Flight Centre Travel Group

Driving the digital strategy for two leading corporate travel brands (serving both SMB and enterprise markets) in the USA and Canada, my responsibilities and achievements include:

- Directing digital strategy and performance across channels, contributing to over 60% of our sales pipeline through effective hot lead generation.
- Overseeing comprehensive digital campaigns across websites, organic social, email, SEO, and paid channels like LinkedIn, Google, and Bing, with a monthly budget of $250K USD.

✨ Key Initiatives & Impact:

> Paid Media Overhaul: Strategically overhauled our paid media approach, including landing page redesigns and sales form optimizations, significantly elevating ad quality and conversion rates.
> Data-Driven Optimization: Led the introduction of A/B testing in our region, achieving a 313% increase in conversions and reducing our cost per conversion by 77% in a recent test.
> User Engagement Excellence: Enhanced user engagement on our landing pages, reaching an 84-90% increase in scroll depth and reducing drop-off rates by 15-25%.

🌱 Sustainable Growth Efforts:

> Nurture Funnel Revamp: Revamped our nurture funnels, email responses, and thank-you pages to lay the groundwork for robust pipeline growth and a seamless prospect experience.
> Consistent Goal Exceedance: Steadily exceeded monthly hot lead targets every quarter, increased win contribution from hot leads, and maintained optimal cost per hot lead from digital campaigns.
> Organic Reach Milestones: Successfully met and surpassed organic traffic goals, with our sites climbing in keyword rankings.

Within my first 10 months in the role, I was awarded the Digital Marketer of the Year seat and headed to our annual Global Gathering.

Digital Marketing Manager

YouTube

I run the only marketing and career channel that focuses on offering the knowledge and resources for aspiring marketers, helping them succeed in the first years of their careers.
I'm building the marketing resources and community I wish existed. Join in!

www.youtube.com/elifhiz

I launched and grew my channel from 0 to 20K during my maternity leave in 2019 and today reach 44K+ people. 

Running my own channel has not only helped my organizational skills by uploading content regularly; but also my understanding of what makes successful video content, Youtube SEO, and how to successfully repurpose content on other social media platforms such as Facebook, Twitter, Instagram.

I partner with brands like Superside, Attest, Databox, Integromat to create content campaigns to help them reach their marketing goals. 

For business and sponsorship inquiries, email: hello@elifhiz.com

Some of the notable things I did as a marketing & career content creator ⬇️

🟣 Helped thousands of people land their first jobs in marketing
🟣 Reached 1mil+ people with content that helped them become better and smarter marketers
🟣 Taught marketing courses at higher education institutions
🟣 Mentored tens of students and young marketers through their first marketing jobs and internships and helped them build their personal brands online
🟣 Partnered with brands to bring the best resources and tools to support career development, technical skills and job search

Content Creator - Elif Hiz

Elif Hiz Consulting

Products: 
✅ Break Into Marketing [https://elifhiz.gumroad.com/l/breakintomarketing]
✅ Ultimate Marketing Template Kit
✅ Career Starter Kit

Services:
   * Website/content/channels audit
   * Buyer persona & target audience identification and messaging
   * Brand identity and communication strategy
   * Content & social media strategy (in line with SEO best practices), editorial map and calendar
   * Digital marketing campaigns, lead generation campaign designs
   * Hubspot management, campaign execution & reporting
   * Content creation: blog posts, website content, arcticles, ebooks, social media posts

Some of the highlighted works that I have done are:
   * Social media strategy consultant for multiple Ottawa businesses in the wellness and counselling space. 
   * Lead gen and content strategy for a tech startup in the online translation space. 
   * Providing consultancy to a growing Toronto startup in the legal industry for their website, content marketing and social media efforts. 
   *Marketing collaboration with a wellness startup in Toronto to boost digital presence and brand awareness through content & social media
   * Digital marketing and communications consultant for Applied AI, a fast growing tech startup building a transparent marketplace of companies offering B2B AI services.
   * Digital marketing & content audit for a key e-com. player in Turkey
   * Collaboration with a Hong Kong based technology incubator to write and edit 200+ travel stories and 400+ social media feeds.

Digital Marketing Strategy I Marketing Career Coaching | Creative Content & Social Media

Antler

Antler is the investor backing the world’s most driven founders, from day zero to greatness. 

I lead marketing and community efforts for Antler's Canada fund. My focus is to attract exceptional founders to Antler by building brand awareness in the local ecosystem, empowering our founders to build the next big Canadian ventures and offering them the best experience through their Antler journey.

> In my first 3 months, I built a comprehensive content strategy and launched a video interview series with our founders, which gained over 2K+ views and authority for certain branded keywords.
> Launched a thought leadership strategy for senior leadership to create value for aspiring founders.
> Supported running the residency program for 55 exceptional founders and mentored early-stage startups, particularly in creator tech and web3 spaces. 
> Mentor and support the portfolio companies on their go-to-market strategies and help build community and content.

Director of Marketing & Community

Rugless

Launched a comprehensive WEB3 review platform, owning the entire business process from website wireframe creation to user testing. Rugless is a review platform for web3, on a mission to bring transparency. We empower users and make web3 an easier space to navigate.

In 2021, I fell down the web3 rabbit hole and lead marketing and ops for a community of 4K+ members and ran & grew social for 70K+ audience. During my web3 learning journey, I've made many mistakes and struggled to find unbiased information, prompting the need for a review platform.

Co-Founder

Ninja Squad NFT

Ninja Squad is a web3 brand that launched a genesis collection of 8,888 NFTs. 

* I joined the team pre-launch of the genesis collection and lead the communication strategy that resulted in a sell-out of 8,888 piece collection within 8 mins, raising $3.2 mil.
* Lead communications & brand awareness including content strategy, PR, events and internal comms to 4K+ investors. 
* Secured PR coverage on a major tech outlet, a TV show, multiple podcast and Youtube interviews.
* Managed & grew social from 10K to 70K+ audience and expanded content strategy across multiple platforms including audio, video and text.

Head of Marketing and Operations

George Brown College

1) I work with and mentor students through their Work Term Semester to successfully complete their internships and get ready for the job market.

2) I teach Marketing Analytics course under the Strategic Relationship Marketing Program.

Part-Time Professor & Work Term Mentor

Titan Creative Inc.

*** Went on maternity leave in 04/2019 ***
Titan Creative Inc. is a creative and digital marketing agency that delivers results through passion, metrics, big ideas - and end-to-end follow-through. 

I work closely with our clients and design, implement and monitor their digital marketing activities. While doing so, I make sure all work we deliver is inbound-optimized and ultimately serves to improve the lead generation process. Our main marketing platform is Hubspot.

Senior Inbound Marketing Manager

ThinkInk

ThinkInk is a communications and marketing strategy firm that exclusively serves B2B enterprises in the airline and travel technologies; loyalty, martech and data analytics; and fintech and payment industries. Our goal is to give our clients strategic marketing direction and execution, along with an intelligent voice for their brands, all designed to create the business relationships that make their companies thrive. 

Here is what I do at ThinkInk:

🎯 Oversee marketing lead generation for ThinkInk brand and our clients (Cellpoint Mobile, Guestlogix, Switchfly, Eagle Eye). After a thorough assessment, I create and implement the strategy for lead generation, including tool integrations, building lead gen flows, landing pages, CTA's and email campaigns.
🎯 Perform ongoing tracking, optimization and reporting on all digital marketing initiatives
🎯 Support content marketing calendar planning, publishing and optimizing content
🎯Managing social strategy and execution of the social activity for multiple accounts
🎯 Develop and execute B2B marketing plans that may include paid advertising, email campaigns, participation in industry conferences and events, webinars, and website updates
🎯Actively using and managing activities across multiple CMS, marketing automation, project management and CRM tools, such as: Wordpress, Hypertown, Hubspot, Autopilot, Mailchimp, Hootsuite, Accelo, Sharepoint, Outreach, Pipedrive

Digital Marketer

Wings4U s.r.o.

Wings4U is an international B2B marketing agency with a strong focus on creative content creation.  We embrace a 100% remote work model, which gives us a global vision, agility and accessibility across all time zones and geographies. Our portfolio includes some Fortune 500 companies and SMB's in software, IT, SaaS, Tech and Fintech.

My role at Wings4U has evolved from inbound marketer to global account management over time, enabling me to gain experience in the sales and business development side of marketing services. I was responsible for designing new marketing offers and successful execution of digital marketing programs for some of our key accounts such as SES Satellites, Microsoft Partners and NiceLabel.

My responsibilities as the Global Account Manager of Wings4U included:
🎯Launching programs that answer marketing needs for SaaS companies in expansion and setting up their operations worldwide. 
🎯 Building and executing effective digital campaign strategies for top-notch corporate clients to help them  strengthen their brand presence, generate leads and realise their global expansion plans. Our strength lies within creating effective content, inbound marketing and localisation services.
🎯 Initiating business development activities and identifying opportunities for our clients to scale their business to global markets and generate leads.
🎯 Working with Wings4U marketing team to strengthen internal marketing strategy and content execution.

Most recent project:
🎯 Working closely with Microsoft to design a pilot partner marketing program for Dynamics 365 partners in EMEA and setting ROI goals to reach within 6-10 months
🎯 Program was pitched to 5 partners and projects have started with them, as of August 2017. 
🎯Upon successful completion, the goal is to scale the program to a larger number of partners.

Global Account Manager (Inbound Programs)

Director of Marketing & Community @Antler Canada • Content Creator [43K on YouTube]

• I operate with a challenger mindset—organizations and leaders bring me in when they’re ready to shake things up and drive forward. 

• Proudest achievement: In my first year at FCTG, I helped deliver consecutive personal bests across 2 brands, contributing over 60% of the sales pipeline through strategic, multi-channel marketing efforts. This got me the Corporate Digital Marketer of the Year Award. 

• I’m equally comfortable navigating large organizations and managing complex stakeholder relationships, while also leveraging an entrepreneurial, startup mindset to move fast and experiment boldly. I thrive in environments that demand agility and new ideas.

• My experience spans B2B product and service businesses at various scales, VC and creator businesses, which gives me a broad perspective and allows me to execute integrated, full-funnel marketing strategies with ease.

• Passionate about behavioral science, I’m fascinated by why people make the decisions they do. In another life, I’d have studied psychology alongside marketing, drawing connections between the two fields.

• I’m driven by helping aspiring and junior marketers grow. I’ve supported hundreds in their careers, adopting a supportive, growth-oriented management style focused on fostering autonomy and mastery.

• Marketing is my passion—it’s something I think about even when I’m not working. My colleagues and collaborators associate me with bringing new ideas to the table and pushing boundaries in the space.

+++ 

I run the only marketing and career channel on YouTube for aspiring and young marketers and reach 51K+ people. I partner with brands I once dreamt of working for as a junior marketer to create content campaigns that drive results for their brand. 

For business and sponsor inquiries, email: hello@elifhiz.com

🪁 YouTube: https://www.youtube.com/elifhiz
🪁 Website: https://www.elifhiz.com/
🪁 Marketing Resources: https://elifhiz.gumroad.com/

Elif Hız

HARTING Technology Group

R&D Controller

Bosch Türkiye

● Monitor and analyse each product’s performance against metrics/KPI and budgets.
● Review quotation, benchmark similar platform products for better R&D solution and costing/pricing level.
● Ensure planning, monitoring, and reviews of the unit`s budget (Monthly/Quarterly/Yearly), track (Product based & overall budget) and comment Actual vs. Plan reports.
● Execute and update Business Planning and Forecasting.
● Defect and overhaul cost tracking, revenue, controlling (Incentives, projects budget, special earnings) and report, gather relevant detailed data and information. 
● Support proficiently R&D and Project team to calculate and improve R&D localization rate, capitalization rate, hourly rate, R&D efficiency, etc. or Germany & Turkey and other production locations. 
● Coordinate resource planning for R&D Germany & Turkey locations.
● Monitor financial performance provides KPI analyzes, and prepares and comments respective performance reporting and forecasts.

Controller R&D

Delphi

● Preparing the month end closing statements, then sending plant Cost reports to the regional reporting center.
● Establish and strengthen inter-departmental data flow processes within the company.  Enter the base data (Payroll, productivity, production hours, sales numbers, sales turnover, etc.) into the relevant reports.
● Prepare the weekly/monthly/annual budget and actual data; present them to the top management and perform variance analysis. 
● Devise company sales reports (Actual + Forecast) Preparing of material reports (Actual + Forecast).

Financial Controller

The Coca-Cola Company

● Oversee the RE preparation and other financial transactions of the global technical audit department that covers 24 countries and manages internal database (GRC) for audit reporting. 
● Execute the GRC-audit database program, capture audit data, and create ad-hoc reports based on management needs from the database – improving the quality of management information by showing actionable information. 
● Participate in calls and webinars for data recording. Transfer the updates to team members. Train the team for data consolidation updates, make sure that all team members are self-sufficient in data capturing. 
● Responsible for the changes in the database by identifying the gaps, advise new features, and collaborate with suppliers for updates. 
● Lead SharePoint web-site which keeps shared team folders. Consolidate the audit planning data by collecting and formatting the reports from 17 team members. 
● Actively fulfill monthly rolling estimate preparation and submission to department director for 13 cost centers. 
● Open PO and invoice follow up on SAP. Submit Good Receipts on time to confirm that invoices are paid on time with the current contract prices with external service providers. 
● Register new vendors to SAP to ensure the payment process is smooth. 
● Make sure that the budget is controlled by preparing monthly actual versus estimated tables for 13 cost centers and following up the discrepancies with local finance agents. 
● Verify diligently all invoices from external audit partners that are paid on time and hit the budget KPI by following closely the financial calendar of the Company.

Global Audit Coordinator

Shell

● Involve actively in the Global SAP project. Accomplish to transfer the local data to the global MRP program.
● Initiate the project to meet deadlines, perform monthly financial controls for the depots, and report to manager and the project team.
● Provide SAP training to the depot team and directly lead the training for the new reconciliation team in Poland. 
● Foster relationships between different departments such as the depot and Poland team to improve the work process. 
● Streamline operations seamlessly during the change project in Körfez Depot and prepare daily and monthly reconciliation sheets.
● Transfer the data to SAP and enter the outstanding data to SAP.

Stock Reconciler

● Assist 5 Department Managers and support Retail Team (field sales, marketing, network, customer sales support, and HSSE functions) in their daily work and during special events. 
● Organize various meetings progressively including dealer conferences up to 1200 participants and in-house employee events up to 150 employees. Arrange motivational trips and out of office meetings for sales teams. 
● Successfully lead t the agencies during the organizations. Guarantee that the meetings, events and travels are completed safely and in line with HSSE procedures. 
● Support Retail Department managers by organizing their calendars, planning travels, following expenses and doing translations. Prepare “Weekly Route Plan” for Field Sales Manager and reported on time. 
● Initiate a brand new invoice follow up system and accelerated approval period of invoices. Liaise with the finance department to make the payments on time.

Retail Assistant

Result-driven and ambitious  financial and business  controller with experience in high-growth multinational and local companies specialized in Industrial Technology, Automotive, FMCG, and Oil & Gas industries.  Successful track record of managing in the financial transaction and change management project, budgeting, cost management, product profitability’s process improvement, and data analysis with the strong know-how on analyzing the business performance in the manufacturing, R & D and plant operations by collaborating with the cross-functional departments. 

🔘 Major Technical Strengths 
● Strategic Business  Planning and Growth 
● Planning Budgeting and Forecasting
● Financial Transition Projects
● Financial Controlling
● Business  Controlling
● Cost Estimations and Optimization 
● Consolidation
● Financial Analysis
● Data Management
● KPI Management
● Research and Development Processes
● Supplier/Vendor 3rd Party Relation
● Change Management

🔘 Career Highlight
● Ability to interpret figures from a business and commercial perspective and propose solutions which meet business objective.
● Maintain personal effectiveness and people focus under pressure, high speed 
of change and uncertainty.
● Team player, enjoy working in multidisciplinary and multicultural teams with the ability to work independently.
● Ability to transform business objective into concrete targets and actions.
● A strong merit with experience working with Analysis tools like SAP BW, Power BI as well as an interest in systems and IT.

taplio

The Battle

Elif Hız

Senem Muslu

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?