AlikeAudience

With our mission to accelerate the connection of consumer identity and digital universe for brands through continuous augmentation of trusted data, we strive to empower marketers to reach the right customers being as easy as autopilot.

Footprints across the US, AU, JP, and HK. Partners of Global DSPs (DV360, TradeDesk, Xandr, VerizonMedia, AdColony, MediaMath, Adobe, Amobee, Twitter, CCI).

Chief Strategy Officer

K-Matrix Digital Intelligence Limited

Chief Operating Officer

Sales force transformation and change management for the group. Strategized product re-positioning (big data analytics, digital strategy, social CRM etc) , drove revenue and market share growth, re-organization, strategic partnership and alliance with Global 4As & brands.

Director, Corporate Development

ARBA Holdings Ltd. (A WPP-Ogilvy Company)

Business expansion and development for the group on user-journey centric advisory and solutions in digital landscape for global brands.

Non Executive Director

Innoverz Limited

P&L responsibility for the group. Led sales and marketing team to drive e-commerce, mobile commerce, digital media platform development business.

Director, Business Development (S.E.A.)

Asia Jet

Senior Manager

International SOS

Business Development Manager

Immersed in running Startups and Mindfulness training.

10+ years of experience in scaling tech startups. Specialty: Business Strategy, Key Members onboarding, Operation Systems, Talents

Meditation: Monastic training with Sayadaw Revata, Pak Au Tradition (Myanmar), Luang Po Gunah  (Thailand), Dalai Lama (Dharamsala, India) Non ordained. (2018-2020) 

Mindfulness: Google SIY, MBSR, IMS 

Certified Face Yoga teacher 

Certified in whole food plant-based (WFPB) diet nutrition 

Certified Swedish Massage at Chivasom School (Bangkok)

Elice Lau

Helene Parker

Helene Parker Consulting LLC

We provide training and workshops for individuals and teams in programmatic media activation. 

We also offer talent acquisition services for junior and senior programmatic ninjas. 

We value individual self-development and have created
The Reach And Frequency ™ course where we teach programmatic fundamentals and strategy, activation, etc.
Our mission is to empower marketers with 0+ programmatic experience to continue learning authentically at their own pace without boundaries. The best part is the value they gain from joining the community that comes with signing up with the course.
 
⭐️ Email us at info@heleneparker.com for more details ⭐️

Founder and Chief Programmatic Coach

Programmatic Digest podcast

The Programmatic Digest is a 20-35 minutes weekly podcast rounding up fresh, top programmatic headlines from our preferred digital media sources. It is also going to feature educational interviews with other experts in the industry. 

The podcast is rooted in sharing knowledge and educating fellow programmatic ninjas while shining our diverse light. 

Find out more information on our Website: www.programmaticdigest.com

Founder and Host

Rayneta

Develop and launch advanced advertising strategies across national, local, addressable, and programmatic ad sales channels
Develop campaigns using data and advertising technology to drive outstanding and measurable business results
Develop successful media strategies using data and deep-dive analytics to target audiences for clients
rovide expertise on the development of Programmatic plans designed to meet clients' objectives
Develop, activate, and lead programmatic campaigns

Programmatic Media Advisor

French/West/Vaughan

Utilize media resources and planning to identify best media solution for client objectives and campaign goals
Prepare, develop, execute and monitor media plans for clients, using different DSPs( DV360, Dataxu, Quantcast, Xaxis) using various DMPs ( Dstillery, LiveRamp, etc), working with Mobile Partners (S4M, Reveal Mobile), and Streaming inventory vendors (Spotify, Pandora, iHeartMedia, SpotX, SambaTV, etc)
Responsible for oversight of IOs and monthly or quarterly ad-hoc reporting
Monitor buys and manage added value and/or make-goods, optimizations and revisions as necessary
Is proactive to recommend under-performance and real-time optimizations.
Work with 3rd party ad server and account team for digital trafficking
Maintain brand safety for all campaigns utilizing 3rd party viewability partner (CM)
Informs account and media team of planning/activation status and updates weekly digital status sheet
Works with billing team on digital media invoice reconciliation and billing issues
Interacts with and builds strong relationships with clients
Develops a strong understanding of the clients’ products, competition, industry, marketing goals and objectives
Attend weekly & monthly media team meetings and client meetings as needed
Lead digital team in digital media trends and best practices

Paid Digital Media Manager 

excelerate Digital

Leads the implementation process for new programmatic and direct display campaigns, primarily for tier 1/2 clients while supporting tier 3/4 clients as needed; (see list of campaigns managed below) 
As lead on the implementation process, perform the following tasks: outlining the strategy and key objectives, implementing conversion and tracking tags that line up with key objectives, collaborating with the creative to tell the advertiser’s story with impactful creatives, utilizing our platforms to traffic ads, communicating with vendors, and making sure we’re setup to report on the right metrics to the right people;
Manage the overall success of their campaigns by critically analyzing the tactics mix, shifting budget to better performing line items, and recommending upsells when appropriate. Provide ongoing optimization throughout the duration of the campaign;
Ensure quality control of campaigns, implementing and adhering to a rigorous QA process;
Routinely creates campaign performance reports communicating the highlights to the markets, media strategist or the sales field.
Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA
Proficient with DSPs (Bid Manager, Adobe, The Trade Desk, Centro, Simpli.fi, Division-D), DMPs (Lotame), Ad Servers (DCM), Web Analytics (Google Analytics), Tag Management Systems (Google Tag Manager)
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-likes, first and third-party data.
Knowledgeable and experienced in other forms of digital advertising, including SEM, social, native, mobile, and Advance TV (Connected and Linear TV included).
Campaigns I've managed:
Childcare Network (Social, Display, Mobile)
Haggen (Display, Mobile, Pre-roll)
Harris Teeter (Display,Mobile, Pre-Roll)
Kansas City Ballet ((Social, Display, Mobile, Pre-roll)
To name a few :)

Senior Programmatic Media Strategist

Seventh Point

Develop, grow, and maintain relationships through exceptional client service 
Formulate proposals for new client opportunities 
Manage the onboarding process of every client, including creative assets, insertion orders, campaign parameters, and all relevant campaign documentation in preparation for campaign launch 
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities 
Work with media partners to ensure accurate platform implementation 
Manage a large network of Data partners to ensure quality inventory and data buying
Oversee campaign QA process and troubleshooting 
Partner with Analytics team on campaign measurement reporting and insights generation 
Directly supervise a team of programmatic media traders and planners, which include Display, Social, SEM, TV, and mobile strategy. 
Lead and assist in coaching, managing, and educating Analysts and Account Executives 
Participate in regular Lunch and Learn sessions to share and learn new strategies for optimizing and enhancing campaign performance, in addition to providing Unique Sale Proposition materials for the Sale team.
Effectively communicate digital strategies and rationale for tactical approaches for each campaign

Director of Programmatic Media

Assisted with the client and the account team to understand the client's business objectives and advertising strategy;
Liaison with the creative agency team, clients and consumers to develop media strategies and campaigns;
Lead research and analyzing data using specialist industry resources;
Identified target audiences and analyzing their characteristics, behavior and media habits;
Presented proposals, including cost schedules, Budget estimates, to clients.
Evaluated the effectiveness of campaigns in order to inform future campaigns.
Worked with colleagues, other departments and media buyers either in-house or in a specialist agency;
Managed Vendors and Data partners relationships to build respect and trust in your judgment;
Maintained active programmatic trading campaigns;
Accommodated team with Training support when necessary;
Helping team with Content development such as blogs;
Providing support with end of month reports
Assisting with SEM campaign if needed
Accounts I planned and strategized include:
Louisiana College (Display, Mobile, SEM)
Marshall University (Display, Mobile, Social, SEM, CTV)
Checkered Flag (Display, Mobile, Social, SEM, Pre-Roll, CTV)
VDOT (Display,Mobile, CTV)
to name a few

Programmatic Media Planner

Actively managed Programmatic media campaigns, which includes Display, Social, Native, Mobile, and PPC, by optimizing bidding, pacing & performance to ensure KPI delivery,
Identified relevant audience pools for campaigns and provide recommendations on value,
Worked closely with client teams to provide ROI driving insights and recommendations,
Utilized best practices for our DSP platform (The Trade Desk) and Wordstream (AdWords) and offer insights on how to improve campaign effectiveness through the platform's functionality,
Daily review of campaign performance, development of optimization recommendations, and implementation of performance-improvement tactics,
Generated weekly/monthly campaign reports.

Programmatic/RTB Media Trader

Independent Consultant

I work with entrepreneurs and small business owners where I create a multi-platform marketing solutions using social media advertising for their brands and/or products and services. 
With an intimate knowledge of Marketing technology and software, I am able to make the strongest and most streamlined recommendation to my clients helping them increase their client base.

Social Media Marketing- Freelance

EmploymentGuide ( Former Dominion Enterprises Division)

Reporting and Analysis
Communicating key stats/metrics to business
Advertising Revenue Streams: Data Sale, Lead Generation, Ad Sale.
Develop streamlined business practice
Better implementing analytics tools (SiteCatalyst, Google Analytics, DFP)
Research on best practices and try to identify specific issues to create projects
Develop success measures of projects and assist with the Dev Team with Audience
Content and social strategies – digital and print and mobile
Assist with any Sales team project.

Marketing Analyst

TheEducationGuide.com  (Dominion Enterprises Division)

Assisted clients through the build and development process and during the life of their lead generation campaign.
Managed the build and development process from start to the launch of the campaign. This included creating timelines and managing set timelines.
Served as the day-to-day point person for clients currently running lead generation campaigns.
Analyzed currently running campaigns and provide suggestions and best practices to improve results.
Communicated client’s needs to related parties involved in lead generation campaigns.
Generated and monitored various reports for lead generation efforts
Processed all client monthly billing
Managed and executed quality control processes
Assisted Key Sales Representative in administrative tasks
Worked closely with Affiliate Account Executive in generating reports, reviewing specific campaigns and monitoring lead flow on a daily, weekly and monthly basis
Assisted with SEO/ SEM for TheEducationGuide.com

Lead Generation Service Specialist - TheEducationGuide.com

Dominion Enterprises

Commercial Truck Trader Department and others:

Helped find engaging content for social media portals
Researched audience trends and online conversations
Located industry related content for publishing on the monthly newsletters and blog
Other admin tasks as needed

Marketing Intern

Programmatic Media Expert and Educator with Reach And Frequency ™ Course

Our mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation. 
We teach historically excluded people how to get started in programmatic advertising and the skills needed to find a job.  We do so by providing on-demand lessons, a dope community, and live group coaching with me. 

The program is called Reach and Frequency™️ and is a 7 weeks accelerator where we cover the following Learning Timeline:

💡Week 1: Complete Module 1: Fundamentals
 - What programmatic media is
 - The benefits for advertisers
 - The benefits for publishers
 - The benefits for Agency
In your first week, you will be introduced to the fundamentals about the industry overall. 

💡Week 2: Complete Module 2: Programmatic Ecosystem
 - Demand-Side Platform
 - Supply-Side Platform (including an intro to SPO)
 - Ad Exchange
 - Ad Server
 - Data-Management Platform
 - Agency Trading Desk
 - Ad Fraud Protection
 - Ad Viewability Solution
 - Brand Safety Solution
 - Data Analytics Essentials
 - > 🌟 DSP Training during Group Coaching: overview of the platform

💡Week 3: Complete Module 3 and 4: 
Module 3: Programmatic Media Buying 
 - Open Auctions
 - Private Auctions
 - Programmatic Direct
 - Preferred Deals
 - Guaranteed Deals 

Module 4: Programmatic Media Placements covers:
 - Display Ads
 - Video Ads
 - Native Ads
 - TV Ads
 - Audio Ads
 - Digital Out-Of-Home Ads
 - > 🌟 DSP Training during Group Coaching: Creating a campaign/ uploading creatives 
 - > 🌟 Resume Workshop 

💡Week 4: Targeting Mix
 - Demographics Targeting
 - Behavioral Targeting (1st, 2nd, 3rd-Party Audience Targeting)
 - Geo-Targeting vs. Geofencing
 - Contextual Targeting
 - Lookalike / Predictive Modeling
 - Retargeting
 - Addressable Targeting
 - > 🌟 DSP Training during Group Coaching: audience segmentation and inventory 
 - > 🌟 LinkedIN Workshop 

💡Week 5: Implementation Week
 - > 🌟 DSP Training during Group Coaching: Completion of 1 st assignment/ Review of training progress

💡Week 6: Complete Module 6: Programmatic Activation
 - How To Get Started and Become Efficient: 
 - Platform
 - Process
 - People
 - > 🌟 DSP Training during Group Coaching: QAing process assignment and campaign set up! 

💡Week 7: Complete Module 7: Managing Programmatic Campaigns/ Optimizing
 - Strategy and Planning
 - Optimization Levers & Best Practices
> Bonus Lessons on:
>> Reporting: How To Tell a Story Through Data
>> Creating Media Plan And Different
 - > 🌟 DSP Training during Group Coaching: Creating a media plan/ strategy assignment 
 - > 🌟 Mock Interviews

taplio

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Elice Lau

Helene Parker

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