't think so, and here's why: While most coding work is writing code, most white-collar work is not writing documents and sending emails - it's all the work that is captured in and derived from those documents and emails. So while a lot of the tasks of white collar work can be automated, the actual value creation isn't the document management but the human thinking and interactions that are summarized and documented in those documents and emails.

The companies that understand this will fare far better than those who believe the hype and replace their invaluable human workforce for cheap document-generating AI. 

The workers who understand this will use this opportunity to identify where their work has them acting like input machines for computers, use generative AI tools to build automations that take over that rote work, and shift their focus to doing more of the uniquely human parts that actually produce value.

That's how we succeed in this AI-hyped transition: By using technology to extend our capabilities and empower us to do more of the work we have reason to value!

#mortenexplains #shumer #somethingbigishappening #aihype

"Meritocratic hubris is the tendency of the successful to inhale too deeply of their success, to forget the luck and good fortune that helped them on their way."—Michael Sandel

Senior/Lead Developer • Available Now for roles in UK/EU • Android/Kotlin/Java

Is there no limit to the amount of damage this guy can do?

First he unleashed malware upon unsuspecting AI fanboys. Now he's after worker rights in Europe while cheering America on for working people to death against all common sense and established working practices.

If OpenAI needs more work done, why don't they spin up some agents? I thought they could replace humans...

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