Flight Centre Travel Group

Driving the digital strategy for two leading corporate travel brands (serving both SMB and enterprise markets) in the USA and Canada, my responsibilities and achievements include:

- Directing digital strategy and performance across channels, contributing to over 60% of our sales pipeline through effective hot lead generation.
- Overseeing comprehensive digital campaigns across websites, organic social, email, SEO, and paid channels like LinkedIn, Google, and Bing, with a monthly budget of $250K USD.

✨ Key Initiatives & Impact:

> Paid Media Overhaul: Strategically overhauled our paid media approach, including landing page redesigns and sales form optimizations, significantly elevating ad quality and conversion rates.
> Data-Driven Optimization: Led the introduction of A/B testing in our region, achieving a 313% increase in conversions and reducing our cost per conversion by 77% in a recent test.
> User Engagement Excellence: Enhanced user engagement on our landing pages, reaching an 84-90% increase in scroll depth and reducing drop-off rates by 15-25%.

🌱 Sustainable Growth Efforts:

> Nurture Funnel Revamp: Revamped our nurture funnels, email responses, and thank-you pages to lay the groundwork for robust pipeline growth and a seamless prospect experience.
> Consistent Goal Exceedance: Steadily exceeded monthly hot lead targets every quarter, increased win contribution from hot leads, and maintained optimal cost per hot lead from digital campaigns.
> Organic Reach Milestones: Successfully met and surpassed organic traffic goals, with our sites climbing in keyword rankings.

Within my first 10 months in the role, I was awarded the Digital Marketer of the Year seat and headed to our annual Global Gathering.

Digital Marketing Manager

YouTube

I run the only marketing and career channel that focuses on offering the knowledge and resources for aspiring marketers, helping them succeed in the first years of their careers.
I'm building the marketing resources and community I wish existed. Join in!

www.youtube.com/elifhiz

I launched and grew my channel from 0 to 20K during my maternity leave in 2019 and today reach 44K+ people. 

Running my own channel has not only helped my organizational skills by uploading content regularly; but also my understanding of what makes successful video content, Youtube SEO, and how to successfully repurpose content on other social media platforms such as Facebook, Twitter, Instagram.

I partner with brands like Superside, Attest, Databox, Integromat to create content campaigns to help them reach their marketing goals. 

For business and sponsorship inquiries, email: hello@elifhiz.com

Some of the notable things I did as a marketing & career content creator ⬇️

🟣 Helped thousands of people land their first jobs in marketing
🟣 Reached 1mil+ people with content that helped them become better and smarter marketers
🟣 Taught marketing courses at higher education institutions
🟣 Mentored tens of students and young marketers through their first marketing jobs and internships and helped them build their personal brands online
🟣 Partnered with brands to bring the best resources and tools to support career development, technical skills and job search

Content Creator - Elif Hiz

Elif Hiz Consulting

Products: 
✅ Break Into Marketing [https://elifhiz.gumroad.com/l/breakintomarketing]
✅ Ultimate Marketing Template Kit
✅ Career Starter Kit

Services:
   * Website/content/channels audit
   * Buyer persona & target audience identification and messaging
   * Brand identity and communication strategy
   * Content & social media strategy (in line with SEO best practices), editorial map and calendar
   * Digital marketing campaigns, lead generation campaign designs
   * Hubspot management, campaign execution & reporting
   * Content creation: blog posts, website content, arcticles, ebooks, social media posts

Some of the highlighted works that I have done are:
   * Social media strategy consultant for multiple Ottawa businesses in the wellness and counselling space. 
   * Lead gen and content strategy for a tech startup in the online translation space. 
   * Providing consultancy to a growing Toronto startup in the legal industry for their website, content marketing and social media efforts. 
   *Marketing collaboration with a wellness startup in Toronto to boost digital presence and brand awareness through content & social media
   * Digital marketing and communications consultant for Applied AI, a fast growing tech startup building a transparent marketplace of companies offering B2B AI services.
   * Digital marketing & content audit for a key e-com. player in Turkey
   * Collaboration with a Hong Kong based technology incubator to write and edit 200+ travel stories and 400+ social media feeds.

Digital Marketing Strategy I Marketing Career Coaching | Creative Content & Social Media

Antler

Antler is the investor backing the world’s most driven founders, from day zero to greatness. 

I lead marketing and community efforts for Antler's Canada fund. My focus is to attract exceptional founders to Antler by building brand awareness in the local ecosystem, empowering our founders to build the next big Canadian ventures and offering them the best experience through their Antler journey.

> In my first 3 months, I built a comprehensive content strategy and launched a video interview series with our founders, which gained over 2K+ views and authority for certain branded keywords.
> Launched a thought leadership strategy for senior leadership to create value for aspiring founders.
> Supported running the residency program for 55 exceptional founders and mentored early-stage startups, particularly in creator tech and web3 spaces. 
> Mentor and support the portfolio companies on their go-to-market strategies and help build community and content.

Director of Marketing & Community

Rugless

Launched a comprehensive WEB3 review platform, owning the entire business process from website wireframe creation to user testing. Rugless is a review platform for web3, on a mission to bring transparency. We empower users and make web3 an easier space to navigate.

In 2021, I fell down the web3 rabbit hole and lead marketing and ops for a community of 4K+ members and ran & grew social for 70K+ audience. During my web3 learning journey, I've made many mistakes and struggled to find unbiased information, prompting the need for a review platform.

Co-Founder

Ninja Squad NFT

Ninja Squad is a web3 brand that launched a genesis collection of 8,888 NFTs. 

* I joined the team pre-launch of the genesis collection and lead the communication strategy that resulted in a sell-out of 8,888 piece collection within 8 mins, raising $3.2 mil.
* Lead communications & brand awareness including content strategy, PR, events and internal comms to 4K+ investors. 
* Secured PR coverage on a major tech outlet, a TV show, multiple podcast and Youtube interviews.
* Managed & grew social from 10K to 70K+ audience and expanded content strategy across multiple platforms including audio, video and text.

Head of Marketing and Operations

George Brown College

1) I work with and mentor students through their Work Term Semester to successfully complete their internships and get ready for the job market.

2) I teach Marketing Analytics course under the Strategic Relationship Marketing Program.

Part-Time Professor & Work Term Mentor

Titan Creative Inc.

*** Went on maternity leave in 04/2019 ***
Titan Creative Inc. is a creative and digital marketing agency that delivers results through passion, metrics, big ideas - and end-to-end follow-through. 

I work closely with our clients and design, implement and monitor their digital marketing activities. While doing so, I make sure all work we deliver is inbound-optimized and ultimately serves to improve the lead generation process. Our main marketing platform is Hubspot.

Senior Inbound Marketing Manager

ThinkInk

ThinkInk is a communications and marketing strategy firm that exclusively serves B2B enterprises in the airline and travel technologies; loyalty, martech and data analytics; and fintech and payment industries. Our goal is to give our clients strategic marketing direction and execution, along with an intelligent voice for their brands, all designed to create the business relationships that make their companies thrive. 

Here is what I do at ThinkInk:

🎯 Oversee marketing lead generation for ThinkInk brand and our clients (Cellpoint Mobile, Guestlogix, Switchfly, Eagle Eye). After a thorough assessment, I create and implement the strategy for lead generation, including tool integrations, building lead gen flows, landing pages, CTA's and email campaigns.
🎯 Perform ongoing tracking, optimization and reporting on all digital marketing initiatives
🎯 Support content marketing calendar planning, publishing and optimizing content
🎯Managing social strategy and execution of the social activity for multiple accounts
🎯 Develop and execute B2B marketing plans that may include paid advertising, email campaigns, participation in industry conferences and events, webinars, and website updates
🎯Actively using and managing activities across multiple CMS, marketing automation, project management and CRM tools, such as: Wordpress, Hypertown, Hubspot, Autopilot, Mailchimp, Hootsuite, Accelo, Sharepoint, Outreach, Pipedrive

Digital Marketer

Wings4U s.r.o.

Wings4U is an international B2B marketing agency with a strong focus on creative content creation.  We embrace a 100% remote work model, which gives us a global vision, agility and accessibility across all time zones and geographies. Our portfolio includes some Fortune 500 companies and SMB's in software, IT, SaaS, Tech and Fintech.

My role at Wings4U has evolved from inbound marketer to global account management over time, enabling me to gain experience in the sales and business development side of marketing services. I was responsible for designing new marketing offers and successful execution of digital marketing programs for some of our key accounts such as SES Satellites, Microsoft Partners and NiceLabel.

My responsibilities as the Global Account Manager of Wings4U included:
🎯Launching programs that answer marketing needs for SaaS companies in expansion and setting up their operations worldwide. 
🎯 Building and executing effective digital campaign strategies for top-notch corporate clients to help them  strengthen their brand presence, generate leads and realise their global expansion plans. Our strength lies within creating effective content, inbound marketing and localisation services.
🎯 Initiating business development activities and identifying opportunities for our clients to scale their business to global markets and generate leads.
🎯 Working with Wings4U marketing team to strengthen internal marketing strategy and content execution.

Most recent project:
🎯 Working closely with Microsoft to design a pilot partner marketing program for Dynamics 365 partners in EMEA and setting ROI goals to reach within 6-10 months
🎯 Program was pitched to 5 partners and projects have started with them, as of August 2017. 
🎯Upon successful completion, the goal is to scale the program to a larger number of partners.

Global Account Manager (Inbound Programs)

Director of Marketing & Community @Antler Canada • Content Creator [43K on YouTube]

• I operate with a challenger mindset—organizations and leaders bring me in when they’re ready to shake things up and drive forward. 

• Proudest achievement: In my first year at FCTG, I helped deliver consecutive personal bests across 2 brands, contributing over 60% of the sales pipeline through strategic, multi-channel marketing efforts. This got me the Corporate Digital Marketer of the Year Award. 

• I’m equally comfortable navigating large organizations and managing complex stakeholder relationships, while also leveraging an entrepreneurial, startup mindset to move fast and experiment boldly. I thrive in environments that demand agility and new ideas.

• My experience spans B2B product and service businesses at various scales, VC and creator businesses, which gives me a broad perspective and allows me to execute integrated, full-funnel marketing strategies with ease.

• Passionate about behavioral science, I’m fascinated by why people make the decisions they do. In another life, I’d have studied psychology alongside marketing, drawing connections between the two fields.

• I’m driven by helping aspiring and junior marketers grow. I’ve supported hundreds in their careers, adopting a supportive, growth-oriented management style focused on fostering autonomy and mastery.

• Marketing is my passion—it’s something I think about even when I’m not working. My colleagues and collaborators associate me with bringing new ideas to the table and pushing boundaries in the space.

+++ 

I run the only marketing and career channel on YouTube for aspiring and young marketers and reach 51K+ people. I partner with brands I once dreamt of working for as a junior marketer to create content campaigns that drive results for their brand. 

For business and sponsor inquiries, email: hello@elifhiz.com

🪁 YouTube: https://www.youtube.com/elifhiz
🪁 Website: https://www.elifhiz.com/
🪁 Marketing Resources: https://elifhiz.gumroad.com/

Elif Hız

Various online and print publications

Writing, managing, editing, and proofreading marketing and press materials, blogs, and social media posts - producing content that directs more engagement.
•	Built long-term loyalty through fan engagement client’s business magazine with a long-term social media strategy (ex-client BB Initiative).
•	Created and edited content for online media to women’s fashion and lifestyle magazines such as Stylist and Harper's Bazaar.
•	Written pieces for publications such as Black women’s lifestyle site Black Ballad and Quarterly - the magazine for Institute of Chartered Accountants in England and Wales (ICAEW).

Freelance Social Media Editor / Journalist 

HeyHuman

Social Media Manager

Codurance

• Creating and implementing actionable plans to grow followers on Codurance's social media, and increase leads.
• Contributing to content development, writing and creating blog posts to support social media campaign.
• Working with design team to identify and develop attractive social assets and templates.
• Being the in-house social media expert - championing creativity and empowering team members to create content on their own channels and well as promoting Codurance's corporate content.

Accounts:
- Instagram
- LinkedIn
- Twitter
- YouTube

Tools used include:
- Chat GPT
- Google Analytics
- HubSpot
- Metricool
- SEMRUSH
- SproutSocial

Social Media and Content Manager

Business Disability Forum

Business Disability Forum helps make your organisation disability smart, providing practical, evidence-based, strategic solutions for businesses to recruit, retain, and provide inclusive products and services to disabled people.

Promoted to Marketing Manager after 18 months, I worked on:

- Product Marketing: planning and delivering marketing for BDF's products and services
- Branding
- Marketing Ops
- Performance Marketing

Also:
•	Led communications network: members include Natwest Group and BT.
•	Planned and managed social media, increase in traffic to website.
•	Approached all marketing activity with a data-driven, test-analyse-refine mindset.
•	Ideated/wrote/designed content, increasing brand awareness.

Accounts:
- Facebook
- LinkedIn
- Twitter
- YouTube

Tools used include:
- Buffer
- Google Analytics
- Hootsuite
- Salesforce

Developing and integrating promotional content for BDF’s marketing channels, and analysing the results, to achieve best practice. 
•	Managing and delivering effective social media marketing campaigns (LinkedIn, Facebook, Twitter, Instagram and YouTube, including organic and paid methods) to drive to the website and events registrations, using tools such as Buffer and Hootsuite.
•	Delivering effective segment-specific email marketing strategies to promote events.
•	Managing day-to-day maintenance of the website: copy changes; uploads on CMS.
•	Analysing and reporting results from social media to traffic to our website, using tools such as Google Analytics, Facebook Insights, Twitter Analytics and Instagram Insights.

Communications & Marketing Officer

The Royal College of Midwives (RCM)

Effectively marketed RCM products, services, campaigns and activities, using digital and traditional methodologies.
•	Planned and delivered the marketing of RCM events and initiatives.
•	Supported the RCM’s membership recruitment and retention strategy.
•	Monitored, managed and delivered the RCM’s social media channels.
•	Delivered mass messaging to different audiences via RCM Adestra email platform.
•	Oversaw the design, production, print and delivery of collateral.
•	Uploaded SEO-focused content and edited existing content on the RCM website.

Tools used:
- Adestra
- CMS

Marketing Officer

Managed email marketing campaigns, communications initiatives, and newsletters related to the company’s products and services, including new publications, disability-smart awards, events, and training. Developed and integrated promoting content for BDF’s marketing channels (social media and email marketing, blog, internal comms, and website content). 
•	Delivered segment-specific marketing strategies to manage partner group summer reception and BDF’s flagship events such as film festival.
•	Prearranged BDF’s marketing activity around events programme and communication schedule, also delivered marketing content through the Mailchimp email platform.

Interim Communications, Marketing & Events Officer

Gorkana

Established and maintained professional relationships with bloggers and influencers, as well as publishing and compiling 1,000s of blogger and influencer profiles (from B2B to personal finance) for PRs to view on Gorkana's database using in-house content management. Identified relevant bloggers and contacted them for public relations professionals to know exactly how to approach them for campaigns. 
•	Honoured with an "Employee of the Quarter" award in July 2016 (Q2) for accomplishing highly rated editorial interviews and collaborating with journalists.
•	Wrote and scheduled best practice PR blog posts for optimum readership, with a subscription base of more than 25,000 PRs and journalists.
•	Fostered and retained healthy working relationships with high-value clients by efficiently leading wide-ranging projects, including organising database of Middle East Journalists, from inception to completion within given time constraints.

Social Media Executive

New Wine International

• Operated video camera, creating visually appealing shots that engaged the viewer to keep watching.
• Creative video direction during services and managing team, fostering the best environment possible to enable the most effective performance.
• Planned and scheduled weekly optimised social media content with text and assets.

Voluntary Video Production Director and Manager; Social Media Practitioner 

BASIC BUSINESS INITIATIVE UK (BBI UK)

• Generated production schedules, commissioning and writing features.
• Interviewed business leaders, sub-editing content, co-ordinating magazine production with admin manager/picture editor, designer and printers.
• Managed Ethno News Facebook and Twitter pages - increasing brand awareness, interest, adoption, retention and loyalty.

Freelance Editor and Social Media Manager

ShortList Media Ltd

• Sub-edited Stylist magazine and Emerald Street (daily email subscription)

Tool used:
- InDesign

Freelance sub-editor

Social Media Manager and Marketer with over 10 years of experience in digital marketing, I create and implement actionable plans to grow followers, increase leads, and boost brand awareness across various platforms, such as Instagram, LinkedIn, Twitter, and YouTube. I use tools such as Chat GPT, Google Analytics, HubSpot, Metricool, SEMRUSH, and SproutSocial to measure and optimise the performance of our social media campaigns.

I am also a freelance writer and journalist, with a MA in Journalism Studies from the University of Westminster. I have written and edited articles, blogs, and press releases for publications such as Stylist, Harper's Bazaar, Black Ballad, and ICAEW's Quarterly magazine.

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